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UpGuard, Inc

Unclaimed
Cybersecuritywww.upguard.comMountain View, CA, United StatesUpdated

UpGuard helps organizations manage cybersecurity risk across their vendors, systems, and workforce with an integrated risk platform.

Overview

UpGuard is a cybersecurity company that helps businesses manage security risks across their information technology supply chains. Its integrated risk platform unifies third-party security ratings, security assessment questionnaires, and threat intelligence to provide a comprehensive view of an organization's risk surface. The company serves customers across industries by helping governance, assessment, remediation, monitoring, and collaboration to reduce risk.

Mission statement

To help organizations govern and reduce cybersecurity risk across their technology ecosystems with an integrated risk platform.

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What we offer

Vendor Risk

Manage vendor risk with AI-driven insights and automated assessments at scale.

upguard.com →

Breach Risk

Proactively manage your attack surface and AI threats before breaches occur.

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User Risk

Manage shadow AI and human risk with visibility and policy enforcement.

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Trust Exchange

Accelerate trust-building and streamline security communications effortlessly.

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Risk Automations

Automate risk management workflows with AI-driven triage and remediation.

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Who do we serve

Global Enterprise Risk And Vendor Management

Global enterprises managing vendor risk and security across divisions.

Geography: Global, with emphasis on North America and Europe

How we help: Helps large enterprises reduce exposure by unifying vendor risk data and automating risk discovery and remediation across tools.

Regulated Industry Risk And Compliance

Regulated industries requiring audit-ready security and vendor risk.

Geography: North America and Europe

How we help: Automates security questionnaires, centralizes trust material, and streamlines audit-ready reporting to satisfy regulators and customers.

AI Driven Technology Firms

Tech firms deploying AI requiring governance over AI usage and risk.

Geography: Global

How we help: Provides governance and risk controls for AI usage with automated guidance and remediation.

SaaS Providers With Complex Partner Ecosystems

SaaS vendors with partner networks requiring risk visibility.

Geography: Global

How we help: Helps SaaS vendors manage partner risk and demonstrate security posture to customers.

Market segments

Market size by segment

Growth potential (CAGR)

Third-party risk management

8.5 Billion USD13% CAGR

Capabilities to identify, assess, monitor, and remediate vendor and supplier risk, including onboarding assessments, continuous monitoring, and oversight.

Products: Vendor Risk, Trust Exchange, Risk Automations

Attack surface and threat monitoring

1 Billion USD29.3% CAGR

Continuous external asset discovery and monitoring to detect threats, brand abuse, dark web exposures, and prioritize breach risk for rapid response.

Products: Breach Risk, Risk Automations

Security orchestration and automation

1.8 Billion USD15% CAGR

Orchestration of security workflows, automated remediation, multi-agent execution, and conversational/contextual security intelligence to accelerate response and reduce manual effort.

Products: Risk Automations, Vendor Risk

Security questionnaire automation and evidence orchestration

0.5 Billion USD18% CAGR

Automation of customer and vendor security questionnaires, audit-ready responses, evidence collection, trust center documentation, and platform integrations to accelerate sales and audits.

Products: Trust Exchange, Vendor Risk

Workforce AI risk governance

0.1 Billion USD40% CAGR

Visibility, policy governance, monitoring, and contextual guidance for employee AI use and shadow AI to score, remediate, and reduce insider and AI-related risks.

Products: User Risk, Risk Automations

More information about our offering

Vendor Risk

Vendor Risk is UpGuard's holistic third-party risk management platform that provides continuous vendor insights, 360-degree assessments, and AI-powered workflows to monitor, assess, remediate, and report on vendor risk across the supply chain.

  • Automate Third-Party Risk Management
    Leverage AI to streamline the risk management process, boosting efficiency and speed in onboarding and vendor assessments.
  • Ensure Ongoing Visibility
    Continuous assessments keep your vendor risk landscape current, ensuring immediate awareness of any changes in vendor security status.
  • Streamline Risk Remediation
    Track and manage vendor risk remediation easily, ensuring compliance within your risk appetite.
  • Conduct Comprehensive Assessments
    Utilize structured assessments to comprehensively evaluate vendor risk and security posture, ensuring informed decision-making.
  • Gain Real-Time Risk Insights
    Leverage automated insights to quickly identify risk hotspots and vulnerabilities in your vendor network.
  • Gain Insights Through Reporting
    Create comprehensive reports that provide actionable insights for stakeholders and regulators, improving overall governance.
  • Automate Security Questionnaires
    Save time and reduce errors with AI-driven automation of security questionnaires, accelerating the vendor evaluation process.
  • Integrate with Existing Infrastructure
    Enhance your risk management approach by integrating UpGuard with your existing security and IT systems.
  • Streamlined Vendor Onboarding
    Efficiently onboard new vendors while maintaining visibility over your entire vendor ecosystem.

Breach Risk

Breach Risk helps monitor attack surface and AI threats with AI-powered threat monitoring, attack surface management, and brand protection to detect and respond to risks across digital channels.

  • Detect Threats Early
    Utilizing advanced AI algorithms, this feature identifies emerging threats and compromised credentials across digital spaces, allowing for immediate action.
  • Monitor Digital Footprint
    This feature provides consistent oversight of your digital assets, enabling quick adjustments in response to evolving threats and vulnerabilities.
  • Safeguard Brand Identity
    Ensures your brand remains reputable by promptly identifying and addressing false representations in digital communities and social media.
  • Monitor Dark Web Activity
    Alerts teams to potential breaches involving their data, enabling quick responses to mitigate risks.
  • Quantify Risk Exposure
    This scoring helps organizations prioritize their remediation efforts based on the likelihood and impact of identified risks.

User Risk

User Risk reveals shadow AI and human risk inside your workforce, providing visibility, governance, and guidance to manage AI use.

  • Nudge Users Towards Safe Choices
    Real-time nudges guide employees to make safer decisions while interacting with AI tools, enhancing security and compliance.
  • Enforce AI Usage Policies
    Automatically detects policy violations and provides corrective actions to maintain compliance and reduce risk.
  • Identify Unauthorized AI Tools
    Continuously discovers hidden AI tools in use across the organization, ensuring visibility over potential security risks.
  • Assess User Risk Levels
    Allows organizations to prioritize intervention by identifying high-risk users, enabling targeted risk management strategies.
  • Trigger Automated Risk Responses
    Workflow automation triggers immediate corrective actions for identified risks, cutting response time significantly.

Trust Exchange

Trust Exchange is UpGuard's platform for proving security posture to customers by sharing questionnaires, trust centers, and related tooling.

  • Streamline Questionnaire Completion
    Reduce manual efforts and errors, answering security questionnaires quickly and with high accuracy.
  • Build Trust Faster
    Enable customers to access essential security and compliance information, minimizing back-and-forth communications.
  • Unlock Premium Features
    Enhance your organization’s security communication and build trust through custom branding and additional functionalities.
  • Enhance Team Collaboration
    Invite team members for efficient responses to security queries and ensure everyone accesses the latest documents.

Risk Automations

Risk Automations is the AI workflow engine for automating risk discovery, notification, and remediation across your risk stack.

  • Triage Risks Instantly
    Enhance response times by automatically prioritizing and addressing risks in real-time.
  • Remediate Automatically
    Reduce time-to-resolution by allowing the system to implement remediation actions instantly.
  • Integrate 100+ Tools
    Easily connect your existing tools and systems for seamless workflow automation.
  • Get Immediate Insights
    Monitor your risk landscape continuously with real-time reporting and dashboards.
  • Create Tickets Automatically
    Streamline task assignment by automatically generating tickets for remediation teams.
  • Build Workflows Easily
    Create customized automation workflows without coding, reducing complexity.

Sources

Methodology and sourcing behind the figures and links shown above.

Third-party risk management

Multiple market reports in the search results cluster 2025 third‑party risk management market size between roughly $8.0–$9.0B (FMI $8.2B; ResearchNester $8.08B; Liminal $9.0B). One source (MRFR) reports a lower 2025 figure (~$5.74B) so the midpoint of the consensus distribution is ~ $8.5B for 2025. Forecast CAGRs vary by horizon: Liminal projects 17.1% (2025–2030), FMI 12.9% (2025–2035), ResearchNester ~15.3% (2026–2035), MRFR 6.21% (2025–2035). A blended estimate near 13% CAGR captures the central tendency of these forecasts and reflects strong growth potential driven by regulation, rising supply‑chain cyber risk, and adoption of continuous monitoring/AI-enabled solutions.

Attack surface and threat monitoring

Multiple market reports place the attack-surface/ASM market between roughly USD 0.73–1.03 billion (2023–2025). Forecast CAGRs in the search results cluster between ~21% and ~30%; most vendors project high growth (≈28–30%). I selected a ~USD 1.0 billion current market size (rounded consensus across reports) and a representative CAGR of 29.3% consistent with major forecasts.

Security orchestration and automation

Synthesis of multiple market reports in the provided search results. KBV reports a 2024 market size of USD 1.80B with 16.1% CAGR; GM Insights and SNSInsider report 2023 sizes of USD 1.6B and USD 1.5B respectively with ~15%+ CAGRs to 2032; MarketResearchFuture gives a higher 2024 estimate ($2.75B) with a lower 10.5% CAGR. I selected USD 1.8B (2024) as a representative current-size estimate and a 15% CAGR as a consensus growth-rate (midpoint of the clustered 15–16% estimates, acknowledging one lower estimate).

Security questionnaire automation and evidence orchestration

No direct market-size data for security-questionnaire automation in results. Used KBV Research SOAR market (2024 $1.80B, CAGR 16.1%) as a proximate parent market and assumed questionnaire automation/evidence orchestration is a smaller subsegment (~25–30% of SOAR/GRC early market). Applied AI-driven acceleration (see MarketsandMarkets agentic AI growth) to raise expected CAGR modestly above SOAR to ~18%.

Workforce AI risk governance

Estimates derived from published AI governance market forecasts in the search results (2024–2035 range: roughly $0.25B–$0.89B near-term to multi‑$B by 2029–2035). Workforce AI risk governance (employee visibility, shadow‑AI monitoring, contextual guidance) is a focused subsegment of risk management/monitoring within AI governance. Using cited market sizes and CAGRs (25–45%+) and assuming the workforce/insider monitoring slice represents ~15–25% of overall AI governance spend, the near‑term market is estimated at roughly $0.1B and likely to grow at a high CAGR (chosen 40%) consistent with published AI governance growth rates.

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