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Stirista

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Marketing TechnologySoftware + Servicesstirista.comUpdated

Market category: Advertising Creative Services

Stirista helps brands and agencies use connected audience data and marketing capabilities to acquire, engage, and retain customers.

Overview

Stirista helps brands, agencies, and marketers acquire, engage, and retain high-value customers through audience data, identity resolution, marketing activation, and analytics. It connects fragmented customer and prospect information to support precise targeting, coordinated campaigns across channels, and measurable marketing performance.

Mission statement

To simplify growth for brands and agencies by connecting audience data, targeting, activation, and analytics to help them find and keep high-value customers.

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What we offer

StiristaOne

Unify customer data, build high-value audiences, and activate coordinated campaigns across channels with less complexity and delay.

stirista.com →

Consumer audience data

Build more precise consumer audiences, activate them across channels, and improve campaign performance with refreshed, identity-linked data.

stirista.com →

B2B Audience Data

Reach relevant companies and decision-makers, improve audience records, and activate more targeted campaigns across channels.

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Prebuilt Audience Segments

Reach relevant audiences faster across marketing channels with a large catalog of verified segments and flexible options for custom targeting.

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Identity matching

Service

Connect fragmented identities to build more accurate audiences, reach people across channels, and activate campaigns with confidence.

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Digital DSP

Launch and optimize data-driven programmatic campaigns across channels with connected audience data, identity capabilities, and transparent reporting.

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Email ESP

Reach and engage new and existing audiences with relevant email campaigns, stronger inbox placement, and measurable performance insights.

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CTV advertising

Reach relevant households with audience-driven CTV campaigns, then measure outcomes and continue engagement across digital channels.

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Omnichannel activation

Service

Launch coordinated, identity-based campaigns across digital channels faster, retarget audiences, and measure performance across the customer journey.

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Audience Analytics

Service

Understand customers, identify valuable segments, and use actionable insights to improve targeting and make smarter marketing decisions.

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Customer journey analytics

Service

Understand customer journeys, identify growth and retention opportunities, and use actionable insights to improve engagement and long-term customer value.

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Creative services

Service

Create audience-relevant, cross-channel campaigns designed to engage customers, improve conversions, and deliver measurable results.

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Customer acquisition

Service

Reach qualified new customers with data-driven audiences and coordinated campaigns that support relevant outreach, stronger deliverability, and scalable acquisition.

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Customer retention and growth

Service

Retain valuable customers, re-engage lapsed buyers, and grow customer lifetime value with data-led insights and coordinated campaigns.

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Measure and Optimize Campaigns

Service

Connect campaign activity to business outcomes, reveal what drives conversions, and improve performance across channels.

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More information about our offering

StiristaOne

StiristaOne is a marketing platform that helps teams create, enrich, segment, and activate audiences by connecting first-party data, website behavior, Stirista’s identity graph, third-party consumer data, and behavioral insights. Its audience-building tools support demographic, behavioral, household, and interest-based enrichment, as well as AI-driven lookalike modeling and reusable custom audiences. Marketers can activate audiences across acquisition email, digital display, social, and connected TV, reducing handoffs and helping campaigns move from audience creation to activation more quickly.

  • Unify Disconnected Customer Data
    Combine internal customer information, website activity, and Stirista data in one environment to build audiences and support marketing activation without relying on a patchwork of separate tools.
  • Build Audience Segments Without IT
    Create audience segments through an intuitive builder rather than routing segmentation requests through IT or data teams, helping teams move from an idea to a usable audience more quickly.
  • Find High-Propensity Lookalike Prospects
    Model audiences from existing customer lists to identify new prospects with similar attributes and high propensity, without waiting for IT or data engineers.
  • Activate Audiences Across Multiple Channels
    Use a single audience across email, digital display, social, and connected TV to coordinate campaigns and continue audience engagement across channels.
  • Enrich Records With Audience Insights
    Add demographic, behavioral, household, and interest-based context to customer and prospect records to create richer audience segments and support more precise targeting.
  • Target Audiences Across Customer Lifecycles
    Create segments for acquiring customers, retaining or reactivating existing customers, and supporting growth, using connected customer data and audience insights.
  • Match Identities Through Server Connections
    Use secure backend connections and deterministic matching to support identity resolution without relying on browser-level tracking workarounds.
  • Connect Campaign Exposure To Results
    Relate campaign activity across channels to deterministic identities to provide clearer performance reporting and help marketers assess whether media exposure contributed to business outcomes.
  • Organize And Refine High-Value Prospects
    Prepare prospect audiences for campaign activation by identifying, organizing, and refining high-value groups before they are launched across channels.
  • Save And Reuse Audience Segments
    Keep custom segments available for reuse so teams can build on previous audience work and move more quickly from segmentation to campaign activation.

Consumer audience data

Stirista’s privacy-first consumer data helps marketers understand audiences and build high-performing segments for targeting, activation, personalization, and performance measurement. Its deterministic identity graph connects demographic, behavioral, and transactional signals across 247 million U.S. consumers and 121 million households. Data linked to mobile ad IDs, IP addresses, and CTV identifiers supports targeting across channels using more than 400 attributes. Continuously refreshed data and validation workflows support reachability and activation quality, with activation available across digital, CTV, email, and direct mail.

  • Understand Consumers More Completely
    Connect consumer signals through a deterministic identity graph to build a fuller audience view and support more precise targeting.
  • Reach Audiences At Scale
    Build audiences using consumer and household data with broad U.S. coverage.
  • Target Using Richer Attributes
    Use detailed audience attributes and signals to refine targeting and understand consumer interests, lifestyles, and purchase behaviors.
  • Activate Audiences Across Channels
    Move data into campaigns across digital, CTV, email, and direct mail, with launch times under 24 hours and no dependency on fragmented vendors.
  • Connect Audiences Across Channels
    Use linked identifiers to support consumer targeting across digital, mobile, and connected TV environments.
  • Improve Data Reachability
    Use refreshed, validated data to support accurate audience activation and greater confidence in reachability.
  • Build More Relevant Segments
    Create targeted consumer segments around audience attributes, interests, behaviors, and life events, including custom segments for specific marketing goals.
  • Refine Targeting With Insights
    Use audience insights to identify high-propensity segments, understand customer value, and refine targeting strategies.
  • Find Prospects Like Best Customers
    Use existing customer profiles to identify similar prospect audiences for acquisition and prospecting campaigns.

B2B Audience Data

Stirista’s B2B audience data helps marketers identify target companies and decision-makers using verified professional contacts, company information, and firmographic attributes. Build audiences for prospecting and account-based marketing, enrich CRM records, connect business and consumer identity signals, and activate campaigns across email, display, CTV, social, and programmatic channels. Use existing customers or target accounts to find similar companies, contacts, and buying opportunities.

  • Reach Verified Professionals And Decision-Makers
    Use professional contact data to identify and reach decision-makers across industries and roles.
  • Target Companies By Firmographic Attributes
    Narrow company and account audiences using industry, location, and other firmographic attributes.
  • Build Precise ABM Audiences
    Create account and contact audiences to support targeted outreach across buying committees, industries, and regions.
  • Enrich Customer And Prospect Records
    Add verified firmographic, contact, and identity data to customer and prospect records to make them more complete.
  • Connect Business And Consumer Identities
    Link professional and consumer identity signals to understand decision-makers and their associated household and buying audiences.
  • Activate Audiences Across Multiple Channels
    Use B2B audiences in acquisition email, display, CTV, social, and programmatic campaigns.
  • Find Similar Companies And Contacts
    Expand prospecting by identifying companies, contacts, and buying opportunities similar to existing customers or target accounts.
  • Identify Business Locations And Opportunities
    Use business location data to find local branches and regional opportunities for account targeting.
  • Understand Decision-Makers And Buying Groups
    Use audience attributes to develop a deeper understanding of decision-makers, accounts, and buying groups.

Prebuilt Audience Segments

Stirista’s Prebuilt Audience Segments provide access to more than 50,000 verified, activation-ready syndicated audiences across 17+ major verticals. Marketers can browse and select audiences for seasonal, sports, retail, cultural, financial, life-stage, and other campaigns, then activate them through partner marketplaces and channels including email, digital, CTV, social, and direct mail. Teams can also combine prebuilt audiences or work with Stirista to create custom segments for high-value prospects and niche campaign needs. Audience solutions include consumer, business, multicultural, and B2B2C-linked data.

  • Reach Audiences At Scale
    Search a broad catalog of verified segments spanning multiple verticals to find audiences suited to campaign goals.
  • Use Audiences In Partner Marketplaces
    Find Stirista segments within partner marketplaces where media and audience data are accessed, supporting activation through existing buying workflows.
  • Activate Across Marketing Channels
    Deploy selected audiences across multiple campaign channels, helping teams use audience data in their broader marketing execution.
  • Start With Relevant Audiences
    Use prebuilt segments aligned with campaign themes and occasions to get campaigns underway without starting every audience from scratch.
  • Tailor Segments To Campaigns
    Adapt audience selection to specific campaign objectives by combining existing options with custom segment creation.
  • Target Diverse Audience Types
    Choose among consumer, business, multicultural, and linked B2B2C audience data to support different targeting requirements.
  • Use Verified Audience Data
    Select segments described as verified and continuously validated, giving marketers a stated basis for confidence in audience data.
  • Combine Segments For Campaigns
    Build an audience suited to campaign needs by selecting and combining available segments.

Identity matching

Identity matching resolves customer, prospect, and visitor identities across emails, devices, households, and digital signals. Its continuously updated identity graph uses deterministic matching to connect first-party and offline records with digital identities, helping marketers enrich records, build accurate audiences, and activate campaigns across channels. The service supports cookieless addressability, CRM matching, anonymous visitor identification, and cross-channel attribution.

  • Match Audiences With Greater Precision
    Deterministic matching is designed to improve audience precision and reduce wasted spend while supporting addressability across channels.
  • Link Identities Across Devices And Households
    Connecting identities across devices and households helps marketers recognize and reach the same people across digital touchpoints.
  • Identify Anonymous Visitors Without Cookies
    Recognizing anonymous site traffic helps marketers turn visitors into addressable audiences without relying on cookies.
  • Match And Onboard First-Party Data
    Matching offline and first-party records to the identity graph prepares audiences for activation and helps connect existing data to digital identities.
  • Activate Audiences Across Channels
    Cross-channel activation lets marketers reach matched audiences across multiple digital environments using connected identity data.
  • Enrich Records And Suppress Duplicates
    Adding identity data and suppressing duplicates helps keep audience records accurate, complete, and actionable.
  • Build Addressable Audiences Without Cookies
    Cookieless matching supports audience addressability across channels without dependence on third-party cookies.
  • Trigger Automated Email Campaigns
    Automated email triggers help marketers follow up with identified visitors as part of audience activation.
  • Connect Campaigns To Customer Outcomes
    Linking campaign activity to customer outcomes helps marketers measure performance across channels.

Digital DSP

Digital DSP is Stirista’s programmatic advertising platform, combining audience data, its identity graph, campaign activation, and reporting. It supports coordinated targeting across email, CTV, display, social, and programmatic channels, with deterministic identity data for addressability beyond third-party cookies. Campaign tools include AI-powered bid optimization, real-time reporting, website visitor identification, view-through attribution, and cross-channel performance tracking.

  • Connect Data And Activation
    Coordinate DSP, ESP, and identity graph capabilities in one environment rather than managing disconnected campaign tools.
  • Reach Audiences Across Channels
    Activate consistent audience segments across multiple digital touchpoints to coordinate messaging throughout the customer journey.
  • Support Cookieless Audience Addressability
    Use deterministic identity capabilities to reach audiences without relying on third-party cookies, supporting addressability across digital channels.
  • Optimize Bids In Real Time
    Apply machine-learning-based bid predictions and real-time adjustments to improve media efficiency and campaign performance.
  • Measure Cross-Channel Campaign Results
    Review campaign performance across digital touchpoints with reporting dashboards, view-through attribution, and cross-channel tracking.
  • Enrich And Segment Audiences
    Enrich CRM data and organize audiences across devices to support more precise targeting and activation.
  • Identify Website Visitors
    Use deterministic identification to connect website activity with audience data for more informed targeting and measurement.
  • See Clear Campaign Costs
    Understand where campaign budgets go through clear pricing without hidden fees or multi-vendor overhead.
  • Launch Political Campaigns Quickly
    Support rapid political campaign changes and new creative launches without the ad creation blackouts described for other platforms.

Email ESP

Stirista’s proprietary email platform supports acquisition, retention, and loyalty campaigns using consumer data, identity resolution, audience segmentation, deliverability expertise, and performance analytics. It helps marketers reach qualified prospects beyond their owned lists, personalize messages using identity, demographic, behavioral, and purchase signals, and optimize campaigns based on engagement and conversion data. Stirista deploys emails through its in-house ESP and offers list hygiene, sending strategy, and reputation management to support inbox placement.

  • Reach Qualified New Prospects
    Use data-driven email campaigns to connect with potential customers beyond your existing customer and prospect lists.
  • Personalize Messages For Each Audience
    Use audience attributes and signals to create more relevant email content and targeted promotions.
  • Improve Inbox Placement
    Apply list hygiene, sending strategy, and reputation management to help messages land in inboxes rather than spam folders.
  • Measure Engagement And Conversions
    Use campaign and audience performance data to understand results, evaluate attribution, and guide improvements to future campaigns.
  • Support Every Customer Lifecycle Stage
    Run email campaigns to acquire new audiences, reconnect with lapsed customers, deliver personalized offers, and reward repeat customers.
  • Use Compliant Audience Data
    Build and activate email audiences using compliant consumer data and lists, supporting responsible campaign execution.
  • Test Creative To Improve Engagement
    Test campaign creative and messaging to identify approaches that better engage recipients.
  • Reengage Interested Website Visitors
    Use smart retargeting to reconnect with interested visitors who did not convert on their first visit.

CTV advertising

Stirista’s CTV advertising platform and services support managed, self-service, and hybrid campaigns. Advertisers can onboard first-party data, build household-level audiences, and activate campaigns across premium, brand-safe Connected TV inventory. Campaign controls include targeting, budget, creative, frequency, and recency management, with AI-powered CPM optimization and real-time reporting. Closed-loop attribution connects CTV exposure to website activity, CRM outcomes, leads, sales, and other online or offline conversions. Omnichannel retargeting extends campaigns to display, email, and other digital touchpoints.

  • Reach Relevant Households With Audience Data
    Activate first-party and other campaign audiences at the household level using identity-based targeting and audience attributes, including demographics, behavior, purchase intent, and geography.
  • Connect CTV Exposure To Business Outcomes
    Use reporting and attribution to understand how CTV exposure relates to website activity, CRM outcomes, leads, sales, and other meaningful online or offline conversions.
  • Choose Your Preferred Level Of Campaign Support
    Select self-service, managed, or hybrid campaign support based on your team’s resources, campaign goals, and desired control.
  • Control And Optimize Campaign Delivery
    Configure key campaign parameters and manage frequency and recency. AI-powered CPM optimization and ongoing performance-based optimization support informed delivery decisions.
  • See Campaign Delivery And Performance Clearly
    Access reporting on campaign delivery and performance, including CPM visibility and data across audiences, website activity, CRM outcomes, leads, conversions, and creative.
  • Access Premium, Brand-Safe CTV Inventory
    Reach viewers across premium Connected TV inventory while maintaining visibility into campaign purchasing and delivery.
  • Reconnect With CTV Audiences Across Channels
    Extend engagement after CTV exposure by retargeting audiences across display, email, and additional digital channels.
  • Activate Your First-Party Customer Data
    Bring first-party customer data into campaign workflows and use it to build and activate CTV audiences.
  • Understand Where Your Media Budget Goes
    Transparent media buying and CPM visibility help teams see how their budgets are spent. Stirista states that its CTV offering has no hidden fees.

Omnichannel activation

Stirista’s omnichannel activation service connects audience data to a unified identity foundation, enabling marketers to build, match, and activate first-party and prospect audiences across CTV, email, display, social, and other digital channels. It supports coordinated campaigns, audience syncing, email and CTV sequencing, and retargeting, while connecting impressions, clicks, and conversions to real customer identities for measurement. The service is designed to launch campaigns in hours rather than days and reduce the complexity of coordinating multiple vendors and systems.

  • Activate Audiences Across Channels
    Reach the same data-driven audiences across multiple digital channels, including CTV, email, display, and social, to coordinate campaign activity across the customer journey.
  • Connect Audiences To Real Identities
    Use a unified identity foundation to connect campaign activity and audience data to real customers, supporting more precise targeting across channels.
  • Coordinate Messaging Across Screens
    Combine CTV exposure with targeted email follow-up so prospects can receive coordinated messaging across screens.
  • Measure Results Across Channels
    Link campaign activity to customer identities and use cross-channel insights to understand reach, engagement, and performance.
  • Launch Campaigns In Hours
    Move from audience data to campaign launch faster by activating channel-ready audiences through a unified system, reducing the friction of coordinating multiple vendors.
  • Keep Audience Data In Sync
    Synchronize audience data across platforms to support consistent audience use and real-time campaign activation.
  • Re-Engage Audiences Across Channels
    Retarget audiences across digital channels and use coordinated messaging to continue customer engagement beyond an initial interaction.
  • Connect Tools To Existing Systems
    Integrate Stirista data and tools with existing systems to support real-time campaign activation and reporting.
  • Improve Media Efficiency
    Apply audience and campaign performance signals to optimize CPMs and reduce wasted media spend.

Audience Analytics

Audience Analytics uses identity data, demographic attributes, behavioral signals, and audience analytics to help marketers understand their customers and what drives engagement. Powered by the OMNA Identity Graph, it enriches customer profiles and supports audience segmentation, propensity analysis, future-value forecasting, and lookalike audience development. Marketers can use these insights to refine targeting, personalize campaigns, and make smarter marketing decisions.

  • Unify Customer Identity Data
    Connect identity information across business and personal data points to build a more complete understanding of customers and audiences.
  • Identify High-Propensity Audiences
    Use audience scoring and segment analysis to identify customer and prospect groups with different response, conversion, churn, and re-engagement propensities.
  • Enrich Existing Audience Data
    Fill gaps in existing customer data and create a clearer picture of who customers are by connecting additional business and personal data points.
  • Analyze Customer Lifecycle Segments
    Compare audience segments using conversion, transaction-spend, and revenue-per-customer metrics to inform marketing decisions.
  • Forecast Future Customer Value
    Estimate which customers are likely to provide the most value over the coming 12 months.
  • Reveal Audience Interests And Behaviors
    Explore audience attributes and signals—including interests, lifestyle affinities, and purchase behavior—to better understand customers and what drives engagement.
  • Expand Reach With Lookalike Audiences
    Build relevant targeting clusters from existing audience insights to support audience expansion and activation.

Customer journey analytics

Stirista’s customer journey analytics service provides a holistic view of the customer portfolio by connecting operational, marketing, and customer interaction data. It analyzes lifecycle stages, customer value, and marketing impact to show how the customer base is evolving, identify the lifecycle paths customers take to become best customers, and surface opportunities for retention, reactivation, upsell, cross-sell, and loyalty campaigns. Marketing strategists, analysts, and specialists can use the insights to plan and execute targeted lifecycle marketing across existing outbound platforms.

  • Unify Customer And Marketing Data
    Bring operational, customer interaction, and outbound marketing data together to understand how marketing efforts affect the customer portfolio.
  • Analyze Customer Value Across Lifecycle Stages
    Use customer and segment metrics to understand performance across lifecycle stages and evaluate customer value.
  • Trace Customer Progression To Best Customer
    Understand the lifecycle paths customers follow and see how the customer portfolio changes, supporting informed decisions about customer engagement.
  • Identify Retention And Growth Opportunities
    Spot customer segments suited to retention, reactivation, upsell, cross-sell, or loyalty campaigns and identify opportunities to create more profitable customers.
  • Forecast Future Customer Value
    Estimate future value over the next 12 months at customer, decile, and segment levels to inform customer-focused marketing decisions.
  • Turn Insights Into Lifecycle Campaigns
    Get support from strategists, analysts, and specialists who work with customer data and existing outbound platforms to plan and execute targeted lifecycle marketing.

Creative services

Stirista combines audience intelligence, data, and in-house creative execution to develop campaigns tailored to real audience behaviors, interests, and demographics. The service covers creative strategy and production for email, landing pages, display and social ads, video and CTV, and brand identity. Creative is designed to align with targeting strategies, deliver consistent messaging across channels, and support engagement, conversions, and measurable campaign results.

Category: Advertising Creative Services

  • Align Creative With Audience Needs
    Build campaign concepts around audience characteristics and engagement so messaging is more relevant to the people it is intended to reach.
  • Personalize Campaigns With Audience Data
    Use audience attributes and insights to create more tailored campaigns instead of relying on generic messaging.
  • Coordinate Messaging Across Channels
    Keep campaign messaging aligned with targeting and consistent as creative runs across channels, including digital, social, CTV, and email.
  • Optimize Creative For Campaign Results
    Design assets to support measurable campaign performance, and use creative testing to identify messaging that engages recipients.
  • Create And Deploy Email Campaigns
    Develop email design and copy, then deploy through Stirista's ESP or the client's platform.
  • Build Conversion-Focused Landing Pages
    Create landing page experiences that bring together user experience, messaging, and form flows to support conversion.
  • Create Engaging Display And Social Ads
    Develop visual ad creative for display and social campaigns, designed to attract attention and encourage engagement and clicks.
  • Produce Video And CTV Creative
    Support video and CTV creative production from scripting through final delivery across formats.
  • Simplify Creative Campaign Execution
    Coordinate data, strategy, creative, and activation through one service, with streamlined workflows, rapid turnaround, and support for either a single campaign or ongoing creative needs.
  • Activate Creative Against Ready Segments
    Use pre-built segments to connect creative with audiences for acquisition, retention, and growth campaigns.
  • Tailor Messaging For Diverse Audiences
    Use audience insights to make campaign messaging more relevant to multicultural and diverse audiences.
  • Unify Your Brand Identity
    Develop logos, visual systems, and guidelines to help elevate and create consistency for a brand.

Customer acquisition

Stirista’s customer acquisition service uses first-party data and identity capabilities to identify the traits of a brand’s best customers, build verified prospect audiences, and reach qualified new customers. Audiences can be activated through personalized acquisition email and extended across social, programmatic, connected TV, and other digital platforms. Clean data, opt-in identity records, and data-driven targeting support deliverability and sender reputation, while AI optimization helps refine targeting for scalable, cost-efficient performance.

  • Build Audiences From Your Best Customers
    Translate insights from existing customer data into prospect audiences that reflect the characteristics of a brand’s best buyers.
  • Reach Qualified Prospects By Email
    Use acquisition email to engage qualified prospects beyond an owned database with targeted messages designed to support customer growth.
  • Activate Audiences Across Multiple Channels
    Carry data-driven audience targeting beyond email to social, programmatic, connected TV, and digital platforms, helping brands engage prospects wherever they interact.
  • Verify Active, High-Intent Prospects
    Use identity data and clean records to focus outreach on verified, active prospects rather than unverified contacts.
  • Protect Your Email Sender Reputation
    Support confident campaign scaling with opt-in identity data and list hygiene intended to prevent spam traps and protect the sending domain.
  • Refine Targeting For Scalable Performance
    Use AI optimization and deterministic data to refine audiences and support efficient acquisition performance as business goals evolve.
  • Measure Results And Improve Campaigns
    Use campaign performance and website activity to understand how audiences respond, assess campaign impact, and identify opportunities to optimize targeting and execution.

Customer retention and growth

Stirista’s customer retention and growth service uses first-party data, identity resolution, enrichment, lifecycle analytics, and omnichannel activation to help brands retain high-value customers, win back lapsed buyers, and grow customer lifetime value. It helps identify and understand valuable customer segments, fill gaps in customer profiles, uncover lifecycle drop-off points, and activate timely campaigns for renewal, replenishment, win-back, upsell, cross-sell, and loyalty moments.

  • Focus On Your Most Valuable Buyers
    Identify high-value customers and prioritize engagement with the buyers who offer strong potential for ongoing value.
  • Uncover Retention Risks And Growth Opportunities
    Use lifecycle insights to understand customer behavior, identify customers ready for reactivation or further engagement, and find opportunities to create more profitable customers.
  • Trigger Timely Lifecycle Campaigns
    Respond to customer milestones and needs with targeted campaigns designed to support repeat purchases, reactivation, and loyalty.
  • Build More Complete Customer Profiles
    Enrich customer records with additional insights so marketers can better understand their audience and inform targeted lifecycle marketing.
  • Target Customers By Lifecycle And Value
    Create distinct customer groups based on their value, activity, and lifecycle needs to support relevant retention and growth campaigns.
  • Coordinate Customer Engagement Across Channels
    Reach customers through multiple channels with coordinated, relevant messaging informed by customer data and lifecycle stage.
  • Understand Every Customer Touchpoint
    Bring customer and marketing activity together to understand the lifecycle path and identify where engagement can be improved.

Measure and Optimize Campaigns

Stirista connects campaign activity to business outcomes with audience insights, measurement, attribution, retargeting, and data tools. Marketers can assess performance across channels, identify the touchpoints that drive conversions, and adjust audience strategy, messaging, channel mix, and budget based on campaign insights. The service supports cross-channel view-through attribution and can incorporate website visits and offline data sources. Its API suite provides on-demand data delivery and integration with existing CRM, analytics, and marketing platforms. Capabilities can be licensed individually or in customized combinations, with creative and managed services also available.

  • Reveal Campaign Performance Across Channels
    Assess campaign effectiveness and customer interactions across channels with real-time data and visibility into key campaign activity and outcomes.
  • Connect Touchpoints To Measurable Outcomes
    Understand which touchpoints contribute to conversions by connecting campaign exposure with online and offline business outcomes.
  • Refine Campaigns Using Performance Insights
    Turn performance findings into campaign changes by adjusting audiences, messages, channels, and budgets based on what the data shows.
  • Reconnect With Engaged Audiences
    Use campaign behavior and intent signals to re-engage audiences and continue their customer journey across digital channels.
  • Inform Targeting And Conversion Strategies
    Use insights across customer touchpoints to better understand campaign activity and guide targeting and conversion strategies.
  • Access Data When Needed
    Get data on demand to support measurement, attribution, and retargeting workflows.
  • Connect Existing Marketing Platforms
    Integrate with existing CRM, analytics, and marketing platforms to connect data tools with established workflows.

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