VCVirto Commerce logo

Virto Commerce Unclaimed

SaaS

virtocommerce.com

Limassol, Cyprus

Cloud-based, API-first commerce platform enabling B2B and B2C digital commerce.

Virto Commerce is a technology company delivering a cloud-native, API-first commerce platform designed to help manufacturers, distributors, and retailers transform and grow their digital commerce capabilities. Built for scalability and speed, the platform supports B2B and B2C experiences through composable, interoperable components that can be integrated with existing systems. Virto emphasizes security, reliability, and a flexible architecture that enables rapid innovation, personalized customer journeys, and efficient operations across sales channels. With a broad ecosystem of customers and partners, the company helps organizations optimize pricing, catalogs, procurement, and marketplace strategies while maintaining consistent branding and customer experiences. The company focuses on empowering businesses to digitalize their commerce operations, reduce time-to-market, and adapt to changing customer expectations in a global, multi-channel environment.

To enable global enterprises to innovate, scale, and succeed in digital commerce through a flexible, secure, and interoperable platform and ecosystem.

What we offer

Commerce Engine

Build and scale custom commerce solutions effortlessly with Virto's headless commerce engine.

virtocommerce.com/commerce-engine

Marketplace Solution

Launch and scale custom digital marketplaces with complete operational flexibility.

virtocommerce.com/marketplace

Portal Experience

Create customized ecommerce portals to enhance user experience.

virtocommerce.com/portal

Market segments

Market size by segment

Growth potential (CAGR)

Composable commerce platform

1.8 Billion USD20% CAGR

Modular, headless commerce capabilities for building storefronts, cart and checkout, promotions, and omnichannel customer management to enable end-to-end e-commerce operations.

Headless commerce

2.13 Billion USD22.6% CAGR

Back-end–centric commerce architectures exposing APIs to deliver independent frontends across channels for rapid front-end development and omnichannel experiences.

Multi‑vendor marketplace platforms

10.5 Billion USD20.2% CAGR

Launch and operation of scalable multi‑tenant marketplaces with vendor accounts, listings management, in‑built chat, payments and subscriptions (Stripe Connect), commissions, and extensible templates for niche marketplaces.

Product information management

16.88 Billion USD15.2% CAGR

Capabilities to collect, normalize, deduplicate, and deliver structured product attributes and metadata to support catalog curation, product discovery, and analytics

Order management systems

4.17 Billion USD9.2% CAGR

Modernize and scale B2B and manufacturing order lifecycles with legacy modernization, microservices-based OMS, CI/CD automation, real-time order tracking, and downtime reduction.

More information about our offering

Commerce Engine

Core engine for Virto Commerce's platform enabling you to build, customize, and scale core commerce logic with a modular, API-first backend designed for complex B2B ecommerce. It supports headless frontends and seamless integrations with back-office systems.

  • Enable Flexible Integrations
    This feature allows seamless connections to various systems and platforms, enhancing the versatility of your ecommerce ecosystem.
  • Manage Complex Catalogs
    Efficiently handle extensive product ranges with advanced categorization for improved customer engagement and sales outcomes.
  • Develop Across Channels
    This capability allows businesses to implement innovative user interfaces rapidly, ensuring a consistent customer experience across all touchpoints.
  • Integrate Effortlessly
    Facilitates smooth data exchange between front-end and back-end systems, enhancing operational efficiency.
  • Streamline B2B Operations
    Optimizes order processes with features like split shipments and real-time tracking to ensure timely fulfillment and customer satisfaction.
  • Manage Multiple Sites
    Supports businesses in scaling operations effectively while maintaining control over diverse online channels.

Marketplace Solution

Platform to launch digital marketplaces with full flexibility, supporting multiple marketplace models including Multi-Vendor, GPO, and Global B2B2C marketplaces. Designed for vendor onboarding, contract management, and multi-seller catalogs to scale growth.

  • Enable Multi-Market Operations
    Implement a robust global marketplace experience that supports various languages and currencies, facilitating smoother transactions for diverse customer bases.
  • Centralize Vendor Management
    Streamline operations by integrating multiple vendors into a single platform, ensuring consistency in product offerings while maintaining control over governance.
  • Aggregate Purchasing Power
    Consolidate purchasing configurations for multiple clients to negotiate better prices and terms, maximizing cost efficiency.
  • Simplify Vendor Contracts
    Automate and manage all vendor agreements efficiently, tracking compliance and performance to ensure all parties adhere to terms.
  • Accelerate Vendor Integration
    Reduce the time required for new vendors to join the platform, enhancing marketplace capabilities and inventory variety.
  • Gain Actionable Insights
    Leverage analytics to understand consumer behavior, sales trends, and vendor performance, informing strategic decisions.

Portal Experience

Solution to create tailored ecommerce portals for any business model, including B2B portals, D2C loyalty portals, and B2C webshops. Integrates with catalogs and ERP back-ends to deliver unified, customizable shopping experiences across channels.

  • Ensure Unified Operations
    Leverage robust integrations with ERP, CRM, and PIM systems to maintain a cohesive and efficient ecommerce environment.
  • Empower B2B Engagement
    Provide your business clients with a self-service platform to manage orders, preferences, and inquiries seamlessly.
  • Enhance Retail Experience
    Deliver a streamlined and engaging shopping experience to consumer audiences, increasing sales potential.
  • Build Customer Loyalty
    Foster strong customer relationships through tailored loyalty programs and personalized incentives.

References

Methodology and sourcing behind the figures shown above.

Composable commerce platform

Search results show the broader e-commerce/digital commerce platform market is roughly USD 8.7–9.95B (2023–2025) and growing at ~12.7–18.1% CAGR. Composable commerce is an emerging, fast-adoption subset (API-first, headless, MACH) of that market. Assuming composable platforms and related services represent ~15–25% of overall platform spend today (enterprise focus, higher services content), I estimate ~USD 1.8B current market size. Adoption and migration to composable architectures should outpace the core platform market; using report CAGRs as a baseline and factoring higher growth for an emerging architecture, I estimate ~20% CAGR for composable commerce.

Multi‑vendor marketplace platforms

Estimate derives from published ecommerce-platform market sizing and platform CAGR in the search results: the ecommerce platform market baseline (~$10.5B) and a projected 20.2% CAGR (Future Market Insights cited on Swell). Broader digital marketplace GMV projections ($580B→$1.06T by 2030) and multi‑vendor GMV forecasts (~$7.2T) indicate strong underlying demand for multi‑vendor platform infrastructure, supporting a high growth potential for multi‑vendor marketplace platforms (SaaS, connectors, payments, services).

Product information management

Primary estimate uses SNS Insider’s 2025 valuation (USD 16.88B) and 2026–2035 CAGR (15.2%). Polaris Market Research’s forecast (USD 62.67B by 2034, CAGR 16.5%) was used to cross-check growth-range consistency (mid-teens CAGR).

Order management systems

Primary estimate based on BusinessResearchInsights which explicitly values the global Order Management Systems market at ~USD 4.17B (2026) and projects growth to USD 9.3B by 2035 at a 9.2% CAGR. Additional sources show varying scopes: Metastatinsight projects ~USD 11.02B by 2032 (CAGR ~10.3%), LinkedIn/verified reports cite the U.S. OMS market at USD 2.7B (2024) with ~9.9% CAGR, while Market Research Future’s larger "Work Order Management" segment reports much higher values (USD 18.31B in 2024), indicating definitional differences. I used the BusinessResearchInsights OMS figures as the primary, directly relevant basis and noted other reports for context on range and growth potential.

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