NowenVirto Commerce
UnclaimedCloud-based, API-first commerce platform enabling B2B and B2C digital commerce.
Overview
Virto Commerce is a technology company delivering a cloud-native, API-first commerce platform designed to help manufacturers, distributors, and retailers transform and grow their digital commerce capabilities. Built for scalability and speed, the platform supports B2B and B2C experiences through composable, interoperable components that can be integrated with existing systems. Virto emphasizes security, reliability, and a flexible architecture that enables rapid innovation, personalized customer journeys, and efficient operations across sales channels. With a broad ecosystem of customers and partners, the company helps organizations optimize pricing, catalogs, procurement, and marketplace strategies while maintaining consistent branding and customer experiences. The company focuses on empowering businesses to digitalize their commerce operations, reduce time-to-market, and adapt to changing customer expectations in a global, multi-channel environment.
Mission statement
To enable global enterprises to innovate, scale, and succeed in digital commerce through a flexible, secure, and interoperable platform and ecosystem.
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Claim Virto CommerceUse your email at virtocommerce.com.What we offer
Commerce Engine
Build and scale custom commerce solutions effortlessly with Virto's headless commerce engine.
virtocommerce.com →Marketplace Solution
Launch and scale custom digital marketplaces with complete operational flexibility.
virtocommerce.com →Market segments
Market size by segment
Growth potential (CAGR)
Composable commerce platform
Modular, headless commerce capabilities for building storefronts, cart and checkout, promotions, and omnichannel customer management to enable end-to-end e-commerce operations.
Products: Commerce Engine, Portal Experience
Headless commerce
Back-end–centric commerce architectures exposing APIs to deliver independent frontends across channels for rapid front-end development and omnichannel experiences.
Products: Commerce Engine, Portal Experience
Multi‑vendor marketplace platforms
Launch and operation of scalable multi‑tenant marketplaces with vendor accounts, listings management, in‑built chat, payments and subscriptions (Stripe Connect), commissions, and extensible templates for niche marketplaces.
Products: Marketplace Solution, Commerce Engine
Product information management
Capabilities to collect, normalize, deduplicate, and deliver structured product attributes and metadata to support catalog curation, product discovery, and analytics
Products: Commerce Engine, Portal Experience, Marketplace Solution
Order management systems
Modernize and scale B2B and manufacturing order lifecycles with legacy modernization, microservices-based OMS, CI/CD automation, real-time order tracking, and downtime reduction.
Products: Commerce Engine, Marketplace Solution
More information about our offering
Commerce Engine
Core engine for Virto Commerce's platform enabling you to build, customize, and scale core commerce logic with a modular, API-first backend designed for complex B2B ecommerce. It supports headless frontends and seamless integrations with back-office systems.
- Enable Flexible IntegrationsThis feature allows seamless connections to various systems and platforms, enhancing the versatility of your ecommerce ecosystem.
- Manage Complex CatalogsEfficiently handle extensive product ranges with advanced categorization for improved customer engagement and sales outcomes.
- Develop Across ChannelsThis capability allows businesses to implement innovative user interfaces rapidly, ensuring a consistent customer experience across all touchpoints.
- Integrate EffortlesslyFacilitates smooth data exchange between front-end and back-end systems, enhancing operational efficiency.
- Streamline B2B OperationsOptimizes order processes with features like split shipments and real-time tracking to ensure timely fulfillment and customer satisfaction.
- Manage Multiple SitesSupports businesses in scaling operations effectively while maintaining control over diverse online channels.
Marketplace Solution
Platform to launch digital marketplaces with full flexibility, supporting multiple marketplace models including Multi-Vendor, GPO, and Global B2B2C marketplaces. Designed for vendor onboarding, contract management, and multi-seller catalogs to scale growth.
- Enable Multi-Market OperationsImplement a robust global marketplace experience that supports various languages and currencies, facilitating smoother transactions for diverse customer bases.
- Centralize Vendor ManagementStreamline operations by integrating multiple vendors into a single platform, ensuring consistency in product offerings while maintaining control over governance.
- Aggregate Purchasing PowerConsolidate purchasing configurations for multiple clients to negotiate better prices and terms, maximizing cost efficiency.
- Simplify Vendor ContractsAutomate and manage all vendor agreements efficiently, tracking compliance and performance to ensure all parties adhere to terms.
- Accelerate Vendor IntegrationReduce the time required for new vendors to join the platform, enhancing marketplace capabilities and inventory variety.
- Gain Actionable InsightsLeverage analytics to understand consumer behavior, sales trends, and vendor performance, informing strategic decisions.
Portal Experience
Solution to create tailored ecommerce portals for any business model, including B2B portals, D2C loyalty portals, and B2C webshops. Integrates with catalogs and ERP back-ends to deliver unified, customizable shopping experiences across channels.
- Ensure Unified OperationsLeverage robust integrations with ERP, CRM, and PIM systems to maintain a cohesive and efficient ecommerce environment.
- Empower B2B EngagementProvide your business clients with a self-service platform to manage orders, preferences, and inquiries seamlessly.
- Enhance Retail ExperienceDeliver a streamlined and engaging shopping experience to consumer audiences, increasing sales potential.
- Build Customer LoyaltyFoster strong customer relationships through tailored loyalty programs and personalized incentives.
Sources
Methodology and sourcing behind the figures and links shown above.
Composable commerce platform
Search results show the broader e-commerce/digital commerce platform market is roughly USD 8.7–9.95B (2023–2025) and growing at ~12.7–18.1% CAGR. Composable commerce is an emerging, fast-adoption subset (API-first, headless, MACH) of that market. Assuming composable platforms and related services represent ~15–25% of overall platform spend today (enterprise focus, higher services content), I estimate ~USD 1.8B current market size. Adoption and migration to composable architectures should outpace the core platform market; using report CAGRs as a baseline and factoring higher growth for an emerging architecture, I estimate ~20% CAGR for composable commerce.
- The eCommerce platform market is projected to grow from USD 9.08 billion in 2025 to USD 16.51 billion by 2030 at a CAGR of 12.7%.
- E-commerce Platform Market size was valued at USD 8.7 billion in 2023 and is estimated to register a CAGR of over 13.5% between 2024 and 2032.
- Market Size in 2023 USD 9.95 Billion; Market Forecast in 2032 USD 44.46 Billion; CAGR of 18.1% (2024-2032).
Headless commerce
Primary estimate from Coherent Market Insights: global headless commerce market ~US$2.13 billion in 2026 with a 22.6% CAGR to 2033. This figure is corroborated by industry summaries and market blogs that cite the same projection.
- Global Headless Commerce Market is estimated to be valued at US$ 2.13 Bn in 2026 and reach US$ 7.24 Bn by 2033, CAGR 22.6%.
- Global headless commerce market is projected to be valued at $2.13 billion in 2026 and reach $7.24 billion by 2033, at a CAGR of 22.6%.
- In 2023, it was valued at $1.7 billion and is projected to reach $13.2 billion by 2035, growing at a CAGR of 22.5%.
Multi‑vendor marketplace platforms
Estimate derives from published ecommerce-platform market sizing and platform CAGR in the search results: the ecommerce platform market baseline (~$10.5B) and a projected 20.2% CAGR (Future Market Insights cited on Swell). Broader digital marketplace GMV projections ($580B→$1.06T by 2030) and multi‑vendor GMV forecasts (~$7.2T) indicate strong underlying demand for multi‑vendor platform infrastructure, supporting a high growth potential for multi‑vendor marketplace platforms (SaaS, connectors, payments, services).
- ecommerce platform market will grow from $10.5 billion to $66.1 billion by 2035 (20.2% CAGR)
- Digital marketplace market size will reach $1.06 trillion by 2030 (from $580.31 billion in 2024, 10.6% CAGR)
- Global multi-vendor marketplace revenue is projected to reach $7.2 trillion
- By 2025 world online shopping could exceed $7 trillion
Product information management
Primary estimate uses SNS Insider’s 2025 valuation (USD 16.88B) and 2026–2035 CAGR (15.2%). Polaris Market Research’s forecast (USD 62.67B by 2034, CAGR 16.5%) was used to cross-check growth-range consistency (mid-teens CAGR).
- Product Information Management Market was valued at USD 16.88 billion in 2025 and is expected to reach USD 69.49 billion by 2035, growing at a CAGR of 15.2% from 2026-2035.
- The global product information management (PIM) market size is expected to reach USD 62.67 billion by 2034, according to a new study by Polaris Market Research; CAGR: 16.5%.
Order management systems
Primary estimate based on BusinessResearchInsights which explicitly values the global Order Management Systems market at ~USD 4.17B (2026) and projects growth to USD 9.3B by 2035 at a 9.2% CAGR. Additional sources show varying scopes: Metastatinsight projects ~USD 11.02B by 2032 (CAGR ~10.3%), LinkedIn/verified reports cite the U.S. OMS market at USD 2.7B (2024) with ~9.9% CAGR, while Market Research Future’s larger "Work Order Management" segment reports much higher values (USD 18.31B in 2024), indicating definitional differences. I used the BusinessResearchInsights OMS figures as the primary, directly relevant basis and noted other reports for context on range and growth potential.
- estimated to be valued at approximately USD 4.17 Billion in 2026.
- projected to reach USD 9.3 Billion by 2035, expanding at a CAGR of 9.2% from 2026 to 2035.
- 2024 Market Size $ 18.31 Billion; CAGR (2025 - 2035) 9.72%.
- Global order management software market is estimated to reach $11,016.52 Million by 2032; growing at a CAGR of 10.3% from 2025 to 2032.
- United States Order Management Software Market size was valued at USD 2.7 Billion in 2024 and projected to reach USD 5.6 Billion by 2033, CAGR 9.9%.
- Virto Commerce
- Commerce Engine
- Marketplace Solution
- Portal Experience
- The eCommerce platform market is projected to grow from USD 9.08 billion in 2025 to USD 16.51 billion by 2030 at a CAGR of 12.7%.
- E-commerce Platform Market size was valued at USD 8.7 billion in 2023 and is estimated to register a CAGR of over 13.5% between 2024 and 2032.
- Market Size in 2023 USD 9.95 Billion; Market Forecast in 2032 USD 44.46 Billion; CAGR of 18.1% (2024-2032).
- Global Headless Commerce Market is estimated to be valued at US$ 2.13 Bn in 2026 and reach US$ 7.24 Bn by 2033, CAGR 22.6%.
- Global headless commerce market is projected to be valued at $2.13 billion in 2026 and reach $7.24 billion by 2033, at a CAGR of 22.6%.
- In 2023, it was valued at $1.7 billion and is projected to reach $13.2 billion by 2035, growing at a CAGR of 22.5%.
- ecommerce platform market will grow from $10.5 billion to $66.1 billion by 2035 (20.2% CAGR)
- Global multi-vendor marketplace revenue is projected to reach $7.2 trillion
- By 2025 world online shopping could exceed $7 trillion
- Product Information Management Market was valued at USD 16.88 billion in 2025 and is expected to reach USD 69.49 billion by 2035, growing at a CAGR of 15.2% from 2026-2035.
- The global product information management (PIM) market size is expected to reach USD 62.67 billion by 2034, according to a new study by Polaris Market Research; CAGR: 16.5%.
- estimated to be valued at approximately USD 4.17 Billion in 2026.
- 2024 Market Size $ 18.31 Billion; CAGR (2025 - 2035) 9.72%.
- Global order management software market is estimated to reach $11,016.52 Million by 2032; growing at a CAGR of 10.3% from 2025 to 2032.
- United States Order Management Software Market size was valued at USD 2.7 Billion in 2024 and projected to reach USD 5.6 Billion by 2033, CAGR 9.9%.
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