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Upside Services, Inc.

Unclaimed
Marketplaceswww.upside.comWashington, DC, United StatesUpdated

Upside is a data-driven digital marketplace that helps retailers attract customers and drive incremental, profitable transactions.

Overview

Upside is a data-driven digital marketplace that connects retailers with millions of consumers to drive incremental, profitable transactions. Through personalized, retailer-funded offers, Upside helps brands attract new customers and increase basket size across fuel and convenience, grocery, and restaurant categories. Upside emphasizes measurable ROI through its incremental measurement methodology and provides retailers with loyalty, marketing, and insights tools. The company reaches consumers at the moments they are deciding where to shop, dine, or refuel, while customers earn cash back on everyday purchases. Upside commits 1% of all revenue to sustainability initiatives that touch on its areas of operation, and aims to advance the economic power of people living and working in the real world.

Mission statement

We exist to advance the economic power of people living and working in the real world.

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What we offer

Upside Marketplace

Drive in-store traffic and profit through personalized retail offers.

upside.com →

Market segments

Digital couponing and promotions

Capabilities that deliver personalized, retailer-funded coupons and promotions to consumers to drive in-store traffic, increase basket size, and acquire new customers across fuel & convenience, grocery, and restaurant categories.

Products: Upside Marketplace

Incrementality measurement and attribution

Capabilities that measure and attribute incremental sales and ROI from promotions using a methodology-based incremental attribution approach, enabling pay-for-performance pricing and profit-based promotion decisions.

Products: Upside Marketplace

Location-based customer acquisition

Capabilities that reach consumers at the moment of purchase decision through broad consumer reach and targeted offers to drive local foot traffic and conversion for fuel, convenience, grocery, and restaurant retailers.

Products: Upside Marketplace

More information about our offering

Upside Marketplace

Upside Marketplace is a digital platform that drives in-store traffic and incremental profit by delivering personalized, retailer-funded offers to consumers at the moments they decide where to shop, dine, or refuel. It serves retailers across fuel & convenience, grocery, and restaurant categories, enabling customer acquisition and increased basket size without cannibalizing existing programs. The platform provides attribution and measurement through an incremental methodology, ensuring profits are incremental and directly attributable to Upside. Retailers pay only when Upside delivers incremental profit, and Upside reaches millions of consumers through its partner network. Promotions are tailored to brand, location, and margin, and the platform offers easy setup and on-demand analytics for performance insights.

  • Connect To Millions Of Consumers
    Upside's extensive network ensures that retailers can connect with a vast audience, driving more foot traffic and sales.
  • Ensure Profitable Sales
    Retailers can verify that each transaction attributed to Upside results in actual profit, ensuring a positive ROI.
  • Tailor Offers For Individual Consumers
    Personalized offers ensure that promotions resonate with individual customers, increasing conversion rates.
  • Pay For Incremental Profit
    This model ensures that retailers only spend resources when they see tangible results, maximizing efficiency.
  • Adjust Promotions Dynamically
    Promotions adapt to current margins ensuring retailer profitability while enticing customers.
  • Get Clear Performance Insights
    Retailers can easily monitor and analyze their performance metrics through an intuitive dashboard.
  • Fund Promotions From Retail Profits
    Retailers can attract customers without incurring extra costs, leveraging their existing profits for marketing.
  • Quick And Easy Setup
    Retailers can launch Upside seamlessly, integrating it into their existing operations without major disruptions.
  • Comprehensive Retail Sector Support
    Upside's platform is versatile, catering to various sectors, allowing for widespread applicability.

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