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Similarweb Unclaimed

Market Intelligence

www.similarweb.com

New York, NY

Similarweb is a global digital intelligence company delivering digital data and insights to help organizations understand markets, competition, and customer behavior.

Similarweb is a global digital intelligence company that provides digital data and insights to businesses. It enables organizations to understand markets, competitors, and audiences by analyzing website and app activity and other digital signals. Serving a worldwide customer base from small businesses to large enterprises, Similarweb delivers data and analytics that help teams make informed decisions, monitor performance, and identify opportunities across web, apps, and ecommerce.

To create the most accurate, comprehensive, and actionable Digital Data, so every business can win their market.

What we offer

Digital Travel Analytics

Provides real-time travel market insights and performance tracking for better decision-making.

www.similarweb.com/corp/custom-performance-reporting/digital-travel-analytics/

Retail Intelligence

Optimize pricing and performance with comprehensive retail analytics and insights.

www.similarweb.com/corp/retail/

Amazon Sales Analytics

Gain comprehensive insights into your Amazon sales and shopper behavior.

www.similarweb.com/corp/retail/amazon-sales-analytics/

App Intelligence

Gain insights into app competitors to enhance your market strategies.

www.similarweb.com/corp/apps/

Data Partnerships

Service

Unlock Strategic Data Collaborations for Informed Decisions.

www.similarweb.com/corp/daas/data-partnerships/

AI Studio

Leverage AI Studio for instant insights and competitive intelligence to drive informed business decisions.

www.similarweb.com/corp/ai/ai-studio/

Advisory Services

Service

Gain deeper market and consumer insights through tailored consulting services.

www.similarweb.com/corp/advisory-services/

Data Hub

Centralizes data delivery for AI training, analytics, and insights.

www.similarweb.com/corp/daas/datahub/

Who do we serve

Growth Stage Technology And Digital Brands

Global growth-stage tech and digital brands seeking actionable market intelligence.

Amazon And Marketplace Brand Owners

Global brands needing real-time Amazon visibility and shopper insights.

App Developers And Mobile-First Companies

Global app teams seeking user, revenue, and competitive analytics.

Travel And Hospitality Brands

Global travel brands seeking real-time travel insights and funnel optimization.

Data Driven Enterprises

Global enterprises needing scalable data feeds and AI-ready datasets.

Market segments

Market size by segment

Growth potential (CAGR)

Competitive intelligence

0.71 Billion USD12.6% CAGR

Capabilities that collect, analyze, and surface competitor positioning, traffic and market-share signals across web and apps to inform strategic decisions.

App market intelligence

7.48 Billion USD13.2% CAGR

Analytics that measure app usage, revenue, ratings, reviews, demographics, and SDK technographics to optimize acquisition, retention, and monetization.

Ecommerce marketplace analytics

3 Billion USD13% CAGR

Insights and benchmarking for brand and seller performance on marketplaces (including Amazon), shopper journeys, SKU-level sales, and category benchmarking to optimize assortment and promotions.

Digital shelf and pricing analytics

3.1 Billion USD14.8% CAGR

Cross-retailer monitoring of product availability, pricing, assortment depth and digital-shelf performance to inform pricing, assortment and promotional strategies.

Travel digital analytics

4.3 Billion USD16% CAGR

Real-time analytics for travel verticals to track new versus returning travelers, optimize conversion funnels, and measure line-of-business performance across flights, hotels, packages and cruises.

More information about our offering

Digital Travel Analytics

Digital Travel Analytics is a travel-focused analytics platform that delivers real-time insights, competitive analysis, and line-of-business performance tracking across travel categories. It helps organizations monitor new and returning travelers and optimize conversion funnels and marketing channels to improve travel outcomes.

  • Maximize Conversion Rates
    Identify which paths lead to the most bookings and adjust strategies to improve conversion rates across various marketing channels.
  • Access Current Market Data
    Gain immediate insights into market trends and competitive positioning to make informed decisions swiftly.
  • Benchmark Business Performance
    Monitor and compare how different segments like hotels and flights are performing against competitors to discover growth opportunities.
  • Enhance Customer Retention
    Utilize insights into traveler behavior to refine offers, campaigns, and improve loyalty among returning customers.
  • Tailored Marketing Strategies
    Use detailed segmentation to create targeted marketing campaigns that resonate with specific consumer groups.

Retail Intelligence

Retail Intelligence is a cross-retail analytics platform that helps brands benchmark performance across 650+ retailers, optimize pricing and promotions, and understand how shoppers browse and convert. It provides cross-retail analysis, digital shelf and pricing insights, consumer analytics, and shopper behavior signals.

  • Track Shopper Behavior
    Gain detailed insights into shopper decisions through analysis of cross-shopping patterns and loyalty signals.
  • Benchmark Across Retailers
    Identify where growth potential is greatest by comparing performance across multiple retailers.
  • Optimize Pricing Strategies
    Monitor product position across various retailers to act quickly on pricing opportunities.
  • Analyze Shopper Patterns
    Identify how loyalty and cross-shopping impact sales to refine marketing strategies.
  • Spot Market Trends
    Stay updated with shifting consumer demands and market dynamics.

Amazon Sales Analytics

Amazon Sales Analytics provides real-time visibility into Amazon sales performance and shopper behavior, with weekly granularity and full brand visibility. It enables benchmarking across products and categories and traces shopper journeys to inform strategic decisions.

  • Monitor Performance Effectively
    Allows for comparative analysis against competitors and identification of optimal strategies in different categories.
  • Understand Brand Performance
    Track brand performance metrics to make data-driven decisions on product positioning and marketing efforts.
  • Access Live Sales Data
    Helps brands react quickly to market changes and optimize sales strategies on-the-fly.
  • Map Shopper Behavior
    Provides a deeper understanding of consumer interactions and preferences, aiding in targeted marketing.
  • Stay Updated with Trends
    Allows brands to analyze weekly changes and adapt strategies proactively.

App Intelligence

App Intelligence is an analytics platform that tracks app usage, revenue, ratings, reviews, demographics, and competitor positioning to optimize app acquisition and retention.

  • Benchmark App Performance
    Evaluate your app’s market position by analyzing competitors’ rankings, downloads, revenue, and usage metrics.
  • Evaluate Monetization Strategies
    Understand revenue sources, user spending patterns, and how to improve earnings.
  • Track User Engagement
    Access metrics like Daily Active Users (DAU) and retention to analyze user habits and retention.
  • Integrate Web and App Performance
    Understand customer journeys and behavior across web and mobile platforms for unified strategies.
  • Analyze User Demographics
    Identify the age, gender, and interests of your app's users for targeted marketing.
  • Monitor User Feedback
    Transform competitor ratings into actionable insights about customer needs and market trends.
  • Reveal Competitor Tech-Stacks
    Gain insights into which SDKs are utilized by rivals to inform your technology investments.

Data Partnerships

Data Partnerships provides strategic data collaborations that unlock large-scale digital behavior datasets, including keywords, websites, apps, stocks, companies, and ecommerce SKUs. Data is delivered via APIs and managed data products to support AI, analytics, and decision making.

  • Access Real-Time Data
    Connect seamlessly to trusted data directly through APIs to integrate into your applications.
  • Unlock Keyword Opportunities
    Explore the freshest keyword insights to optimize your content strategy.
  • Understand Target Behavior
    Gain insights into the digital behavior of companies to refine your targeting strategy.
  • Gain Market Intelligence
    Utilize comprehensive website analytics for strategic planning.
  • Evaluate App Performance
    Benchmark app performance metrics against competitors to identify growth opportunities.
  • Always Access Up-to-Date Data
    Receive timely data updates to maintain a competitive edge in the market.
  • Evaluate Product Performance
    Monitor performance analytics on e-commerce products to select the best offerings.
  • Monitor Stock Performance
    Analyze performance metrics for a comprehensive view of stock activities.
  • Discover Technology Insights
    Identify technology trends and market shifts to innovate your offering.

AI Studio

AI Studio is an AI-powered platform that combines Similarweb's digital intelligence with AI to generate instant insights, competitive analysis, and custom dashboards for market decision-making.

  • Receive Comprehensive Answers
    Gain rapid insights on traffic trends, keyword data, and more to empower your decision-making.
  • Make Informed Decisions
    Transform your strategy through actionable insights that reflect current market conditions and forecasts.
  • Create Detailed Reports
    Produce in-depth research reports in minutes, enhancing your team's efficiency and strategic planning.
  • Visualize Data Effortlessly
    Enable real-time visualization of critical insights, allowing for immediate adjustments and updates.
  • Monitor Brand Presence
    Understand how your brand appears in AI-driven search results to optimize your visibility and engagement.
  • Detect Market Trends
    Stay ahead of the competition by recognizing shifts in market dynamics in real-time.
  • Enhance Analytical Capabilities
    Utilize automated trend detection to deepen your market understanding and strategy formulation.

Advisory Services

Advisory Services provides premium consulting and managed services for market intelligence including custom reporting and strategic insights.

  • Track Brand Health Effectively
    Ensure rapid response to shifts in the market by analyzing your brand's performance across various platforms.
  • Receive Tailored Reports
    Get personalized insights that meet specific business requirements, enhancing decision-making.
  • Leverage Category Insights
    Identify target cohorts, understand their interests, and refine campaign strategies.
  • Track Market Performance
    Gain insights into your position in the market to identify areas of improvement and growth.

Data Hub

Data Hub provides a centralized platform for data delivery, offering data feeds, integrations, licensing, and access to data for AI and analytics.

  • Access Diverse Datasets
    Unlock valuable insights and trends with comprehensive data feeds tailored to specific needs.
  • Power AI Applications
    Utilize high-quality, real-world data to enhance AI models, resulting in smarter predictions and insights.
  • Get Real-Time Data
    Stay updated with live metrics and insights to make informed and timely business decisions.
  • Seamless Data Integrations
    Streamline workflows by integrating data from Data Hub directly into existing business systems and tools.
  • Flexible Licensing Options
    Ensure easy access to data through tailored licensing solutions to fit various business needs.
  • Tailor Reports to Needs
    Generate custom reports that offer actionable insights based on specific parameters and metrics tailored to your business objectives.

References

Methodology and sourcing behind the figures shown above.

Competitive intelligence

Sources report divergent values depending on scope. Fortune Business Insights cites a narrow definition of CI tools at USD 0.71B (2025); CoherentMarketInsights reports USD 0.558B (2026) with 12.6% CAGR; MarketResearchFuture gives a larger-scope estimate of USD 6.64B (2024) with 8.82% CAGR. I use Fortune’s 2025 figure (conservative, tool-focused) as baseline and Coherent’s 12.6% CAGR as a balanced growth potential between reported forecasts.

App market intelligence

Primary sources in the search results estimate the app analytics/app market-intelligence market at roughly USD 7–7.5 billion today with projected mid‑teens CAGR. MarketResearchFuture reports a 2025 market size of USD 7.48B and a 13.2% CAGR (2026–2035); an independent MarketBridge summary (via LinkedIn) reports USD 7.14B in 2024 and a higher long‑term CAGR (~17.6%), indicating mid‑teens growth potential. I used MRFR as the primary forecast for CAGR and market size while noting corroborating higher estimates.

Ecommerce marketplace analytics

Estimation uses published global figures for broader e‑commerce and customer analytics markets (reports in search results show e‑commerce analytics between ~USD 8.5B–28.6B across 2024–2026 with CAGRs ~11–14.5%). Marketplace analytics (seller/brand/SKU-level analytics on marketplaces) is a subset of those markets; applying a conservative 20–30% share yields an estimated market size of roughly USD 3.0 billion today. Growth potential is set near the mid‑range of reported CAGRs for related markets (11–14.5%), so ~13% CAGR reflects expected continued adoption of AI/predictive analytics for marketplace sellers and brands.

Digital shelf and pricing analytics

Estimated current market size and growth potential based on multiple market-research reports in the provided results. Strategic Market Research explicitly values the digital shelf software market at USD 3.1B (2024) with a 14.8% CAGR to 2030; Coherent Market Insights reports a similar mid‑teens CAGR (14.7%) and a larger 2026 valuation (USD 4.72B). Other reports show 2024 estimates between USD 1.26B–2.5B and CAGRs from ~12%–21.7%; the 3.1B / 14.8% estimate aligns with the highest-consensus analyst figures (Strategic Market Research and Coherent).

Travel digital analytics

Estimated travel digital analytics market (~real-time analytics for flights, hotels, packages, cruises) by triangulating: (1) digital travel market size (FMI: USD 608.4B in 2025; BRC: USD 483.05B in 2025) as the addressable base; (2) global data & marketing analytics benchmarks (data analytics: USD 82.23B in 2025; digital marketing analytics: USD 6.8B in 2023) to infer typical analytics spend shares. Assumed travel analytics penetration ≈0.7% of digital travel gross (consistent with analytics spend being a small share of vertical transaction value) → ~USD 4.3B. Growth potential set at ~16% CAGR because analytics markets grow faster than core digital travel (FMI CAGR ~15%, BRC ~11.7%) but slightly below broader data-analytics growth (Fortune ~21.5%, Zion digital marketing analytics ~18.5%), yielding a plausible mid-point around 16%.

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