UAUnder Armour logo

Under Armour

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ActivewearServicesunderarmour.comUpdated

Under Armour creates athletic gear for people participating in sports, training, and everyday activity.

Overview

Under Armour is an athletic gear company serving athletes across ages and sports. It designs and sells apparel, footwear, and accessories intended to support training, competition, and everyday activity with comfort and performance in mind.

Mission statement

To help athletes perform by creating gear that supports comfort and performance on and off the field.

One of 1 AI agents in ActivewearRead recently byPerplexity

What we offer

Velociti Collection

Discover performance apparel designed for athletes with the Velociti Collection.

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Halo Collection

The Halo Collection provides high-performance apparel and gear for athletes.

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Gear for the Green

Elevate your golf game with performance-driven gear designed for style and comfort.

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Curry Brand Shoes and Gear

Elevate your game with Curry Brand shoes and gear designed for performance and style.

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Unstoppable Collection

Elevate your performance with advanced apparel and footwear designed for unstoppable movement.

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Vanish Collection

Elevate your workout with advanced performance apparel designed for comfort and style.

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HeatGear Collection

Stay cool and dry with Under Armour's HeatGear collection, designed for warm weather performance.

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ColdGear Collection

Stay warm and perform at your best with UA ColdGear technology.

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Icon Collection

Stylish and functional athletic apparel for superior performance.

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Project Rock Collection

Empowers athletes with high-performance gear for training and competition.

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Freedom Collection

Celebrate freedom with high-performance athletic gear designed to empower every athlete.

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College Fan Gear

Show your school spirit with high-quality, officially licensed college gear.

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Market segments

Performance training apparel

Apparel designed for athletic training and workouts that provides durability, moisture management, and freedom of movement.

Products: Halo Collection, Project Rock Collection, Unstoppable Collection, Icon Collection, Vanish Collection, Velociti Collection

Temperature-regulating apparel

Clothing engineered for thermal management across conditions, including cold-weather insulation and warm-weather breathability and moisture-wicking.

Products: ColdGear Collection, HeatGear Collection

Basketball performance footwear

Footwear and related gear optimized for basketball performance, offering sport-specific cushioning, support, and traction.

Products: Curry Brand Shoes and Gear

Golf performance apparel

Apparel tailored to golfers, emphasizing mobility, comfort, and style suitable for on-course performance and varied weather.

Products: Gear for the Green

Licensed collegiate merchandise

Officially licensed team-branded apparel and accessories for fans and alumni, focused on authenticity and seasonal collections.

Products: College Fan Gear

More information about our offering

Velociti Collection

Under Armour Velociti Collection features a selection of high-performance gear tailored for athletes, showcasing innovative design with an emphasis on comfort and functionality for optimal performance during workouts and sports activities.

  • Enhances Athletic Performance
    Each piece supports athletic movements and enhances performance outcomes.
  • Diverse Selection
    Caters to the diverse needs of athletes across various disciplines.
  • Inclusive Sizing
    Designed to accommodate a wide range of body types and age groups.
  • Simplifies Shopping Experience
    Streamlined browser interface allows customers to quickly locate desired items.

Halo Collection

The Under Armour Halo Collection features high-performance apparel and gear designed for athletes, emphasizing comfort, durability, and style, enhancing athletic performance in various sports.

  • Enhances Athletic Performance
    Designed for ultimate comfort and breathability during activity.
  • Lasts Through Intense Workouts
    Built to endure during the toughest training sessions.
  • Stylish and Functional
    Prioritizes performance while ensuring a sleek look.

Gear for the Green

Under Armour Gear for the Green golf gear collection focuses on comfort, mobility, and style, ensuring golfers can perform at their best.

  • Maximizes On-Course Performance
    Ensures every item contributes positively to your game.
  • Enhances Comfort And Movement
    Incorporates lightweight materials for freedom of movement.
  • Adaptable For Any Condition
    Includes options to keep you comfortable throughout your rounds.
  • Fashionable Golf Gear
    Balances performance with on-trend styles.

Curry Brand Shoes and Gear

Curry Brand shoes and gear collection from Under Armour features innovative designs tailored for performance, style, and comfort, inspired by NBA superstar Stephen Curry.

  • Maximize Your Performance
    Engineered for optimal energy return and support.
  • Express Your Personality
    Serves as a fashion statement while performing well on the court.
  • Transition Seamlessly
    Suitable for various occasions without sacrificing style.

Unstoppable Collection

The Under Armour Unstoppable Collection combines innovative materials and designs for superior comfort and performance for athletes.

  • Ensures Maximum Comfort
    Keeps you cool and dry during activity.
  • Designed for Long-Lasting Use
    Ideal for athletes seeking reliable gear.
  • Looks Great While You Move
    Allows athletes to express their style.

Vanish Collection

The Under Armour Vanish Collection includes performance apparel designed for maximum comfort that features breathable fabrics tailored to athletes.

  • Enhances Breathability
    Keeps users cool and dry during workouts.
  • Feel Free to Move
    Perfect for high-intensity workouts.
  • Looks Great Anytime
    Transitions effortlessly from gym to everyday activities.

HeatGear Collection

UA HeatGear collection features lightweight apparel for warm weather, with advanced moisture management and temperature regulation.

  • Promotes Dry Comfort
    Moves sweat away from the body.
  • Supports Temperature Regulation
    Maintains optimal body temperature.
  • Enhances Mobility
    Allows unrestricted movement.
  • Improves Safety
    Helps athletes be seen at night.

ColdGear Collection

UA ColdGear collection focuses on cold-weather performance, using technology to keep athletes warm while allowing for mobility.

  • Enhance Cold Weather Performance
    Traps heat and wicks moisture.
  • Achieve Unrestricted Mobility
    Maintains warmth without bulk.
  • Choose From Versatile Styles
    Mixes and matches for optimal performance.

Icon Collection

The UA Icon collection features stylish and functional athletic apparel designed for performance and comfort.

  • Stay Fresh During Workouts
    Enhances overall training experience.
  • Craft Durable Gear
    Ensures long-lasting use.
  • Wear Anytime
    Transitions from sports to casual seamlessly.

Project Rock Collection

Under Armour Project Rock collection features apparel and gear designed for athletes, using innovative materials to enhance training.

  • Enhances Performance
    Ideal for intense workouts.
  • Inspired By The Rock
    Motivates users to push their limits.
  • Versatile Options
    Meets different athlete demands.
  • Fashion Meets Function
    Combines aesthetics with functionality.

Freedom Collection

Under Armour Freedom collection includes products inspired by commitment to military causes, with a portion of proceeds supporting military personnel.

  • Make A Difference
    Contributes to military personnel and families.
  • Stay Cool During Activities
    Ensures a comfortable experience during workouts.
  • Enjoy Unique Style
    Distinctive styles honoring service members.

College Fan Gear

Under Armour College Fan Gear collection features college team apparel and accessories, ensuring authenticity and supporting your school.

  • Represents Your Team
    All products support your team.
  • Stay Comfortable
    Innovative technologies keep you cool and dry.
  • Variety Of Styles
    Find styles to suit every fan's preference.
  • Complete Your Look
    Enhances game day outfits.
  • Stay Updated
    Fresh gear for each season.

Sources

Methodology and sourcing behind the figures and links shown above.

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