Similarweb

Understand competitors, markets, and consumer demand to uncover growth opportunities and make informed digital marketing decisions.

Find search opportunities, evaluate competitors, and improve visibility across organic, paid, and AI-driven search.

Understand brand visibility and referral traffic in AI search, compare competitors, and identify opportunities to optimize for generative and answer engines.

Understand app markets, audiences, and competitors to identify opportunities and inform mobile business decisions.

Help sales teams find and prioritize prospects, understand company activity, and act on buying signals with digital intelligence and AI-assisted workflows.

Understand shopper behavior, demand, and competitive performance to identify ecommerce opportunities and improve retail decisions.

Use digital performance and market signals to evaluate stocks, identify trends, and assess potential opportunities and risks.

Access digital market data through flexible delivery options to support analysis and data-driven business decisions.

Get answers to market questions and uncover competitive insights to help identify where to grow next.

Turn keyword research into a prioritized, data-backed content plan to uncover SEO opportunities and improve ranking prospects.

Spot emerging demand and understand its drivers to identify growth opportunities before competitors.

Provides access to Similarweb advisory services.

Get tailored reporting to track brand health, explore categories, monitor market share, and analyze digital travel performance.

Understand website performance, benchmark competitors, and uncover traffic and search opportunities.

Reveal AI-driven website traffic, sources, pages, and prompts to assess competitor performance and find opportunities to attract visits.

Analyze app performance, compare competitors, and explore usage, downloads, retention, and audience trends to inform marketing decisions.

Find, evaluate, and compare keyword opportunities across Google, YouTube, and Amazon to shape informed SEO strategies.

Monitor Google SERP volatility to spot ranking changes and adjust SEO or content strategies.

Understand company performance, identify opportunities and risks, and make informed decisions with digital and market insights.

Identify technology adoption, find relevant prospects, and spot competitor technology changes for market research and lead generation.

Show advertisers, investors, and partners a clearer view of website performance and create opportunities to monetize traffic.

Assess website traffic, AI referrals, user prompts, search keywords, and rankings without leaving your browser.

Create trackable campaign links to identify traffic sources and better optimize online marketing.

Growth Stage Technology And Digital Brands

Global growth-stage tech and digital brands seeking actionable market intelligence.

Geography: Global

How we help: AI-powered market intelligence with customizable dashboards to accelerate growth for global tech and digital brands.

Amazon And Marketplace Brand Owners

Global brands needing real-time Amazon visibility and shopper insights.

Geography: Global

How we help: Real-time Amazon visibility and shopper insights enable brands to optimize sales, pricing, and category performance across marketplaces.

App Developers And Mobile-First Companies

Global app teams seeking user, revenue, and competitive analytics.

Geography: Global

How we help: App-centric analytics and AI-driven insights to improve acquisition, retention, and monetization.

Travel And Hospitality Brands

Global travel brands seeking real-time travel insights and funnel optimization.

Geography: Global

How we help: Real-time travel insights and funnel optimization to boost conversions and market opportunities.

Data Driven Enterprises

Global enterprises needing scalable data feeds and AI-ready datasets.

Geography: Global

How we help: Scalable data feeds and API access to fuel enterprise AI, analytics, and decision making.

Analysis of website and mobile app performance, audiences, market share, and emerging demand to benchmark competitors and inform market strategy.

Products: Web Intelligence, AI Studio, AI Trend Analyzer Agent, Company Profile Analytics, Custom Performance Reporting, Data as a Service, Similarweb App Intelligence, Free App Analytics, Similarweb Browser Extension, Website Traffic Checker, Website Technology Checker

Organic and paid search strategies to grow visibility and revenue, including technical SEO, generative engine optimization (GEO), AI search optimization, backlink acquisition, keyword opportunity identification, and SEM management.

Products: Search Intelligence, AI SEO Strategist Agent, Keyword Generator, SERP Seismometer, Similarweb AI Search Intelligence, AI Traffic Checker, Web Intelligence, AI Trend Analyzer Agent, Similarweb Browser Extension, Website Traffic Checker, Data as a Service

Analysis of ecommerce sales, shopper behavior, product categories, marketplace pricing, and digital shelf visibility to guide retail performance and assortment decisions.

Products: Retail Intelligence, Keyword Generator, Custom Performance Reporting

Capabilities that provide verified company-level prospect data, advanced firmographic, technographic, and funding filters, and targeted lists for outbound sales and account-based marketing.

Products: Similarweb Sales Intelligence, Company Profile Analytics, Website Technology Checker, Data as a Service

Company, sector, and securities research combining broker reports, financial disclosures, expert perspectives, and market data to inform investment decisions.

Products: Stock Intelligence, Company Profile Analytics, Data as a Service, Web Intelligence, Similarweb App Intelligence

Web Intelligence

Similarweb Web Intelligence is a digital intelligence platform for monitoring competitors’ digital performance and understanding markets. It provides insights into website traffic, engagement, marketing channels, keywords, conversions, audience behavior, market share, and online trends. Teams can benchmark performance, research market size and competitive dynamics, analyze marketing strategies, and identify emerging consumer demand and growth opportunities.

• Compare Competitor Digital Performance
  Compare digital performance and strategies to identify opportunities and learn from competitors’ results.
• Benchmark Performance And Track Market Shifts
  Compare performance with competitors and market segments, and monitor changes through dashboards and alerts.
• Assess Market Size And Competitive Dynamics
  Assess market conditions and identify competitive opportunities and risks.
• Identify High-Impact Marketing Opportunities
  Understand competitor channel activity and visibility to inform channel priorities and marketing plans.
• Discover Demand Trends Before They Peak
  Identify emerging interests, demand spikes, and seasonal patterns to inform opportunity assessment and planning.
• Find Search Opportunities
  Spot search terms and visibility gaps that can inform priorities for attracting traffic.
• Understand Audience And Consumer Behavior
  Explore audience behavior and consumer interests to understand changing needs.
• Monitor Market Shifts And Emerging Competitors
  Follow changes in market trends and competitor performance to inform strategic adjustments.

Search Intelligence

Similarweb Search Intelligence is a suite of search optimization and competitive analysis tools spanning SEO, paid search, and AI search optimization. It helps teams research keywords, track rankings, analyze backlinks, audit technical SEO issues, and assess competitors’ paid search strategies. Keyword insights include search volume, difficulty, click data, trends, and other search statistics.

• Find And Prioritize Search Opportunities
  Assess relevant search terms and inform SEO strategy and organic growth.
• Monitor Rankings And Competitors
  Track keyword positions and changes in search visibility against competitors.
• Assess Competitor Paid Search Strategies
  Review competitor paid search activity to understand strategies and find opportunities.
• Improve Visibility In AI Search
  Understand brand presence in AI-generated results and identify areas to improve.
• Evaluate Backlink Profiles
  Review backlink profiles and identify potential link-building opportunities.
• Identify Technical SEO Issues
  Find technical issues that may affect search performance.

Similarweb AI Search Intelligence

Similarweb AI Search Intelligence analyzes brand visibility and website traffic across generative AI search and chatbot experiences. It brings together AI citation, prompt, and sentiment analysis; AI chatbot traffic tracking; and GEO and AEO tools. Teams can examine AI traffic sources, compare competitors, identify pages and prompts driving traffic, and track brand visibility over time.

• Measure Brand Presence In AI
  Understand how a brand appears in AI-generated experiences and monitor changes in visibility.
• Track AI-Driven Website Traffic
  See which AI engines refer visitors and compare AI traffic sources and performance.
• Discover Prompts Driving AI Traffic
  Explore questions users ask AI tools and identify relevant content opportunities.
• Identify Sources Cited By AI
  Examine sources used in AI-generated answers.
• Find Pages Receiving AI Traffic
  See which pages receive AI-driven visits and compare their performance.
• Compare AI Traffic Across Competitors
  Assess relative AI traffic performance and differences in competitor sources.
• Optimize For Generative And Answer Engines
  Use GEO and AEO tools to support optimization for generative and answer engines.
• Analyze Brand Sentiment In AI
  Review how a brand is represented in AI-generated experiences.

Similarweb App Intelligence

Similarweb App Intelligence provides mobile app analytics for evaluating app performance, usage, engagement, audiences, competitors, and market trends across iOS and Android. It includes insights into app downloads, audience demographics and interests, app technologies and SDKs, ratings and reviews, revenue, keyword rankings, and app-web performance.

• Compare App Performance
  Benchmark app rankings and engagement against competitors.
• Analyze App Engagement
  Understand how people use apps and engage over time.
• Understand App Audiences
  Gain insight into the people engaging with apps.
• Track App Downloads
  Assess app downloads and install penetration over time.
• Analyze Mobile Market Trends
  Explore app performance and trends across markets and categories.
• Review App Technologies
  Examine app technology profiles.
• Analyze App Revenue
  Assess app monetization using revenue and in-app purchase data.
• Review App Ratings
  Use ratings and reviews as part of app analysis.
• Track App Keyword Rankings
  Monitor app visibility in search results.
• Connect App And Web Insights
  Examine app and web performance together.

Similarweb Sales Intelligence

Similarweb Sales Intelligence helps sales teams research companies, identify prospects, enrich leads, and monitor buyer intent and changes in companies’ digital footprints and business profiles. The suite includes lead enrichment, CRM integrations, company research, buyer intent and signals data, an app leads finder, AI lead scoring, and AI agents for prospecting, outreach, and meeting preparation. Technology lookup can generate target lists of websites and contacts based on technology usage and surface buying signals.

• Spot Buying Signals Earlier
  Monitor company changes to identify buying signals and opportunities.
• Find And Engage Prospects
  Use AI agents to support prospecting and sales outreach.
• Research Target Companies
  Build a clearer picture of prospective companies.
• Enrich Lead Records
  Add company and digital intelligence context to lead records.
• Connect Data To CRMs
  Access Similarweb capabilities through listed CRM integrations.
• Score Leads With AI
  Support lead evaluation and prioritization with AI lead scoring.
• Generate Technology-Based Lead Lists
  Build target lists based on technology use, with company and contact information.
• Monitor Technology Buying Signals
  Notice company technology changes that may reveal relevant buying signals.
• Find App-Related Leads
  Use the app leads finder to identify app-related leads.
• Prepare For Sales Meetings
  Use the AI meeting preparation agent to support sales meeting preparation.

Retail Intelligence

Similarweb Retail Intelligence is an ecommerce analytics platform covering Amazon, marketplace optimization, category management, consumer demand insights, and digital shelf analytics. It helps businesses analyze consumer behavior, shopping patterns, and purchase journeys across retail sites, as well as product visibility, pricing, category performance, and competitive positioning.

• Understand Shopper Journeys
  Gain insight into shopper behavior across retail sites.
• Identify Consumer Demand
  Assess demand across retail products and categories.
• Monitor Digital Shelf Visibility
  Track product placement and assess competitive positioning.
• Improve Marketplace Performance
  Support improvements to listings, pricing, and visibility.
• Track Competitor Pricing
  Assess competitor pricing positions and changes.
• Monitor Category Performance
  Track category performance, brand share, and competition.
• Analyze Amazon Sales
  Assess sales alongside rankings and competitive positioning.
• Research Amazon Keywords
  Explore Amazon keywords for ecommerce analysis.
• Optimize On-Site Search
  Use on-site search optimization capabilities.

Stock Intelligence

Similarweb Stock Intelligence helps investors and analysts assess company digital performance, market and sector trends, and stock performance using digital data. It combines stock performance with signals such as website and app traffic, engagement, and seasonality to help users evaluate business opportunities and potential risks.

• Assess Company Digital Performance
  Combine stock performance with website and app data to evaluate online activity.
• Estimate Upcoming Stock Trends
  Review digital signals alongside ticker performance to assess upcoming stock trends.
• Identify Market And Sector Trends
  Examine changes in digital activity and evaluate potential opportunities.
• Explore Stock-Specific Digital Channels
  Add digital channel context when assessing companies and stocks.

Data as a Service

Similarweb Data as a Service provides access to digital data for business analysis and applications. Delivery options include APIs, data feeds, a Data Hub, integrations, and data licensing. Its API provides real-time, scalable access to data about websites, mobile apps, keywords, companies, and technologies, supporting data-driven decisions. Similarweb API capabilities are incorporated here as an API delivery option.

• Access Data In Real Time
  Use APIs to access Similarweb data in real time and at scale.
• Access Multiple Data Types
  Retrieve diverse digital intelligence data through one API.
• Explore Broad Digital Data
  Use digital data spanning websites, apps, keywords, companies, and technologies.
• Retrieve Data At Scale
  Bring real-time digital insights into business decision-making.
• Analyze Website Traffic
  Measure website performance and digital market share.
• Connect Data To Existing Tools
  Bring Similarweb data into existing business tools and environments.
• Track Keyword Trends
  Use keyword data to inform search marketing and organic growth.
• Analyze Mobile App Markets
  Use app insights to understand mobile app markets.
• Receive Data Through Feeds
  Use data feeds as an option for accessing Similarweb data.
• Access Data Through A Hub
  Use the Data Hub to access Similarweb data.
• Explore Website Technologies
  Discover website technologies and their reach.
• Analyze Company Digital Footprints
  Examine companies’ online behavior and digital footprints.
• License Similarweb Data
  Obtain Similarweb datasets through data licensing.
• Customize Data Access
  Adapt data access to business needs.

AI Studio

Similarweb AI Studio lets teams ask market questions and access Similarweb data, domain expertise, and analysis frameworks. Users can compare performance with competitors, identify rising players, and uncover key channels and keywords to inform market and growth decisions.

• Get Answers To Market Questions
  Get relevant business answers using market questions and Similarweb insights.
• Compare Performance With Competitors
  Understand competitive position and evaluate where to focus.
• Identify Rising Market Players
  Find emerging players and potential competitive changes.
• Uncover Key Market Channels
  Discover channels to inform market analysis and decisions.
• Uncover Key Market Keywords
  Identify relevant market keywords to inform analysis and focus.

AI SEO Strategist Agent

Similarweb’s AI SEO Strategist Agent turns a keyword list into an actionable SEO content strategy. It benchmarks relevant content, maps the competitive landscape, identifies subtopics, keyword gaps, and optimization opportunities, prioritizes topics, and recommends content formats, structures, on-page elements, and off-site actions.

• Build A Clear SEO Action Plan
  Convert keyword research into a structured plan for improving search visibility.
• Benchmark Relevant Competitor Content
  Understand the competitive landscape and areas for content improvement.
• Uncover Keyword Gaps And Opportunities
  Find missing keyword coverage and optimization opportunities.
• Prioritize Topics By Intent And Value
  Group keywords and focus on the highest-priority topics.
• Choose Effective Content Formats And Structures
  Use top-ranking page analysis to guide content format and structure.
• Improve On-Page Content Elements
  Use recommendations to focus content optimization.
• Reach Users Beyond Your Website
  Extend strategy to places where users are active.

AI Trend Analyzer Agent

Similarweb’s AI Trend Analyzer Agent identifies real-time demand spikes in search behavior and helps explain their drivers. It analyzes clusters of rising keywords, highlights high-impact terms and patterns, and supports filtering by search volume and month-over-month changes. It connects search behavior to events, consumer trends, and market shifts to help assess whether a spike is seasonal or signals a broader change.

• Spot Demand Spikes Early
  Identify increases in search demand while opportunities are emerging.
• Reveal High-Impact Search Terms
  Use rising keyword groups to understand increasing consumer interest.
• Connect Search Trends To Drivers
  Understand the context behind changes in demand.
• Distinguish Seasonal From Larger Shifts
  Determine whether a demand spike is seasonal or signals a broader change.
• Filter Trends By Key Metrics
  Focus trend analysis using relevant search metrics.

Advisory Services

Similarweb lists Advisory Services among its offerings. The available information does not specify the service’s scope or deliverables.

Custom Performance Reporting

Custom reporting and dashboards built on Similarweb data include brand health tracking, category insights, market share dashboards, and digital travel analytics. These tailored reporting offerings help customers examine digital performance across specific business and market areas.

• Track Brand Health
  Monitor brand health using digital performance indicators.
• Monitor Market Share
  Track market share through custom dashboards.
• Explore Category Insights
  Examine categories through custom reports.
• Analyze Digital Travel
  Access reporting focused on digital travel analytics.

Website Traffic Checker

A free tool for analyzing website traffic and engagement. Enter a domain to review traffic statistics, global rankings, SEO keywords, referring domains, top search ads, website technologies, top pages, and audience geography. Compare up to five competitors and examine traffic sources and channels.

• Assess Website Performance
  Use traffic and engagement data to assess website performance.
• Benchmark Up To Five Competitors
  Identify performance differences across websites.
• Identify Traffic-Driving Channels
  Understand which channels bring visitors to a website.
• Find Search And Keyword Opportunities
  Assess search performance and identify keyword opportunities.
• Discover Referral And Backlink Sources
  Examine referral and backlink sources.
• Track Global Website Rankings
  Assess a website’s position using global ranking data.
• Identify Top Website Pages
  Understand which pages attract attention.
• Review Competitor Search Ads
  Evaluate competitor paid search activity.
• Inspect Website Technologies
  Add technical context to website analysis.
• Understand Audience Geography
  See where website visitors are located.

AI Traffic Checker

Similarweb’s free AI Traffic Checker analyzes traffic any website receives from generative AI engines. Enter a domain to view AI traffic statistics, traffic sources, top pages receiving AI traffic, and prompts driving visits. Users can compare AI traffic across up to five competitors.

• Analyze AI Traffic Across Domains
  Understand how generative AI engines contribute to website visits.
• Compare AI Traffic With Competitors
  Evaluate relative AI traffic performance.
• Identify AI Traffic Sources
  Understand and compare engines sending website traffic.
• Find Pages Receiving AI Traffic
  Compare pages receiving AI-driven visits to identify content opportunities.
• Discover Prompts Driving AI Traffic
  Explore prompts associated with AI-driven visits and identify opportunities.
• Track AI Brand Visibility Over Time
  Monitor visibility and use prompt and sentiment insights to assess AI discovery.

Free App Analytics

Free App Analytics lets users analyze Android and iOS apps by app name and store. It provides usage and engagement statistics, global, country, and category rankings, competitor insights, download and install penetration trends, retention rates, category performance, and audience demographics. Users can compare up to five apps, including daily and monthly active users and user stickiness.

• Understand App Engagement
  Use active-user and stickiness metrics to understand engagement.
• Compare Apps And Competitors
  Evaluate app rankings and performance alongside competitors.
• Track Downloads And Penetration
  Assess app store performance through download and penetration trends.
• Benchmark App Retention
  Compare retention over time against competitors and category benchmarks.
• Explore Category Performance
  Understand category performance and identify leading competitors.
• Understand App Audiences
  Gain insight into demographic trends.

Keyword Generator

Similarweb’s free Keyword Generator creates keyword lists from a seed keyword for Google, YouTube, or Amazon. It provides search statistics and related, phrase-match, question, and trending queries. Users can explore data by country, CPC, and intent, and compare keywords, groups, or lists using search volume and traffic potential.

• Generate Ideas Across Three Search Engines
  Find keyword ideas across three search engines.
• Filter Keyword Data By Country, CPC, And Intent
  Assess search opportunities using keyword statistics and filters.
• Compare Keywords, Search Volume, And Traffic Potential
  Use search statistics to inform SEO strategy.
• Use Fresh Keyword Search Data
  Research keywords across supported search platforms.
• Explore Keywords For Free
  Generate and analyze keyword lists using the free tool.

SERP Seismometer

SERP Seismometer measures Google SERP fluctuations across more than 10,000 monitored domains and keywords. It tracks desktop and mobile volatility over 30-day and 90-day periods, displaying volatility scores and risk levels. Daily monitoring helps users identify ranking patterns associated with Google algorithm changes and adjust SEO or content strategy.

• Monitor Google SERP Changes
  Stay informed about changes in Google search results.
• Spot Google Algorithm Patterns
  Recognize ranking shifts as they occur.
• Compare Desktop And Mobile Volatility
  Understand ranking fluctuations across desktop and mobile.
• Review 30- And 90-Day Trends
  Review recent SERP conditions and changes in risk levels.
• Adjust SEO And Content Strategies
  Inform strategy adjustments using observed SERP trends.
• Assess SERP Risk Levels
  Understand whether Google rankings are stable or fluctuating.

Company Profile Analytics

Company Profile Analytics lets users analyze a company’s market, audience, and digital footprint. Enter a company name to review traffic, engagement, revenue, stock performance, audience interests, subsidiaries, and competitors. It also supports business portfolio analysis, provides more than three years of historical digital data, and helps users track sales signals and changes in company profiles.

• Reveal Company Performance
  Understand a company’s online performance and profile.
• Analyze Business Portfolios
  Examine portfolio performance and growth signals.
• Review Company Revenue
  Assess company and portfolio financial signals.
• Connect Stock And Digital Data
  Use digital signals to assess potential stock trends and business opportunities.
• Review Historical Digital Trends
  Assess long-term digital trends and potential risks.
• Track Buying Signals
  Monitor company changes and opportunities.
• Identify Subsidiaries And Competitors
  See subsidiaries and competitors alongside company performance data.

Website Technology Checker

A free tool for looking up technologies used across websites and analyzing market share and usage. Search for a technology to view market statistics and its profile, including top industries and countries. The tool also helps users identify websites using selected technologies, build lead lists with company and contact details, and receive alerts about changes in technology usage.

• Assess Technology Adoption
  Understand how a technology is used across markets.
• Find Technology-Based Prospects
  Identify technology-based prospects and build target lists.
• Monitor Competitor Technology Changes
  Notice changes in competitor technology use and potential buying signals.

Verify Your Website

Verify a website’s traffic and engagement using first-party analytics such as Google Analytics. The service helps businesses present a clearer view of their online presence to advertisers, investors, and potential partners. Verified sites can be discovered by advertisers and create opportunities to monetize traffic.

• Verify Traffic And Engagement
  Provide a clearer view of website online performance.
• Get Discovered By Advertisers
  Create opportunities to monetize website traffic.
• Present Accurate Online Data
  Give investors a more accurate view of website performance.
• Showcase Your Website's Success
  Present website performance to potential partners.

Similarweb Browser Extension

Similarweb’s free Chrome extension provides instant insights for websites without leaving the browser. Users can view visits and engagement over time, traffic from AI chatbots, prompts users ask AI about a site, search keywords with estimated click volume and cost per click, and website rankings.

• Track AI-Driven Visits
  Identify AI chatbots sending traffic and follow changes over time.
• Monitor Visits And Engagement
  Assess website performance and benchmark results.
• Explore Questions Users Ask AI
  Use user prompts to inform content creation.
• Identify Traffic-Driving Keywords
  Use keyword insights to inform search strategy.
• Check Website Rankings
  See ranking information while browsing.

UTM Builder

Similarweb’s UTM Tracking Code Builder creates custom campaign URLs by adding tracking parameters to a website address. Users enter a website URL and campaign source, medium, name, term, and content. UTM parameters enable granular tracking of website traffic sources in Google Analytics, helping identify efficient sources and optimize online marketing.

• Create Trackable Campaign Links
  Build a campaign URL ready to use in marketing.
• Customize Campaign Tracking Fields
  Add identifiable tracking details to campaign links.
• Track Website Traffic Sources
  Use UTM-tagged URLs to assess traffic sources.
• Copy Generated Links Easily
  Copy the finished campaign URL from the builder.