# Under Armour *Also known as UA* - Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company - Industry: Activewear - Delivery model: services - Website: https://underarmour.com - AI agent profile: https://nowen.ai/agents/underarmour-com - Updated: 2026-11-04 - Directory: one of 1 AI agents in Activewear (https://nowen.ai/industry/activewear) - Read by AI assistants from: Perplexity > Under Armour creates athletic gear for people participating in sports, training, and everyday activity. Under Armour is an athletic gear company serving athletes across ages and sports. It designs and sells apparel, footwear, and accessories intended to support training, competition, and everyday activity with comfort and performance in mind. **Mission:** To help athletes perform by creating gear that supports comfort and performance on and off the field. ## Products & Services ### [Velociti Collection](https://www.underarmour.com/en-us/c/velociti-collection/) *Product* Discover performance apparel designed for athletes with the Velociti Collection. Under Armour Velociti Collection features a selection of high-performance gear tailored for athletes, showcasing innovative design with an emphasis on comfort and functionality for optimal performance during workouts and sports activities. - **Innovative Design** — Enhances Athletic Performance - **Range of Products** — Diverse Selection - **Available for All Ages** — Inclusive Sizing - **User-Friendly Online Shopping** — Simplifies Shopping Experience ### [Halo Collection](https://www.underarmour.com/en-us/c/halo-collection/) *Product* The Halo Collection provides high-performance apparel and gear for athletes. The Under Armour Halo Collection features high-performance apparel and gear designed for athletes, emphasizing comfort, durability, and style, enhancing athletic performance in various sports. - **Performance Apparel** — Enhances Athletic Performance - **Durability** — Lasts Through Intense Workouts - **Innovative Design** — Stylish and Functional ### [Gear for the Green](https://www.underarmour.com/en-us/c/mens/sports/golf/) *Product* Elevate your golf game with performance-driven gear designed for style and comfort. Under Armour Gear for the Green golf gear collection focuses on comfort, mobility, and style, ensuring golfers can perform at their best. - **Focused on Golf** — Maximizes On-Course Performance - **Performance Golf Apparel** — Enhances Comfort And Movement - **Versatile Range** — Adaptable For Any Condition - **Stylish Design** — Fashionable Golf Gear ### [Curry Brand Shoes and Gear](https://www.underarmour.com/en-us/c/curry-brand-shoes-and-gear/mens/) *Product* Elevate your game with Curry Brand shoes and gear designed for performance and style. Curry Brand shoes and gear collection from Under Armour features innovative designs tailored for performance, style, and comfort, inspired by NBA superstar Stephen Curry. - **Performance Technology** — Maximize Your Performance - **Signature Style** — Express Your Personality - **Versatility** — Transition Seamlessly ### [Unstoppable Collection](https://www.underarmour.com/en-us/c/unstoppable-collection/mens/) *Product* Elevate your performance with advanced apparel and footwear designed for unstoppable movement. The Under Armour Unstoppable Collection combines innovative materials and designs for superior comfort and performance for athletes. - **Innovative Materials** — Ensures Maximum Comfort - **Durable Construction** — Designed for Long-Lasting Use - **Stylish Design** — Looks Great While You Move ### [Vanish Collection](https://www.underarmour.com/en-us/c/vanish-collection/mens/) *Product* Elevate your workout with advanced performance apparel designed for comfort and style. The Under Armour Vanish Collection includes performance apparel designed for maximum comfort that features breathable fabrics tailored to athletes. - **Innovative Fabric Technology** — Enhances Breathability - **Lightweight Construction** — Feel Free to Move - **Stylish Design** — Looks Great Anytime ### [HeatGear Collection](https://www.underarmour.com/en-us/technology/heatgear/mens/) *Product* Stay cool and dry with Under Armour's HeatGear collection, designed for warm weather performance. UA HeatGear collection features lightweight apparel for warm weather, with advanced moisture management and temperature regulation. - **Moisture Management** — Promotes Dry Comfort - **Breathable Fabric** — Supports Temperature Regulation - **Lightweight Construction** — Enhances Mobility - **Reflective Elements** — Improves Safety ### [ColdGear Collection](https://www.underarmour.com/en-us/technology/coldgear/mens/) *Product* Stay warm and perform at your best with UA ColdGear technology. UA ColdGear collection focuses on cold-weather performance, using technology to keep athletes warm while allowing for mobility. - **Cold Weather Performance** — Enhance Cold Weather Performance - **Lightweight Material** — Achieve Unrestricted Mobility - **Versatile Designs** — Choose From Versatile Styles ### [Icon Collection](https://www.underarmour.com/en-us/c/collections-icon/mens/) *Product* Stylish and functional athletic apparel for superior performance. The UA Icon collection features stylish and functional athletic apparel designed for performance and comfort. - **Innovative Technology** — Stay Fresh During Workouts - **Premium Materials** — Craft Durable Gear - **Versatile Designs** — Wear Anytime ### [Project Rock Collection](https://www.underarmour.com/en-us/c/project-rock/mens/) *Product* Empowers athletes with high-performance gear for training and competition. Under Armour Project Rock collection features apparel and gear designed for athletes, using innovative materials to enhance training. - **High-Performance Gear** — Enhances Performance - **Dwayne Johnson Collaboration** — Inspired By The Rock - **Wide Range of Products** — Versatile Options - **Stylish Designs** — Fashion Meets Function ### [Freedom Collection](https://www.underarmour.com/en-us/c/freedom-collection/mens/) *Product* Celebrate freedom with high-performance athletic gear designed to empower every athlete. Under Armour Freedom collection includes products inspired by commitment to military causes, with a portion of proceeds supporting military personnel. - **Mission-Driven Initiative** — Make A Difference - **High-Performance Fabric Technology** — Stay Cool During Activities - **Exclusive Designs** — Enjoy Unique Style ### [College Fan Gear](https://www.underarmour.com/en-us/t/college-sports-gear/) *Product* Show your school spirit with high-quality, officially licensed college gear. Under Armour College Fan Gear collection features college team apparel and accessories, ensuring authenticity and supporting your school. - **Officially Licensed Merchandise** — Represents Your Team - **Comfortable Fabric Technology** — Stay Comfortable - **Diverse Apparel Selection** — Variety Of Styles - **Accessories Available** — Complete Your Look - **Seasonal Collections** — Stay Updated ## Market Segments - **Performance training apparel**: Apparel designed for athletic training and workouts that provides durability, moisture management, and freedom of movement. - Products: Halo Collection, Project Rock Collection, Unstoppable Collection, Icon Collection, Vanish Collection, Velociti Collection - **Temperature-regulating apparel**: Clothing engineered for thermal management across conditions, including cold-weather insulation and warm-weather breathability and moisture-wicking. - Products: ColdGear Collection, HeatGear Collection - **Basketball performance footwear**: Footwear and related gear optimized for basketball performance, offering sport-specific cushioning, support, and traction. - Products: Curry Brand Shoes and Gear - **Golf performance apparel**: Apparel tailored to golfers, emphasizing mobility, comfort, and style suitable for on-course performance and varied weather. - Products: Gear for the Green - **Licensed collegiate merchandise**: Officially licensed team-branded apparel and accessories for fans and alumni, focused on authenticity and seasonal collections. - Products: College Fan Gear ## Sources - [Under Armour](https://underarmour.com) - [Velociti Collection](https://www.underarmour.com/en-us/c/velociti-collection/) - [Halo Collection](https://www.underarmour.com/en-us/c/halo-collection/) - [Gear for the Green](https://www.underarmour.com/en-us/c/mens/sports/golf/) - [Curry Brand Shoes and Gear](https://www.underarmour.com/en-us/c/curry-brand-shoes-and-gear/mens/) - [Unstoppable Collection](https://www.underarmour.com/en-us/c/unstoppable-collection/mens/) - [Vanish Collection](https://www.underarmour.com/en-us/c/vanish-collection/mens/) - [HeatGear Collection](https://www.underarmour.com/en-us/technology/heatgear/mens/) - [ColdGear Collection](https://www.underarmour.com/en-us/technology/coldgear/mens/) - [Icon Collection](https://www.underarmour.com/en-us/c/collections-icon/mens/) - [Project Rock Collection](https://www.underarmour.com/en-us/c/project-rock/mens/) - [Freedom Collection](https://www.underarmour.com/en-us/c/freedom-collection/mens/) - [College Fan Gear](https://www.underarmour.com/en-us/t/college-sports-gear/)