Stirista
UnclaimedMarket category: Advertising Creative Services
Stirista helps brands and agencies use connected audience data and marketing capabilities to acquire, engage, and retain customers.
Overview
Stirista helps brands, agencies, and marketers acquire, engage, and retain high-value customers through audience data, identity resolution, marketing activation, and analytics. It connects fragmented customer and prospect information to support precise targeting, coordinated campaigns across channels, and measurable marketing performance.
Mission statement
To simplify growth for brands and agencies by connecting audience data, targeting, activation, and analytics to help them find and keep high-value customers.
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Claim StiristaUse your email at stirista.com.What we offer
StiristaOne
Unify customer data, build high-value audiences, and activate coordinated campaigns across channels with less complexity and delay.
stirista.com →Consumer audience data
Build more precise consumer audiences, activate them across channels, and improve campaign performance with refreshed, identity-linked data.
stirista.com →B2B Audience Data
Reach relevant companies and decision-makers, improve audience records, and activate more targeted campaigns across channels.
stirista.com →Prebuilt Audience Segments
Reach relevant audiences faster across marketing channels with a large catalog of verified segments and flexible options for custom targeting.
stirista.com →Identity matching
Connect fragmented identities to build more accurate audiences, reach people across channels, and activate campaigns with confidence.
stirista.com →Digital DSP
Launch and optimize data-driven programmatic campaigns across channels with connected audience data, identity capabilities, and transparent reporting.
stirista.com →Email ESP
Reach and engage new and existing audiences with relevant email campaigns, stronger inbox placement, and measurable performance insights.
stirista.com →CTV advertising
Reach relevant households with audience-driven CTV campaigns, then measure outcomes and continue engagement across digital channels.
stirista.com →Omnichannel activation
Launch coordinated, identity-based campaigns across digital channels faster, retarget audiences, and measure performance across the customer journey.
stirista.com →Audience Analytics
Understand customers, identify valuable segments, and use actionable insights to improve targeting and make smarter marketing decisions.
stirista.com →Customer journey analytics
Understand customer journeys, identify growth and retention opportunities, and use actionable insights to improve engagement and long-term customer value.
stirista.com →Creative services
Create audience-relevant, cross-channel campaigns designed to engage customers, improve conversions, and deliver measurable results.
stirista.com →Customer acquisition
Reach qualified new customers with data-driven audiences and coordinated campaigns that support relevant outreach, stronger deliverability, and scalable acquisition.
stirista.com →Customer retention and growth
Retain valuable customers, re-engage lapsed buyers, and grow customer lifetime value with data-led insights and coordinated campaigns.
stirista.com →Measure and Optimize Campaigns
Connect campaign activity to business outcomes, reveal what drives conversions, and improve performance across channels.
stirista.com →More information about our offering
StiristaOne
StiristaOne is a marketing platform that helps teams create, enrich, segment, and activate audiences by connecting first-party data, website behavior, Stirista’s identity graph, third-party consumer data, and behavioral insights. Its audience-building tools support demographic, behavioral, household, and interest-based enrichment, as well as AI-driven lookalike modeling and reusable custom audiences. Marketers can activate audiences across acquisition email, digital display, social, and connected TV, reducing handoffs and helping campaigns move from audience creation to activation more quickly.
- Unify Disconnected Customer DataCombine internal customer information, website activity, and Stirista data in one environment to build audiences and support marketing activation without relying on a patchwork of separate tools.
- Build Audience Segments Without ITCreate audience segments through an intuitive builder rather than routing segmentation requests through IT or data teams, helping teams move from an idea to a usable audience more quickly.
- Find High-Propensity Lookalike ProspectsModel audiences from existing customer lists to identify new prospects with similar attributes and high propensity, without waiting for IT or data engineers.
- Activate Audiences Across Multiple ChannelsUse a single audience across email, digital display, social, and connected TV to coordinate campaigns and continue audience engagement across channels.
- Enrich Records With Audience InsightsAdd demographic, behavioral, household, and interest-based context to customer and prospect records to create richer audience segments and support more precise targeting.
- Target Audiences Across Customer LifecyclesCreate segments for acquiring customers, retaining or reactivating existing customers, and supporting growth, using connected customer data and audience insights.
- Match Identities Through Server ConnectionsUse secure backend connections and deterministic matching to support identity resolution without relying on browser-level tracking workarounds.
- Connect Campaign Exposure To ResultsRelate campaign activity across channels to deterministic identities to provide clearer performance reporting and help marketers assess whether media exposure contributed to business outcomes.
- Organize And Refine High-Value ProspectsPrepare prospect audiences for campaign activation by identifying, organizing, and refining high-value groups before they are launched across channels.
- Save And Reuse Audience SegmentsKeep custom segments available for reuse so teams can build on previous audience work and move more quickly from segmentation to campaign activation.
Consumer audience data
Stirista’s privacy-first consumer data helps marketers understand audiences and build high-performing segments for targeting, activation, personalization, and performance measurement. Its deterministic identity graph connects demographic, behavioral, and transactional signals across 247 million U.S. consumers and 121 million households. Data linked to mobile ad IDs, IP addresses, and CTV identifiers supports targeting across channels using more than 400 attributes. Continuously refreshed data and validation workflows support reachability and activation quality, with activation available across digital, CTV, email, and direct mail.
- Understand Consumers More CompletelyConnect consumer signals through a deterministic identity graph to build a fuller audience view and support more precise targeting.
- Reach Audiences At ScaleBuild audiences using consumer and household data with broad U.S. coverage.
- Target Using Richer AttributesUse detailed audience attributes and signals to refine targeting and understand consumer interests, lifestyles, and purchase behaviors.
- Activate Audiences Across ChannelsMove data into campaigns across digital, CTV, email, and direct mail, with launch times under 24 hours and no dependency on fragmented vendors.
- Connect Audiences Across ChannelsUse linked identifiers to support consumer targeting across digital, mobile, and connected TV environments.
- Improve Data ReachabilityUse refreshed, validated data to support accurate audience activation and greater confidence in reachability.
- Build More Relevant SegmentsCreate targeted consumer segments around audience attributes, interests, behaviors, and life events, including custom segments for specific marketing goals.
- Refine Targeting With InsightsUse audience insights to identify high-propensity segments, understand customer value, and refine targeting strategies.
- Find Prospects Like Best CustomersUse existing customer profiles to identify similar prospect audiences for acquisition and prospecting campaigns.
B2B Audience Data
Stirista’s B2B audience data helps marketers identify target companies and decision-makers using verified professional contacts, company information, and firmographic attributes. Build audiences for prospecting and account-based marketing, enrich CRM records, connect business and consumer identity signals, and activate campaigns across email, display, CTV, social, and programmatic channels. Use existing customers or target accounts to find similar companies, contacts, and buying opportunities.
- Reach Verified Professionals And Decision-MakersUse professional contact data to identify and reach decision-makers across industries and roles.
- Target Companies By Firmographic AttributesNarrow company and account audiences using industry, location, and other firmographic attributes.
- Build Precise ABM AudiencesCreate account and contact audiences to support targeted outreach across buying committees, industries, and regions.
- Enrich Customer And Prospect RecordsAdd verified firmographic, contact, and identity data to customer and prospect records to make them more complete.
- Connect Business And Consumer IdentitiesLink professional and consumer identity signals to understand decision-makers and their associated household and buying audiences.
- Activate Audiences Across Multiple ChannelsUse B2B audiences in acquisition email, display, CTV, social, and programmatic campaigns.
- Find Similar Companies And ContactsExpand prospecting by identifying companies, contacts, and buying opportunities similar to existing customers or target accounts.
- Identify Business Locations And OpportunitiesUse business location data to find local branches and regional opportunities for account targeting.
- Understand Decision-Makers And Buying GroupsUse audience attributes to develop a deeper understanding of decision-makers, accounts, and buying groups.
Prebuilt Audience Segments
Stirista’s Prebuilt Audience Segments provide access to more than 50,000 verified, activation-ready syndicated audiences across 17+ major verticals. Marketers can browse and select audiences for seasonal, sports, retail, cultural, financial, life-stage, and other campaigns, then activate them through partner marketplaces and channels including email, digital, CTV, social, and direct mail. Teams can also combine prebuilt audiences or work with Stirista to create custom segments for high-value prospects and niche campaign needs. Audience solutions include consumer, business, multicultural, and B2B2C-linked data.
- Reach Audiences At ScaleSearch a broad catalog of verified segments spanning multiple verticals to find audiences suited to campaign goals.
- Use Audiences In Partner MarketplacesFind Stirista segments within partner marketplaces where media and audience data are accessed, supporting activation through existing buying workflows.
- Activate Across Marketing ChannelsDeploy selected audiences across multiple campaign channels, helping teams use audience data in their broader marketing execution.
- Start With Relevant AudiencesUse prebuilt segments aligned with campaign themes and occasions to get campaigns underway without starting every audience from scratch.
- Tailor Segments To CampaignsAdapt audience selection to specific campaign objectives by combining existing options with custom segment creation.
- Target Diverse Audience TypesChoose among consumer, business, multicultural, and linked B2B2C audience data to support different targeting requirements.
- Use Verified Audience DataSelect segments described as verified and continuously validated, giving marketers a stated basis for confidence in audience data.
- Combine Segments For CampaignsBuild an audience suited to campaign needs by selecting and combining available segments.
Identity matching
Identity matching resolves customer, prospect, and visitor identities across emails, devices, households, and digital signals. Its continuously updated identity graph uses deterministic matching to connect first-party and offline records with digital identities, helping marketers enrich records, build accurate audiences, and activate campaigns across channels. The service supports cookieless addressability, CRM matching, anonymous visitor identification, and cross-channel attribution.
- Match Audiences With Greater PrecisionDeterministic matching is designed to improve audience precision and reduce wasted spend while supporting addressability across channels.
- Link Identities Across Devices And HouseholdsConnecting identities across devices and households helps marketers recognize and reach the same people across digital touchpoints.
- Identify Anonymous Visitors Without CookiesRecognizing anonymous site traffic helps marketers turn visitors into addressable audiences without relying on cookies.
- Match And Onboard First-Party DataMatching offline and first-party records to the identity graph prepares audiences for activation and helps connect existing data to digital identities.
- Activate Audiences Across ChannelsCross-channel activation lets marketers reach matched audiences across multiple digital environments using connected identity data.
- Enrich Records And Suppress DuplicatesAdding identity data and suppressing duplicates helps keep audience records accurate, complete, and actionable.
- Build Addressable Audiences Without CookiesCookieless matching supports audience addressability across channels without dependence on third-party cookies.
- Trigger Automated Email CampaignsAutomated email triggers help marketers follow up with identified visitors as part of audience activation.
- Connect Campaigns To Customer OutcomesLinking campaign activity to customer outcomes helps marketers measure performance across channels.
Digital DSP
Digital DSP is Stirista’s programmatic advertising platform, combining audience data, its identity graph, campaign activation, and reporting. It supports coordinated targeting across email, CTV, display, social, and programmatic channels, with deterministic identity data for addressability beyond third-party cookies. Campaign tools include AI-powered bid optimization, real-time reporting, website visitor identification, view-through attribution, and cross-channel performance tracking.
- Connect Data And ActivationCoordinate DSP, ESP, and identity graph capabilities in one environment rather than managing disconnected campaign tools.
- Reach Audiences Across ChannelsActivate consistent audience segments across multiple digital touchpoints to coordinate messaging throughout the customer journey.
- Support Cookieless Audience AddressabilityUse deterministic identity capabilities to reach audiences without relying on third-party cookies, supporting addressability across digital channels.
- Optimize Bids In Real TimeApply machine-learning-based bid predictions and real-time adjustments to improve media efficiency and campaign performance.
- Measure Cross-Channel Campaign ResultsReview campaign performance across digital touchpoints with reporting dashboards, view-through attribution, and cross-channel tracking.
- Enrich And Segment AudiencesEnrich CRM data and organize audiences across devices to support more precise targeting and activation.
- Identify Website VisitorsUse deterministic identification to connect website activity with audience data for more informed targeting and measurement.
- See Clear Campaign CostsUnderstand where campaign budgets go through clear pricing without hidden fees or multi-vendor overhead.
- Launch Political Campaigns QuicklySupport rapid political campaign changes and new creative launches without the ad creation blackouts described for other platforms.
Email ESP
Stirista’s proprietary email platform supports acquisition, retention, and loyalty campaigns using consumer data, identity resolution, audience segmentation, deliverability expertise, and performance analytics. It helps marketers reach qualified prospects beyond their owned lists, personalize messages using identity, demographic, behavioral, and purchase signals, and optimize campaigns based on engagement and conversion data. Stirista deploys emails through its in-house ESP and offers list hygiene, sending strategy, and reputation management to support inbox placement.
- Reach Qualified New ProspectsUse data-driven email campaigns to connect with potential customers beyond your existing customer and prospect lists.
- Personalize Messages For Each AudienceUse audience attributes and signals to create more relevant email content and targeted promotions.
- Improve Inbox PlacementApply list hygiene, sending strategy, and reputation management to help messages land in inboxes rather than spam folders.
- Measure Engagement And ConversionsUse campaign and audience performance data to understand results, evaluate attribution, and guide improvements to future campaigns.
- Support Every Customer Lifecycle StageRun email campaigns to acquire new audiences, reconnect with lapsed customers, deliver personalized offers, and reward repeat customers.
- Use Compliant Audience DataBuild and activate email audiences using compliant consumer data and lists, supporting responsible campaign execution.
- Test Creative To Improve EngagementTest campaign creative and messaging to identify approaches that better engage recipients.
- Reengage Interested Website VisitorsUse smart retargeting to reconnect with interested visitors who did not convert on their first visit.
CTV advertising
Stirista’s CTV advertising platform and services support managed, self-service, and hybrid campaigns. Advertisers can onboard first-party data, build household-level audiences, and activate campaigns across premium, brand-safe Connected TV inventory. Campaign controls include targeting, budget, creative, frequency, and recency management, with AI-powered CPM optimization and real-time reporting. Closed-loop attribution connects CTV exposure to website activity, CRM outcomes, leads, sales, and other online or offline conversions. Omnichannel retargeting extends campaigns to display, email, and other digital touchpoints.
- Reach Relevant Households With Audience DataActivate first-party and other campaign audiences at the household level using identity-based targeting and audience attributes, including demographics, behavior, purchase intent, and geography.
- Connect CTV Exposure To Business OutcomesUse reporting and attribution to understand how CTV exposure relates to website activity, CRM outcomes, leads, sales, and other meaningful online or offline conversions.
- Choose Your Preferred Level Of Campaign SupportSelect self-service, managed, or hybrid campaign support based on your team’s resources, campaign goals, and desired control.
- Control And Optimize Campaign DeliveryConfigure key campaign parameters and manage frequency and recency. AI-powered CPM optimization and ongoing performance-based optimization support informed delivery decisions.
- See Campaign Delivery And Performance ClearlyAccess reporting on campaign delivery and performance, including CPM visibility and data across audiences, website activity, CRM outcomes, leads, conversions, and creative.
- Access Premium, Brand-Safe CTV InventoryReach viewers across premium Connected TV inventory while maintaining visibility into campaign purchasing and delivery.
- Reconnect With CTV Audiences Across ChannelsExtend engagement after CTV exposure by retargeting audiences across display, email, and additional digital channels.
- Activate Your First-Party Customer DataBring first-party customer data into campaign workflows and use it to build and activate CTV audiences.
- Understand Where Your Media Budget GoesTransparent media buying and CPM visibility help teams see how their budgets are spent. Stirista states that its CTV offering has no hidden fees.
Omnichannel activation
Stirista’s omnichannel activation service connects audience data to a unified identity foundation, enabling marketers to build, match, and activate first-party and prospect audiences across CTV, email, display, social, and other digital channels. It supports coordinated campaigns, audience syncing, email and CTV sequencing, and retargeting, while connecting impressions, clicks, and conversions to real customer identities for measurement. The service is designed to launch campaigns in hours rather than days and reduce the complexity of coordinating multiple vendors and systems.
- Activate Audiences Across ChannelsReach the same data-driven audiences across multiple digital channels, including CTV, email, display, and social, to coordinate campaign activity across the customer journey.
- Connect Audiences To Real IdentitiesUse a unified identity foundation to connect campaign activity and audience data to real customers, supporting more precise targeting across channels.
- Coordinate Messaging Across ScreensCombine CTV exposure with targeted email follow-up so prospects can receive coordinated messaging across screens.
- Measure Results Across ChannelsLink campaign activity to customer identities and use cross-channel insights to understand reach, engagement, and performance.
- Launch Campaigns In HoursMove from audience data to campaign launch faster by activating channel-ready audiences through a unified system, reducing the friction of coordinating multiple vendors.
- Keep Audience Data In SyncSynchronize audience data across platforms to support consistent audience use and real-time campaign activation.
- Re-Engage Audiences Across ChannelsRetarget audiences across digital channels and use coordinated messaging to continue customer engagement beyond an initial interaction.
- Connect Tools To Existing SystemsIntegrate Stirista data and tools with existing systems to support real-time campaign activation and reporting.
- Improve Media EfficiencyApply audience and campaign performance signals to optimize CPMs and reduce wasted media spend.
Audience Analytics
Audience Analytics uses identity data, demographic attributes, behavioral signals, and audience analytics to help marketers understand their customers and what drives engagement. Powered by the OMNA Identity Graph, it enriches customer profiles and supports audience segmentation, propensity analysis, future-value forecasting, and lookalike audience development. Marketers can use these insights to refine targeting, personalize campaigns, and make smarter marketing decisions.
- Unify Customer Identity DataConnect identity information across business and personal data points to build a more complete understanding of customers and audiences.
- Identify High-Propensity AudiencesUse audience scoring and segment analysis to identify customer and prospect groups with different response, conversion, churn, and re-engagement propensities.
- Enrich Existing Audience DataFill gaps in existing customer data and create a clearer picture of who customers are by connecting additional business and personal data points.
- Analyze Customer Lifecycle SegmentsCompare audience segments using conversion, transaction-spend, and revenue-per-customer metrics to inform marketing decisions.
- Forecast Future Customer ValueEstimate which customers are likely to provide the most value over the coming 12 months.
- Reveal Audience Interests And BehaviorsExplore audience attributes and signals—including interests, lifestyle affinities, and purchase behavior—to better understand customers and what drives engagement.
- Expand Reach With Lookalike AudiencesBuild relevant targeting clusters from existing audience insights to support audience expansion and activation.
Customer journey analytics
Stirista’s customer journey analytics service provides a holistic view of the customer portfolio by connecting operational, marketing, and customer interaction data. It analyzes lifecycle stages, customer value, and marketing impact to show how the customer base is evolving, identify the lifecycle paths customers take to become best customers, and surface opportunities for retention, reactivation, upsell, cross-sell, and loyalty campaigns. Marketing strategists, analysts, and specialists can use the insights to plan and execute targeted lifecycle marketing across existing outbound platforms.
- Unify Customer And Marketing DataBring operational, customer interaction, and outbound marketing data together to understand how marketing efforts affect the customer portfolio.
- Analyze Customer Value Across Lifecycle StagesUse customer and segment metrics to understand performance across lifecycle stages and evaluate customer value.
- Trace Customer Progression To Best CustomerUnderstand the lifecycle paths customers follow and see how the customer portfolio changes, supporting informed decisions about customer engagement.
- Identify Retention And Growth OpportunitiesSpot customer segments suited to retention, reactivation, upsell, cross-sell, or loyalty campaigns and identify opportunities to create more profitable customers.
- Forecast Future Customer ValueEstimate future value over the next 12 months at customer, decile, and segment levels to inform customer-focused marketing decisions.
- Turn Insights Into Lifecycle CampaignsGet support from strategists, analysts, and specialists who work with customer data and existing outbound platforms to plan and execute targeted lifecycle marketing.
Creative services
Stirista combines audience intelligence, data, and in-house creative execution to develop campaigns tailored to real audience behaviors, interests, and demographics. The service covers creative strategy and production for email, landing pages, display and social ads, video and CTV, and brand identity. Creative is designed to align with targeting strategies, deliver consistent messaging across channels, and support engagement, conversions, and measurable campaign results.
Category: Advertising Creative Services
- Align Creative With Audience NeedsBuild campaign concepts around audience characteristics and engagement so messaging is more relevant to the people it is intended to reach.
- Personalize Campaigns With Audience DataUse audience attributes and insights to create more tailored campaigns instead of relying on generic messaging.
- Coordinate Messaging Across ChannelsKeep campaign messaging aligned with targeting and consistent as creative runs across channels, including digital, social, CTV, and email.
- Optimize Creative For Campaign ResultsDesign assets to support measurable campaign performance, and use creative testing to identify messaging that engages recipients.
- Create And Deploy Email CampaignsDevelop email design and copy, then deploy through Stirista's ESP or the client's platform.
- Build Conversion-Focused Landing PagesCreate landing page experiences that bring together user experience, messaging, and form flows to support conversion.
- Create Engaging Display And Social AdsDevelop visual ad creative for display and social campaigns, designed to attract attention and encourage engagement and clicks.
- Produce Video And CTV CreativeSupport video and CTV creative production from scripting through final delivery across formats.
- Simplify Creative Campaign ExecutionCoordinate data, strategy, creative, and activation through one service, with streamlined workflows, rapid turnaround, and support for either a single campaign or ongoing creative needs.
- Activate Creative Against Ready SegmentsUse pre-built segments to connect creative with audiences for acquisition, retention, and growth campaigns.
- Tailor Messaging For Diverse AudiencesUse audience insights to make campaign messaging more relevant to multicultural and diverse audiences.
- Unify Your Brand IdentityDevelop logos, visual systems, and guidelines to help elevate and create consistency for a brand.
Customer acquisition
Stirista’s customer acquisition service uses first-party data and identity capabilities to identify the traits of a brand’s best customers, build verified prospect audiences, and reach qualified new customers. Audiences can be activated through personalized acquisition email and extended across social, programmatic, connected TV, and other digital platforms. Clean data, opt-in identity records, and data-driven targeting support deliverability and sender reputation, while AI optimization helps refine targeting for scalable, cost-efficient performance.
- Build Audiences From Your Best CustomersTranslate insights from existing customer data into prospect audiences that reflect the characteristics of a brand’s best buyers.
- Reach Qualified Prospects By EmailUse acquisition email to engage qualified prospects beyond an owned database with targeted messages designed to support customer growth.
- Activate Audiences Across Multiple ChannelsCarry data-driven audience targeting beyond email to social, programmatic, connected TV, and digital platforms, helping brands engage prospects wherever they interact.
- Verify Active, High-Intent ProspectsUse identity data and clean records to focus outreach on verified, active prospects rather than unverified contacts.
- Protect Your Email Sender ReputationSupport confident campaign scaling with opt-in identity data and list hygiene intended to prevent spam traps and protect the sending domain.
- Refine Targeting For Scalable PerformanceUse AI optimization and deterministic data to refine audiences and support efficient acquisition performance as business goals evolve.
- Measure Results And Improve CampaignsUse campaign performance and website activity to understand how audiences respond, assess campaign impact, and identify opportunities to optimize targeting and execution.
Customer retention and growth
Stirista’s customer retention and growth service uses first-party data, identity resolution, enrichment, lifecycle analytics, and omnichannel activation to help brands retain high-value customers, win back lapsed buyers, and grow customer lifetime value. It helps identify and understand valuable customer segments, fill gaps in customer profiles, uncover lifecycle drop-off points, and activate timely campaigns for renewal, replenishment, win-back, upsell, cross-sell, and loyalty moments.
- Focus On Your Most Valuable BuyersIdentify high-value customers and prioritize engagement with the buyers who offer strong potential for ongoing value.
- Uncover Retention Risks And Growth OpportunitiesUse lifecycle insights to understand customer behavior, identify customers ready for reactivation or further engagement, and find opportunities to create more profitable customers.
- Trigger Timely Lifecycle CampaignsRespond to customer milestones and needs with targeted campaigns designed to support repeat purchases, reactivation, and loyalty.
- Build More Complete Customer ProfilesEnrich customer records with additional insights so marketers can better understand their audience and inform targeted lifecycle marketing.
- Target Customers By Lifecycle And ValueCreate distinct customer groups based on their value, activity, and lifecycle needs to support relevant retention and growth campaigns.
- Coordinate Customer Engagement Across ChannelsReach customers through multiple channels with coordinated, relevant messaging informed by customer data and lifecycle stage.
- Understand Every Customer TouchpointBring customer and marketing activity together to understand the lifecycle path and identify where engagement can be improved.
Measure and Optimize Campaigns
Stirista connects campaign activity to business outcomes with audience insights, measurement, attribution, retargeting, and data tools. Marketers can assess performance across channels, identify the touchpoints that drive conversions, and adjust audience strategy, messaging, channel mix, and budget based on campaign insights. The service supports cross-channel view-through attribution and can incorporate website visits and offline data sources. Its API suite provides on-demand data delivery and integration with existing CRM, analytics, and marketing platforms. Capabilities can be licensed individually or in customized combinations, with creative and managed services also available.
- Reveal Campaign Performance Across ChannelsAssess campaign effectiveness and customer interactions across channels with real-time data and visibility into key campaign activity and outcomes.
- Connect Touchpoints To Measurable OutcomesUnderstand which touchpoints contribute to conversions by connecting campaign exposure with online and offline business outcomes.
- Refine Campaigns Using Performance InsightsTurn performance findings into campaign changes by adjusting audiences, messages, channels, and budgets based on what the data shows.
- Reconnect With Engaged AudiencesUse campaign behavior and intent signals to re-engage audiences and continue their customer journey across digital channels.
- Inform Targeting And Conversion StrategiesUse insights across customer touchpoints to better understand campaign activity and guide targeting and conversion strategies.
- Access Data When NeededGet data on demand to support measurement, attribution, and retargeting workflows.
- Connect Existing Marketing PlatformsIntegrate with existing CRM, analytics, and marketing platforms to connect data tools with established workflows.
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