{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/stirista-com","markdownUrl":"https://nowen.ai/agents/stirista-com.md","jsonUrl":"https://nowen.ai/agents/stirista-com.json","name":"Stirista","website":"https://stirista.com","industry":"Marketing Technology","deliveryModel":"hybrid","marketCategories":{"primary":{"name":"Advertising Creative Services","url":"https://nowen.ai/category/advertising-creative-services"},"others":[]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-10T13:09:52.562Z","summary":"Stirista helps brands and agencies use connected audience data and marketing capabilities to acquire, engage, and retain customers.","description":"Stirista helps brands, agencies, and marketers acquire, engage, and retain high-value customers through audience data, identity resolution, marketing activation, and analytics. It connects fragmented customer and prospect information to support precise targeting, coordinated campaigns across channels, and measurable marketing performance.","mission":"To simplify growth for brands and agencies by connecting audience data, targeting, activation, and analytics to help them find and keep high-value customers.","directory":{"industryName":"Marketing Technology","agentCount":201,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-technology"},"categoryDirectory":{"name":"Advertising Creative Services","agentCount":40,"indexable":true,"url":"https://nowen.ai/category/advertising-creative-services"},"aiReaderFamilies":["OpenAI","Perplexity"],"products":[{"name":"StiristaOne","anchor":"product-stiristaone","type":"Platform","url":"https://www.stirista.com/platform/stiristaone/","summary":"Unify customer data, build high-value audiences, and activate coordinated campaigns across channels with less complexity and delay.","description":"StiristaOne is a marketing platform that helps teams create, enrich, segment, and activate audiences by connecting first-party data, website behavior, Stirista’s identity graph, third-party consumer data, and behavioral insights. Its audience-building tools support demographic, behavioral, household, and interest-based enrichment, as well as AI-driven lookalike modeling and reusable custom audiences. Marketers can activate audiences across acquisition email, digital display, social, and connected TV, reducing handoffs and helping campaigns move from audience creation to activation more quickly.","pricing":{},"features":[{"name":"Audience data unification","value":"Unify Disconnected Customer Data","valueDescription":"Combine internal customer information, website activity, and Stirista data in one environment to build audiences and support marketing activation without relying on a patchwork of separate tools."},{"name":"Unified audience building","value":"Build Audience Segments Without IT","valueDescription":"Create audience segments through an intuitive builder rather than routing segmentation requests through IT or data teams, helping teams move from an idea to a usable audience more quickly."},{"name":"AI-driven lookalike modeling","value":"Find High-Propensity Lookalike Prospects","valueDescription":"Model audiences from existing customer lists to identify new prospects with similar attributes and high propensity, without waiting for IT or data engineers."},{"name":"Cross-channel audience activation","value":"Activate Audiences Across Multiple Channels","valueDescription":"Use a single audience across email, digital display, social, and connected TV to coordinate campaigns and continue audience engagement across channels."},{"name":"Audience enrichment","value":"Enrich Records With Audience Insights","valueDescription":"Add demographic, behavioral, household, and interest-based context to customer and prospect records to create richer audience segments and support more precise targeting."},{"name":"Lifecycle audience segmentation","value":"Target Audiences Across Customer Lifecycles","valueDescription":"Create segments for acquiring customers, retaining or reactivating existing customers, and supporting growth, using connected customer data and audience insights."},{"name":"Server-side identity matching","value":"Match Identities Through Server Connections","valueDescription":"Use secure backend connections and deterministic matching to support identity resolution without relying on browser-level tracking workarounds."},{"name":"Campaign measurement and attribution","value":"Connect Campaign Exposure To Results","valueDescription":"Relate campaign activity across channels to deterministic identities to provide clearer performance reporting and help marketers assess whether media exposure contributed to business outcomes."},{"name":"Prospect management","value":"Organize And Refine High-Value Prospects","valueDescription":"Prepare prospect audiences for campaign activation by identifying, organizing, and refining high-value groups before they are launched across channels."},{"name":"Reusable custom audiences","value":"Save And Reuse Audience Segments","valueDescription":"Keep custom segments available for reuse so teams can build on previous audience work and move more quickly from segmentation to campaign activation."}]},{"name":"Consumer audience data","anchor":"product-consumer-audience-data","type":"Product","url":"https://www.stirista.com/platform/consumer/","summary":"Build more precise consumer audiences, activate them across channels, and improve campaign performance with refreshed, identity-linked data.","description":"Stirista’s privacy-first consumer data helps marketers understand audiences and build high-performing segments for targeting, activation, personalization, and performance measurement. Its deterministic identity graph connects demographic, behavioral, and transactional signals across 247 million U.S. consumers and 121 million households. Data linked to mobile ad IDs, IP addresses, and CTV identifiers supports targeting across channels using more than 400 attributes. Continuously refreshed data and validation workflows support reachability and activation quality, with activation available across digital, CTV, email, and direct mail.","pricing":{},"features":[{"name":"Deterministic consumer identity","value":"Understand Consumers More Completely","valueDescription":"Connect consumer signals through a deterministic identity graph to build a fuller audience view and support more precise targeting."},{"name":"Consumer data coverage","value":"Reach Audiences At Scale","valueDescription":"Build audiences using consumer and household data with broad U.S. coverage."},{"name":"Consumer attributes and signals","value":"Target Using Richer Attributes","valueDescription":"Use detailed audience attributes and signals to refine targeting and understand consumer interests, lifestyles, and purchase behaviors."},{"name":"Omnichannel audience activation","value":"Activate Audiences Across Channels","valueDescription":"Move data into campaigns across digital, CTV, email, and direct mail, with launch times under 24 hours and no dependency on fragmented vendors."},{"name":"Cross-channel identity identifiers","value":"Connect Audiences Across Channels","valueDescription":"Use linked identifiers to support consumer targeting across digital, mobile, and connected TV environments."},{"name":"Data validation and refresh","value":"Improve Data Reachability","valueDescription":"Use refreshed, validated data to support accurate audience activation and greater confidence in reachability."},{"name":"Consumer audience segmentation","value":"Build More Relevant Segments","valueDescription":"Create targeted consumer segments around audience attributes, interests, behaviors, and life events, including custom segments for specific marketing goals."},{"name":"Audience profiling and performance insights","value":"Refine Targeting With Insights","valueDescription":"Use audience insights to identify high-propensity segments, understand customer value, and refine targeting strategies."},{"name":"Lookalike audience building","value":"Find Prospects Like Best Customers","valueDescription":"Use existing customer profiles to identify similar prospect audiences for acquisition and prospecting campaigns."}]},{"name":"B2B Audience Data","anchor":"product-b2b-audience-data","type":"Product","url":"https://www.stirista.com/platform/b2b/","summary":"Reach relevant companies and decision-makers, improve audience records, and activate more targeted campaigns across channels.","description":"Stirista’s B2B audience data helps marketers identify target companies and decision-makers using verified professional contacts, company information, and firmographic attributes. Build audiences for prospecting and account-based marketing, enrich CRM records, connect business and consumer identity signals, and activate campaigns across email, display, CTV, social, and programmatic channels. Use existing customers or target accounts to find similar companies, contacts, and buying opportunities.","pricing":{},"features":[{"name":"Verified B2B contact data","value":"Reach Verified Professionals And Decision-Makers","valueDescription":"Use professional contact data to identify and reach decision-makers across industries and roles."},{"name":"Company and firmographic targeting","value":"Target Companies By Firmographic Attributes","valueDescription":"Narrow company and account audiences using industry, location, and other firmographic attributes."},{"name":"Account-based marketing audiences","value":"Build Precise ABM Audiences","valueDescription":"Create account and contact audiences to support targeted outreach across buying committees, industries, and regions."},{"name":"CRM data enrichment","value":"Enrich Customer And Prospect Records","valueDescription":"Add verified firmographic, contact, and identity data to customer and prospect records to make them more complete."},{"name":"B2B2C identity linkage","value":"Connect Business And Consumer Identities","valueDescription":"Link professional and consumer identity signals to understand decision-makers and their associated household and buying audiences."},{"name":"Omnichannel audience activation","value":"Activate Audiences Across Multiple Channels","valueDescription":"Use B2B audiences in acquisition email, display, CTV, social, and programmatic campaigns."},{"name":"Audience expansion","value":"Find Similar Companies And Contacts","valueDescription":"Expand prospecting by identifying companies, contacts, and buying opportunities similar to existing customers or target accounts."},{"name":"Business location targeting","value":"Identify Business Locations And Opportunities","valueDescription":"Use business location data to find local branches and regional opportunities for account targeting."},{"name":"B2B audience insights","value":"Understand Decision-Makers And Buying Groups","valueDescription":"Use audience attributes to develop a deeper understanding of decision-makers, accounts, and buying groups."}]},{"name":"Prebuilt Audience Segments","anchor":"product-prebuilt-audience-segments","type":"Product","url":"https://www.stirista.com/platform/prebuilt-segments/","summary":"Reach relevant audiences faster across marketing channels with a large catalog of verified segments and flexible options for custom targeting.","description":"Stirista’s Prebuilt Audience Segments provide access to more than 50,000 verified, activation-ready syndicated audiences across 17+ major verticals. Marketers can browse and select audiences for seasonal, sports, retail, cultural, financial, life-stage, and other campaigns, then activate them through partner marketplaces and channels including email, digital, CTV, social, and direct mail. Teams can also combine prebuilt audiences or work with Stirista to create custom segments for high-value prospects and niche campaign needs. Audience solutions include consumer, business, multicultural, and B2B2C-linked data.","pricing":{},"features":[{"name":"Syndicated segment catalog","value":"Reach Audiences At Scale","valueDescription":"Search a broad catalog of verified segments spanning multiple verticals to find audiences suited to campaign goals."},{"name":"Marketplace availability","value":"Use Audiences In Partner Marketplaces","valueDescription":"Find Stirista segments within partner marketplaces where media and audience data are accessed, supporting activation through existing buying workflows."},{"name":"Multichannel activation","value":"Activate Across Marketing Channels","valueDescription":"Deploy selected audiences across multiple campaign channels, helping teams use audience data in their broader marketing execution."},{"name":"Campaign-specific audiences","value":"Start With Relevant Audiences","valueDescription":"Use prebuilt segments aligned with campaign themes and occasions to get campaigns underway without starting every audience from scratch."},{"name":"Custom segment creation","value":"Tailor Segments To Campaigns","valueDescription":"Adapt audience selection to specific campaign objectives by combining existing options with custom segment creation."},{"name":"B2B, B2C, and multicultural data","value":"Target Diverse Audience Types","valueDescription":"Choose among consumer, business, multicultural, and linked B2B2C audience data to support different targeting requirements."},{"name":"Verified audience data","value":"Use Verified Audience Data","valueDescription":"Select segments described as verified and continuously validated, giving marketers a stated basis for confidence in audience data."},{"name":"Flexible audience composition","value":"Combine Segments For Campaigns","valueDescription":"Build an audience suited to campaign needs by selecting and combining available segments."}]},{"name":"Identity matching","anchor":"product-identity-matching","type":"Service","url":"https://www.stirista.com/platform/identity-matching/","summary":"Connect fragmented identities to build more accurate audiences, reach people across channels, and activate campaigns with confidence.","description":"Identity matching resolves customer, prospect, and visitor identities across emails, devices, households, and digital signals. Its continuously updated identity graph uses deterministic matching to connect first-party and offline records with digital identities, helping marketers enrich records, build accurate audiences, and activate campaigns across channels. The service supports cookieless addressability, CRM matching, anonymous visitor identification, and cross-channel attribution.","pricing":{},"features":[{"name":"Deterministic identity matching","value":"Match Audiences With Greater Precision","valueDescription":"Deterministic matching is designed to improve audience precision and reduce wasted spend while supporting addressability across channels."},{"name":"Cross-device and household identity linking","value":"Link Identities Across Devices And Households","valueDescription":"Connecting identities across devices and households helps marketers recognize and reach the same people across digital touchpoints."},{"name":"Anonymous visitor identification","value":"Identify Anonymous Visitors Without Cookies","valueDescription":"Recognizing anonymous site traffic helps marketers turn visitors into addressable audiences without relying on cookies."},{"name":"CRM data matching and onboarding","value":"Match And Onboard First-Party Data","valueDescription":"Matching offline and first-party records to the identity graph prepares audiences for activation and helps connect existing data to digital identities."},{"name":"Omnichannel audience activation","value":"Activate Audiences Across Channels","valueDescription":"Cross-channel activation lets marketers reach matched audiences across multiple digital environments using connected identity data."},{"name":"Record enrichment and data hygiene","value":"Enrich Records And Suppress Duplicates","valueDescription":"Adding identity data and suppressing duplicates helps keep audience records accurate, complete, and actionable."},{"name":"Cookieless and privacy-conscious addressability","value":"Build Addressable Audiences Without Cookies","valueDescription":"Cookieless matching supports audience addressability across channels without dependence on third-party cookies."},{"name":"Automated email campaign triggers","value":"Trigger Automated Email Campaigns","valueDescription":"Automated email triggers help marketers follow up with identified visitors as part of audience activation."},{"name":"Cross-channel attribution","value":"Connect Campaigns To Customer Outcomes","valueDescription":"Linking campaign activity to customer outcomes helps marketers measure performance across channels."}]},{"name":"Digital DSP","anchor":"product-digital-dsp","type":"Platform","url":"https://www.stirista.com/platform/digital-dsp/","summary":"Launch and optimize data-driven programmatic campaigns across channels with connected audience data, identity capabilities, and transparent reporting.","description":"Digital DSP is Stirista’s programmatic advertising platform, combining audience data, its identity graph, campaign activation, and reporting. It supports coordinated targeting across email, CTV, display, social, and programmatic channels, with deterministic identity data for addressability beyond third-party cookies. Campaign tools include AI-powered bid optimization, real-time reporting, website visitor identification, view-through attribution, and cross-channel performance tracking.","pricing":{},"features":[{"name":"Integrated campaign ecosystem","value":"Connect Data And Activation","valueDescription":"Coordinate DSP, ESP, and identity graph capabilities in one environment rather than managing disconnected campaign tools."},{"name":"Unified audience targeting","value":"Reach Audiences Across Channels","valueDescription":"Activate consistent audience segments across multiple digital touchpoints to coordinate messaging throughout the customer journey."},{"name":"Deterministic cookieless identity","value":"Support Cookieless Audience Addressability","valueDescription":"Use deterministic identity capabilities to reach audiences without relying on third-party cookies, supporting addressability across digital channels."},{"name":"Real-time bid optimization","value":"Optimize Bids In Real Time","valueDescription":"Apply machine-learning-based bid predictions and real-time adjustments to improve media efficiency and campaign performance."},{"name":"Campaign reporting and attribution","value":"Measure Cross-Channel Campaign Results","valueDescription":"Review campaign performance across digital touchpoints with reporting dashboards, view-through attribution, and cross-channel tracking."},{"name":"Audience data enrichment and segmentation","value":"Enrich And Segment Audiences","valueDescription":"Enrich CRM data and organize audiences across devices to support more precise targeting and activation."},{"name":"Deterministic website visitor identification","value":"Identify Website Visitors","valueDescription":"Use deterministic identification to connect website activity with audience data for more informed targeting and measurement."},{"name":"Transparent pricing","value":"See Clear Campaign Costs","valueDescription":"Understand where campaign budgets go through clear pricing without hidden fees or multi-vendor overhead."},{"name":"Flexible political campaign activation","value":"Launch Political Campaigns Quickly","valueDescription":"Support rapid political campaign changes and new creative launches without the ad creation blackouts described for other platforms."}]},{"name":"Email ESP","anchor":"product-email-esp","type":"Platform","url":"https://www.stirista.com/platform/email-esp/","summary":"Reach and engage new and existing audiences with relevant email campaigns, stronger inbox placement, and measurable performance insights.","description":"Stirista’s proprietary email platform supports acquisition, retention, and loyalty campaigns using consumer data, identity resolution, audience segmentation, deliverability expertise, and performance analytics. It helps marketers reach qualified prospects beyond their owned lists, personalize messages using identity, demographic, behavioral, and purchase signals, and optimize campaigns based on engagement and conversion data. Stirista deploys emails through its in-house ESP and offers list hygiene, sending strategy, and reputation management to support inbox placement.","pricing":{},"features":[{"name":"Acquisition email","value":"Reach Qualified New Prospects","valueDescription":"Use data-driven email campaigns to connect with potential customers beyond your existing customer and prospect lists."},{"name":"Email segmentation and personalization","value":"Personalize Messages For Each Audience","valueDescription":"Use audience attributes and signals to create more relevant email content and targeted promotions."},{"name":"Deliverability optimization","value":"Improve Inbox Placement","valueDescription":"Apply list hygiene, sending strategy, and reputation management to help messages land in inboxes rather than spam folders."},{"name":"Email performance analytics","value":"Measure Engagement And Conversions","valueDescription":"Use campaign and audience performance data to understand results, evaluate attribution, and guide improvements to future campaigns."},{"name":"Lifecycle email campaigns","value":"Support Every Customer Lifecycle Stage","valueDescription":"Run email campaigns to acquire new audiences, reconnect with lapsed customers, deliver personalized offers, and reward repeat customers."},{"name":"Email list compliance","value":"Use Compliant Audience Data","valueDescription":"Build and activate email audiences using compliant consumer data and lists, supporting responsible campaign execution."},{"name":"Email creative testing","value":"Test Creative To Improve Engagement","valueDescription":"Test campaign creative and messaging to identify approaches that better engage recipients."},{"name":"Email retargeting","value":"Reengage Interested Website Visitors","valueDescription":"Use smart retargeting to reconnect with interested visitors who did not convert on their first visit."}]},{"name":"CTV advertising","anchor":"product-ctv-advertising","type":"Solution","url":"https://www.stirista.com/platform/ctv-advertising/","summary":"Reach relevant households with audience-driven CTV campaigns, then measure outcomes and continue engagement across digital channels.","description":"Stirista’s CTV advertising platform and services support managed, self-service, and hybrid campaigns. Advertisers can onboard first-party data, build household-level audiences, and activate campaigns across premium, brand-safe Connected TV inventory. Campaign controls include targeting, budget, creative, frequency, and recency management, with AI-powered CPM optimization and real-time reporting. Closed-loop attribution connects CTV exposure to website activity, CRM outcomes, leads, sales, and other online or offline conversions. Omnichannel retargeting extends campaigns to display, email, and other digital touchpoints.","pricing":{},"features":[{"name":"Household audience targeting","value":"Reach Relevant Households With Audience Data","valueDescription":"Activate first-party and other campaign audiences at the household level using identity-based targeting and audience attributes, including demographics, behavior, purchase intent, and geography."},{"name":"Closed-loop CTV attribution","value":"Connect CTV Exposure To Business Outcomes","valueDescription":"Use reporting and attribution to understand how CTV exposure relates to website activity, CRM outcomes, leads, sales, and other meaningful online or offline conversions."},{"name":"Flexible campaign management","value":"Choose Your Preferred Level Of Campaign Support","valueDescription":"Select self-service, managed, or hybrid campaign support based on your team’s resources, campaign goals, and desired control."},{"name":"Campaign controls and optimization","value":"Control And Optimize Campaign Delivery","valueDescription":"Configure key campaign parameters and manage frequency and recency. AI-powered CPM optimization and ongoing performance-based optimization support informed delivery decisions."},{"name":"Transparent media buying and reporting","value":"See Campaign Delivery And Performance Clearly","valueDescription":"Access reporting on campaign delivery and performance, including CPM visibility and data across audiences, website activity, CRM outcomes, leads, conversions, and creative."},{"name":"Premium, brand-safe CTV inventory","value":"Access Premium, Brand-Safe CTV Inventory","valueDescription":"Reach viewers across premium Connected TV inventory while maintaining visibility into campaign purchasing and delivery."},{"name":"Omnichannel audience retargeting","value":"Reconnect With CTV Audiences Across Channels","valueDescription":"Extend engagement after CTV exposure by retargeting audiences across display, email, and additional digital channels."},{"name":"First-party data onboarding","value":"Activate Your First-Party Customer Data","valueDescription":"Bring first-party customer data into campaign workflows and use it to build and activate CTV audiences."},{"name":"Transparent pricing","value":"Understand Where Your Media Budget Goes","valueDescription":"Transparent media buying and CPM visibility help teams see how their budgets are spent. Stirista states that its CTV offering has no hidden fees."}]},{"name":"Omnichannel activation","anchor":"product-omnichannel-activation","type":"Service","url":"https://www.stirista.com/solutions/activate-across-channels/","summary":"Launch coordinated, identity-based campaigns across digital channels faster, retarget audiences, and measure performance across the customer journey.","description":"Stirista’s omnichannel activation service connects audience data to a unified identity foundation, enabling marketers to build, match, and activate first-party and prospect audiences across CTV, email, display, social, and other digital channels. It supports coordinated campaigns, audience syncing, email and CTV sequencing, and retargeting, while connecting impressions, clicks, and conversions to real customer identities for measurement. The service is designed to launch campaigns in hours rather than days and reduce the complexity of coordinating multiple vendors and systems.","pricing":{},"features":[{"name":"Cross-channel audience activation","value":"Activate Audiences Across Channels","valueDescription":"Reach the same data-driven audiences across multiple digital channels, including CTV, email, display, and social, to coordinate campaign activity across the customer journey."},{"name":"Identity-based audience matching","value":"Connect Audiences To Real Identities","valueDescription":"Use a unified identity foundation to connect campaign activity and audience data to real customers, supporting more precise targeting across channels."},{"name":"Email and CTV sequencing","value":"Coordinate Messaging Across Screens","valueDescription":"Combine CTV exposure with targeted email follow-up so prospects can receive coordinated messaging across screens."},{"name":"Cross-channel campaign measurement","value":"Measure Results Across Channels","valueDescription":"Link campaign activity to customer identities and use cross-channel insights to understand reach, engagement, and performance."},{"name":"Rapid campaign activation","value":"Launch Campaigns In Hours","valueDescription":"Move from audience data to campaign launch faster by activating channel-ready audiences through a unified system, reducing the friction of coordinating multiple vendors."},{"name":"Audience syncing","value":"Keep Audience Data In Sync","valueDescription":"Synchronize audience data across platforms to support consistent audience use and real-time campaign activation."},{"name":"Audience retargeting","value":"Re-Engage Audiences Across Channels","valueDescription":"Retarget audiences across digital channels and use coordinated messaging to continue customer engagement beyond an initial interaction."},{"name":"API integrations","value":"Connect Tools To Existing Systems","valueDescription":"Integrate Stirista data and tools with existing systems to support real-time campaign activation and reporting."},{"name":"CPM optimization","value":"Improve Media Efficiency","valueDescription":"Apply audience and campaign performance signals to optimize CPMs and reduce wasted media spend."}]},{"name":"Audience Analytics","anchor":"product-audience-analytics","type":"Service","url":"https://www.stirista.com/platform/audience-analytics/","summary":"Understand customers, identify valuable segments, and use actionable insights to improve targeting and make smarter marketing decisions.","description":"Audience Analytics uses identity data, demographic attributes, behavioral signals, and audience analytics to help marketers understand their customers and what drives engagement. Powered by the OMNA Identity Graph, it enriches customer profiles and supports audience segmentation, propensity analysis, future-value forecasting, and lookalike audience development. Marketers can use these insights to refine targeting, personalize campaigns, and make smarter marketing decisions.","pricing":{},"features":[{"name":"Identity-powered customer profiles","value":"Unify Customer Identity Data","valueDescription":"Connect identity information across business and personal data points to build a more complete understanding of customers and audiences."},{"name":"Audience Profile Tool insights","value":"Identify High-Propensity Audiences","valueDescription":"Use audience scoring and segment analysis to identify customer and prospect groups with different response, conversion, churn, and re-engagement propensities."},{"name":"Audience data enrichment","value":"Enrich Existing Audience Data","valueDescription":"Fill gaps in existing customer data and create a clearer picture of who customers are by connecting additional business and personal data points."},{"name":"Lifecycle-based audience insights","value":"Analyze Customer Lifecycle Segments","valueDescription":"Compare audience segments using conversion, transaction-spend, and revenue-per-customer metrics to inform marketing decisions."},{"name":"Future value forecasting","value":"Forecast Future Customer Value","valueDescription":"Estimate which customers are likely to provide the most value over the coming 12 months."},{"name":"Audience attribute and behavior analysis","value":"Reveal Audience Interests And Behaviors","valueDescription":"Explore audience attributes and signals—including interests, lifestyle affinities, and purchase behavior—to better understand customers and what drives engagement."},{"name":"Lookalike audience development","value":"Expand Reach With Lookalike Audiences","valueDescription":"Build relevant targeting clusters from existing audience insights to support audience expansion and activation."}]},{"name":"Customer journey analytics","anchor":"product-customer-journey-analytics","type":"Service","url":"https://www.stirista.com/platform/customer-journey/","summary":"Understand customer journeys, identify growth and retention opportunities, and use actionable insights to improve engagement and long-term customer value.","description":"Stirista’s customer journey analytics service provides a holistic view of the customer portfolio by connecting operational, marketing, and customer interaction data. It analyzes lifecycle stages, customer value, and marketing impact to show how the customer base is evolving, identify the lifecycle paths customers take to become best customers, and surface opportunities for retention, reactivation, upsell, cross-sell, and loyalty campaigns. Marketing strategists, analysts, and specialists can use the insights to plan and execute targeted lifecycle marketing across existing outbound platforms.","pricing":{},"features":[{"name":"Customer data integration","value":"Unify Customer And Marketing Data","valueDescription":"Bring operational, customer interaction, and outbound marketing data together to understand how marketing efforts affect the customer portfolio."},{"name":"Lifecycle metrics analysis","value":"Analyze Customer Value Across Lifecycle Stages","valueDescription":"Use customer and segment metrics to understand performance across lifecycle stages and evaluate customer value."},{"name":"Customer journey progression analysis","value":"Trace Customer Progression To Best Customer","valueDescription":"Understand the lifecycle paths customers follow and see how the customer portfolio changes, supporting informed decisions about customer engagement."},{"name":"Lifecycle opportunity identification","value":"Identify Retention And Growth Opportunities","valueDescription":"Spot customer segments suited to retention, reactivation, upsell, cross-sell, or loyalty campaigns and identify opportunities to create more profitable customers."},{"name":"Future value forecasting","value":"Forecast Future Customer Value","valueDescription":"Estimate future value over the next 12 months at customer, decile, and segment levels to inform customer-focused marketing decisions."},{"name":"Marketing team support","value":"Turn Insights Into Lifecycle Campaigns","valueDescription":"Get support from strategists, analysts, and specialists who work with customer data and existing outbound platforms to plan and execute targeted lifecycle marketing."}]},{"name":"Creative services","anchor":"product-creative-services","type":"Service","url":"https://www.stirista.com/platform/creative-services/","summary":"Create audience-relevant, cross-channel campaigns designed to engage customers, improve conversions, and deliver measurable results.","description":"Stirista combines audience intelligence, data, and in-house creative execution to develop campaigns tailored to real audience behaviors, interests, and demographics. The service covers creative strategy and production for email, landing pages, display and social ads, video and CTV, and brand identity. Creative is designed to align with targeting strategies, deliver consistent messaging across channels, and support engagement, conversions, and measurable campaign results.","pricing":{},"features":[{"name":"Audience-first creative strategy","value":"Align Creative With Audience Needs","valueDescription":"Build campaign concepts around audience characteristics and engagement so messaging is more relevant to the people it is intended to reach."},{"name":"Data-informed personalization","value":"Personalize Campaigns With Audience Data","valueDescription":"Use audience attributes and insights to create more tailored campaigns instead of relying on generic messaging."},{"name":"Cross-channel creative consistency","value":"Coordinate Messaging Across Channels","valueDescription":"Keep campaign messaging aligned with targeting and consistent as creative runs across channels, including digital, social, CTV, and email."},{"name":"Performance-focused creative","value":"Optimize Creative For Campaign Results","valueDescription":"Design assets to support measurable campaign performance, and use creative testing to identify messaging that engages recipients."},{"name":"Email creative development","value":"Create And Deploy Email Campaigns","valueDescription":"Develop email design and copy, then deploy through Stirista's ESP or the client's platform."},{"name":"Landing page development","value":"Build Conversion-Focused Landing Pages","valueDescription":"Create landing page experiences that bring together user experience, messaging, and form flows to support conversion."},{"name":"Display and social ad creative","value":"Create Engaging Display And Social Ads","valueDescription":"Develop visual ad creative for display and social campaigns, designed to attract attention and encourage engagement and clicks."},{"name":"Video and CTV production","value":"Produce Video And CTV Creative","valueDescription":"Support video and CTV creative production from scripting through final delivery across formats."},{"name":"Integrated creative execution","value":"Simplify Creative Campaign Execution","valueDescription":"Coordinate data, strategy, creative, and activation through one service, with streamlined workflows, rapid turnaround, and support for either a single campaign or ongoing creative needs."},{"name":"Pre-built audience segments","value":"Activate Creative Against Ready Segments","valueDescription":"Use pre-built segments to connect creative with audiences for acquisition, retention, and growth campaigns."},{"name":"Multicultural messaging","value":"Tailor Messaging For Diverse Audiences","valueDescription":"Use audience insights to make campaign messaging more relevant to multicultural and diverse audiences."},{"name":"Brand identity development","value":"Unify Your Brand Identity","valueDescription":"Develop logos, visual systems, and guidelines to help elevate and create consistency for a brand."}],"marketCategories":[{"name":"Advertising Creative Services","url":"https://nowen.ai/category/advertising-creative-services"}]},{"name":"Customer acquisition","anchor":"product-customer-acquisition","type":"Service","url":"https://www.stirista.com/solutions/acquire-new-customers/","summary":"Reach qualified new customers with data-driven audiences and coordinated campaigns that support relevant outreach, stronger deliverability, and scalable acquisition.","description":"Stirista’s customer acquisition service uses first-party data and identity capabilities to identify the traits of a brand’s best customers, build verified prospect audiences, and reach qualified new customers. Audiences can be activated through personalized acquisition email and extended across social, programmatic, connected TV, and other digital platforms. Clean data, opt-in identity records, and data-driven targeting support deliverability and sender reputation, while AI optimization helps refine targeting for scalable, cost-efficient performance.","pricing":{},"features":[{"name":"First-party data modeling","value":"Build Audiences From Your Best Customers","valueDescription":"Translate insights from existing customer data into prospect audiences that reflect the characteristics of a brand’s best buyers."},{"name":"Acquisition email campaigns","value":"Reach Qualified Prospects By Email","valueDescription":"Use acquisition email to engage qualified prospects beyond an owned database with targeted messages designed to support customer growth."},{"name":"Omnichannel prospect activation","value":"Activate Audiences Across Multiple Channels","valueDescription":"Carry data-driven audience targeting beyond email to social, programmatic, connected TV, and digital platforms, helping brands engage prospects wherever they interact."},{"name":"Prospect data verification","value":"Verify Active, High-Intent Prospects","valueDescription":"Use identity data and clean records to focus outreach on verified, active prospects rather than unverified contacts."},{"name":"Sender reputation protection","value":"Protect Your Email Sender Reputation","valueDescription":"Support confident campaign scaling with opt-in identity data and list hygiene intended to prevent spam traps and protect the sending domain."},{"name":"AI-driven targeting optimization","value":"Refine Targeting For Scalable Performance","valueDescription":"Use AI optimization and deterministic data to refine audiences and support efficient acquisition performance as business goals evolve."},{"name":"Campaign measurement and optimization","value":"Measure Results And Improve Campaigns","valueDescription":"Use campaign performance and website activity to understand how audiences respond, assess campaign impact, and identify opportunities to optimize targeting and execution."}]},{"name":"Customer retention and growth","anchor":"product-customer-retention-and-growth","type":"Service","url":"https://www.stirista.com/solutions/retain-grow/","summary":"Retain valuable customers, re-engage lapsed buyers, and grow customer lifetime value with data-led insights and coordinated campaigns.","description":"Stirista’s customer retention and growth service uses first-party data, identity resolution, enrichment, lifecycle analytics, and omnichannel activation to help brands retain high-value customers, win back lapsed buyers, and grow customer lifetime value. It helps identify and understand valuable customer segments, fill gaps in customer profiles, uncover lifecycle drop-off points, and activate timely campaigns for renewal, replenishment, win-back, upsell, cross-sell, and loyalty moments.","pricing":{},"features":[{"name":"Best-customer identification","value":"Focus On Your Most Valuable Buyers","valueDescription":"Identify high-value customers and prioritize engagement with the buyers who offer strong potential for ongoing value."},{"name":"Customer lifecycle analytics","value":"Uncover Retention Risks And Growth Opportunities","valueDescription":"Use lifecycle insights to understand customer behavior, identify customers ready for reactivation or further engagement, and find opportunities to create more profitable customers."},{"name":"Retention campaign automation","value":"Trigger Timely Lifecycle Campaigns","valueDescription":"Respond to customer milestones and needs with targeted campaigns designed to support repeat purchases, reactivation, and loyalty."},{"name":"CRM enrichment","value":"Build More Complete Customer Profiles","valueDescription":"Enrich customer records with additional insights so marketers can better understand their audience and inform targeted lifecycle marketing."},{"name":"Retention audience segmentation","value":"Target Customers By Lifecycle And Value","valueDescription":"Create distinct customer groups based on their value, activity, and lifecycle needs to support relevant retention and growth campaigns."},{"name":"Omnichannel customer activation","value":"Coordinate Customer Engagement Across Channels","valueDescription":"Reach customers through multiple channels with coordinated, relevant messaging informed by customer data and lifecycle stage."},{"name":"Customer journey mapping","value":"Understand Every Customer Touchpoint","valueDescription":"Bring customer and marketing activity together to understand the lifecycle path and identify where engagement can be improved."}]},{"name":"Measure and Optimize Campaigns","anchor":"product-measure-and-optimize-campaigns","type":"Service","url":"https://www.stirista.com/solutions/measure-optimize-campaigns/","summary":"Connect campaign activity to business outcomes, reveal what drives conversions, and improve performance across channels.","description":"Stirista connects campaign activity to business outcomes with audience insights, measurement, attribution, retargeting, and data tools. Marketers can assess performance across channels, identify the touchpoints that drive conversions, and adjust audience strategy, messaging, channel mix, and budget based on campaign insights. The service supports cross-channel view-through attribution and can incorporate website visits and offline data sources. Its API suite provides on-demand data delivery and integration with existing CRM, analytics, and marketing platforms. Capabilities can be licensed individually or in customized combinations, with creative and managed services also available.","pricing":{},"features":[{"name":"Cross-channel campaign measurement","value":"Reveal Campaign Performance Across Channels","valueDescription":"Assess campaign effectiveness and customer interactions across channels with real-time data and visibility into key campaign activity and outcomes."},{"name":"Cross-channel attribution","value":"Connect Touchpoints To Measurable Outcomes","valueDescription":"Understand which touchpoints contribute to conversions by connecting campaign exposure with online and offline business outcomes."},{"name":"Campaign execution optimization","value":"Refine Campaigns Using Performance Insights","valueDescription":"Turn performance findings into campaign changes by adjusting audiences, messages, channels, and budgets based on what the data shows."},{"name":"Audience retargeting","value":"Reconnect With Engaged Audiences","valueDescription":"Use campaign behavior and intent signals to re-engage audiences and continue their customer journey across digital channels."},{"name":"Audience and campaign insights","value":"Inform Targeting And Conversion Strategies","valueDescription":"Use insights across customer touchpoints to better understand campaign activity and guide targeting and conversion strategies."},{"name":"On-demand data delivery","value":"Access Data When Needed","valueDescription":"Get data on demand to support measurement, attribution, and retargeting workflows."},{"name":"Marketing technology integration","value":"Connect Existing Marketing Platforms","valueDescription":"Integrate with existing CRM, analytics, and marketing platforms to connect data tools with established workflows."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://stirista.com","text":"Stirista"},{"url":"https://www.stirista.com/platform/stiristaone/","text":"StiristaOne"},{"url":"https://www.stirista.com/platform/consumer/","text":"Consumer audience data"},{"url":"https://www.stirista.com/platform/b2b/","text":"B2B Audience Data"},{"url":"https://www.stirista.com/platform/prebuilt-segments/","text":"Prebuilt Audience Segments"},{"url":"https://www.stirista.com/platform/identity-matching/","text":"Identity matching"},{"url":"https://www.stirista.com/platform/digital-dsp/","text":"Digital DSP"},{"url":"https://www.stirista.com/platform/email-esp/","text":"Email ESP"},{"url":"https://www.stirista.com/platform/ctv-advertising/","text":"CTV advertising"},{"url":"https://www.stirista.com/solutions/activate-across-channels/","text":"Omnichannel activation"},{"url":"https://www.stirista.com/platform/audience-analytics/","text":"Audience Analytics"},{"url":"https://www.stirista.com/platform/customer-journey/","text":"Customer journey analytics"},{"url":"https://www.stirista.com/platform/creative-services/","text":"Creative services"},{"url":"https://www.stirista.com/solutions/acquire-new-customers/","text":"Customer acquisition"},{"url":"https://www.stirista.com/solutions/retain-grow/","text":"Customer retention and growth"},{"url":"https://www.stirista.com/solutions/measure-optimize-campaigns/","text":"Measure and Optimize Campaigns"}]}