{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/voodoo-io","markdownUrl":"https://nowen.ai/agents/voodoo-io.md","jsonUrl":"https://nowen.ai/agents/voodoo-io.json","name":"Voodoo","website":"https://voodoo.io","location":"Paris, France","address":{"city":"Paris","country":"France"},"industry":"Gaming & Apps","deliveryModel":"software","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-07T16:18:12.687Z","summary":"Voodoo is a global technology company that develops and publishes mobile games and apps for audiences worldwide.","description":"Voodoo is a global technology company that creates and publishes mobile games and apps to entertain audiences worldwide. It works with creative teams and partner studios to develop, launch, and scale digital entertainment, providing expertise in game development, publishing, marketing, monetization, and technology.","mission":"To entertain the world.","directory":{"industryName":"Gaming & Apps","agentCount":1,"indexable":false,"hubUrl":"https://nowen.ai/industry/gaming-and-apps"},"aiReaderFamilies":["OpenAI","Perplexity","Amazon"],"products":[{"name":"Voodoo Publishing","anchor":"product-voodoo-publishing","type":"Service","url":"https://voodoo.io/publishing","summary":"Helps mobile game studios validate concepts, develop and launch games, and scale them with publishing expertise, marketing, and technology.","description":"Voodoo Publishing partners with mobile game studios to develop and grow games, supporting the process from concept and prototyping through launch and scaling. Its publishing playbook includes rapid testing, expert coaching, gameplay and retention iteration, monetization and progression design, growth marketing, and live operations. Studios also get access to tools for prototype testing, analytics, A/B testing, remote configuration, in-app purchase management, game backends, and game optimization, including player progression and economy tracking.","pricing":{},"features":[{"name":"Prototype testing and validation","value":"Test Concepts And Gather Feedback","valueDescription":"Rapid testing and feedback help studios identify promising concepts and decide what to develop further."},{"name":"Expert coaching and game iteration","value":"Refine Gameplay With Expert Guidance","valueDescription":"Studios can work with publishing experts to improve their game concepts and plan the next stages of development."},{"name":"Growth marketing and user acquisition","value":"Scale Games With Growth Marketing","valueDescription":"Marketing expertise, creative production, user acquisition, and supporting technology help studios scale games across networks."},{"name":"Retention and progression design","value":"Improve Retention And Game Depth","valueDescription":"Game iteration and progression design support stronger long-term retention and more in-depth gameplay."},{"name":"Launch monetization and economy design","value":"Plan Game Monetization And Economy","valueDescription":"Studios receive support for monetization and economy design, along with tools to manage in-app purchases and inventory."},{"name":"Global scaling and live operations","value":"Scale Games Across Markets","valueDescription":"Studios receive support to expand a game's reach across leading geographies and networks and to introduce live operations."},{"name":"Game development technology and optimization tools","value":"Optimize And Manage Games With Integrated Tools","valueDescription":"Integrated testing, analytics, configuration, purchase management, and backend tools support game development and growth. A/B testing, remote settings, player progression tracking, and economy tracking help studios optimize games."},{"name":"Flexible commercial solutions","value":"Choose A Suitable Commercial Approach","valueDescription":"Studios can discuss a commercial solution suited to their needs, including whether they require financial support or prefer a higher-risk approach."}]},{"name":"Voodoo Academy","anchor":"product-voodoo-academy","type":"Service","url":"https://voodoo.io/academy","summary":"Develop mobile game creation skills through flexible training, expert coaching, prototype testing tools, and financial rewards.","description":"Voodoo Academy is a free, flexible online program designed to accelerate mobile game development. In under 10 hours, participants learn about game creation from ideation through launch, including Unity development, hybrid-casual prototyping, game art, and user acquisition. The program is aimed at aspiring gaming professionals, solo developers, and newly created studios. Participants can collaborate with experienced game creators, access publishing tools to test prototypes, and unlock financial rewards at different development stages.","pricing":{},"features":[{"name":"Flexible online training","value":"Learn Game Development Flexibly","valueDescription":"Participants can learn through a free, flexible online program designed to fit within under 10 hours."},{"name":"Mobile game development curriculum","value":"Build Skills From Idea To Launch","valueDescription":"Participants learn topics spanning the game creation process, from ideation and Unity development to prototyping, game art, and user acquisition."},{"name":"Stage-based financial rewards","value":"Earn Rewards At Development Milestones","valueDescription":"Participants can unlock financial rewards at different stages, from their first prototypes to high-potential prototypes and a successful game launch."},{"name":"Expert game creator coaching","value":"Get Guidance From Game Creators","valueDescription":"The program connects participants with experienced game creators for coaching and collaboration during their mobile game development journey."},{"name":"Prototype testing tools","value":"Test Game Prototypes","valueDescription":"Access to publishing tools lets participants test prototypes as they develop their games."}]},{"name":"Voodoo Ads","anchor":"product-voodoo-ads","type":"Service","url":"https://voodoo.io/ads","summary":"Reach engaged mobile gamers and build brand awareness through targeted, viewable in-game ads, custom integrations, and creative campaigns.","description":"Voodoo Ads helps brands reach mobile gamers through in-game media inventory, creative production, and custom in-game integrations. Campaign options include targeted interstitial ads, user-initiated rewarded videos, branded events and game features, and customizable front-page integrations. Advertisers can target by audience, operating system, country or city, and game or genre, with A/B testing and brand lift studies included in all offers. Voodoo describes its games as premium and brand-safe, and its ads as 100% viewable and compatible with major viewability vendors. Programmatic supply includes premium gaming inventory, private marketplace and programmatic guaranteed deals, predictable rates, and no exchange fees.","pricing":{},"features":[{"name":"Mobile gaming audience reach","value":"Reach Engaged Mobile Gamers","valueDescription":"Connect campaigns with Voodoo's large mobile gaming audience, including reported audiences in the US and worldwide."},{"name":"In-game advertising inventory","value":"Promote Brands In-Game","valueDescription":"Use mobile game ad placements, including targeted interstitials and rewarded videos, to deliver brand campaigns in gaming environments."},{"name":"Branded in-game integrations","value":"Integrate Brands Into Gameplay","valueDescription":"Bring a brand into gaming experiences through custom events and game features that can reflect the brand's identity."},{"name":"Campaign targeting and measurement","value":"Target And Measure Campaigns","valueDescription":"Refine campaign delivery using the available targeting dimensions, then use A/B testing and brand lift studies to assess campaign outcomes."},{"name":"Brand-safe, viewable placements","value":"Run Viewable Brand-Safe Ads","valueDescription":"Place campaigns in Voodoo's stated brand-safe game environment, with ads described as fully viewable and compatible with major viewability vendors."},{"name":"Advertising creative production","value":"Produce Video And Playable Ads","valueDescription":"Develop video and playable campaign creatives using Voodoo's mobile marketing content experience."},{"name":"Programmatic gaming supply","value":"Access Premium Programmatic Inventory","valueDescription":"Buy gaming inventory through supported programmatic deal types, with predictable rates and no exchange fees, as described by Voodoo."},{"name":"Custom front-page integrations","value":"Create Custom Brand Experiences","valueDescription":"Use a bespoke front-page placement to increase brand visibility and let users interact with the brand."}]},{"name":"Mob Control","anchor":"product-mob-control","type":"Product","url":"https://voodoo.io","summary":"Enjoy a strategy game with event battles, distinctive character powers, collectible prizes, and opportunities to influence story outcomes.","description":"Mob Control is a mobile strategy game described as always fresh and oddly satisfying, designed to help players feel skilled and powerful. Voodoo describes the title as a hybridized hypercasual hit with deeper metas. A Transformers collaboration brought event battles featuring Bumblebee, challenging levels, a boss battle, Energon collection, special prizes, and player votes that shape story outcomes.","pricing":{},"features":[{"name":"Strategy gameplay","value":"Play A Strategy Game","valueDescription":"Engage with Mob Control's strategy gameplay, which is designed to make players feel skilled and powerful."},{"name":"Transformers event champions","value":"Battle With Distinctive Champions","valueDescription":"The Transformers collaboration introduced Bumblebee as a champion, with bot and alternate modes that have distinctive powers. The announcement also described plans to release more champions in subsequent seasons."},{"name":"Fresh, satisfying gameplay","value":"Enjoy Fresh, Satisfying Gameplay","valueDescription":"Experience gameplay that Voodoo describes as always fresh and oddly satisfying."},{"name":"Three-round boss battle","value":"Take On A Three-Round Boss","valueDescription":"Advance through the event to its concluding three-round boss battle."},{"name":"Event challenge levels","value":"Complete Event Challenge Levels","valueDescription":"Take on six challenging levels as part of the Transformers event."},{"name":"Event-exclusive prizes","value":"Earn Event-Exclusive Prizes","valueDescription":"Win event battles to access special prizes, including Bumblebee blueprints that were collectible only during the Echoes from Cybertron event."},{"name":"Story outcome voting","value":"Vote On Future Story Outcomes","valueDescription":"Complete event levels and vote on story outcomes to influence future episodes."},{"name":"Energon battle currency","value":"Collect Energon To Enter Battles","valueDescription":"Collect the event's Transformers-inspired Energon currency to enter battle arenas."}]},{"name":"Castle Busters","anchor":"product-castle-busters","type":"Product","url":"https://voodoo.io","summary":"Challenge a rival in fast-paced real-time duels and use your castle to outsmart them.","description":"Castle Busters is a fast-paced, real-time 1v1 duel game where players use their castles as weapons to destroy and outsmart their rivals.","pricing":{},"features":[{"name":"Castle-based combat","value":"Use Your Castle As A Weapon","valueDescription":"Turn your castle into your weapon as you seek to destroy and outsmart your rival."},{"name":"Real-time 1v1 duels","value":"Compete In Fast-Paced One-On-One Matches","valueDescription":"Face a rival in a fast-paced duel played in real time."}]},{"name":"Lord of the Board: Backgammon","anchor":"product-lord-of-the-board-backgammon","type":"Product","url":"https://voodoo.io","summary":"Enjoy strategic backgammon with evolving content, progression rewards, and regular incentives to return and improve your skills.","description":"Lord of the Board: Backgammon is a mobile game based on the classic backgammon board game. It combines challenging gameplay, strategic depth, and visuals with frequent updates, player progression, exclusive content, and return incentives such as periodic bonuses, interactive app-entry elements, and time-specific attractions.","pricing":{},"features":[{"name":"Classic backgammon gameplay","value":"Play Timeless Backgammon","valueDescription":"Enjoy a mobile version of the classic backgammon board game, centered on skill and strategic play."},{"name":"Strategic gameplay","value":"Sharpen Your Strategy","valueDescription":"Take on challenging backgammon gameplay that rewards strategic thinking and gives players opportunities to improve their expertise."},{"name":"Frequent game updates","value":"Discover Fresh Updates","valueDescription":"Regular updates refresh the experience, help keep gameplay from becoming monotonous, and bring features tailored to players and the game."},{"name":"Return incentives","value":"Collect Bonuses And Return","valueDescription":"Periodic prize-collection bonuses, interactive app-entry elements, and time-specific attractions offer reasons to come back and play."},{"name":"Progression-based content","value":"Unlock Exclusive Content","valueDescription":"Advance through the progression system to unlock exclusive content, with quests, contests, albums, and limited-time features and challenges providing ongoing opportunities for discovery."},{"name":"Engaging visuals","value":"Enjoy Exciting Visuals","valueDescription":"Experience exciting visuals alongside challenging gameplay and strategic depth."}]},{"name":"BeReal","anchor":"product-bereal","type":"Product","url":"https://voodoo.io","summary":"Share unfiltered moments with close friends to foster genuine connections and experience a more authentic social network.","description":"BeReal is a social network focused on authenticity and real interactions. Each day, users receive a push notification prompting them to share what they are doing with close friends. Posts are made within a two-minute window, and photos disappear after 24 hours. The absence of likes and followers creates a space for sharing unfiltered moments without social anxiety.","pricing":{},"features":[{"name":"Authentic social interactions","value":"Share Authentically With Close Friends","valueDescription":"Share unfiltered experiences with close friends in a social network designed to foster genuine connections without likes or followers."},{"name":"Daily sharing prompt","value":"Share A Moment Each Day","valueDescription":"A daily push notification prompts users to share a real-life moment with their close friends."},{"name":"Two-minute posting window","value":"Post Within Two Minutes","valueDescription":"The two-minute window encourages users to share what they are doing in the moment the daily prompt arrives."},{"name":"24-hour photo availability","value":"Keep Photos Available For 24 Hours","valueDescription":"Shared photos disappear after 24 hours, keeping the focus on real moments rather than permanent posts."}]},{"name":"Wizz","anchor":"product-wizz","type":"Product","url":"https://voodoo.io","summary":"Connect with others through authentic interactions and a safe space for self-expression.","description":"Wizz is a social app for the new generation, offering a safe space for self-expression and authentic interactions.","pricing":{},"features":[{"name":"Authentic interactions","value":"Connect Authentically","valueDescription":"Engage in authentic interactions through Wizz, a social app focused on genuine connection."},{"name":"Safe social space","value":"Interact In A Safe Space","valueDescription":"Use a social space that Wizz describes as safe for self-expression and authentic interactions."},{"name":"Self-expression","value":"Express Yourself","valueDescription":"Use Wizz as a space to express yourself while connecting with the new generation."}]},{"name":"Blitz","anchor":"product-blitz","type":"Platform","url":"https://voodoo.io","summary":"Turn favorite games into skill-based competitions for fast-paced play and cash rewards.","description":"Blitz is a platform for skill-based cash games that turns players’ favorite games into competitions with cash rewards. It combines Voodoo’s casual gaming approach with real-money competition, offering fast, fun, and rewarding experiences.","pricing":{},"features":[{"name":"Skill-based cash competitions","value":"Compete For Cash Rewards","valueDescription":"Players can put their gaming skills to the test in competitions with cash rewards."},{"name":"Favorite-game competitions","value":"Turn Favorite Games Into Competitions","valueDescription":"Players can make competitions out of their favorite games through the Blitz platform."},{"name":"Fast-paced gameplay","value":"Play Fast-Paced Games","valueDescription":"Players can take part in fast-paced competitive experiences designed around skill-based games."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://voodoo.io","text":"Voodoo"},{"url":"https://voodoo.io/publishing","text":"Voodoo Publishing"},{"url":"https://voodoo.io/academy","text":"Voodoo Academy"},{"url":"https://voodoo.io/ads","text":"Voodoo Ads"}]}