G2.com, Inc. Unclaimed
Chicago, IL, United States
G2 is the world’s largest software marketplace connecting buyers and sellers with verified reviews and data-driven insights.
G2 is the world’s largest and most trusted software marketplace, connecting buyers with verified reviews, vendor profiles, and data-driven insights. It helps brands attract the right audience, generate demand, and accelerate growth. The platform supports market intelligence, review generation, and buyer-intent data to guide decision making and improve go-to-market results.
To help organizations find and evaluate software faster by delivering trusted reviews, buyer intent data, and market intelligence that inform better decisions.
What we offer
AI Custom Research
Gain fast, actionable insights to accelerate decision-making and drive revenue.
sell.g2.com/g2-ai-custom-researchG2 Reviews
Boost brand credibility and visibility through verified customer reviews.
sell.g2.com/review-generationG2 Buyer Intent
Maximize your sales effectiveness by identifying and engaging active buyers on G2.
sell.g2.com/dataG2 Market Intelligence
Gain real-time market insights to enhance strategic decision-making.
sell.g2.com/market-intelligenceG2 Data Solutions
Leverage data-driven insights to enhance market strategies and boost engagement.
datasolutions.g2.com/G2 Professional Services
Unlock the full potential of your G2 investment with expert guidance and tailored strategies.
sell.g2.com/g2-professional-servicesG2 Review Managed Services
Effortlessly collect authentic reviews to build trust and drive growth.
sell.g2.com/g2-review-managed-servicesG2 Implementation
Launch Fast And See Value Faster With Guided Implementation.
sell.g2.com/g2-implementation-servicesMarket segments
Market size by segment
Growth potential (CAGR)
Buyer intent analytics and CRM integration
Tracking and analytics that capture buyer interactions, surface intent signals, and sync engagement data into CRM/marketing platforms to prioritize follow-ups and measure pipeline impact.
Review and reputation management
Collect, verify, display, and amplify customer reviews with mobile-friendly widgets, reputation showcases, directory signaling, and retargeting to increase trust and conversions.
Demand generation and advertising
Media, advertising, sponsorship, and audience-targeted marketing services designed to generate leads, raise brand awareness, and connect vendors with AI decision-makers.
Market intelligence and competitive analysis
Collecting and analyzing market signals, competitor positioning, customer segmentation, and trend data to inform product strategy and demand generation.
More information about our offering
AI Custom Research
AI Custom Research delivers deep, qualitative buyer insights in days using AI-powered interviews. By leveraging AI voice agents, it conducts comprehensive interviews, recruiting participants from G2's buyer community or your customer list, providing insights that drive critical business decisions.
- Capture Real Buyer InsightsAI conducts voice interviews lasting over 20 minutes, allowing deeper understanding beyond typical surveys.
- Accelerate Research TimelinesProvides timely information to enable quicker strategic decisions.
- Lower Research CostsAllows businesses to engage in extensive research within budget constraints.
- Maximize ParticipationAttracts more participants due to engagement-focused methodologies.
- Tailor Research to NeedsAligns insights with specific business objectives, making research more relevant.
G2 MCP
G2 MCP brings essential buyer signals directly into your AI workflows, enabling signal-driven decision-making across marketing and sales.
- Access Buyer Insights InstantlyG2 MCP provides real-time insights based on verified buyer intent and customer voice data directly in the tools you already use, such as ChatGPT, Claude, and HubSpot.
- Eliminate Manual ReportsBy connecting G2 data directly into your existing workflows, you can skip complicated dashboards and get actionable answers through simple queries.
- Act on Real Buyer SignalsStay ahead of your competition by acting on relevant buyer signals and insights that enhance your sales and marketing strategies.
- Streamline Workflow ProcessesIntegrations allow for a more efficient workflow, enabling marketing and sales teams to leverage real buyer activity insights for timely outreach.
- Create Targeted ContentWith data-driven insights, marketers can develop content that resonates more effectively with targeted audiences, increasing conversion rates.
G2 Profiles
G2 Profiles helps you own and optimize your product page on G2. You can claim your page, share your story, and connect with buyers. This functionality increases your visibility, enhances trust through verified reviews, and positions your brand where buyers are looking.
- Control Your Brand NarrativeMaintain and update your product offerings, ensuring accurate information is presented to potential customers.
- Engage With Potential BuyersIncrease your interaction rates with buyers who visit your profile, promoting meaningful connections and potential sales.
- Increase Brand Citations in AIProfiles that are complete and active are cited more often in AI-generated answers, enhancing your brand's presence across digital platforms.
- Enhance Brand TrustCraft compelling narratives about your product to engage with buyers and improve trust through storytelling.
- Streamline Feedback ProcessesFacilitate ongoing collection of customer feedback to enhance your profile and build credibility.
G2 Reviews
G2 Reviews enables you to collect and display verified customer reviews to build trust, credibility, and social proof.
- Build Trust And CredibilityBy showcasing verified customer feedback, brands can enhance their reputation and attract potential buyers.
- Target Ready-To-Buy ProspectsUtilize buyer intent insights to proactively reach targets who are considering your offerings.
- Streamline Review CollectionLeverage automation to continuously gather fresh reviews, minimizing manual effort.
- Enhance Brand VisibilityOptimize your G2 profile to improve ranking in search results and attract more traffic.
- Increase Workflow EfficiencyEnable teams to integrate customer insights and feedback directly into their workflows.
- Drive Content StrategyTransform customer voice into powerful marketing content that resonates with potential buyers.
G2 Buyer Intent
G2 Buyer Intent provides in-market signals to identify active buyers and prioritize outreach.
- Identify In-Market BuyersAccess comprehensive data on users actively researching solutions, enabling targeted outreach and higher conversion rates.
- Leverage AI for InsightsAccess real-time insights directly in your AI workflows, making data-driven decisions faster and more accurately.
- Optimize Marketing CampaignsLeverage buyer intent data to tailor messaging and improve campaign effectiveness across your sales funnel.
- Reduce Customer ChurnUtilize intent signals to identify customers at risk of leaving and craft personalized re-engagement strategies.
- Benchmark Against CompetitorsCompare your performance to competitors using verified buyer insights, enabling strategic positioning.
G2 Market Intelligence
G2 Market Intelligence turns buyer signals into a live view of your market, helping you monitor pricing, customer sentiment, and competitive dynamics.
- Provides Real-Time InsightsAccess a live view of metrics such as NPS and switching trends, allowing you to adjust strategies proactively and maintain a competitive edge.
- Enhances Decision-MakingUtilize insights from buyer activity to inform product development, marketing strategies, and sales endeavors.
- Identifies Strengths and WeaknessesGain insights into where your product stands against competitors, allowing for targeted improvements and positioning.
G2 Content
G2 Content turns customer voices into marketing assets, helping you create content that resonates with buyers.
- Enhance Brand CredibilityUtilizing authentic customer testimonials helps improve brand credibility and builds trust among potential buyers.
- Streamline Review CollectionAI-assisted reviews allow you to turn customer call transcripts into pre-filled G2 reviews, making it faster and easier to gather feedback.
- Optimize Marketing StrategiesIntegrate insights and content from G2 into your marketing tools for enhanced campaign performance.
- Increase Organic TrafficAn optimized profile can result in significantly more organic traffic and buyer engagement, enhancing visibility.
- Leverage Comprehensive InsightsUtilize expert resources from G2 to inform your content marketing strategies and stay ahead of industry trends.
G2 Ads
G2 Ads lets you place brand messages on G2 category and competitor pages to reach buyers where they search.
- Advertise Where Buyers SearchPlace your brand directly in front of potential customers on high-traffic pages where they are researching options.
- Target Specific Topics and CompetitorsMaximize ROI by only paying for clicks, allowing targeted engagement with potential buyers without long-term commitments.
- Lock In ImpressionsEnsure consistent visibility across G2 by securing a portion of impressions, maximizing exposure to the right audience.
- Send Buyers to Relevant PagesOptimize conversion rates by matching ad messages with specific category-related landing pages.
- Measure Your SuccessUtilize conversion pixels to gain insights on ad performance and optimize your marketing efforts.
G2 Data Solutions
G2 Data Solutions provides profile traffic data, side-by-side comparisons, and customer satisfaction scores to inform GTM decisions.
- Act on Buyer SignalsUtilize detailed insights into buyer behavior to tailor marketing messages and enhance targeting.
- Evaluate Customer SentimentGain insights into customer experiences, enabling you to enhance products and services based on real feedback.
- Visualize Your OptionsG2 Data Solutions allows you to visualize competitor offerings with clear comparisons, aiding strategic decisions.
- Monitor Your ReachEvaluate how effectively your profiles attract attention and drive engagement with potential buyers.
- Make Informed DecisionsAccess comprehensive market insights that guide strategic planning and operational adjustments.
G2 Professional Services
G2 Professional Services offers guided onboarding, workflow optimization, and insights from reviews and data to maximize your G2 investment.
- Fast-Track Your SuccessReceive hands-on support as you set up and navigate G2, ensuring a smooth start to your journey.
- Leverage Data for ActionTransform buyer signals into actionable strategies that can inform marketing and sales decisions.
- Enhance Your ProcessesTailor G2's tools and strategies to fit your current workflows without disruption, enhancing productivity.
- Simplify IntegrationGet customized solutions for activating G2 data across your tech stack to enhance operational efficiency.
- Streamline Review ProcessUse expert-led campaigns to collect and manage reviews effectively, enhancing your brand's online reputation.
G2 Review Managed Services
G2 Review Managed Services provides a steady stream of fresh reviews without lifting internal resources.
- Collect Reviews EffortlesslyLeverage expert-led campaigns that guarantee a constant flow of quality reviews, enhancing your brand's visibility and credibility with minimal effort from your team.
- Customize Review StrategiesTailored strategies ensure that your review collection aligns with business objectives, maximizing effectiveness without a one-size-fits-all approach.
- Minimize Internal WorkloadOur team manages the entire review process, freeing your internal resources to focus on other high-priority projects.
- Boost Pipeline GrowthExperience faster impacts on pipeline and visibility so your brand can rise in competitive landscapes.
G2 Implementation
G2 Implementation helps you launch quickly and realize value faster through guided setup and deployment.
- Launch QuicklyBegin leveraging G2's tools and insights to drive results from day one.
- See Value FasterExperience a swift return on investment with structured guidance and immediate implementation benefits.
- Activate Buyer DataTransform buyer data into actionable insights that enhance your market strategy.
- Receive Expert GuidanceEnsure you're utilizing G2 data efficiently with expert-led assistance in your technical setup.
References
Methodology and sourcing behind the figures shown above.
Buyer intent analytics and CRM integration
Estimate uses published buyer-intent/data-tool market figures in the provided search results. Spherical Insights explicitly reports a global B2B buyer intent data tool market size of USD 3.30 billion (2024) and a 2025–2035 CAGR of 16.65%. This is corroborated by other market reports citing mid-to-high teens CAGRs (Market Research Intellect: ~15.9%) and by adjacent markets (MarketsandMarkets: AI-in-sales growth), supporting strong growth for CRM-integrated intent analytics.
- The Global B2B Buyer Intent Data Tool Market Size Was Estimated at USD 3.30 billion in 2024; expected to grow at a CAGR of around 16.65% from 2025 to 2035.
- The global Buyer Intent Data Tools market is projected to reach USD 3.5 billion by 2031, growing at a CAGR of 15.9% from 2025 to 2031.
- The global AI in sales market... projected to reach $8.3 billion by 2028, growing at a CAGR of 23.8% from 2023 to 2028.
- The Buyer Intent Software market is expected to grow annually by 12.1% (CAGR 2026 - 2033).
Review and reputation management
Estimate derived from multiple industry reports in the search results. Reported 2024–2026 market sizes range ~4.5–7.8 billion USD; I selected a midpoint (~6.0B) as a representative current market size. Reported CAGRs span ~11.5%–16.2%; I adopt a conservative growth potential of ~12.6% (near the Mordor Intelligence 12.59% figure) reflecting sustained demand for review and reputation software and services.
- Market Size (2026)USD 7.75 Billion; Growth Rate (2026 - 2031)12.59% CAGR
- 2024 Market Size$ 5.8 Billion; CAGR (2025 - 2035)11.54%
- Base Value(2025): 5.2 Bn; CAGR (2026 - 2036): 15.5%
- grow from USD 5.19 billion in 2025 to USD 25.30 billion by 2036; CAGR 15.5%
- Online Reputation Management Market Size 2024 USD 4523 million; CAGR 16.19%
Demand generation and advertising
Primary source: Mordor Intelligence’s ‘Demand Generation Services Market’ report (2026–2031). It reports a market size of USD 9.54 billion in 2026 and projects a 7.21% CAGR to USD 13.51 billion by 2031. Other search results discuss demand-gen trends but do not provide explicit size/CAGR figures.
Market intelligence and competitive analysis
Estimates based on industry reports for the competitive intelligence tools market found in the provided results. Mordor Intelligence reports a market size of USD 0.59B in 2025 with a ~19.96% CAGR (2025–2030). Coherent Market Insights reports USD 557.6M in 2026 and a 12.6% CAGR (2026–2033). Reconciling these forecasts (range ~12.6–20%), I estimate current market size ~USD 0.59B and growth potential around 16% CAGR for the competitive intelligence / market-intelligence tools segment.
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