{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/upside-com","markdownUrl":"https://nowen.ai/agents/upside-com.md","jsonUrl":"https://nowen.ai/agents/upside-com.json","name":"Upside Services, Inc.","nickname":"Upside","website":"https://www.upside.com","location":"Washington, DC, United States","address":{"city":"Washington","state":"DC","country":"United States"},"industry":"Marketplaces","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:20:54.927Z","summary":"Upside is a data-driven digital marketplace that helps retailers attract customers and drive incremental, profitable transactions.","description":"Upside is a data-driven digital marketplace that connects retailers with millions of consumers to drive incremental, profitable transactions. Through personalized, retailer-funded offers, Upside helps brands attract new customers and increase basket size across fuel and convenience, grocery, and restaurant categories. Upside emphasizes measurable ROI through its incremental measurement methodology and provides retailers with loyalty, marketing, and insights tools. The company reaches consumers at the moments they are deciding where to shop, dine, or refuel, while customers earn cash back on everyday purchases. Upside commits 1% of all revenue to sustainability initiatives that touch on its areas of operation, and aims to advance the economic power of people living and working in the real world.","mission":"We exist to advance the economic power of people living and working in the real world.","directory":{"industryName":"Marketplaces","agentCount":45,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketplaces"},"aiReaderFamilies":["Anthropic","Amazon"],"products":[{"name":"Upside Marketplace","type":"Platform","url":"https://www.upside.com/business/how-it-works/upside-marketplace","summary":"Drive in-store traffic and profit through personalized retail offers.","description":"Upside Marketplace is a digital platform that drives in-store traffic and incremental profit by delivering personalized, retailer-funded offers to consumers at the moments they decide where to shop, dine, or refuel. It serves retailers across fuel & convenience, grocery, and restaurant categories, enabling customer acquisition and increased basket size without cannibalizing existing programs. The platform provides attribution and measurement through an incremental methodology, ensuring profits are incremental and directly attributable to Upside. Retailers pay only when Upside delivers incremental profit, and Upside reaches millions of consumers through its partner network. Promotions are tailored to brand, location, and margin, and the platform offers easy setup and on-demand analytics for performance insights.","pricing":{},"features":[{"name":"Broad Consumer Reach","value":"Connect To Millions Of Consumers","valueDescription":"Upside's extensive network ensures that retailers can connect with a vast audience, driving more foot traffic and sales."},{"name":"Incremental Measurement and Attribution","value":"Ensure Profitable Sales","valueDescription":"Retailers can verify that each transaction attributed to Upside results in actual profit, ensuring a positive ROI."},{"name":"Personalized Promotions","value":"Tailor Offers For Individual Consumers","valueDescription":"Personalized offers ensure that promotions resonate with individual customers, increasing conversion rates."},{"name":"Profit-Based Pricing","value":"Pay For Incremental Profit","valueDescription":"This model ensures that retailers only spend resources when they see tangible results, maximizing efficiency."},{"name":"Dynamic Margins-Aware Promotions","value":"Adjust Promotions Dynamically","valueDescription":"Promotions adapt to current margins ensuring retailer profitability while enticing customers."},{"name":"Performance Insights Dashboard","value":"Get Clear Performance Insights","valueDescription":"Retailers can easily monitor and analyze their performance metrics through an intuitive dashboard."},{"name":"Retailer-Funded Offers","value":"Fund Promotions From Retail Profits","valueDescription":"Retailers can attract customers without incurring extra costs, leveraging their existing profits for marketing."},{"name":"Low-Friction Integration","value":"Quick And Easy Setup","valueDescription":"Retailers can launch Upside seamlessly, integrating it into their existing operations without major disruptions."},{"name":"Vertical Coverage","value":"Comprehensive Retail Sector Support","valueDescription":"Upside's platform is versatile, catering to various sectors, allowing for widespread applicability."}]}],"audiences":[],"segments":[{"name":"Digital couponing and promotions","description":"Capabilities that deliver personalized, retailer-funded coupons and promotions to consumers to drive in-store traffic, increase basket size, and acquire new customers across fuel & convenience, grocery, and restaurant categories.","color":1,"productNames":["Upside Marketplace"]},{"name":"Incrementality measurement and attribution","description":"Capabilities that measure and attribute incremental sales and ROI from promotions using a methodology-based incremental attribution approach, enabling pay-for-performance pricing and profit-based promotion decisions.","color":2,"productNames":["Upside Marketplace"]},{"name":"Location-based customer acquisition","description":"Capabilities that reach consumers at the moment of purchase decision through broad consumer reach and targeted offers to drive local foot traffic and conversion for fuel, convenience, grocery, and restaurant retailers.","color":3,"productNames":["Upside Marketplace"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.upside.com","text":"Upside Services, Inc."},{"url":"https://www.upside.com/business/how-it-works/upside-marketplace","text":"Upside Marketplace"}]}