{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/valueselling-com","markdownUrl":"https://nowen.ai/agents/valueselling-com.md","jsonUrl":"https://nowen.ai/agents/valueselling-com.json","name":"ValueSelling Associates","nickname":"ValueSelling","website":"https://www.valueselling.com","industry":"Coaching","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:22:17.700Z","summary":"ValueSelling Associates is a global sales training and enablement firm that helps revenue teams win by focusing on value-based selling and sustained coaching.","description":"ValueSelling Associates is a global sales training and enablement organization that helps revenue teams win through value-based selling and structured coaching. Established in 1991, the firm partners with leading enterprises across industries to improve the effectiveness of customer-facing organizations by aligning sales, marketing, and leadership around proven, repeatable methods for selling based on value, not price. The organization delivers instructor-led training, virtual programs, coaching, and learning resources that strengthen prospecting, opportunity qualification, account planning, and sales conversations. Serving sellers, managers, and marketers, it emphasizes measurable outcomes, ROI, and continuous adoption of new skills through coaching, performance support tools, and ongoing enablement. Its global footprint includes a network of associates delivering in local languages and across regions, on client sites and remotely. The mission is to help organizations close revenue gaps and build trust with buyers by delivering a consistent value-based message and a common language for sales performance. The company highlights inclusivity and belonging as core values and commits to sustainability and community involvement as part of its corporate responsibility. Overall, ValueSelling Associates positions itself as a partner for long-term revenue growth, offering practical training, coaching, and enablement services to improve forecast accuracy, deal quality, and customer experience.","mission":"To empower revenue teams worldwide to achieve reliable growth by delivering value-based training, coaching, and enablement that drives measurable improvements in win rates, forecast accuracy, and customer outcomes.","directory":{"industryName":"Coaching","agentCount":62,"indexable":true,"hubUrl":"https://nowen.ai/industry/coaching"},"aiReaderFamilies":["Anthropic","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/valueselling-com","products":[{"name":"ValueSelling Framework","type":"Platform","url":"https://www.valueselling.com/solutions/foundational-workshops/the-valueselling-framework","summary":"Aligns revenue teams to compete on value, improving sales effectiveness and customer experience.","description":"ValueSelling Framework is a platform that aligns the revenue engine and enables all customer-facing roles to compete on value. It provides a common language across sales, marketing, and leadership to improve forecasting, deal quality, coaching, and customer experience. Integrates advanced tools like ValueCoach AI and eValuePrompter to streamline processes and enhance efficiency.","pricing":{},"features":[{"name":"Common Language Across Teams","value":"Enhances Collaboration","valueDescription":"Establishing a uniform communication channel allows teams to work effectively together, driving better sales results."},{"name":"Forecasting and Coaching Improvements","value":"Improves Decision Making","valueDescription":"Enhanced processes lead to better judgment in forecasting, aiding reliable business planning."},{"name":"Value-Based Selling Emphasis","value":"Focuses on Value","valueDescription":"Shifting focus from price to value enhances competitive positioning and customer trust."},{"name":"Revenue Technology Integration","value":"Increases Efficiency","valueDescription":"Leveraging technology for support leads to quicker response times and improved resource management."},{"name":"Behavior Change Support","value":"Accelerates Skill Adoption","valueDescription":"Encourages a culture of continuous improvement, ensuring that new skills embed in daily practices."}]},{"name":"Vortex Prospecting","type":"Service","url":"https://www.valueselling.com/solutions/foundational-workshops/vortex-prospecting","summary":"Enhances sales results through a structured, multi-channel prospecting strategy.","description":"Vortex Prospecting is a multi-channel, strategically choreographed approach to sales prospecting that reliably fills the funnel.","pricing":{},"features":[{"name":"Funnel-focused Results","value":"Fills The Sales Funnel","valueDescription":"Ensures a steady stream of qualified leads, enhancing sales effectiveness."},{"name":"Multi-channel Prospecting","value":"Engages Buyers Through Various Channels","valueDescription":"Utilizes diverse platforms to maximize buyer engagement and outreach."},{"name":"Structured Workflow","value":"Streamlines The Prospecting Process","valueDescription":"Implements a systematic approach, ensuring consistency and effectiveness in prospecting efforts."},{"name":"Manager Training Program","value":"Enhances Coaching Skills","valueDescription":"Strengthens management capabilities, ensuring consistent execution of prospecting strategies across teams."},{"name":"Microlearning Tools","value":"Reinforces Key Skills","valueDescription":"Provides on-demand resources to support ongoing skill development for sales teams."}]},{"name":"ValueSelling Account Planning","type":"Service","url":"https://www.valueselling.com/solutions/foundational-workshops/valueselling-account-planning","summary":"Enhances selling efficiency by targeting growth in existing business and high-potential opportunities.","description":"ValueSelling Account Planning maximizes selling efficiency by identifying high-potential opportunities and growing existing business.","pricing":{},"features":[{"name":"Maximize Selling Efficiency","value":"Improves Sales Workflow","valueDescription":"Enhances productivity by enabling teams to strategize and execute plans efficiently."},{"name":"Identify High-Potential Opportunities","value":"Targets High-Value Accounts","valueDescription":"Utilizes data-driven insights to prioritize accounts likely to yield substantial returns."},{"name":"Grow Existing Business","value":"Increases Revenue From Current Accounts","valueDescription":"Empowers teams to leverage existing relationships for greater revenue growth."},{"name":"Enhanced Account Intelligence","value":"Facilitates Informed Decision-Making","valueDescription":"Provides comprehensive account data that drives strategic selling and client engagement."}]},{"name":"ValueSelling for Marketing Pros","type":"Service","url":"https://www.valueselling.com/solutions/foundational-workshops/valueselling-for-marketing-pros","summary":"Enhances collaboration between marketing and sales to drive revenue growth.","description":"ValueSelling for Marketing Pros aligns marketing and sales to increase top-of-funnel activity, improve CX, and build brand trust.","pricing":{},"features":[{"name":"Marketing–Sales Alignment","value":"Align Teams Effectively","valueDescription":"Facilitates seamless collaboration between marketing and sales teams, driving unified strategies and goals."},{"name":"CX Improvement and Brand Trust","value":"Boost Customer Experience","valueDescription":"Elevates customer interactions by ensuring consistent messaging across channels that fosters trust."},{"name":"Top-of-Funnel Activity","value":"Drive Funnel Engagement","valueDescription":"Enhances outreach and engagement strategies that attract and nurture potential leads."}]},{"name":"ValueSelling for Competitive Differentiation","type":"Service","url":"https://www.valueselling.com/solutions/foundational-workshops/competitive-differentiation","summary":"Empower teams to craft impactful messages and stand out in competitive markets.","description":"Competitive Differentiation teaches teams to create compelling messaging and value propositions that result in premium pricing.","pricing":{},"features":[{"name":"Differentiation Strategy","value":"Stand Out in Competitive Markets","valueDescription":"Equips sales teams with strategies to distinguish their offerings and enhance market presence."},{"name":"Value Propositions for Premium Pricing","value":"Enhance Pricing Power","valueDescription":"Strengthens teams' ability to justify premium prices through clearly defined value propositions."},{"name":"Compelling Messaging","value":"Craft Clear Value Narratives","valueDescription":"Helps teams articulate their product's unique benefits effectively to engage customers."}]},{"name":"ValueSelling Framework for Leader/Manager","type":"Service","url":"https://www.valueselling.com/solutions/for-leaders-and-managers/valueselling-framework-for-the-leader-manager","summary":"Empowers leaders to effectively coach sales teams and maximize training investments for improved performance.","description":"Coaching the ValueSelling Framework for Managers equips leaders to coach around ValueSelling behaviors and ensure training ROI.","pricing":{},"features":[{"name":"Leader Coaching Around Behaviors","value":"Reinforces ValueSelling Behaviors","valueDescription":"Empowers managers to instill key ValueSelling practices, enhancing team alignment and performance."},{"name":"ROI-Focused Training","value":"Maximizes Training ROI","valueDescription":"Ensures that training investments yield quantifiable results, fostering accountability and continuous improvement."},{"name":"Manager-Focused Guidance","value":"Delivers Tailored Coaching Frameworks","valueDescription":"Facilitates personalized coaching strategies, enhancing managers' ability to lead effectively."},{"name":"ValueSelling Adoption Support","value":"Enhances Framework Adoption","valueDescription":"Equips leaders with tools and resources to effectively integrate the ValueSelling Framework into regular sales processes."}]},{"name":"Vortex Prospecting for Leader/Manager","type":"Service","url":"https://www.valueselling.com/solutions/for-leaders-and-managers/vortex-prospecting-for-the-leader-manager","summary":"Enhances manager skills in prospecting and ensures uniformity across teams.","description":"Coaching Vortex Prospecting for Managers develops prospecting/qualifying skills and reinforces consistent execution across teams.","pricing":{},"features":[{"name":"Manager Coaching For Prospecting","value":"Equips Managers To Coach Effectively","valueDescription":"Provides managers with the tools needed to guide their teams towards successful prospecting strategies."},{"name":"Develops Prospecting And Qualifying Skills","value":"Enhances Ability To Identify Opportunities","valueDescription":"Improves managers' skills in recognizing and evaluating potential leads."},{"name":"Reinforces Consistent Execution","value":"Ensures Uniform Standards","valueDescription":"Aligns team members on consistent methodologies to enhance effectiveness and accountability."}]},{"name":"ValueCoach AI","type":"Product","url":"https://www.valueselling.com/solutions/revenue-tech/valuecoach-ai","summary":"Accelerate behavior change and maximize efficiency for sales teams.","description":"ValueCoach AI enables revenue teams to accelerate behavior change, improve coaching outcomes, and maximize efficiency throughout the buying process.","pricing":{},"features":[{"name":"AI-enabled Coaching","value":"Enhance Coaching Efficacy","valueDescription":"Leverages AI to provide tailored coaching, ensuring sales teams receive support that adapts to individual needs."},{"name":"Buying-Process Efficiency","value":"Streamline Sales Process","valueDescription":"Facilitates smoother workflow within the sales process, leading to quicker decision-making."},{"name":"Improved Coaching Outcomes","value":"Boost Sales Performance","valueDescription":"Increases success rates in sales through targeted training and feedback mechanisms."}]},{"name":"eValuePrompter RevTech Toolset","type":"Product","url":"https://www.valueselling.com/solutions/revenue-tech/evalueprompter-revtech-toolset","summary":"Enhances collaboration and adoption of sales metrics for improved revenue outcomes.","description":"eValuePrompter RevTech Toolset facilitates cross-functional collaboration and increases the adoption of ValueSelling to key sales metrics.","pricing":{},"features":[{"name":"Cross-Functional Collaboration","value":"Facilitates Team Collaboration","valueDescription":"Encourages interaction between departments, leading to unified strategies and enhanced sales effectiveness."},{"name":"Revenue-Tech Enablement","value":"Enables Revenue Tech Initiatives","valueDescription":"Equips organizations with the necessary technologies to optimize revenue generation processes."},{"name":"Adoption of ValueSelling Metrics","value":"Increases Metrics Adoption","valueDescription":"Fosters a culture of metrics-driven performance, enabling sales teams to align with best practices."},{"name":"VSAP Toolset Integration","value":"Enhances Account Planning","valueDescription":"Facilitates identification of expansion opportunities through improved data insights."}]},{"name":"ValueSelling Account Plan Toolset","type":"Product","url":"https://www.valueselling.com/solutions/revenue-tech/valueselling-account-plan","summary":"Empowers revenue teams with insights for strategic account growth.","description":"The VSAP toolset empowers revenue teams with enhanced account intel to identify opportunities for growth and develop strategic plans.","pricing":{},"features":[{"name":"Enhanced Account Intel","value":"Delivers Insights For Better Planning","valueDescription":"Access to comprehensive and detailed account information enables effective account planning."},{"name":"Identify Expansion Opportunities","value":"Spot Growth Opportunities","valueDescription":"The toolset aids in recognizing potential areas for expansion within existing accounts."},{"name":"Strategic Account Planning","value":"Facilitates Structured Planning","valueDescription":"Helps teams develop organized and strategic plans to manage accounts effectively."}]},{"name":"eValueSelling Fundamentals","type":"Product","url":"https://www.valueselling.com/solutions/elearning/evalueselling-fundamentals","summary":"Builds core ValueSelling skills quickly and efficiently.","description":"eValueSelling Fundamentals provides foundational ValueSelling vocabulary, terms, processes, and concepts in under 3 hours.","pricing":{},"features":[{"name":"Key Processes and Concepts","value":"Understand Core Processes","valueDescription":"Gain insights into the structured ValueSelling approach to enhance sales performance."},{"name":"Foundational Vocabulary","value":"Acquire Essential Vocabulary","valueDescription":"Engage with fundamental ValueSelling terms, ensuring a solid base for effective sales communication."},{"name":"Time-efficient Learning","value":"Complete Learning Efficiently","valueDescription":"Achieve mastery of key sales concepts in a compact timeframe."},{"name":"Cross-functional Collaboration","value":"Enhance Team Alignment","valueDescription":"Promotes collaboration between sales, marketing, and leadership for consistency in messaging."}]},{"name":"ValueSelling Executive Speak","type":"Product","url":"https://www.valueselling.com/solutions/elearning/executive-speak","summary":"Enhances seller's confidence and skills to effectively engage C-suite executives.","description":"Executive Speak builds business acumen and financial literacy to boost seller confidence and enable them to sell to the C-suite.","pricing":{},"features":[{"name":"Business Acumen Development","value":"Enhances Business Insight","valueDescription":"Improves sellers' understanding of business dynamics, allowing them to connect effectively with clients."},{"name":"C-suite Selling Readiness","value":"Prepares For Executive Engagement","valueDescription":"Arms sellers with strategies to confidently engage C-level executives."},{"name":"Financial Literacy","value":"Improves Financial Communication","valueDescription":"Teaches sellers to understand and discuss financial metrics, enhancing credibility."}]},{"name":"ValueSelling @Work","type":"Product","url":"https://www.valueselling.com/solutions/elearning/valueselling-work","summary":"Enhances sales performance through microlearning and habit reinforcement.","description":"ValueSelling@Work microlearning helps your salesforce build skills, reinforce habits, and achieve results immediately.","pricing":{},"features":[{"name":"Habit Reinforcement","value":"Reinforces Essential Skills","valueDescription":"Focuses on key habits, ensuring that sales professionals internalize crucial skills."},{"name":"Skill-Building Reinforcement","value":"Ensure Continuous Improvement","valueDescription":"Encourages repeated practice, vital for mastering value-based selling."},{"name":"Immediate Results","value":"Achieve Quick Wins","valueDescription":"Designed for rapid deployment, allowing for immediate application of skills."},{"name":"Microlearning Format","value":"Learn Efficiently","valueDescription":"Encapsulates concepts in concise segments, making it easier for sales professionals to engage."}]},{"name":"Vortex @Work","type":"Product","url":"https://www.valueselling.com/solutions/elearning/vortex-work","summary":"Enhances prospecting skills to increase sales effectiveness and funnel reliability.","description":"Vortex@Work microlearning reinforces crucial sales prospecting habits to prime the revenue engine and reliably fill the funnel.","pricing":{},"features":[{"name":"Prospecting Habit Reinforcement","value":"Builds Consistent Habits","valueDescription":"Reinforces essential behaviors needed for successful prospecting."},{"name":"Revenue Engine Priming","value":"Enhances Funnel Reliability","valueDescription":"Equips sales teams with the skills necessary to reliably fill the sales funnel."},{"name":"Microlearning Delivery","value":"Delivers Quick Learning","valueDescription":"Allows sales professionals to learn critical prospecting skills in short sessions."}]},{"name":"Master Virtual Sales Communications","type":"Product","url":"https://www.valueselling.com/solutions/elearning/master-virtual-sales-communications","summary":"Enhances communication skills for effective virtual selling in global sales teams.","description":"Master Virtual Communications microapp is the practical way for global sales teams to improve virtual communication skills.","pricing":{},"features":[{"name":"Communications Improvement","value":"Enhances Virtual Collaboration","valueDescription":"Improves the ability of sales teams to connect and communicate effectively in virtual environments."},{"name":"Practical Virtual Communication","value":"Provides Practical Skills","valueDescription":"Equips users with actionable techniques for effective virtual communications."},{"name":"Global Applicability","value":"Supports Global Teams","valueDescription":"Tailored to meet the needs of sales teams operating in multiple regions."}]},{"name":"Sales Training","type":"Service","url":"https://www.valueselling.com/services/sales-training","summary":"Enhance sales effectiveness through value-based training designed by experienced sales professionals.","description":"Sales Training is an award-winning value-based program designed for salespeople by fellow sales professionals.","pricing":{},"features":[{"name":"Award-winning","value":"Achieve Results","valueDescription":"Participate in a program acclaimed for delivering measurable, impactful sales results."},{"name":"Value-based Training","value":"Sell Value","valueDescription":"Learn techniques prioritizing customer needs over price."},{"name":"Peer-designed","value":"Relate Through Experience","valueDescription":"Engage with training crafted by individuals who understand sales challenges."},{"name":"Comprehensive Curriculum","value":"Expand Skill Set","valueDescription":"Access extensive training modules to develop a versatile sales approach."},{"name":"Global Delivery","value":"Training at Any Location","valueDescription":"Participate in programs delivered in local languages or virtually."}]},{"name":"Virtual Sales Training","type":"Service","url":"https://www.valueselling.com/services/virtual-ilt","summary":"Enhances sales effectiveness through targeted virtual training.","description":"Virtual Sales Training helps sales organizations engage, qualify, advance, and close opportunities efficiently.","pricing":{},"features":[{"name":"End-to-End Opportunity Progression","value":"Guides Through Entire Sales Process","valueDescription":"Provides a comprehensive framework for managing opportunities."},{"name":"Efficient Remote Learning","value":"Facilitates Learning Across Distances","valueDescription":"Enables skill development without geographical 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