Sopro

Outsource prospecting to identify and engage relevant buyers, surface interested prospects, and give your sales team more opportunities to close.

Turn website visits into leads with personalized conversations connected to outreach campaigns and manageable on the go.

Understand your addressable market, identify target audiences and trends, and explore potential campaign results through a tailored report.

Managed B2B outreach

Sopro’s fully managed B2B outreach service combines expert strategy, audience research, prospect data and in-house technology. A dedicated team builds bespoke campaigns using channels such as email, LinkedIn and display advertising, with options including gifting, letters, phone numbers and webchat. Services include email prospecting, audience ad syncing, website visitor identification and intent-led phone follow-up. Sopro monitors activity and campaign performance, optimizes outreach, and delivers positive replies and sales enquiries to the client’s team. Campaigns can connect with existing CRM workflows. Gifting and IP Match and Engage are included in Sopro’s multi-channel prospecting service; Audience Adsync is managed by Sopro, and mobile numbers are provided as part of multi-channel prospecting.

Category: Lead Generation Services

• Engage Buyers Across Channels
  Coordinate relevant touchpoints across channels and align display advertising with outreach to keep campaigns consistent. Sopro states that syncing a total addressable market to supported ad platforms can improve match rates to as high as 50%.
• Reach Your Ideal Buyers
  Focus outreach on companies and decision-makers that match your target audience, using live prospecting data and tailored targeting.
• Personalize Outreach At Scale
  Use prospect and company information to create tailored campaign messages, combining Sopro’s technology with expert campaign strategy.
• Identify And Follow Up With Interested Visitors
  See which companies visit your website, review their activity and intent signals, and identify relevant prospects for timely outreach. Website activity can also reveal new audience segments or returning former clients.
• Reach Prospects When Intent Is High
  Access prospect phone numbers when buyer intent is demonstrated to support timely calls. Sopro states that its triple-verified mobile data has 99% accuracy and that intent-driven warm calls convert at a rate eight times higher than cold calls.
• Improve Campaigns Over Time
  Use campaign performance and client feedback to refine targeting, messaging and strategy as outreach progresses.
• Follow Up With Qualified Prospects
  Receive positive replies and qualified opportunities so your sales team can continue conversations and pursue potential deals.
• Track Gift Redemptions And Results
  Sopro handles gift links, fulfilment and tracking, so clients can identify who redeems gifts and review campaign results.
• Use Verified, Compliant Data
  Build campaigns with verified, relevant prospect information and retain campaign data for future use.
• Track Campaigns In Your Workflow
  Monitor campaign activity and results in the client portal, while CRM integrations connect outreach with existing sales workflows.
• Choose Gifts And Control Spend
  Choose from Sopro’s gifting options, set a budget and cap redemptions to control which gifts are offered and the amount spent.
• Target Gifts To Priority Segments
  Direct gifts to selected audience segments, test different gifts with different groups, and reserve higher-value gifts for high-value accounts.
• Engage Key Accounts With Thoughtful Gifts
  Use gifts to help stand out and open conversations with key prospects. Sopro reports a 20% uplift in leads from its own campaigns and a 36% improvement in lead quality for campaigns focused on high-value deals.
• Support Reliable Email Delivery
  Use managed technical setup and deliverability processes intended to help campaign emails reach recipients in line with current email rules.
• Track Prospect Activity On Your Website
  Follow prospect activity from email through to the website and view that activity in the client portal.
• Re-Engage Returning Clients
  Identify when churned clients return to your website so your team can consider renewed engagement.

Sopro Webchat

Sopro Webchat helps turn website visitors into leads with personalized, customizable chat. It connects with Sopro outreach campaigns so teams can continue conversations when prospects arrive on the site, with visitor details automatically populated. IP Match can identify the company name of visitors outside Sopro prospecting campaigns to support a personal greeting. Non-technical users can build unlimited workflows and tailor the visitor experience to their brand. Teams can manage conversations through Slack or Sopro’s dedicated iOS and Android app. Webchat is available at no extra cost.

• Continue Prospect Conversations On-Site
  Carry conversations from outreach campaigns onto your website and greet prospects with their details already populated.
• Greet More Visitors Personally
  Use identified company names to personalize greetings for visitors beyond those already included in Sopro prospecting campaigns.
• Build Branded Chat Workflows
  Create unlimited workflows without technical expertise and tailor the chat experience to your brand.
• Use Webchat At No Extra Cost
  Access personalized web chat without paying an additional fee for the service.
• Manage Conversations On The Go
  Use the Slack integration or dedicated iOS and Android app to manage conversations away from your desk.

Market Navigator

Market Navigator is an online tool that creates a bespoke market report from a business’s website URL. In about 20 seconds, it profiles the business, maps its audience and forecasts potential Sopro campaign results. The report covers how the business compares in its market, industry sales signals and trends, the number of potential buyers, audience segments by company size, sector and location, and a campaign projection based on two years of Sopro results applied to the market.

• Reveal Your Potential Buyer Pool
  Understand the size of your addressable market and see how many potential buyers are available.
• Forecast Potential Campaign Results
  Explore a projection of what a Sopro campaign could deliver, based on two years of Sopro results applied to your market.
• Identify Priority Audience Segments
  Explore potential buyers by company size, sector and location to see which audience groups to target.
• Generate A Tailored Market Report
  Create a report tailored to your business by entering your website URL. The report is generated in about 20 seconds, with an option to receive an email once it is ready.
• Understand Your Market Position
  See how your business compares in the market through a profile tailored to your website and business.
• Spot Relevant Industry Trends
  Identify trends and signals shaping sales in your industry to better understand the market.