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Service Management Group (SMG)

Unclaimed
CXsmg.comKansas City, MO, United StatesUpdated

SMG is a global experience management company helping brands improve BX, CX, and EX through AI-powered insights and expert consulting.

Overview

SMG is a global experience management company that helps brands improve BX, CX, and EX through AI-powered insights and expert consulting. The company partners with leading global brands to collect and translate feedback from customers and employees into actionable strategies. By connecting research, analytics, and hands-on advisory services, SMG enables organizations to design better experiences, monitor performance across locations and channels, and drive loyalty, engagement, and growth across the customer journey. SMG serves industries including restaurant, retail, consumer packaged goods, consumer services, and hospitality, and emphasizes collaboration, data-driven decision making, and measurable business impact.

Mission statement

Accelerate value by changing how brands act on brand, customer, and employee insights.

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What we offer

Unified Experience Management Platform

Enhance customer and employee experiences with real-time insights and unified data management.

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Bulbshare

Empower brands to co-create with customers for better insights and loyalty.

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Platform Packages

Choose from flexible packages to enhance your experience management solutions.

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More information about our offering

Unified Experience Management Platform

A cloud-based platform that unifies BX, CX, and EX data into a single view, enabling brands to design, measure, and optimize experiences across the full journey. It integrates with CRM, POS, and other systems and provides dashboards, segmentation, and real-time insights to drive data-driven decisions. Ignite's AI capabilities provide real-time insights, predictive agents, and actionable recommendations across BX, CX, and EX, enhancing the overall experience management.

  • Drive Improvements
    Helps organizations make informed decisions that enhance both customer and employee engagement.
  • Consolidate Insights
    Offers a comprehensive view to improve overall experience management strategies.
  • Unify Experience Management
    Leverages AI to enhance BX, CX, and EX initiatives effectively.
  • Provide Actionable Insights
    Empowers stakeholders with the information needed for quick action.
  • Integrate Systems
    Ensures that experience management data is aligned with existing operational processes.
  • Forecast Outcomes
    Helps brands anticipate customer needs and strategic changes.
  • Access Insights
    Facilitates timely decision-making and performance monitoring with easy-to-read visuals.
  • Enhance UXM Strategy
    Aligns insights across brand, customer, and employee experiences.
  • Anticipate Market Trends
    Identifies emerging issues that can affect business outcomes.
  • Engage Customers
    Fosters innovation by incorporating customer feedback into experience design.
  • Track Performance
    Supports strategic alignment across multiple operational sites.
  • Accelerate Decision-Making
    Ensures timely responses to feedback and market changes.
  • Consolidate Experience Data
    Eliminates silos, ensuring comprehensive insights across initiatives.

Bulbshare

Bulbshare is a mobile-first, always-on collaboration platform that connects brands with real customers in dedicated brand communities to co-create, test, and shape products, campaigns, and experiences before market.

  • Unlock Actionable Insights
    Harness AI to analyze consumer behavior, delivering insights that inform strategic decisions and enhance offerings.
  • Empower Collaborative Content Creation
    Jointly create and evaluate various marketing strategies and content for more aligned and effective campaigns.
  • Transform Customers Into Advocates
    By fostering genuine connections, customers become loyal advocates who promote your brand authentically.
  • Foster Continuous Engagement
    Launch ongoing brand communities that allow for constant customer interaction, feedback, and innovation.
  • Accelerate Insight Generation
    Experience unprecedented speed in getting actionable insights from consumer data, enhancing your ability to adapt rapidly.
  • Streamline Reporting Processes
    Easily access and utilize automated reports to drive data-informed actions without manual effort.
  • Capture Diverse Customer Insights
    Utilize various feedback mechanisms to gather rich and nuanced consumer insights, informing better decision-making.

Platform Packages

Two software packages, Standard and Pro UXM, offering listening, reporting, analytics, and integration across the customer and employee journey.

  • Maximize Experience Through Enhanced Functionality
    This package provides advanced tools for listening and community engagement to enhance both brand and employee experiences.
  • Streamline Experience Management Basics
    This package offers core functionalities needed for effective data collection and reporting, making it ideal for organizations starting their experience management journey.

Sources

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