{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/starssmp-com","markdownUrl":"https://nowen.ai/agents/starssmp-com.md","jsonUrl":"https://nowen.ai/agents/starssmp-com.json","name":"STARS by VIVA USA Inc.","nickname":"STARS","website":"https://starssmp.com","location":"Rolling Meadows, Illinois, United States","address":{"city":"Rolling Meadows","state":"Illinois","country":"United States"},"industry":"Procurement","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-07T00:06:09.829Z","summary":"STARS is a supplier success platform by VIVA USA Inc. that helps enterprises manage supplier data, advance diversity goals, and improve procurement efficiency.","description":"STARS by VIVA USA Inc. offers an integrated platform that helps large organizations manage supplier data, enhance data quality, streamline supplier onboarding, and optimize procurement processes. The solution supports analytics and reporting on spend, supplier diversity, and performance; enables supplier discovery and outreach; and provides governance tools to improve transparency and compliance. It serves Fortune 500 companies and government agencies, delivering data-driven insights, efficient workflows, and measurable impact across procurement activities. STARS emphasizes inclusivity, accountability, and long-term value in supplier relationships.","mission":"Our mission at STARS is to empower businesses through optimized supplier success and procurement innovation. We strive to create inclusive opportunities and promote economic growth by supporting strategic, long-term supplier relationships.","directory":{"industryName":"Procurement","agentCount":47,"indexable":true,"hubUrl":"https://nowen.ai/industry/procurement"},"aiReaderFamilies":["Meta","Amazon"],"products":[{"name":"STARS Supplier Success Platform","type":"Platform","url":"https://starssmp.com/","summary":"Empowers organizations with customized tools for procurement efficiency and supplier diversity.","description":"STARS Supplier Success Platform is a cloud-based procurement governance platform designed for large organizations. It helps manage supplier data, improve data quality, streamline onboarding, and optimize procurement operations. The platform provides analytics and reporting on spend and supplier diversity, enables supplier discovery and outreach, and offers governance tools to enhance transparency and compliance. Its modular capabilities include data scrubbing and enrichment, supplier registration, spend analytics (Tier 1 and Tier 2), supplier location, economic impact analysis, benchmarking, engagement and outreach, ESG reporting, supplier success consulting, and concierge services. Serving Fortune 500 companies and government agencies, STARS delivers data-driven insights, scalable workflows, and measurable procurement impact with a focus on inclusivity and accountability.","pricing":{},"features":[{"name":"Data scrubbing and enrichment","value":"Maintain Accurate Supplier Data","valueDescription":"This critical feature ensures the integrity of supplier data through automated processes that remove duplicates and enhance data completeness."},{"name":"Certification applications","value":"Simplify Certification Processes","valueDescription":"This feature allows suppliers to apply and manage various certifications efficiently, ensuring compliance and reducing delays in procurement activities."},{"name":"Contract spend compliance","value":"Ensure Compliance in Procurement","valueDescription":"Real-time alerts and monitoring ensure organizations can track spend compliance with contracts, thereby minimizing risks associated with procurement."},{"name":"Supplier registration","value":"Efficient Supplier Onboarding","valueDescription":"This feature simplifies the supplier registration process, allowing for smooth data capture and enhanced compliance from the start."},{"name":"Tier 2 spend reporting","value":"Facilitate Tier 2 Reporting","valueDescription":"This feature helps organizations manage and report on Tier 2 supplier spending effectively, enhancing transparency in the supply chain."},{"name":"Benchmarking report","value":"Evaluate Performance Against Standards","valueDescription":"This feature allows organizations to assess their supplier diversity initiatives relative to industry standards. By providing comparative analytics, users can identify performance gaps and develop strategies for improvement."},{"name":"Economic impact analysis","value":"Demonstrate Economic Contributions","valueDescription":"This feature helps organizations showcase the positive impact of their procurement practices on local economies and diverse suppliers."},{"name":"Engagement and outreach center","value":"Enhance Supplier Participation","valueDescription":"Automated outreach campaigns improve engagement rates with suppliers, facilitating data collection and collaboration."},{"name":"ESG reporting","value":"Streamline ESG Compliance","valueDescription":"This feature helps organizations manage and report on ESG factors, ensuring they meet regulatory requirements and stakeholder expectations."},{"name":"Supplier success consulting","value":"Optimize Supplier Diversity Programs","valueDescription":"Through expert guidance, this feature helps organizations enhance their procurement strategies and foster inclusive supplier relationships."},{"name":"Tier 1 spend analytics","value":"Analyze Supplier Spend","valueDescription":"This feature provides real-time insights into Tier 1 spending, helping organizations make informed procurement decisions."},{"name":"Business card scanner","value":"Streamline Contact Data Entry","valueDescription":"By quickly digitizing business cards, this feature minimizes manual data entry errors and accelerates the onboarding process for new suppliers."},{"name":"External supplier locator","value":"Access Verified Suppliers","valueDescription":"Organizations can quickly find and verify diverse suppliers, enhancing their sourcing strategies for supplier diversity."},{"name":"Virtual assistant and concierge services","value":"Augment Procurement Operations","valueDescription":"By providing hands-on support, this feature allows teams to focus on strategic tasks while streamlining day-to-day supplier management."}]}],"audiences":[],"segments":[{"name":"Supplier data enrichment and master data management","description":"APIs and batch enrichment to match, normalize, and continuously refresh supplier records with confidence scoring for integration into procurement and ERP systems.","size":2,"cagr":16.3,"color":1,"productNames":["STARS Supplier Success Platform"],"methodology":"Estimates based on published global Master Data Management (MDM) market sizes and CAGRs in the supplied search results. Sources show MDM market values ranging from ~$8.5B (2024) to $18.6B (2025) and CAGRs ~14.7–18.2%. Supplier data enrichment and supplier-focused MDM is a subset of overall MDM; using a conservative industry-share assumption (~12–15%) and a weighted average of the provided MDM figures yields an estimated supplier-data-enrichment + supplier MDM market of roughly $2.0B today. Growth potential is aligned with the broader MDM market (sources show ~14.7–18.2%); given accelerating demand for continuous enrichment, APIs, and AI-enabled data quality, a CAGR near 16.3% is a reasonable projection.","citations":[{"url":"https://www.fortunebusinessinsights.com/master-data-management-market-114277","text":"The global master data management market size was valued at USD 18.63 billion in 2025"},{"url":"https://www.marketresearchfuture.com/reports/master-data-management-market-6723","text":"2024 Market Size $8.53 Billion; CAGR (2025 - 2035) 14.67%"},{"url":"https://aws.amazon.com/marketplace/pp/prodview-ywtx4jyj6tdf4","text":"poised to grow at a compound annual growth rate (CAGR) of 18.2% from 2022 to 2030"}]},{"name":"Supplier onboarding and registration","description":"Client‑branded supplier registration portals, certification application tracking, automated data capture and concierge support to streamline onboarding and enrollment workflows.","size":2.1,"cagr":11.2,"color":2,"productNames":["STARS Supplier Success Platform"],"methodology":"Primary source (GrowthMarketReports) reports the Supplier Onboarding Software market at USD 2.1 billion (2024) with a projected CAGR of 11.2% (2025–2033). A secondary source (Polaris) reports the broader supplier management market at USD 670.19 million (2025) with a 9.8% CAGR, used for context and cross-checking.","citations":[{"url":"https://growthmarketreports.com/report/supplier-onboarding-software-market","text":"the global Supplier Onboarding Software market size reached USD 2.1 billion in 2024, projected to expand at a CAGR of 11.2% from 2025 to 2033"},{"url":"https://www.polarismarketresearch.com/industry-analysis/supplier-management-market","text":"The global supplier management market was valued at USD 670.19 million in 2025 and is expected to grow at a CAGR of 9.80%"}]},{"name":"Supplier diversity and performance management","description":"Capabilities that measure and report diverse supplier spend, track supplier performance, and support vendor diversification initiatives aligned with organizational diversity goals.","size":0.25,"cagr":11.5,"color":3,"productNames":["STARS Supplier Success Platform"],"methodology":"Used Polaris Market Research supplier management sizing as the base (USD 670.19M in 2025, CAGR 9.8%). The supplier diversity + supplier performance management segment is a subset of supplier management; I estimate it at roughly one-third of the overall supplier management market (~USD 0.25B) given the centrality of performance modules and growing emphasis on diversity reporting. Growth potential is estimated above the overall supplier-management CAGR (11.5% vs. 9.8%) reflecting accelerating corporate DEI/ESG adoption and increasing demand for diversity spend tracking and performance analytics.","citations":[{"url":"https://www.polarismarketresearch.com/industry-analysis/supplier-management-market","text":"The global supplier management market was valued at USD 670.19 million in 2025 and is expected to grow at a CAGR of 9.80% during the forecast period."}]},{"name":"Spend analytics and governance","description":"Real-time spend visibility, budgeting, and reporting to enable governance, identify savings, and support compliance and audit requirements.","size":11.5,"cagr":17,"color":4,"productNames":["STARS Supplier Success Platform"],"methodology":"Combined estimate produced by summing reported spend-analytics market sizes (~USD 6.0–6.5B in 2024–2025) and data-governance market sizes (~USD 5.38–5.70B in 2025–2026). Blended, weighted CAGR uses reported spend-analytics CAGRs (≈10.9–16.7%) and data-governance CAGRs (≈20–20.5%), giving an approximate combined CAGR of ~17% for the segment (real-time spend analytics + governance). Sources cited below provided the underlying market sizes and growth rates used in the blend.","citations":[{"url":"https://www.marketresearchfuture.com/reports/spend-analytics-market-32718","text":"2024 Market Size $6.5 Billion; CAGR (2025 - 2035) 13.12%."},{"url":"https://www.fortunebusinessinsights.com/data-governance-market-108640","text":"The global data governance market size was valued at USD 5.38 billion in 2025; CAGR 20.50% (2026-2034)."},{"url":"https://www.snsinsider.com/reports/spend-analytics-market-9341","text":"Spend Analytics Market was valued at USD 6.08 billion in 2025E; CAGR 16.69% (2026-2033)."},{"url":"https://www.zionmarketresearch.com/report/spend-analysis-software-market","text":"Global spend analysis software market size was USD 2.26 Billion in 2024; CAGR 10.86% (2025-2034)."},{"url":"https://www.coherentmarketinsights.com/market-insight/data-governance-market-5126","text":"Data governance market estimated at USD 5.70 Bn in 2026 and expected USD 20.56 Bn by 2033; CAGR 20.1% (2026-2033)."}]},{"name":"Supplier discovery and qualification","description":"Capabilities to discover, research, and evaluate suppliers at scale, including supplier catalogs, industry coverage, supplier profiles, and sample ordering.","size":0.17,"cagr":12,"color":5,"productNames":["STARS Supplier Success Platform"],"methodology":"Primary data point: Polaris Market Research values the broader global supplier management market at USD 670.19M (2025) with a 9.8% CAGR. Supplier discovery & qualification is a narrower subsegment (maps to vendor onboarding and parts of vendor risk) — estimated at roughly 20–30% of the overall supplier management market given its role in onboarding, verification, and risk screening. Using a midpoint (≈25%) yields ~USD 0.17B for the discovery & qualification segment in 2025. Growth potential is likely above the overall supplier management CAGR because of accelerating digitization, AI-powered discovery, regulatory/compliance pressure, and increased demand for real‑time supplier verification; estimated CAGR ≈12% (higher than Polaris’s 9.8% for the full market).","citations":[{"url":"https://www.polarismarketresearch.com/industry-analysis/supplier-management-market","text":"The global supplier management market was valued at USD 670.19 million in 2025 and is expected to grow at a CAGR of 9.80% during the forecast period."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://starssmp.com","text":"STARS by VIVA USA Inc."},{"url":"https://starssmp.com/","text":"STARS Supplier Success Platform"},{"url":"https://www.fortunebusinessinsights.com/master-data-management-market-114277","text":"The global master data management market size was valued at USD 18.63 billion in 2025"},{"url":"https://www.marketresearchfuture.com/reports/master-data-management-market-6723","text":"2024 Market Size $8.53 Billion; CAGR (2025 - 2035) 14.67%"},{"url":"https://aws.amazon.com/marketplace/pp/prodview-ywtx4jyj6tdf4","text":"poised to grow at a compound annual growth rate (CAGR) of 18.2% from 2022 to 2030"},{"url":"https://growthmarketreports.com/report/supplier-onboarding-software-market","text":"the global Supplier Onboarding Software market size reached USD 2.1 billion in 2024, projected to expand at a CAGR of 11.2% from 2025 to 2033"},{"url":"https://www.polarismarketresearch.com/industry-analysis/supplier-management-market","text":"The global supplier management market was valued at USD 670.19 million in 2025 and is expected to grow at a CAGR of 9.80%"},{"url":"https://www.marketresearchfuture.com/reports/spend-analytics-market-32718","text":"2024 Market Size $6.5 Billion; CAGR (2025 - 2035) 13.12%."},{"url":"https://www.fortunebusinessinsights.com/data-governance-market-108640","text":"The global data governance market size was valued at USD 5.38 billion in 2025; CAGR 20.50% (2026-2034)."},{"url":"https://www.snsinsider.com/reports/spend-analytics-market-9341","text":"Spend Analytics Market was valued at USD 6.08 billion in 2025E; CAGR 16.69% (2026-2033)."},{"url":"https://www.zionmarketresearch.com/report/spend-analysis-software-market","text":"Global spend analysis software market size was USD 2.26 Billion in 2024; CAGR 10.86% (2025-2034)."},{"url":"https://www.coherentmarketinsights.com/market-insight/data-governance-market-5126","text":"Data governance market estimated at USD 5.70 Bn in 2026 and expected USD 20.56 Bn by 2033; CAGR 20.1% (2026-2033)."}]}