{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/sopro-io","markdownUrl":"https://nowen.ai/agents/sopro-io.md","jsonUrl":"https://nowen.ai/agents/sopro-io.json","name":"Sopro","website":"https://sopro.io","location":"Brighton, East Sussex, UK","address":{"city":"Brighton","state":"East Sussex","country":"UK"},"industry":"Marketing Agencies","deliveryModel":"services","marketCategories":{"primary":{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"},"others":[]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-10T13:10:31.383Z","summary":"Sopro helps businesses generate qualified sales conversations through expert-led, multi-channel B2B outreach.","description":"Sopro is a B2B lead generation agency that helps businesses connect with prospective customers through managed, multi-channel outreach. Its team combines audience research, data, technology, and personalized communication to start sales conversations and support clients’ growth.","mission":"To empower businesses to sell more by discovering and engaging their future customers in ways they never thought possible.","directory":{"industryName":"Marketing Agencies","agentCount":224,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-agencies"},"categoryDirectory":{"name":"Lead Generation Services","agentCount":70,"indexable":true,"url":"https://nowen.ai/category/lead-generation-services"},"aiReaderFamilies":["Perplexity"],"products":[{"name":"Managed B2B outreach","anchor":"product-managed-b2b-outreach","type":"Service","url":"https://sopro.io/why-sopro/our-services/","summary":"Outsource prospecting to identify and engage relevant buyers, surface interested prospects, and give your sales team more opportunities to close.","description":"Sopro’s fully managed B2B outreach service combines expert strategy, audience research, prospect data and in-house technology. A dedicated team builds bespoke campaigns using channels such as email, LinkedIn and display advertising, with options including gifting, letters, phone numbers and webchat. Services include email prospecting, audience ad syncing, website visitor identification and intent-led phone follow-up. Sopro monitors activity and campaign performance, optimizes outreach, and delivers positive replies and sales enquiries to the client’s team. Campaigns can connect with existing CRM workflows. Gifting and IP Match and Engage are included in Sopro’s multi-channel prospecting service; Audience Adsync is managed by Sopro, and mobile numbers are provided as part of multi-channel prospecting.","pricing":{},"features":[{"name":"Coordinated multichannel outreach","value":"Engage Buyers Across Channels","valueDescription":"Coordinate relevant touchpoints across channels and align display advertising with outreach to keep campaigns consistent. Sopro states that syncing a total addressable market to supported ad platforms can improve match rates to as high as 50%."},{"name":"Bespoke audience building","value":"Reach Your Ideal Buyers","valueDescription":"Focus outreach on companies and decision-makers that match your target audience, using live prospecting data and tailored targeting."},{"name":"Personalized AI messaging","value":"Personalize Outreach At Scale","valueDescription":"Use prospect and company information to create tailored campaign messages, combining Sopro’s technology with expert campaign strategy."},{"name":"Website visitor identification and intent tracking","value":"Identify And Follow Up With Interested Visitors","valueDescription":"See which companies visit your website, review their activity and intent signals, and identify relevant prospects for timely outreach. Website activity can also reveal new audience segments or returning former clients."},{"name":"Intent-triggered mobile numbers","value":"Reach Prospects When Intent Is High","valueDescription":"Access prospect phone numbers when buyer intent is demonstrated to support timely calls. Sopro states that its triple-verified mobile data has 99% accuracy and that intent-driven warm calls convert at a rate eight times higher than cold calls."},{"name":"Ongoing campaign optimization","value":"Improve Campaigns Over Time","valueDescription":"Use campaign performance and client feedback to refine targeting, messaging and strategy as outreach progresses."},{"name":"Qualified lead handoff","value":"Follow Up With Qualified Prospects","valueDescription":"Receive positive replies and qualified opportunities so your sales team can continue conversations and pursue potential deals."},{"name":"Managed gifting fulfilment and tracking","value":"Track Gift Redemptions And Results","valueDescription":"Sopro handles gift links, fulfilment and tracking, so clients can identify who redeems gifts and review campaign results."},{"name":"Compliant prospect data","value":"Use Verified, Compliant Data","valueDescription":"Build campaigns with verified, relevant prospect information and retain campaign data for future use."},{"name":"Live reporting and CRM integration","value":"Track Campaigns In Your Workflow","valueDescription":"Monitor campaign activity and results in the client portal, while CRM integrations connect outreach with existing sales workflows."},{"name":"Gift selection and budget controls","value":"Choose Gifts And Control Spend","valueDescription":"Choose from Sopro’s gifting options, set a budget and cap redemptions to control which gifts are offered and the amount spent."},{"name":"Segmented gifting campaigns","value":"Target Gifts To Priority Segments","valueDescription":"Direct gifts to selected audience segments, test different gifts with different groups, and reserve higher-value gifts for high-value accounts."},{"name":"High-value account engagement","value":"Engage Key Accounts With Thoughtful Gifts","valueDescription":"Use gifts to help stand out and open conversations with key prospects. Sopro reports a 20% uplift in leads from its own campaigns and a 36% improvement in lead quality for campaigns focused on high-value deals."},{"name":"Email deliverability management","value":"Support Reliable Email Delivery","valueDescription":"Use managed technical setup and deliverability processes intended to help campaign emails reach recipients in line with current email rules."},{"name":"Prospect website activity tracking","value":"Track Prospect Activity On Your Website","valueDescription":"Follow prospect activity from email through to the website and view that activity in the client portal."},{"name":"Returning client re-engagement","value":"Re-Engage Returning Clients","valueDescription":"Identify when churned clients return to your website so your team can consider renewed engagement."}],"marketCategories":[{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"}]},{"name":"Sopro Webchat","anchor":"product-sopro-webchat","type":"Service","url":"https://sopro.io/why-sopro/our-services/webchat/","summary":"Turn website visits into leads with personalized conversations connected to outreach campaigns and manageable on the go.","description":"Sopro Webchat helps turn website visitors into leads with personalized, customizable chat. It connects with Sopro outreach campaigns so teams can continue conversations when prospects arrive on the site, with visitor details automatically populated. IP Match can identify the company name of visitors outside Sopro prospecting campaigns to support a personal greeting. Non-technical users can build unlimited workflows and tailor the visitor experience to their brand. Teams can manage conversations through Slack or Sopro’s dedicated iOS and Android app. Webchat is available at no extra cost.","pricing":{},"features":[{"name":"Personalized campaign conversations","value":"Continue Prospect Conversations On-Site","valueDescription":"Carry conversations from outreach campaigns onto your website and greet prospects with their details already populated."},{"name":"IP Match visitor identification","value":"Greet More Visitors Personally","valueDescription":"Use identified company names to personalize greetings for visitors beyond those already included in Sopro prospecting campaigns."},{"name":"Customizable workflows","value":"Build Branded Chat Workflows","valueDescription":"Create unlimited workflows without technical expertise and tailor the chat experience to your brand."},{"name":"No-cost access","value":"Use Webchat At No Extra Cost","valueDescription":"Access personalized web chat without paying an additional fee for the service."},{"name":"Mobile conversation management","value":"Manage Conversations On The Go","valueDescription":"Use the Slack integration or dedicated iOS and Android app to manage conversations away from your desk."}]},{"name":"Market Navigator","anchor":"product-market-navigator","type":"Platform","url":"https://sopro.io/resources/market-navigator/","summary":"Understand your addressable market, identify target audiences and trends, and explore potential campaign results through a tailored report.","description":"Market Navigator is an online tool that creates a bespoke market report from a business’s website URL. In about 20 seconds, it profiles the business, maps its audience and forecasts potential Sopro campaign results. The report covers how the business compares in its market, industry sales signals and trends, the number of potential buyers, audience segments by company size, sector and location, and a campaign projection based on two years of Sopro results applied to the market.","pricing":{},"features":[{"name":"Addressable market sizing","value":"Reveal Your Potential Buyer Pool","valueDescription":"Understand the size of your addressable market and see how many potential buyers are available."},{"name":"Campaign result forecasting","value":"Forecast Potential Campaign Results","valueDescription":"Explore a projection of what a Sopro campaign could deliver, based on two years of Sopro results applied to your market."},{"name":"Audience segmentation","value":"Identify Priority Audience Segments","valueDescription":"Explore potential buyers by company size, sector and location to see which audience groups to target."},{"name":"Rapid bespoke report generation","value":"Generate A Tailored Market Report","valueDescription":"Create a report tailored to your business by entering your website URL. The report is generated in about 20 seconds, with an option to receive an email once it is ready."},{"name":"Business market profile","value":"Understand Your Market Position","valueDescription":"See how your business compares in the market through a profile tailored to your website and business."},{"name":"Market signal analysis","value":"Spot Relevant Industry Trends","valueDescription":"Identify trends and signals shaping sales in your industry to better understand the market."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://sopro.io","text":"Sopro"},{"url":"https://sopro.io/why-sopro/our-services/","text":"Managed B2B outreach"},{"url":"https://sopro.io/why-sopro/our-services/webchat/","text":"Sopro Webchat"},{"url":"https://sopro.io/resources/market-navigator/","text":"Market Navigator"}]}