Voodoo

Helps mobile game studios validate concepts, develop and launch games, and scale them with publishing expertise, marketing, and technology.

Develop mobile game creation skills through flexible training, expert coaching, prototype testing tools, and financial rewards.

Reach engaged mobile gamers and build brand awareness through targeted, viewable in-game ads, custom integrations, and creative campaigns.

Enjoy a strategy game with event battles, distinctive character powers, collectible prizes, and opportunities to influence story outcomes.

Challenge a rival in fast-paced real-time duels and use your castle to outsmart them.

Enjoy strategic backgammon with evolving content, progression rewards, and regular incentives to return and improve your skills.

Share unfiltered moments with close friends to foster genuine connections and experience a more authentic social network.

Connect with others through authentic interactions and a safe space for self-expression.

Turn favorite games into skill-based competitions for fast-paced play and cash rewards.

Voodoo Publishing

Voodoo Publishing partners with mobile game studios to develop and grow games, supporting the process from concept and prototyping through launch and scaling. Its publishing playbook includes rapid testing, expert coaching, gameplay and retention iteration, monetization and progression design, growth marketing, and live operations. Studios also get access to tools for prototype testing, analytics, A/B testing, remote configuration, in-app purchase management, game backends, and game optimization, including player progression and economy tracking.

• Test Concepts And Gather Feedback
  Rapid testing and feedback help studios identify promising concepts and decide what to develop further.
• Refine Gameplay With Expert Guidance
  Studios can work with publishing experts to improve their game concepts and plan the next stages of development.
• Scale Games With Growth Marketing
  Marketing expertise, creative production, user acquisition, and supporting technology help studios scale games across networks.
• Improve Retention And Game Depth
  Game iteration and progression design support stronger long-term retention and more in-depth gameplay.
• Plan Game Monetization And Economy
  Studios receive support for monetization and economy design, along with tools to manage in-app purchases and inventory.
• Scale Games Across Markets
  Studios receive support to expand a game's reach across leading geographies and networks and to introduce live operations.
• Optimize And Manage Games With Integrated Tools
  Integrated testing, analytics, configuration, purchase management, and backend tools support game development and growth. A/B testing, remote settings, player progression tracking, and economy tracking help studios optimize games.
• Choose A Suitable Commercial Approach
  Studios can discuss a commercial solution suited to their needs, including whether they require financial support or prefer a higher-risk approach.

Voodoo Academy

Voodoo Academy is a free, flexible online program designed to accelerate mobile game development. In under 10 hours, participants learn about game creation from ideation through launch, including Unity development, hybrid-casual prototyping, game art, and user acquisition. The program is aimed at aspiring gaming professionals, solo developers, and newly created studios. Participants can collaborate with experienced game creators, access publishing tools to test prototypes, and unlock financial rewards at different development stages.

• Learn Game Development Flexibly
  Participants can learn through a free, flexible online program designed to fit within under 10 hours.
• Build Skills From Idea To Launch
  Participants learn topics spanning the game creation process, from ideation and Unity development to prototyping, game art, and user acquisition.
• Earn Rewards At Development Milestones
  Participants can unlock financial rewards at different stages, from their first prototypes to high-potential prototypes and a successful game launch.
• Get Guidance From Game Creators
  The program connects participants with experienced game creators for coaching and collaboration during their mobile game development journey.
• Test Game Prototypes
  Access to publishing tools lets participants test prototypes as they develop their games.

Voodoo Ads

Voodoo Ads helps brands reach mobile gamers through in-game media inventory, creative production, and custom in-game integrations. Campaign options include targeted interstitial ads, user-initiated rewarded videos, branded events and game features, and customizable front-page integrations. Advertisers can target by audience, operating system, country or city, and game or genre, with A/B testing and brand lift studies included in all offers. Voodoo describes its games as premium and brand-safe, and its ads as 100% viewable and compatible with major viewability vendors. Programmatic supply includes premium gaming inventory, private marketplace and programmatic guaranteed deals, predictable rates, and no exchange fees.

• Reach Engaged Mobile Gamers
  Connect campaigns with Voodoo's large mobile gaming audience, including reported audiences in the US and worldwide.
• Promote Brands In-Game
  Use mobile game ad placements, including targeted interstitials and rewarded videos, to deliver brand campaigns in gaming environments.
• Integrate Brands Into Gameplay
  Bring a brand into gaming experiences through custom events and game features that can reflect the brand's identity.
• Target And Measure Campaigns
  Refine campaign delivery using the available targeting dimensions, then use A/B testing and brand lift studies to assess campaign outcomes.
• Run Viewable Brand-Safe Ads
  Place campaigns in Voodoo's stated brand-safe game environment, with ads described as fully viewable and compatible with major viewability vendors.
• Produce Video And Playable Ads
  Develop video and playable campaign creatives using Voodoo's mobile marketing content experience.
• Access Premium Programmatic Inventory
  Buy gaming inventory through supported programmatic deal types, with predictable rates and no exchange fees, as described by Voodoo.
• Create Custom Brand Experiences
  Use a bespoke front-page placement to increase brand visibility and let users interact with the brand.

Mob Control

Mob Control is a mobile strategy game described as always fresh and oddly satisfying, designed to help players feel skilled and powerful. Voodoo describes the title as a hybridized hypercasual hit with deeper metas. A Transformers collaboration brought event battles featuring Bumblebee, challenging levels, a boss battle, Energon collection, special prizes, and player votes that shape story outcomes.

• Play A Strategy Game
  Engage with Mob Control's strategy gameplay, which is designed to make players feel skilled and powerful.
• Battle With Distinctive Champions
  The Transformers collaboration introduced Bumblebee as a champion, with bot and alternate modes that have distinctive powers. The announcement also described plans to release more champions in subsequent seasons.
• Enjoy Fresh, Satisfying Gameplay
  Experience gameplay that Voodoo describes as always fresh and oddly satisfying.
• Take On A Three-Round Boss
  Advance through the event to its concluding three-round boss battle.
• Complete Event Challenge Levels
  Take on six challenging levels as part of the Transformers event.
• Earn Event-Exclusive Prizes
  Win event battles to access special prizes, including Bumblebee blueprints that were collectible only during the Echoes from Cybertron event.
• Vote On Future Story Outcomes
  Complete event levels and vote on story outcomes to influence future episodes.
• Collect Energon To Enter Battles
  Collect the event's Transformers-inspired Energon currency to enter battle arenas.

Castle Busters

Castle Busters is a fast-paced, real-time 1v1 duel game where players use their castles as weapons to destroy and outsmart their rivals.

• Use Your Castle As A Weapon
  Turn your castle into your weapon as you seek to destroy and outsmart your rival.
• Compete In Fast-Paced One-On-One Matches
  Face a rival in a fast-paced duel played in real time.

Lord of the Board: Backgammon

Lord of the Board: Backgammon is a mobile game based on the classic backgammon board game. It combines challenging gameplay, strategic depth, and visuals with frequent updates, player progression, exclusive content, and return incentives such as periodic bonuses, interactive app-entry elements, and time-specific attractions.

• Play Timeless Backgammon
  Enjoy a mobile version of the classic backgammon board game, centered on skill and strategic play.
• Sharpen Your Strategy
  Take on challenging backgammon gameplay that rewards strategic thinking and gives players opportunities to improve their expertise.
• Discover Fresh Updates
  Regular updates refresh the experience, help keep gameplay from becoming monotonous, and bring features tailored to players and the game.
• Collect Bonuses And Return
  Periodic prize-collection bonuses, interactive app-entry elements, and time-specific attractions offer reasons to come back and play.
• Unlock Exclusive Content
  Advance through the progression system to unlock exclusive content, with quests, contests, albums, and limited-time features and challenges providing ongoing opportunities for discovery.
• Enjoy Exciting Visuals
  Experience exciting visuals alongside challenging gameplay and strategic depth.

BeReal

BeReal is a social network focused on authenticity and real interactions. Each day, users receive a push notification prompting them to share what they are doing with close friends. Posts are made within a two-minute window, and photos disappear after 24 hours. The absence of likes and followers creates a space for sharing unfiltered moments without social anxiety.

• Share Authentically With Close Friends
  Share unfiltered experiences with close friends in a social network designed to foster genuine connections without likes or followers.
• Share A Moment Each Day
  A daily push notification prompts users to share a real-life moment with their close friends.
• Post Within Two Minutes
  The two-minute window encourages users to share what they are doing in the moment the daily prompt arrives.
• Keep Photos Available For 24 Hours
  Shared photos disappear after 24 hours, keeping the focus on real moments rather than permanent posts.

Wizz

Wizz is a social app for the new generation, offering a safe space for self-expression and authentic interactions.

• Connect Authentically
  Engage in authentic interactions through Wizz, a social app focused on genuine connection.
• Interact In A Safe Space
  Use a social space that Wizz describes as safe for self-expression and authentic interactions.
• Express Yourself
  Use Wizz as a space to express yourself while connecting with the new generation.

Blitz

Blitz is a platform for skill-based cash games that turns players’ favorite games into competitions with cash rewards. It combines Voodoo’s casual gaming approach with real-money competition, offering fast, fun, and rewarding experiences.

• Compete For Cash Rewards
  Players can put their gaming skills to the test in competitions with cash rewards.
• Turn Favorite Games Into Competitions
  Players can make competitions out of their favorite games through the Blitz platform.
• Play Fast-Paced Games
  Players can take part in fast-paced competitive experiences designed around skill-based games.