{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/steinb2b-com","markdownUrl":"https://nowen.ai/agents/steinb2b-com.md","jsonUrl":"https://nowen.ai/agents/steinb2b-com.json","name":"Stein","website":"https://steinb2b.com","location":"New York, NY","address":{"city":"New York","state":"NY"},"industry":"Marketing Agencies","deliveryModel":"services","marketCategories":{"primary":{"name":"Integrated Marketing Services","url":"https://nowen.ai/category/integrated-marketing-services"},"others":[{"name":"Account-Based Marketing Services","url":"https://nowen.ai/category/account-based-marketing-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-09T19:47:58.322Z","summary":"Stein helps B2B organizations grow by integrating brand and demand marketing through strategy, creative, content, media, data, and technology.","description":"Stein is a B2B marketing agency serving brand leaders and businesses worldwide. It unifies brand and demand marketing through integrated strategy, messaging, creative, content, media, data, and technology capabilities to create connected customer experiences and support brand growth, demand generation, and pipeline development.","mission":"To build the world’s most demanded B2B brands by unifying brand and demand, advancing B2B marketing, and helping clients and communities make a difference.","directory":{"industryName":"Marketing Agencies","agentCount":224,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-agencies"},"categoryDirectory":{"name":"Integrated Marketing Services","agentCount":67,"indexable":true,"url":"https://nowen.ai/category/integrated-marketing-services"},"aiReaderFamilies":["OpenAI","Perplexity"],"products":[{"name":"Brand-to-Demand Experience (BDX) services","anchor":"product-brand-to-demand-experience-bdx-services","type":"Service","url":"https://steinb2b.com/services/bdx","summary":"Unifies brand and demand into coordinated full-funnel experiences to improve marketing effectiveness, budget efficiency, and pipeline opportunities.","description":"Stein’s Brand-to-Demand Experience (BDX) model and services unify brand and demand marketing through connected strategy, messaging, creative, content, media and digital platforms. The service supports clients at different stages of BDX maturity, from audience-centric discovery and brand strategy through full-funnel campaign activation and effectiveness measurement. Its frameworks connect buyer journeys, messages, creative experiences, channels and digital touchpoints to deliver coordinated, technology-enabled engagement.","pricing":{},"features":[{"name":"Brand and demand unification","value":"Align Brand And Demand","valueDescription":"Unifies brand and demand marketing so both work together across the funnel, supporting more effective, connected marketing."},{"name":"BDX strategy and architecture","value":"Connect Brand Plans To Activation","valueDescription":"Provides strategic foundations and operating frameworks for effective go-to-market planning and campaign activation across category, solution and product."},{"name":"Full-funnel campaign activation","value":"Activate Campaigns Across The Funnel","valueDescription":"Connects brand activity to demand through coordinated campaigns and integrated creative, content, messaging, media and digital platforms."},{"name":"Buyer experience orchestration","value":"Coordinate Buyer Touchpoints","valueDescription":"Connects marketing touchpoints into an orchestrated experience, supporting consistent engagement across channels and a progressive buyer funnel."},{"name":"Audience-centric discovery and insight","value":"Inform Strategy With Audience Insights","valueDescription":"Helps marketers understand, segment and activate audiences critical to growth, informing targeting strategies, content, go-to-market plans and media planning."},{"name":"In-market and out-of-market buyer reach","value":"Reach Buyers Across Market Stages","valueDescription":"Supports efforts to cultivate future demand among out-of-market buyers while capturing near-term demand from in-market buyers."},{"name":"BDX maturity assessment and frameworks","value":"Assess Readiness And Plan Activation","valueDescription":"Helps identify BDX readiness and relevant use cases, then provides planning frameworks to develop more advanced strategies and connected funnel experiences."},{"name":"Effectiveness measurement and optimization","value":"Measure And Optimize Campaign Effectiveness","valueDescription":"Uses measurement, reporting, testing, analytics and optimization to demonstrate brand-to-demand effectiveness and assess campaign performance."},{"name":"Always-on, data-driven engagement","value":"Sustain Coordinated Engagement","valueDescription":"Combines marketing elements and media into ongoing, coordinated engagement for audiences at every funnel stage."}],"marketCategories":[{"name":"Integrated Marketing Services","url":"https://nowen.ai/category/integrated-marketing-services"}]},{"name":"Origin data platform","anchor":"product-origin-data-platform","type":"Platform","url":"https://steinb2b.com/services/origin","summary":"Helps marketers understand and target buyer groups with audience insights, personalized campaigns, and informed media planning.","description":"Origin is Stein’s proprietary audience data platform, integrating with the LinkedIn API ecosystem to provide audience insights for client strategy and media planning. It draws on more than 1 billion LinkedIn contact records and supports audience profiling, segmentation, targeting, media forecasting and activation. Its insights can inform GTM strategies, content, messaging and personalized LinkedIn campaigns. Origin data can also be combined with 6sense account data to profile audiences within specific account lists.","pricing":{},"features":[{"name":"LinkedIn audience data access","value":"Access Over One Billion Contact Records","valueDescription":"Use LinkedIn audience data at scale to develop deeper insights about target audiences and buying groups."},{"name":"Audience insight and segmentation","value":"Refine Audience Profiles And Segments","valueDescription":"Understand audience size, business details and relevant attributes to make audience profiles and segmentation more accurate and actionable."},{"name":"Account-level audience profiling","value":"Profile Buyers Within Target Accounts","valueDescription":"Connect audience insights with specific account lists to understand the buyer groups within target accounts."},{"name":"Audience activation","value":"Activate Audiences On LinkedIn","valueDescription":"Move defined audiences into LinkedIn to support campaign targeting and media activation."},{"name":"Media performance forecasting","value":"Forecast Reach And Impressions","valueDescription":"Estimate potential reach, impression volumes and media performance to inform campaign planning."},{"name":"GenAI-assisted audience analysis","value":"Uncover Audience-Relevant Content And Messaging","valueDescription":"Analyze audience data to identify patterns that can inform content themes, messaging narratives and ideas for specific audience groups."},{"name":"Audience-based targeting","value":"Target Audiences By Campaign Goals","valueDescription":"Apply audience insights to select targeting aligned with campaign objectives."},{"name":"Audience-based personalization","value":"Personalize Creative And Messaging","valueDescription":"Align creative and messaging with audience insights to support more relevant campaign experiences."},{"name":"Audience-aligned content strategy","value":"Align Content With Audience Interests","valueDescription":"Use audience profiles and interest data to adjust content strategy and align assets with relevant audience groups."}]},{"name":"6sense strategy and activation services","anchor":"product-6sense-strategy-and-activation-services","type":"Service","url":"https://steinb2b.com/services/6sense","summary":"Connects 6sense strategy and activation with brand-to-demand marketing to coordinate full-funnel experiences and manage campaigns through measurement and optimization.","description":"Stein supports new and existing 6sense clients with integrated strategy, activation, media, management and reporting. As a 6sense global strategic partner, Stein combines certified 6sense expertise with its Brand-to-Demand Experience model to plan and deliver full-funnel buying group experiences. Services include audience and go-to-market strategy, campaign planning, creative and content development, campaign setup, marketing and sales integration, data and intent strategy, campaign operations, optimization, measurement and reporting.","pricing":{},"features":[{"name":"Full-funnel brand-to-demand integration","value":"Connect Brand And Demand Across The Funnel","valueDescription":"Bring 6sense into broader go-to-market and media strategies to create coordinated experiences that connect brand activity with demand across the funnel."},{"name":"6sense strategy and planning","value":"Plan 6sense Programs Around Audience And GTM Strategy","valueDescription":"Align audience insight, go-to-market objectives, campaign planning, creative and content strategy, media strategy and messaging as the foundation for 6sense activation."},{"name":"Buyer journey and content integration","value":"Align Content And Messaging To Buyer Journeys","valueDescription":"Connect personas, buyer journeys, messages, content and creative systems to build consistent experiences across the channels and ad formats used in campaigns."},{"name":"Campaign production and activation","value":"Activate Campaigns With Integrated Creative And Content","valueDescription":"Move strategy into execution through content development, creative production and campaign setup, with training and marketing-sales integration included in the service."},{"name":"Campaign management and optimization","value":"Manage And Optimize Campaigns Over Time","valueDescription":"Maintain campaigns through data and intent strategy, campaign operations, health checks, optimization and media management."},{"name":"6sense enablement and use case maturity","value":"Advance 6sense Use And Team Enablement","valueDescription":"Help teams develop and mature 6sense use cases through campaign design, strategy and support for platform utilization."},{"name":"Integrated measurement and reporting","value":"Measure Campaign Effectiveness And Report Results","valueDescription":"Track campaign effectiveness as part of the wider brand-to-demand program using measurement and reporting services."},{"name":"Marketing, sales and revenue operations support","value":"Support Marketing, Sales And Revenue Operations","valueDescription":"Apply 6sense capabilities across marketing, sales and revenue operations, including audience-based personalization, prospecting prioritization, predictive insights, data quality and lead scoring."}],"marketCategories":[{"name":"Account-Based Marketing Services","url":"https://nowen.ai/category/account-based-marketing-services"}]},{"name":"LinkedIn marketing services","anchor":"product-linkedin-marketing-services","type":"Service","url":"https://steinb2b.com/services/linkedin","summary":"Builds brand awareness, engages relevant B2B audiences, and generates demand through data-informed LinkedIn campaigns connected to go-to-market strategies.","description":"Stein’s LinkedIn marketing services combine campaign strategy, audience data, creative and media activation to help B2B clients build brand awareness, engage audiences and generate demand. As a strategic LinkedIn agency partner, Stein has access to LinkedIn data, research services and beta programs. Its Origin platform integrates with LinkedIn APIs to inform audience insights, targeting and media planning. Stein plans, builds, manages and optimizes LinkedIn campaigns, selecting relevant ad formats and connecting activity with broader go-to-market and media strategies, analytics and CRM systems.","pricing":{},"features":[{"name":"LinkedIn campaign planning and activation","value":"Plan And Activate LinkedIn Campaigns","valueDescription":"Clients can access support across campaign planning, strategy, setup, build, management and activation to pursue goals such as brand awareness, engagement and lead capture."},{"name":"Origin audience insights and targeting","value":"Target Audiences With Rich Data","valueDescription":"Origin helps clients understand and segment audiences and buying groups using LinkedIn profile insights. Combined with 6sense account data, it can inform targeting strategies using intent, account, firmographic and technographic segments."},{"name":"LinkedIn advertising strategy and format selection","value":"Choose Ads For Campaign Goals","valueDescription":"Clients receive guidance on relevant LinkedIn ad formats and strategies for objectives including brand awareness, engagement and lead capture."},{"name":"Audience personalization and buyer journey alignment","value":"Personalize Buyer Journey Experiences","valueDescription":"Audience insights help align creative, messaging, content and advertising with the profiles and interests of the audiences activated through Origin and LinkedIn."},{"name":"Cross-channel go-to-market and media integration","value":"Connect LinkedIn Across Media Channels","valueDescription":"Clients can incorporate LinkedIn into integrated, full-funnel, multichannel go-to-market and media strategies that connect brand activity with demand generation."},{"name":"Campaign testing and optimization","value":"Test And Optimize Campaign Performance","valueDescription":"Clients receive guidance on testing, budget allocation and campaign performance optimization, alongside ad testing and optimization support."},{"name":"LinkedIn partner research and beta access","value":"Access LinkedIn Research And Beta Programs","valueDescription":"The partnership provides additional client strategy support, access to specialist research and exclusive beta programs for new LinkedIn products."},{"name":"Creative, content and message development","value":"Develop Campaign Creative And Messaging","valueDescription":"Stein develops campaign creative, content and messages to support LinkedIn advertising and audience-aligned campaign experiences."},{"name":"Analytics and CRM integration","value":"Connect Campaigns To Analytics And CRM","valueDescription":"Campaign tagging and integration with analytics and CRM systems connects LinkedIn campaign activity with clients’ measurement and customer management tools."},{"name":"LinkedIn campaign performance insights","value":"Use Insights To Guide Campaigns","valueDescription":"Campaign performance, content engagement, audience demographics and organic insights can inform client strategy and campaign decisions."},{"name":"LinkedIn campaign placements","value":"Reach Audiences Across Placements","valueDescription":"Clients can use native LinkedIn placements and the Audience Network to reach LinkedIn audiences, with connected TV network access also described as a beta offering."}]},{"name":"Brand valuation and measurement services","anchor":"product-brand-valuation-and-measurement-services","type":"Service","url":"https://steinb2b.com/services/brand-finance","summary":"Measures and develops brand value to guide brand, marketing investment, and go-to-market decisions.","description":"Through its strategic partnership with Brand Finance, Stein helps CMOs and business leaders benchmark and develop brand value. Services include brand valuation, brand strength benchmarking, and tracking brand perceptions across key diagnostics. The resulting insights can inform brand positioning, marketing investment, go-to-market strategy, and decisions focused on enterprise financial returns and marketing return on investment. Brand Finance measurement is integrated into Stein’s wider brand-to-demand measurement and effectiveness capability.","pricing":{},"features":[{"name":"Brand valuation","value":"Inform Financial And Marketing Decisions","valueDescription":"Use a structured view of brand value to support collaboration between marketing and finance teams and make better-informed decisions about financial returns and marketing investment."},{"name":"Brand strength benchmarking","value":"Benchmark Brand Strength","valueDescription":"Assess brand strength using the Brand Strength Index and its multiple diagnostics, helping leaders inform positioning, investment, and go-to-market choices."},{"name":"Brand tracking and measurement","value":"Track Brand Perceptions","valueDescription":"Monitor brand perceptions and strength across a range of diagnostics, and connect measurement with wider brand-to-demand effectiveness work."},{"name":"B2B brand value index","value":"Explore B2B Brand Value","valueDescription":"Access an annual index focused specifically on B2B brands, developed through Stein’s collaboration with Brand Finance and the International Advertising Association."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://steinb2b.com","text":"Stein"},{"url":"https://steinb2b.com/services/bdx","text":"Brand-to-Demand Experience (BDX) services"},{"url":"https://steinb2b.com/services/origin","text":"Origin data platform"},{"url":"https://steinb2b.com/services/6sense","text":"6sense strategy and activation services"},{"url":"https://steinb2b.com/services/linkedin","text":"LinkedIn marketing services"},{"url":"https://steinb2b.com/services/brand-finance","text":"Brand valuation and measurement services"}]}