VAValueSelling Associates logo

ValueSelling Associates Unclaimed

Coaching

www.valueselling.com

ValueSelling Associates is a global sales training and enablement firm that helps revenue teams win by focusing on value-based selling and sustained coaching.

ValueSelling Associates is a global sales training and enablement organization that helps revenue teams win through value-based selling and structured coaching. Established in 1991, the firm partners with leading enterprises across industries to improve the effectiveness of customer-facing organizations by aligning sales, marketing, and leadership around proven, repeatable methods for selling based on value, not price. The organization delivers instructor-led training, virtual programs, coaching, and learning resources that strengthen prospecting, opportunity qualification, account planning, and sales conversations. Serving sellers, managers, and marketers, it emphasizes measurable outcomes, ROI, and continuous adoption of new skills through coaching, performance support tools, and ongoing enablement. Its global footprint includes a network of associates delivering in local languages and across regions, on client sites and remotely. The mission is to help organizations close revenue gaps and build trust with buyers by delivering a consistent value-based message and a common language for sales performance. The company highlights inclusivity and belonging as core values and commits to sustainability and community involvement as part of its corporate responsibility. Overall, ValueSelling Associates positions itself as a partner for long-term revenue growth, offering practical training, coaching, and enablement services to improve forecast accuracy, deal quality, and customer experience.

To empower revenue teams worldwide to achieve reliable growth by delivering value-based training, coaching, and enablement that drives measurable improvements in win rates, forecast accuracy, and customer outcomes.

What we offer

ValueSelling Framework

Aligns revenue teams to compete on value, improving sales effectiveness and customer experience.

www.valueselling.com/solutions/foundational-workshops/the-valueselling-framework

Vortex Prospecting

Service

Enhances sales results through a structured, multi-channel prospecting strategy.

www.valueselling.com/solutions/foundational-workshops/vortex-prospecting

ValueSelling Account Planning

Service

Enhances selling efficiency by targeting growth in existing business and high-potential opportunities.

www.valueselling.com/solutions/foundational-workshops/valueselling-account-planning

ValueSelling for Marketing Pros

Service

Enhances collaboration between marketing and sales to drive revenue growth.

www.valueselling.com/solutions/foundational-workshops/valueselling-for-marketing-pros

ValueSelling for Competitive Differentiation

Service

Empower teams to craft impactful messages and stand out in competitive markets.

www.valueselling.com/solutions/foundational-workshops/competitive-differentiation

ValueSelling Framework for Leader/Manager

Service

Empowers leaders to effectively coach sales teams and maximize training investments for improved performance.

www.valueselling.com/solutions/for-leaders-and-managers/valueselling-framework-for-the-leader-manager

Vortex Prospecting for Leader/Manager

Service

Enhances manager skills in prospecting and ensures uniformity across teams.

www.valueselling.com/solutions/for-leaders-and-managers/vortex-prospecting-for-the-leader-manager

ValueCoach AI

Accelerate behavior change and maximize efficiency for sales teams.

www.valueselling.com/solutions/revenue-tech/valuecoach-ai

eValuePrompter RevTech Toolset

Enhances collaboration and adoption of sales metrics for improved revenue outcomes.

www.valueselling.com/solutions/revenue-tech/evalueprompter-revtech-toolset

ValueSelling Account Plan Toolset

Empowers revenue teams with insights for strategic account growth.

www.valueselling.com/solutions/revenue-tech/valueselling-account-plan

eValueSelling Fundamentals

Builds core ValueSelling skills quickly and efficiently.

www.valueselling.com/solutions/elearning/evalueselling-fundamentals

ValueSelling Executive Speak

Enhances seller's confidence and skills to effectively engage C-suite executives.

www.valueselling.com/solutions/elearning/executive-speak

ValueSelling @Work

Enhances sales performance through microlearning and habit reinforcement.

www.valueselling.com/solutions/elearning/valueselling-work

Vortex @Work

Enhances prospecting skills to increase sales effectiveness and funnel reliability.

www.valueselling.com/solutions/elearning/vortex-work

Master Virtual Sales Communications

Enhances communication skills for effective virtual selling in global sales teams.

www.valueselling.com/solutions/elearning/master-virtual-sales-communications

Sales Training

Service

Enhance sales effectiveness through value-based training designed by experienced sales professionals.

www.valueselling.com/services/sales-training

Virtual Sales Training

Service

Enhances sales effectiveness through targeted virtual training.

www.valueselling.com/services/virtual-ilt

Sales Coaching

Service

Enhances sales performance and ValueSelling adoption through continuous coaching.

www.valueselling.com/services/sales-coaching

Market segments

Sales training and development

Instructor-led and virtual programs plus microlearning that build value-based selling skills, onboarding, and ongoing skill reinforcement for sellers and marketers.

Sales coaching and performance management

Ongoing coaching, manager enablement, and AI-assisted coaching to drive behavior change, adoption, measurable ROI, and improved forecast and deal quality.

Account planning and strategic account management

Structured account intelligence and planning capabilities that identify expansion opportunities, prioritize high-potential accounts, and guide strategic growth motions.

Prospecting and pipeline generation

Multi-channel prospecting programs, repeatable workflows, and microlearning that consistently fill the funnel and improve qualification and pipeline velocity.

Revenue operations and enablement

Cross-functional alignment, revenue-technology enablement, and programs that integrate sales, marketing, and ops to increase adoption of value metrics and improve revenue engine performance.

Executive engagement and competitive differentiation

Capability-building for C-suite selling, financial literacy, and differentiated messaging to win premium pricing and improve executive conversations.

More information about our offering

ValueSelling Framework

ValueSelling Framework is a platform that aligns the revenue engine and enables all customer-facing roles to compete on value. It provides a common language across sales, marketing, and leadership to improve forecasting, deal quality, coaching, and customer experience. Integrates advanced tools like ValueCoach AI and eValuePrompter to streamline processes and enhance efficiency.

  • Enhances Collaboration
    Establishing a uniform communication channel allows teams to work effectively together, driving better sales results.
  • Improves Decision Making
    Enhanced processes lead to better judgment in forecasting, aiding reliable business planning.
  • Focuses on Value
    Shifting focus from price to value enhances competitive positioning and customer trust.
  • Increases Efficiency
    Leveraging technology for support leads to quicker response times and improved resource management.
  • Accelerates Skill Adoption
    Encourages a culture of continuous improvement, ensuring that new skills embed in daily practices.

Vortex Prospecting

Vortex Prospecting is a multi-channel, strategically choreographed approach to sales prospecting that reliably fills the funnel.

  • Fills The Sales Funnel
    Ensures a steady stream of qualified leads, enhancing sales effectiveness.
  • Engages Buyers Through Various Channels
    Utilizes diverse platforms to maximize buyer engagement and outreach.
  • Streamlines The Prospecting Process
    Implements a systematic approach, ensuring consistency and effectiveness in prospecting efforts.
  • Enhances Coaching Skills
    Strengthens management capabilities, ensuring consistent execution of prospecting strategies across teams.
  • Reinforces Key Skills
    Provides on-demand resources to support ongoing skill development for sales teams.

ValueSelling Account Planning

ValueSelling Account Planning maximizes selling efficiency by identifying high-potential opportunities and growing existing business.

  • Improves Sales Workflow
    Enhances productivity by enabling teams to strategize and execute plans efficiently.
  • Targets High-Value Accounts
    Utilizes data-driven insights to prioritize accounts likely to yield substantial returns.
  • Increases Revenue From Current Accounts
    Empowers teams to leverage existing relationships for greater revenue growth.
  • Facilitates Informed Decision-Making
    Provides comprehensive account data that drives strategic selling and client engagement.

ValueSelling for Marketing Pros

ValueSelling for Marketing Pros aligns marketing and sales to increase top-of-funnel activity, improve CX, and build brand trust.

  • Align Teams Effectively
    Facilitates seamless collaboration between marketing and sales teams, driving unified strategies and goals.
  • Boost Customer Experience
    Elevates customer interactions by ensuring consistent messaging across channels that fosters trust.
  • Drive Funnel Engagement
    Enhances outreach and engagement strategies that attract and nurture potential leads.

ValueSelling for Competitive Differentiation

Competitive Differentiation teaches teams to create compelling messaging and value propositions that result in premium pricing.

  • Stand Out in Competitive Markets
    Equips sales teams with strategies to distinguish their offerings and enhance market presence.
  • Enhance Pricing Power
    Strengthens teams' ability to justify premium prices through clearly defined value propositions.
  • Craft Clear Value Narratives
    Helps teams articulate their product's unique benefits effectively to engage customers.

ValueSelling Framework for Leader/Manager

Coaching the ValueSelling Framework for Managers equips leaders to coach around ValueSelling behaviors and ensure training ROI.

  • Reinforces ValueSelling Behaviors
    Empowers managers to instill key ValueSelling practices, enhancing team alignment and performance.
  • Maximizes Training ROI
    Ensures that training investments yield quantifiable results, fostering accountability and continuous improvement.
  • Delivers Tailored Coaching Frameworks
    Facilitates personalized coaching strategies, enhancing managers' ability to lead effectively.
  • Enhances Framework Adoption
    Equips leaders with tools and resources to effectively integrate the ValueSelling Framework into regular sales processes.

Vortex Prospecting for Leader/Manager

Coaching Vortex Prospecting for Managers develops prospecting/qualifying skills and reinforces consistent execution across teams.

  • Equips Managers To Coach Effectively
    Provides managers with the tools needed to guide their teams towards successful prospecting strategies.
  • Enhances Ability To Identify Opportunities
    Improves managers' skills in recognizing and evaluating potential leads.
  • Ensures Uniform Standards
    Aligns team members on consistent methodologies to enhance effectiveness and accountability.

ValueCoach AI

ValueCoach AI enables revenue teams to accelerate behavior change, improve coaching outcomes, and maximize efficiency throughout the buying process.

  • Enhance Coaching Efficacy
    Leverages AI to provide tailored coaching, ensuring sales teams receive support that adapts to individual needs.
  • Streamline Sales Process
    Facilitates smoother workflow within the sales process, leading to quicker decision-making.
  • Boost Sales Performance
    Increases success rates in sales through targeted training and feedback mechanisms.

eValuePrompter RevTech Toolset

eValuePrompter RevTech Toolset facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.

  • Facilitates Team Collaboration
    Encourages interaction between departments, leading to unified strategies and enhanced sales effectiveness.
  • Enables Revenue Tech Initiatives
    Equips organizations with the necessary technologies to optimize revenue generation processes.
  • Increases Metrics Adoption
    Fosters a culture of metrics-driven performance, enabling sales teams to align with best practices.
  • Enhances Account Planning
    Facilitates identification of expansion opportunities through improved data insights.

ValueSelling Account Plan Toolset

The VSAP toolset empowers revenue teams with enhanced account intel to identify opportunities for growth and develop strategic plans.

  • Delivers Insights For Better Planning
    Access to comprehensive and detailed account information enables effective account planning.
  • Spot Growth Opportunities
    The toolset aids in recognizing potential areas for expansion within existing accounts.
  • Facilitates Structured Planning
    Helps teams develop organized and strategic plans to manage accounts effectively.

eValueSelling Fundamentals

eValueSelling Fundamentals provides foundational ValueSelling vocabulary, terms, processes, and concepts in under 3 hours.

  • Understand Core Processes
    Gain insights into the structured ValueSelling approach to enhance sales performance.
  • Acquire Essential Vocabulary
    Engage with fundamental ValueSelling terms, ensuring a solid base for effective sales communication.
  • Complete Learning Efficiently
    Achieve mastery of key sales concepts in a compact timeframe.
  • Enhance Team Alignment
    Promotes collaboration between sales, marketing, and leadership for consistency in messaging.

ValueSelling Executive Speak

Executive Speak builds business acumen and financial literacy to boost seller confidence and enable them to sell to the C-suite.

  • Enhances Business Insight
    Improves sellers' understanding of business dynamics, allowing them to connect effectively with clients.
  • Prepares For Executive Engagement
    Arms sellers with strategies to confidently engage C-level executives.
  • Improves Financial Communication
    Teaches sellers to understand and discuss financial metrics, enhancing credibility.

ValueSelling @Work

ValueSelling@Work microlearning helps your salesforce build skills, reinforce habits, and achieve results immediately.

  • Reinforces Essential Skills
    Focuses on key habits, ensuring that sales professionals internalize crucial skills.
  • Ensure Continuous Improvement
    Encourages repeated practice, vital for mastering value-based selling.
  • Achieve Quick Wins
    Designed for rapid deployment, allowing for immediate application of skills.
  • Learn Efficiently
    Encapsulates concepts in concise segments, making it easier for sales professionals to engage.

Vortex @Work

Vortex@Work microlearning reinforces crucial sales prospecting habits to prime the revenue engine and reliably fill the funnel.

  • Builds Consistent Habits
    Reinforces essential behaviors needed for successful prospecting.
  • Enhances Funnel Reliability
    Equips sales teams with the skills necessary to reliably fill the sales funnel.
  • Delivers Quick Learning
    Allows sales professionals to learn critical prospecting skills in short sessions.

Master Virtual Sales Communications

Master Virtual Communications microapp is the practical way for global sales teams to improve virtual communication skills.

  • Enhances Virtual Collaboration
    Improves the ability of sales teams to connect and communicate effectively in virtual environments.
  • Provides Practical Skills
    Equips users with actionable techniques for effective virtual communications.
  • Supports Global Teams
    Tailored to meet the needs of sales teams operating in multiple regions.

Sales Training

Sales Training is an award-winning value-based program designed for salespeople by fellow sales professionals.

  • Achieve Results
    Participate in a program acclaimed for delivering measurable, impactful sales results.
  • Sell Value
    Learn techniques prioritizing customer needs over price.
  • Relate Through Experience
    Engage with training crafted by individuals who understand sales challenges.
  • Expand Skill Set
    Access extensive training modules to develop a versatile sales approach.
  • Training at Any Location
    Participate in programs delivered in local languages or virtually.

Virtual Sales Training

Virtual Sales Training helps sales organizations engage, qualify, advance, and close opportunities efficiently.

  • Guides Through Entire Sales Process
    Provides a comprehensive framework for managing opportunities.
  • Facilitates Learning Across Distances
    Enables skill development without geographical constraints.
  • Enhances Remote Interaction Skills
    Equips sales teams with essential skills for virtual meetings.

Sales Coaching

Sales Coaching ensures ValueSelling Framework adoption and ROI through ongoing coaching and reinforcement.

  • Drives Measurable Outcomes
    Ensures training translates into tangible improvements.
  • Facilitates Behavior Change
    Guides teams in consistently applying the ValueSelling Framework.
  • Maximizes Learning Retention
    Offers long-term strategies that reinforce acquired skills.

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