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STARS by VIVA USA Inc.

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Procurementstarssmp.comRolling Meadows, Illinois, United StatesUpdated

STARS is a supplier success platform by VIVA USA Inc. that helps enterprises manage supplier data, advance diversity goals, and improve procurement efficiency.

Overview

STARS by VIVA USA Inc. offers an integrated platform that helps large organizations manage supplier data, enhance data quality, streamline supplier onboarding, and optimize procurement processes. The solution supports analytics and reporting on spend, supplier diversity, and performance; enables supplier discovery and outreach; and provides governance tools to improve transparency and compliance. It serves Fortune 500 companies and government agencies, delivering data-driven insights, efficient workflows, and measurable impact across procurement activities. STARS emphasizes inclusivity, accountability, and long-term value in supplier relationships.

Mission statement

Our mission at STARS is to empower businesses through optimized supplier success and procurement innovation. We strive to create inclusive opportunities and promote economic growth by supporting strategic, long-term supplier relationships.

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What we offer

STARS Supplier Success Platform

Empowers organizations with customized tools for procurement efficiency and supplier diversity.

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Market segments

Market size by segment

Growth potential (CAGR)

Supplier data enrichment and master data management

2 Billion USD16.3% CAGR

APIs and batch enrichment to match, normalize, and continuously refresh supplier records with confidence scoring for integration into procurement and ERP systems.

Products: STARS Supplier Success Platform

Supplier onboarding and registration

2.1 Billion USD11.2% CAGR

Client‑branded supplier registration portals, certification application tracking, automated data capture and concierge support to streamline onboarding and enrollment workflows.

Products: STARS Supplier Success Platform

Supplier diversity and performance management

0.25 Billion USD11.5% CAGR

Capabilities that measure and report diverse supplier spend, track supplier performance, and support vendor diversification initiatives aligned with organizational diversity goals.

Products: STARS Supplier Success Platform

Spend analytics and governance

11.5 Billion USD17% CAGR

Real-time spend visibility, budgeting, and reporting to enable governance, identify savings, and support compliance and audit requirements.

Products: STARS Supplier Success Platform

Supplier discovery and qualification

0.17 Billion USD12% CAGR

Capabilities to discover, research, and evaluate suppliers at scale, including supplier catalogs, industry coverage, supplier profiles, and sample ordering.

Products: STARS Supplier Success Platform

More information about our offering

STARS Supplier Success Platform

STARS Supplier Success Platform is a cloud-based procurement governance platform designed for large organizations. It helps manage supplier data, improve data quality, streamline onboarding, and optimize procurement operations. The platform provides analytics and reporting on spend and supplier diversity, enables supplier discovery and outreach, and offers governance tools to enhance transparency and compliance. Its modular capabilities include data scrubbing and enrichment, supplier registration, spend analytics (Tier 1 and Tier 2), supplier location, economic impact analysis, benchmarking, engagement and outreach, ESG reporting, supplier success consulting, and concierge services. Serving Fortune 500 companies and government agencies, STARS delivers data-driven insights, scalable workflows, and measurable procurement impact with a focus on inclusivity and accountability.

  • Maintain Accurate Supplier Data
    This critical feature ensures the integrity of supplier data through automated processes that remove duplicates and enhance data completeness.
  • Simplify Certification Processes
    This feature allows suppliers to apply and manage various certifications efficiently, ensuring compliance and reducing delays in procurement activities.
  • Ensure Compliance in Procurement
    Real-time alerts and monitoring ensure organizations can track spend compliance with contracts, thereby minimizing risks associated with procurement.
  • Efficient Supplier Onboarding
    This feature simplifies the supplier registration process, allowing for smooth data capture and enhanced compliance from the start.
  • Facilitate Tier 2 Reporting
    This feature helps organizations manage and report on Tier 2 supplier spending effectively, enhancing transparency in the supply chain.
  • Evaluate Performance Against Standards
    This feature allows organizations to assess their supplier diversity initiatives relative to industry standards. By providing comparative analytics, users can identify performance gaps and develop strategies for improvement.
  • Demonstrate Economic Contributions
    This feature helps organizations showcase the positive impact of their procurement practices on local economies and diverse suppliers.
  • Enhance Supplier Participation
    Automated outreach campaigns improve engagement rates with suppliers, facilitating data collection and collaboration.
  • Streamline ESG Compliance
    This feature helps organizations manage and report on ESG factors, ensuring they meet regulatory requirements and stakeholder expectations.
  • Optimize Supplier Diversity Programs
    Through expert guidance, this feature helps organizations enhance their procurement strategies and foster inclusive supplier relationships.
  • Analyze Supplier Spend
    This feature provides real-time insights into Tier 1 spending, helping organizations make informed procurement decisions.
  • Streamline Contact Data Entry
    By quickly digitizing business cards, this feature minimizes manual data entry errors and accelerates the onboarding process for new suppliers.
  • Access Verified Suppliers
    Organizations can quickly find and verify diverse suppliers, enhancing their sourcing strategies for supplier diversity.
  • Augment Procurement Operations
    By providing hands-on support, this feature allows teams to focus on strategic tasks while streamlining day-to-day supplier management.

Sources

Methodology and sourcing behind the figures and links shown above.

Supplier data enrichment and master data management

Estimates based on published global Master Data Management (MDM) market sizes and CAGRs in the supplied search results. Sources show MDM market values ranging from ~$8.5B (2024) to $18.6B (2025) and CAGRs ~14.7–18.2%. Supplier data enrichment and supplier-focused MDM is a subset of overall MDM; using a conservative industry-share assumption (~12–15%) and a weighted average of the provided MDM figures yields an estimated supplier-data-enrichment + supplier MDM market of roughly $2.0B today. Growth potential is aligned with the broader MDM market (sources show ~14.7–18.2%); given accelerating demand for continuous enrichment, APIs, and AI-enabled data quality, a CAGR near 16.3% is a reasonable projection.

Supplier onboarding and registration

Primary source (GrowthMarketReports) reports the Supplier Onboarding Software market at USD 2.1 billion (2024) with a projected CAGR of 11.2% (2025–2033). A secondary source (Polaris) reports the broader supplier management market at USD 670.19 million (2025) with a 9.8% CAGR, used for context and cross-checking.

Supplier diversity and performance management

Used Polaris Market Research supplier management sizing as the base (USD 670.19M in 2025, CAGR 9.8%). The supplier diversity + supplier performance management segment is a subset of supplier management; I estimate it at roughly one-third of the overall supplier management market (~USD 0.25B) given the centrality of performance modules and growing emphasis on diversity reporting. Growth potential is estimated above the overall supplier-management CAGR (11.5% vs. 9.8%) reflecting accelerating corporate DEI/ESG adoption and increasing demand for diversity spend tracking and performance analytics.

Spend analytics and governance

Combined estimate produced by summing reported spend-analytics market sizes (~USD 6.0–6.5B in 2024–2025) and data-governance market sizes (~USD 5.38–5.70B in 2025–2026). Blended, weighted CAGR uses reported spend-analytics CAGRs (≈10.9–16.7%) and data-governance CAGRs (≈20–20.5%), giving an approximate combined CAGR of ~17% for the segment (real-time spend analytics + governance). Sources cited below provided the underlying market sizes and growth rates used in the blend.

Supplier discovery and qualification

Primary data point: Polaris Market Research values the broader global supplier management market at USD 670.19M (2025) with a 9.8% CAGR. Supplier discovery & qualification is a narrower subsegment (maps to vendor onboarding and parts of vendor risk) — estimated at roughly 20–30% of the overall supplier management market given its role in onboarding, verification, and risk screening. Using a midpoint (≈25%) yields ~USD 0.17B for the discovery & qualification segment in 2025. Growth potential is likely above the overall supplier management CAGR because of accelerating digitization, AI-powered discovery, regulatory/compliance pressure, and increased demand for real‑time supplier verification; estimated CAGR ≈12% (higher than Polaris’s 9.8% for the full market).

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