Stein

Unifies brand and demand into coordinated full-funnel experiences to improve marketing effectiveness, budget efficiency, and pipeline opportunities.

Helps marketers understand and target buyer groups with audience insights, personalized campaigns, and informed media planning.

Connects 6sense strategy and activation with brand-to-demand marketing to coordinate full-funnel experiences and manage campaigns through measurement and optimization.

Builds brand awareness, engages relevant B2B audiences, and generates demand through data-informed LinkedIn campaigns connected to go-to-market strategies.

Measures and develops brand value to guide brand, marketing investment, and go-to-market decisions.

Brand-to-Demand Experience (BDX) services

Stein’s Brand-to-Demand Experience (BDX) model and services unify brand and demand marketing through connected strategy, messaging, creative, content, media and digital platforms. The service supports clients at different stages of BDX maturity, from audience-centric discovery and brand strategy through full-funnel campaign activation and effectiveness measurement. Its frameworks connect buyer journeys, messages, creative experiences, channels and digital touchpoints to deliver coordinated, technology-enabled engagement.

Category: Integrated Marketing Services

• Align Brand And Demand
  Unifies brand and demand marketing so both work together across the funnel, supporting more effective, connected marketing.
• Connect Brand Plans To Activation
  Provides strategic foundations and operating frameworks for effective go-to-market planning and campaign activation across category, solution and product.
• Activate Campaigns Across The Funnel
  Connects brand activity to demand through coordinated campaigns and integrated creative, content, messaging, media and digital platforms.
• Coordinate Buyer Touchpoints
  Connects marketing touchpoints into an orchestrated experience, supporting consistent engagement across channels and a progressive buyer funnel.
• Inform Strategy With Audience Insights
  Helps marketers understand, segment and activate audiences critical to growth, informing targeting strategies, content, go-to-market plans and media planning.
• Reach Buyers Across Market Stages
  Supports efforts to cultivate future demand among out-of-market buyers while capturing near-term demand from in-market buyers.
• Assess Readiness And Plan Activation
  Helps identify BDX readiness and relevant use cases, then provides planning frameworks to develop more advanced strategies and connected funnel experiences.
• Measure And Optimize Campaign Effectiveness
  Uses measurement, reporting, testing, analytics and optimization to demonstrate brand-to-demand effectiveness and assess campaign performance.
• Sustain Coordinated Engagement
  Combines marketing elements and media into ongoing, coordinated engagement for audiences at every funnel stage.

Origin data platform

Origin is Stein’s proprietary audience data platform, integrating with the LinkedIn API ecosystem to provide audience insights for client strategy and media planning. It draws on more than 1 billion LinkedIn contact records and supports audience profiling, segmentation, targeting, media forecasting and activation. Its insights can inform GTM strategies, content, messaging and personalized LinkedIn campaigns. Origin data can also be combined with 6sense account data to profile audiences within specific account lists.

• Access Over One Billion Contact Records
  Use LinkedIn audience data at scale to develop deeper insights about target audiences and buying groups.
• Refine Audience Profiles And Segments
  Understand audience size, business details and relevant attributes to make audience profiles and segmentation more accurate and actionable.
• Profile Buyers Within Target Accounts
  Connect audience insights with specific account lists to understand the buyer groups within target accounts.
• Activate Audiences On LinkedIn
  Move defined audiences into LinkedIn to support campaign targeting and media activation.
• Forecast Reach And Impressions
  Estimate potential reach, impression volumes and media performance to inform campaign planning.
• Uncover Audience-Relevant Content And Messaging
  Analyze audience data to identify patterns that can inform content themes, messaging narratives and ideas for specific audience groups.
• Target Audiences By Campaign Goals
  Apply audience insights to select targeting aligned with campaign objectives.
• Personalize Creative And Messaging
  Align creative and messaging with audience insights to support more relevant campaign experiences.
• Align Content With Audience Interests
  Use audience profiles and interest data to adjust content strategy and align assets with relevant audience groups.

6sense strategy and activation services

Stein supports new and existing 6sense clients with integrated strategy, activation, media, management and reporting. As a 6sense global strategic partner, Stein combines certified 6sense expertise with its Brand-to-Demand Experience model to plan and deliver full-funnel buying group experiences. Services include audience and go-to-market strategy, campaign planning, creative and content development, campaign setup, marketing and sales integration, data and intent strategy, campaign operations, optimization, measurement and reporting.

Category: Account-Based Marketing Services

• Connect Brand And Demand Across The Funnel
  Bring 6sense into broader go-to-market and media strategies to create coordinated experiences that connect brand activity with demand across the funnel.
• Plan 6sense Programs Around Audience And GTM Strategy
  Align audience insight, go-to-market objectives, campaign planning, creative and content strategy, media strategy and messaging as the foundation for 6sense activation.
• Align Content And Messaging To Buyer Journeys
  Connect personas, buyer journeys, messages, content and creative systems to build consistent experiences across the channels and ad formats used in campaigns.
• Activate Campaigns With Integrated Creative And Content
  Move strategy into execution through content development, creative production and campaign setup, with training and marketing-sales integration included in the service.
• Manage And Optimize Campaigns Over Time
  Maintain campaigns through data and intent strategy, campaign operations, health checks, optimization and media management.
• Advance 6sense Use And Team Enablement
  Help teams develop and mature 6sense use cases through campaign design, strategy and support for platform utilization.
• Measure Campaign Effectiveness And Report Results
  Track campaign effectiveness as part of the wider brand-to-demand program using measurement and reporting services.
• Support Marketing, Sales And Revenue Operations
  Apply 6sense capabilities across marketing, sales and revenue operations, including audience-based personalization, prospecting prioritization, predictive insights, data quality and lead scoring.

LinkedIn marketing services

Stein’s LinkedIn marketing services combine campaign strategy, audience data, creative and media activation to help B2B clients build brand awareness, engage audiences and generate demand. As a strategic LinkedIn agency partner, Stein has access to LinkedIn data, research services and beta programs. Its Origin platform integrates with LinkedIn APIs to inform audience insights, targeting and media planning. Stein plans, builds, manages and optimizes LinkedIn campaigns, selecting relevant ad formats and connecting activity with broader go-to-market and media strategies, analytics and CRM systems.

• Plan And Activate LinkedIn Campaigns
  Clients can access support across campaign planning, strategy, setup, build, management and activation to pursue goals such as brand awareness, engagement and lead capture.
• Target Audiences With Rich Data
  Origin helps clients understand and segment audiences and buying groups using LinkedIn profile insights. Combined with 6sense account data, it can inform targeting strategies using intent, account, firmographic and technographic segments.
• Choose Ads For Campaign Goals
  Clients receive guidance on relevant LinkedIn ad formats and strategies for objectives including brand awareness, engagement and lead capture.
• Personalize Buyer Journey Experiences
  Audience insights help align creative, messaging, content and advertising with the profiles and interests of the audiences activated through Origin and LinkedIn.
• Connect LinkedIn Across Media Channels
  Clients can incorporate LinkedIn into integrated, full-funnel, multichannel go-to-market and media strategies that connect brand activity with demand generation.
• Test And Optimize Campaign Performance
  Clients receive guidance on testing, budget allocation and campaign performance optimization, alongside ad testing and optimization support.
• Access LinkedIn Research And Beta Programs
  The partnership provides additional client strategy support, access to specialist research and exclusive beta programs for new LinkedIn products.
• Develop Campaign Creative And Messaging
  Stein develops campaign creative, content and messages to support LinkedIn advertising and audience-aligned campaign experiences.
• Connect Campaigns To Analytics And CRM
  Campaign tagging and integration with analytics and CRM systems connects LinkedIn campaign activity with clients’ measurement and customer management tools.
• Use Insights To Guide Campaigns
  Campaign performance, content engagement, audience demographics and organic insights can inform client strategy and campaign decisions.
• Reach Audiences Across Placements
  Clients can use native LinkedIn placements and the Audience Network to reach LinkedIn audiences, with connected TV network access also described as a beta offering.

Brand valuation and measurement services

Through its strategic partnership with Brand Finance, Stein helps CMOs and business leaders benchmark and develop brand value. Services include brand valuation, brand strength benchmarking, and tracking brand perceptions across key diagnostics. The resulting insights can inform brand positioning, marketing investment, go-to-market strategy, and decisions focused on enterprise financial returns and marketing return on investment. Brand Finance measurement is integrated into Stein’s wider brand-to-demand measurement and effectiveness capability.

• Inform Financial And Marketing Decisions
  Use a structured view of brand value to support collaboration between marketing and finance teams and make better-informed decisions about financial returns and marketing investment.
• Benchmark Brand Strength
  Assess brand strength using the Brand Strength Index and its multiple diagnostics, helping leaders inform positioning, investment, and go-to-market choices.
• Track Brand Perceptions
  Monitor brand perceptions and strength across a range of diagnostics, and connect measurement with wider brand-to-demand effectiveness work.
• Explore B2B Brand Value
  Access an annual index focused specifically on B2B brands, developed through Stein’s collaboration with Brand Finance and the International Advertising Association.