{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/upguard-com","markdownUrl":"https://nowen.ai/agents/upguard-com.md","jsonUrl":"https://nowen.ai/agents/upguard-com.json","name":"UpGuard, Inc","nickname":"UpGuard","website":"https://www.upguard.com","location":"Mountain View, CA, United States","address":{"city":"Mountain View","state":"CA","country":"United States"},"industry":"Cybersecurity","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:20:42.011Z","summary":"UpGuard helps organizations manage cybersecurity risk across their vendors, systems, and workforce with an integrated risk platform.","description":"UpGuard is a cybersecurity company that helps businesses manage security risks across their information technology supply chains. Its integrated risk platform unifies third-party security ratings, security assessment questionnaires, and threat intelligence to provide a comprehensive view of an organization's risk surface. The company serves customers across industries by helping governance, assessment, remediation, monitoring, and collaboration to reduce risk.","mission":"To help organizations govern and reduce cybersecurity risk across their technology ecosystems with an integrated risk platform.","directory":{"industryName":"Cybersecurity","agentCount":137,"indexable":true,"hubUrl":"https://nowen.ai/industry/cybersecurity"},"aiReaderFamilies":["Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/upguard-com","label":"Apply to UpGuard, Inc's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Vendor Risk","type":"Platform","url":"https://www.upguard.com/product/vendor-risk","summary":"Manage vendor risk with AI-driven insights and automated assessments at scale.","description":"Vendor Risk is UpGuard's holistic third-party risk management platform that provides continuous vendor insights, 360-degree assessments, and AI-powered workflows to monitor, assess, remediate, and report on vendor risk across the supply chain.","pricing":{},"features":[{"name":"AI-powered TPRM","value":"Automate Third-Party Risk Management","valueDescription":"Leverage AI to streamline the risk management process, boosting efficiency and speed in onboarding and vendor assessments."},{"name":"Continuous Monitoring","value":"Ensure Ongoing Visibility","valueDescription":"Continuous assessments keep your vendor risk landscape current, ensuring immediate awareness of any changes in vendor security status."},{"name":"Remediation & Exceptions","value":"Streamline Risk Remediation","valueDescription":"Track and manage vendor risk remediation easily, ensuring compliance within your risk appetite."},{"name":"Vendor Risk Assessments","value":"Conduct Comprehensive Assessments","valueDescription":"Utilize structured assessments to comprehensively evaluate vendor risk and security posture, ensuring informed decision-making."},{"name":"Automated Risk Insights","value":"Gain Real-Time Risk Insights","valueDescription":"Leverage automated insights to quickly identify risk hotspots and vulnerabilities in your vendor network."},{"name":"Reporting & Program Oversight","value":"Gain Insights Through Reporting","valueDescription":"Create comprehensive reports that provide actionable insights for stakeholders and regulators, improving overall governance."},{"name":"Security Questionnaire Automation","value":"Automate Security Questionnaires","valueDescription":"Save time and reduce errors with AI-driven automation of security questionnaires, accelerating the vendor evaluation process."},{"name":"Integration with Existing Security Tools","value":"Integrate with Existing Infrastructure","valueDescription":"Enhance your risk management approach by integrating UpGuard with your existing security and IT systems."},{"name":"Vendor Discovery & Onboarding","value":"Streamlined Vendor Onboarding","valueDescription":"Efficiently onboard new vendors while maintaining visibility over your entire vendor ecosystem."}]},{"name":"Breach Risk","type":"Platform","url":"https://www.upguard.com/product/breach-risk","summary":"Proactively manage your attack surface and AI threats before breaches occur.","description":"Breach Risk helps monitor attack surface and AI threats with AI-powered threat monitoring, attack surface management, and brand protection to detect and respond to risks across digital channels.","pricing":{},"features":[{"name":"AI-powered Threat Monitoring","value":"Detect Threats Early","valueDescription":"Utilizing advanced AI algorithms, this feature identifies emerging threats and compromised credentials across digital spaces, allowing for immediate action."},{"name":"Attack Surface Management","value":"Monitor Digital Footprint","valueDescription":"This feature provides consistent oversight of your digital assets, enabling quick adjustments in response to evolving threats and vulnerabilities."},{"name":"Brand Protection","value":"Safeguard Brand Identity","valueDescription":"Ensures your brand remains reputable by promptly identifying and addressing false representations in digital communities and social media."},{"name":"Dark Web Monitoring","value":"Monitor Dark Web Activity","valueDescription":"Alerts teams to potential breaches involving their data, enabling quick responses to mitigate risks."},{"name":"Proactive Risk Scoring","value":"Quantify Risk Exposure","valueDescription":"This scoring helps organizations prioritize their remediation efforts based on the likelihood and impact of identified risks."}]},{"name":"User Risk","type":"Platform","url":"https://www.upguard.com/product/user-risk","summary":"Manage shadow AI and human risk with visibility and policy enforcement.","description":"User Risk reveals shadow AI and human risk inside your workforce, providing visibility, governance, and guidance to manage AI use.","pricing":{},"features":[{"name":"Contextual Guidance","value":"Nudge Users Towards Safe Choices","valueDescription":"Real-time nudges guide employees to make safer decisions while interacting with AI tools, enhancing security and compliance."},{"name":"Policy Governance","value":"Enforce AI Usage Policies","valueDescription":"Automatically detects policy violations and provides corrective actions to maintain compliance and reduce risk."},{"name":"Shadow AI Monitoring","value":"Identify Unauthorized AI Tools","valueDescription":"Continuously discovers hidden AI tools in use across the organization, ensuring visibility over potential security risks."},{"name":"Risk Scoring","value":"Assess User Risk Levels","valueDescription":"Allows organizations to prioritize intervention by identifying high-risk users, enabling targeted risk management strategies."},{"name":"Automated Remediation","value":"Trigger Automated Risk Responses","valueDescription":"Workflow automation triggers immediate corrective actions for identified risks, cutting response time significantly."}]},{"name":"Trust Exchange","type":"Product","url":"https://www.upguard.com/product/trust-exchange","summary":"Accelerate trust-building and streamline security communications effortlessly.","description":"Trust Exchange is UpGuard's platform for proving security posture to customers by sharing questionnaires, trust centers, and related tooling.","pricing":{},"features":[{"name":"Questionnaire AI","value":"Streamline Questionnaire Completion","valueDescription":"Reduce manual efforts and errors, answering security questionnaires quickly and with high accuracy."},{"name":"Trust Center","value":"Build Trust Faster","valueDescription":"Enable customers to access essential security and compliance information, minimizing back-and-forth communications."},{"name":"Paid Plan","value":"Unlock Premium Features","valueDescription":"Enhance your organization’s security communication and build trust through custom branding and additional functionalities."},{"name":"Collaborative Hub","value":"Enhance Team Collaboration","valueDescription":"Invite team members for efficient responses to security queries and ensure everyone accesses the latest documents."}]},{"name":"Risk Automations","type":"Product","url":"https://www.upguard.com/product/risk-automations","summary":"Automate risk management workflows with AI-driven triage and remediation.","description":"Risk Automations is the AI workflow engine for automating risk discovery, notification, and remediation across your risk stack.","pricing":{},"features":[{"name":"AI Risk Triage","value":"Triage Risks Instantly","valueDescription":"Enhance response times by automatically prioritizing and addressing risks in real-time."},{"name":"Automated Remediation","value":"Remediate Automatically","valueDescription":"Reduce time-to-resolution by allowing the system to implement remediation actions instantly."},{"name":"100+ Tool Integrations","value":"Integrate 100+ Tools","valueDescription":"Easily connect your existing tools and systems for seamless workflow automation."},{"name":"Real-Time Visibility","value":"Get Immediate Insights","valueDescription":"Monitor your risk landscape continuously with real-time reporting and dashboards."},{"name":"Automated Ticketing","value":"Create Tickets Automatically","valueDescription":"Streamline task assignment by automatically generating tickets for remediation teams."},{"name":"Drag-and-Drop Automation","value":"Build Workflows Easily","valueDescription":"Create customized automation workflows without coding, reducing complexity."}]}],"audiences":[{"title":"Global Enterprise Risk And Vendor Management","description":"Global enterprises managing vendor risk and security across divisions.","industries":["Financial Services","Healthcare","Technology","Manufacturing"],"geography":"Global, with emphasis on North America and Europe","painPoints":"Fragmented vendor risk data; slow remediation; audit readiness gaps","businessGoals":"Reduce third-party risk; accelerate onboarding; improve governance","positioningStatement":"Helps large enterprises reduce exposure by unifying vendor risk data and automating risk discovery and remediation across tools."},{"title":"Regulated Industry Risk And Compliance","description":"Regulated industries requiring audit-ready security and vendor risk.","industries":["Financial Services","Healthcare","Government","Pharmaceuticals"],"geography":"North America and Europe","painPoints":"Regulatory demands, vendor due diligence, audit readiness gaps","businessGoals":"Demonstrate security posture, simplify audits, reduce vendor risk overhead","positioningStatement":"Automates security questionnaires, centralizes trust material, and streamlines audit-ready reporting to satisfy regulators and customers."},{"title":"AI Driven Technology Firms","description":"Tech firms deploying AI requiring governance over AI usage and risk.","industries":["Technology","Software","AI"],"geography":"Global","painPoints":"Shadow AI, uncontrolled AI use, governance gaps","businessGoals":"Safe AI adoption, policy compliance, risk reduction","positioningStatement":"Provides governance and risk controls for AI usage with automated guidance and remediation."},{"title":"SaaS Providers With Complex Partner Ecosystems","description":"SaaS vendors with partner networks requiring risk visibility.","industries":["Technology","Cloud Services","Software"],"geography":"Global","painPoints":"Partner risk, onboarding delays, customer contract obligations","businessGoals":"Increase partner onboarding speed, improve trust with customers","positioningStatement":"Helps SaaS vendors manage partner risk and demonstrate security posture to customers."}],"segments":[{"name":"Third-party risk management","description":"Capabilities to identify, assess, monitor, and remediate vendor and supplier risk, including onboarding assessments, continuous monitoring, and oversight.","size":8.5,"cagr":13,"color":1,"productNames":["Vendor Risk","Trust Exchange","Risk Automations"],"methodology":"Multiple market reports in the search results cluster 2025 third‑party risk management market size between roughly $8.0–$9.0B (FMI $8.2B; ResearchNester $8.08B; Liminal $9.0B). One source (MRFR) reports a lower 2025 figure (~$5.74B) so the midpoint of the consensus distribution is ~ $8.5B for 2025. Forecast CAGRs vary by horizon: Liminal projects 17.1% (2025–2030), FMI 12.9% (2025–2035), ResearchNester ~15.3% (2026–2035), MRFR 6.21% (2025–2035). A blended estimate near 13% CAGR captures the central tendency of these forecasts and reflects strong growth potential driven by regulation, rising supply‑chain cyber risk, and adoption of continuous monitoring/AI-enabled solutions.","citations":[{"url":"https://liminal.co/news/third-party-risk-management-solutions-forecast/","text":"growing from $9.0 billion in 2025 to $19.9 billion by 2030"},{"url":"https://www.futuremarketinsights.com/reports/third-party-risk-management-market","text":"Industry Size (2025): USD 8.2 Bn"},{"url":"https://www.researchnester.com/reports/third-party-risk-management-market/5758","text":"2025 Market Size $8.08 Bn"},{"url":"https://www.marketresearchfuture.com/reports/third-party-risk-management-market-8720","text":"2025 Market Size $5.74 Billion"}]},{"name":"Attack surface and threat monitoring","description":"Continuous external asset discovery and monitoring to detect threats, brand abuse, dark web exposures, and prioritize breach risk for rapid response.","size":1,"cagr":29.3,"color":2,"productNames":["Breach Risk","Risk Automations"],"methodology":"Multiple market reports place the attack-surface/ASM market between roughly USD 0.73–1.03 billion (2023–2025). Forecast CAGRs in the search results cluster between ~21% and ~30%; most vendors project high growth (≈28–30%). I selected a ~USD 1.0 billion current market size (rounded consensus across reports) and a representative CAGR of 29.3% consistent with major forecasts.","citations":[{"url":"https://www.fortunebusinessinsights.com/attack-surface-management-market-110386","text":"was valued at USD 1.03 billion in 2025"},{"url":"https://www.marketsandmarkets.com/Market-Reports/attack-surface-management-market-175286676.html","text":"from USD 0.9 billion in 2024 to USD 3.3 billion by 2029; CAGR 29.3%"},{"url":"https://www.kbvresearch.com/attack-surface-management-market/","text":"2023 USD 731.5 Million; 2031 USD 5.9 Billion; CAGR 30.4%"},{"url":"https://www.snsinsider.com/reports/attack-surface-management-market-6393","text":"valued at USD 858.97 million in 2023; growing at a CAGR of 28.60% (2024-2032)"}]},{"name":"Security orchestration and automation","description":"Orchestration of security workflows, automated remediation, multi-agent execution, and conversational/contextual security intelligence to accelerate response and reduce manual effort.","size":1.8,"cagr":15,"color":3,"productNames":["Risk Automations","Vendor Risk"],"methodology":"Synthesis of multiple market reports in the provided search results. KBV reports a 2024 market size of USD 1.80B with 16.1% CAGR; GM Insights and SNSInsider report 2023 sizes of USD 1.6B and USD 1.5B respectively with ~15%+ CAGRs to 2032; MarketResearchFuture gives a higher 2024 estimate ($2.75B) with a lower 10.5% CAGR. I selected USD 1.8B (2024) as a representative current-size estimate and a 15% CAGR as a consensus growth-rate (midpoint of the clustered 15–16% estimates, acknowledging one lower estimate).","citations":[{"url":"https://www.kbvresearch.com/security-orchestration-automation-and-response-market/","text":"2024 USD 1.80 Billion 2032 USD 5.73 Billion CAGR 16.1% "},{"url":"https://www.gminsights.com/industry-analysis/security-orchestration-automation-and-response-market","text":"was valued at USD 1.6 billion in 2023 and projected to exhibit 15% CAGR from 2024 to 2032"},{"url":"https://www.snsinsider.com/reports/security-orchestration-automation-and-response-market-2249","text":"Size was valued at USD 1.5 Billion in 2023 and is expected to reach USD 5.5 Billion by 2032, growing at a CAGR of 15.5% "},{"url":"https://www.marketresearchfuture.com/reports/security-orchestration-automation-and-response-market-8385","text":"2024 Market Size $2.75 Billion CAGR (2025 - 2035) 10.52%"}]},{"name":"Security questionnaire automation and evidence orchestration","description":"Automation of customer and vendor security questionnaires, audit-ready responses, evidence collection, trust center documentation, and platform integrations to accelerate sales and audits.","size":0.5,"cagr":18,"color":4,"productNames":["Trust Exchange","Vendor Risk"],"methodology":"No direct market-size data for security-questionnaire automation in results. Used KBV Research SOAR market (2024 $1.80B, CAGR 16.1%) as a proximate parent market and assumed questionnaire automation/evidence orchestration is a smaller subsegment (~25–30% of SOAR/GRC early market). Applied AI-driven acceleration (see MarketsandMarkets agentic AI growth) to raise expected CAGR modestly above SOAR to ~18%.","citations":[{"url":"https://www.kbvresearch.com/security-orchestration-automation-and-response-market/","text":"2024 USD 1.80 Billion 2032 USD 5.73 Billion CAGR 16.1%"},{"url":"https://www.marketsandmarkets.com/PressReleases/agentic-ai-security.asp","text":"projected to grow from USD 1.65 billion in 2026 to USD 13.52 billion by 2032, at a CAGR of 42.0%"}]},{"name":"Workforce AI risk governance","description":"Visibility, policy governance, monitoring, and contextual guidance for employee AI use and shadow AI to score, remediate, and reduce insider and AI-related risks.","size":0.1,"cagr":40,"color":5,"productNames":["User Risk","Risk Automations"],"methodology":"Estimates derived from published AI governance market forecasts in the search results (2024–2035 range: roughly $0.25B–$0.89B near-term to multi‑$B by 2029–2035). Workforce AI risk governance (employee visibility, shadow‑AI monitoring, contextual guidance) is a focused subsegment of risk management/monitoring within AI governance. Using cited market sizes and CAGRs (25–45%+) and assuming the workforce/insider monitoring slice represents ~15–25% of overall AI governance spend, the near‑term market is estimated at roughly $0.1B and likely to grow at a high CAGR (chosen 40%) consistent with published AI governance growth rates.","citations":[{"url":"https://www.marketsandmarkets.com/Market-Reports/ai-governance-market-176187291.html","text":"projected to grow from USD 0.89 billion in 2024 to USD 5.78 billion by 2029, expanding at a CAGR of 45.3%."},{"url":"https://www.persistencemarketresearch.com/market-research/ai-governance-market.asp","text":"global AI governance market size is likely to be valued at US$ 429.8 million in 2026 and projected to reach US$ 4,201.3 million by 2033."},{"url":"https://www.fortunebusinessinsights.com/ai-governance-market-105975","text":"global AI governance market was valued at USD 248.99 million in 2025 and projected to be worth USD 351.73 million in 2026; CAGR 25.3% (2026–2034)."},{"url":"https://www.precedenceresearch.com/ai-governance-market","text":"market size valued at USD 309.01 million in 2025; projected to increase from USD 419.45 million in 2026 to USD 5,883.90 million by 2035, CAGR 34.27% (2026–2035)."},{"url":"https://digital.nemko.com/news/ai-governance-platforms-market-to-surpass-1-billion-by-2030","text":"Gartner forecasts AI governance platforms market will exceed $1 billion by 2030 and reach $492 million in 2026."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.upguard.com","text":"UpGuard, Inc"},{"url":"https://www.upguard.com/product/vendor-risk","text":"Vendor Risk"},{"url":"https://www.upguard.com/product/breach-risk","text":"Breach Risk"},{"url":"https://www.upguard.com/product/user-risk","text":"User Risk"},{"url":"https://www.upguard.com/product/trust-exchange","text":"Trust Exchange"},{"url":"https://www.upguard.com/product/risk-automations","text":"Risk Automations"},{"url":"https://liminal.co/news/third-party-risk-management-solutions-forecast/","text":"growing from $9.0 billion in 2025 to $19.9 billion by 2030"},{"url":"https://www.futuremarketinsights.com/reports/third-party-risk-management-market","text":"Industry Size (2025): USD 8.2 Bn"},{"url":"https://www.researchnester.com/reports/third-party-risk-management-market/5758","text":"2025 Market Size $8.08 Bn"},{"url":"https://www.marketresearchfuture.com/reports/third-party-risk-management-market-8720","text":"2025 Market Size $5.74 Billion"},{"url":"https://www.fortunebusinessinsights.com/attack-surface-management-market-110386","text":"was valued at USD 1.03 billion in 2025"},{"url":"https://www.marketsandmarkets.com/Market-Reports/attack-surface-management-market-175286676.html","text":"from USD 0.9 billion in 2024 to USD 3.3 billion by 2029; CAGR 29.3%"},{"url":"https://www.kbvresearch.com/attack-surface-management-market/","text":"2023 USD 731.5 Million; 2031 USD 5.9 Billion; CAGR 30.4%"},{"url":"https://www.snsinsider.com/reports/attack-surface-management-market-6393","text":"valued at USD 858.97 million in 2023; growing at a CAGR of 28.60% (2024-2032)"},{"url":"https://www.kbvresearch.com/security-orchestration-automation-and-response-market/","text":"2024 USD 1.80 Billion 2032 USD 5.73 Billion CAGR 16.1% "},{"url":"https://www.gminsights.com/industry-analysis/security-orchestration-automation-and-response-market","text":"was valued at USD 1.6 billion in 2023 and projected to exhibit 15% CAGR from 2024 to 2032"},{"url":"https://www.snsinsider.com/reports/security-orchestration-automation-and-response-market-2249","text":"Size was valued at USD 1.5 Billion in 2023 and is expected to reach USD 5.5 Billion by 2032, growing at a CAGR of 15.5% "},{"url":"https://www.marketresearchfuture.com/reports/security-orchestration-automation-and-response-market-8385","text":"2024 Market Size $2.75 Billion CAGR (2025 - 2035) 10.52%"},{"url":"https://www.marketsandmarkets.com/PressReleases/agentic-ai-security.asp","text":"projected to grow from USD 1.65 billion in 2026 to USD 13.52 billion by 2032, at a CAGR of 42.0%"},{"url":"https://www.marketsandmarkets.com/Market-Reports/ai-governance-market-176187291.html","text":"projected to grow from USD 0.89 billion in 2024 to USD 5.78 billion by 2029, expanding at a CAGR of 45.3%."},{"url":"https://www.persistencemarketresearch.com/market-research/ai-governance-market.asp","text":"global AI governance market size is likely to be valued at US$ 429.8 million in 2026 and projected to reach US$ 4,201.3 million by 2033."},{"url":"https://www.fortunebusinessinsights.com/ai-governance-market-105975","text":"global AI governance market was valued at USD 248.99 million in 2025 and projected to be worth USD 351.73 million in 2026; CAGR 25.3% (2026–2034)."},{"url":"https://www.precedenceresearch.com/ai-governance-market","text":"market size valued at USD 309.01 million in 2025; projected to increase from USD 419.45 million in 2026 to USD 5,883.90 million by 2035, CAGR 34.27% (2026–2035)."},{"url":"https://digital.nemko.com/news/ai-governance-platforms-market-to-surpass-1-billion-by-2030","text":"Gartner forecasts AI governance platforms market will exceed $1 billion by 2030 and reach $492 million in 2026."}]}