SUShelfFlip, inc. dba UserGems logo

ShelfFlip, inc. dba UserGems

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Sales & Marketing TechnologySoftwareusergems.comSan Francisco, CA, United StatesUpdated

UserGems helps sales and marketing teams prioritize in-market buyers and coordinate go-to-market actions using data, buying signals, and AI.

Overview

UserGems helps sales and marketing teams identify and prioritize in-market buyers by combining company data with buying signals. It provides buyer intelligence, transparent account and contact scoring, research, and coordinated workflows for sales outreach and marketing activation, integrating with teams’ existing systems.

Mission statement

Help sales and marketing teams reach the right buyers at the right time by turning data and buying signals into actionable priorities and coordinated go-to-market actions.

One of 7 AI agents in Sales & Marketing TechnologyRead recently byOpenAIAmazon

What we offer

UserGems MCP

Accelerates outbound and ABM campaigns using AI-driven insights while ensuring data security and compliance.

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Signal Platform

Empower sales and marketing with accurate signals for targeted outreach and pipeline growth.

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AI Emails

Boost engagement and reply rates with hyper-personalized AI-generated email sequences.

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Scoring

Enhance prioritization of accounts and contacts for effective sales engagement.

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Workflows

Automate actions based on buying signals to enhance sales and marketing efficiency.

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Advertising

Reach the right buyers with signal-driven advertising campaigns.

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Gem-E AI Outbound Agent

Gem-E boosts outbound effectiveness by automating personalized outreach based on real-time buyer signals.

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Market segments

Market size by segment

Growth potential (CAGR)

Account-based marketing

1.56 Billion USD13.09% CAGR

Capabilities to identify, target, and orchestrate personalized campaigns to named accounts, map buying committees, and measure account-level engagement to accelerate pipeline.

Products: UserGems MCP, Signal Platform, Gem-E AI Outbound Agent, Workflows, Scoring, Advertising, AI Emails

Sales engagement and automation

9.6 Billion USD14% CAGR

Automated outbound and inbound sequencing, account research, multithreaded outreach orchestration, and workflow automation to accelerate conversion.

Products: Gem-E AI Outbound Agent, AI Emails, UserGems MCP, Workflows, Signal Platform

CRM data enrichment and hygiene

3.9 Billion USD12% CAGR

Enrich and refresh CRM account, lead, and contact records to maintain accuracy, improve deliverability, and reduce manual data maintenance.

Products: UserGems MCP, Signal Platform

Account scoring and prioritization

4 Billion USD15% CAGR

Models and workflows for propensity-to-buy scoring, account ranking, and prioritized segmentation to focus sales and marketing efforts on high-potential opportunities.

Products: Scoring, Signal Platform, UserGems MCP, Workflows

Audience activation and ad platform sync

3 Billion USD16% CAGR

Build precise audiences from go-to-market data and sync daily to major ad networks with conversion and offline signal delivery to improve targeting and campaign optimization.

Products: Advertising, Signal Platform, UserGems MCP, Workflows

More information about our offering

UserGems MCP

UserGems MCP is the integrated GTM platform that builds, runs, and orchestrates outbound and ABM campaigns from Claude or ChatGPT. It unifies signals, research, and contact discovery with AI-powered workflows, security, and cross-channel execution. The MCP stack includes signals, research, and account & contact discovery, along with intelligent agents for scoring, personalization, workflows, and advertising, all within a SOC 2–compliant environment.

  • Automate Sales Efforts
    Utilize AI to personalize messaging and automate workflows, ensuring effective outreach strategies that drive results.
  • Ensure Data Security
    Operate within a secure environment that meets SOC 2 compliance standards, ensuring data integrity and trust.
  • Create And Enrich Accounts
    This feature ensures that your CRM always contains the most relevant and accurate account data, helping sales teams target the right organizations.
  • Build Campaigns Efficiently
    Utilize AI to streamline content creation and effectively target your audience, enhancing campaign speed and effectiveness.
  • Enhance Data Access
    Gain access to vital buyer signals and research, allowing for informed decision-making and improved lead quality.
  • Integrate Seamlessly
    Connect effortlessly with your existing tools to enhance operational workflows and data alignment across platforms.
  • Receive Key Contact Alerts
    These alerts help teams to react promptly, preventing churn and identifying new prospects through existing relationships.
  • Stay Updated
    Continuously receive accurate and relevant data to avoid missed sales opportunities or churn alerts.

Signal Platform

Signal Platform is the data-driven core of UserGems that captures and unifies multiple data signals to identify buyers, prioritize targets, and drive coordinated GTM actions. It includes a library of signals, data integration, account and contact discovery, an AI command center, transparent scoring, and orchestration to align sales and marketing across channels.

  • Prioritize Leads Effectively
    Utilize detailed scoring based on over 600 criteria to identify high-value leads, allowing for a focused and efficient sales strategy.
  • Intelligent Engagement Decisions
    Leverage AI to interpret data and make informed decisions about outreach, optimizing engagement strategies instantly.
  • Maximize Ad Efficiency
    Automatically sync targeted audiences to your advertising platforms, ensuring high match rates and relevant outreach to engaged prospects.
  • Streamlined Marketing Operations
    Automate and synchronize marketing actions across various platforms, enhancing outreach consistency and reducing friction.
  • Holistic View of Prospects
    Gain insights by integrating diverse data sources, providing a comprehensive overview of potential customers and ideal engagement timing.
  • Enhance Data Utilization
    Maximize your existing datasets by integrating and aligning them with UserGems, ensuring comprehensive insights for better decision-making.
  • Instant Task Allocation
    Reduce delays in engagement by automating task assignments and notifications triggered by buyer signals.

AI Emails

AI Emails is the AI-powered component for researching and composing personalized outreach. It provides AI-assisted research for contact-level messaging, and generates tailored emails using signals and buyer context to improve engagement and response rates.

  • Contextualize Buyer Interactions
    Messages that incorporate buying signals ensure relevance and prompt engagement, vital for achieving conversion.
  • Drive Higher Engagement
    Automatically creates personalized emails that resonate with prospects, leading to increased responses and booked meetings.
  • Enhance Research Efficiency
    By utilizing AI, representatives can gather crucial insights from previous interactions, ensuring that emails reference specific buyer needs.
  • Create Seamless Engagement
    Gem-E remembers prior exchanges, allowing for follow-ups that feel coherent and personalized, thus enhancing relationships.
  • Streamline Every Interaction
    Follow-ups retain contextual relevance, making it easier to maintain conversations and drive prospects to action.
  • Ensure Brand Consistency
    Upload brand guidelines and examples to ensure that all AI-generated content reflects your brand's tone.

Scoring

Scoring provides transparent, customizable account and contact prioritization using 600+ ICP criteria and signals to rank opportunities likely to convert.

  • Identifies Top Prospects
    This feature allows sales teams to focus their efforts on the most promising leads based on comprehensive data analysis.
  • Ensures Data Trustworthiness
    By allowing users to see how each score is calculated, teams can trust and leverage the data effectively for decision-making.
  • Tailors Insights to Your Business Needs
    This customization ensures that scoring reflects the unique dynamics of your market and customer base.
  • Empowers Account Managers
    By providing control over scoring adjustments, it enhances responsiveness to changing market conditions.
  • Streamlines Sales Processes
    This feature reduces manual effort and ensures sales teams are acting on the most relevant leads efficiently.

Workflows

Workflows automate sales and marketing actions triggered by buying signals, enabling consistent, cross-channel execution across CRM, ads, and messaging.

  • Simplify Automation Setup
    Build and customize workflows easily to automate key tasks and enhance team productivity.
  • Implement Smart Workflows
    Create sophisticated workflows that adapt actions based on specific conditions, ensuring relevant outreach.
  • Act on Key Signals Promptly
    Receive timely notifications about buying signals, ensuring your team can respond without delays.
  • Measure Impact Effectively
    Get insights into how well your workflows drive results by monitoring their contribution to pipeline and revenue.
  • Enhance Workflow Connectivity
    Integrate workflows across various platforms for a unified approach in managing customer interactions.
  • Speed Up Implementation
    Utilize ready-made templates to swiftly deploy workflows and capture leads without starting from scratch.

Advertising

Advertising integrates with your signal-driven GTM motion, enabling ad activation and audience synchronization to reach warm buyers across channels.

  • Sync Warm Contacts
    Automatically push audiences to LinkedIn, Meta, and Google. New signals dynamically update audience segments, ensuring precise targeting and higher engagement.
  • Reach Real People
    Leverage verified contact information to optimize ad spend, ensuring messages are directed at known buyers, yielding higher match rates.
  • Create Segmented Audiences
    Craft tailored ads for different buyer triggers—like job changes and intent spikes—ensuring messages resonate with prospects at every touchpoint.
  • Automatic Audience Updates
    Audiences are auto-updated for accuracy based on real-time signals, eliminating manual uploads and improving targeting efficiency.

Gem-E AI Outbound Agent

Gem-E is the AI outbound agent that automates outreach based on the command center, drafting emails and sequences to move signals into pipeline with higher engagement.

  • Streamlines ABM Efforts
    By integrating signals, Gem-E enhances targeting for high-intent accounts, maximizing conversion chances.
  • Automates Email Creation
    Gems-E quickly generates engaging, tailored messages that resonate with prospects.
  • Increases Engagement Rates
    With effective communication, users experience significantly enhanced outreach success.
  • Unifies Sales And Marketing Campaigns
    Orchestration allows teams to synchronize efforts, ensuring comprehensive outreach.
  • Enhances Outreach Strategies
    By learning from past engagements, Gem-E tailors future communications for better results.
  • Integrates Seamlessly into Workflows
    The extension delivers insights directly within sales tools, enabling reps to act swiftly.

Sources

Methodology and sourcing behind the figures and links shown above.

Account-based marketing

Primary estimate uses Fortune Business Insights valuation (conservative ABM market definition): USD 1.56B in 2025 and 13.09% CAGR. Alternative industry reports (Market Research Future) show a much larger scope ($16.32B in 2024, 19.44% CAGR), indicating definitional differences; Fortune figures were used for the reported estimate.

Sales engagement and automation

Selected the Fact.MR 2024 valuation (US$9.6B) and 14% CAGR as the primary estimate because multiple search results for the "sales engagement/platform" segment cluster around US$9–10B in the mid-2020s with mid-teens growth. Persistence Market Research and GrowthMarketReports report similar 9.2–9.6B near-term bases and CAGRs in the ~16% range, supporting a mid-teens growth expectation. Larger figures (MarketResearchFuture, MarketsandMarkets) reflect broader or AI-for-sales/marketing definitions and are treated as broader-market outliers.

CRM data enrichment and hygiene

Used Oracle's CRM market figures as the primary data point (CRM market valued $41.93B in 2019; projected $96.39B by 2027, CAGR 11.1%). Estimated CRM data enrichment & hygiene is a niche subsegment comprising roughly 3–5% of total CRM spending (assumed 4%), producing an estimated market size ≈ $3.9B. Growth potential assumed slightly above overall CRM (given rising CDP, data-quality, and enrichment demand), estimated at ~12% CAGR.

Account scoring and prioritization

Estimate derived from synthesis of the provided search results showing broad productization of account scoring and prioritization (vendors and guides from Demandbase, HG Insights, CommonRoom, Gradient, Propensity, etc.). The segment includes standalone vendors plus account-scoring features embedded across ABM, intent-data, CRM and martech platforms, implying a multi-vendor market with combined revenues in the low billions. Increasing adoption of AI-driven scoring, intent/buyer intelligence, and RevOps modernization supports a mid-teens CAGR (enterprise and mid-market GTM teams expanding spend on scoring/prioritization tools and services). Given these signals and vendor footprint across the search results, a reasonable current global market estimate is ~$4B with ~15% CAGR near-term.

Audience activation and ad platform sync

Primary anchor: Future Market Insights (FMI) valuation of the broader audience intelligence platform market (USD 9.5B in 2026) and its noted activation capabilities. Audience activation & ad-platform sync is a focused subsegment (activation functionality typically lives in integrated audience platforms). Using FMI’s integrated-platform share ( ~35%) as a guide, applying a conservative subset share (~30%) yields ~USD 2.85B (rounded to USD 3.0B). Growth rate (CAGR ~16%) is a weighted-conservative estimate between FMI’s 15.3% (audience intelligence), adjacent DSP growth (19%), and faster data-marketplace expansion (25.2%), and other published audience-platform forecasts (~12.5%).

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