GIG2.com, Inc. logo

G2.com, Inc. Unclaimed

Marketplaces

sell.g2.com

Chicago, IL, United States

G2 is the world’s largest software marketplace connecting buyers and sellers with verified reviews and data-driven insights.

G2 is the world’s largest and most trusted software marketplace, connecting buyers with verified reviews, vendor profiles, and data-driven insights. It helps brands attract the right audience, generate demand, and accelerate growth. The platform supports market intelligence, review generation, and buyer-intent data to guide decision making and improve go-to-market results.

To help organizations find and evaluate software faster by delivering trusted reviews, buyer intent data, and market intelligence that inform better decisions.

What we offer

AI Custom Research

Gain fast, actionable insights to accelerate decision-making and drive revenue.

sell.g2.com/g2-ai-custom-research

G2 MCP

Get Critical Buyer Signals Integrated into Your AI Workflows

sell.g2.com/g2-mcp

G2 Profiles

Boost visibility and engagement with your G2 Profiles.

sell.g2.com/profiles

G2 Reviews

Boost brand credibility and visibility through verified customer reviews.

sell.g2.com/review-generation

G2 Buyer Intent

Maximize your sales effectiveness by identifying and engaging active buyers on G2.

sell.g2.com/data

G2 Market Intelligence

Gain real-time market insights to enhance strategic decision-making.

sell.g2.com/market-intelligence

G2 Content

Transform Customer Feedback Into Powerful Marketing Content.

sell.g2.com/content

G2 Ads

Reach buyers actively looking to make a purchase with G2 Ads.

sell.g2.com/advertising

G2 Data Solutions

Leverage data-driven insights to enhance market strategies and boost engagement.

datasolutions.g2.com/

G2 Professional Services

Service

Unlock the full potential of your G2 investment with expert guidance and tailored strategies.

sell.g2.com/g2-professional-services

G2 Review Managed Services

Service

Effortlessly collect authentic reviews to build trust and drive growth.

sell.g2.com/g2-review-managed-services

G2 Implementation

Service

Launch Fast And See Value Faster With Guided Implementation.

sell.g2.com/g2-implementation-services

Market segments

Market size by segment

Growth potential (CAGR)

Buyer intent analytics and CRM integration

3.3 Billion USD16.65% CAGR

Tracking and analytics that capture buyer interactions, surface intent signals, and sync engagement data into CRM/marketing platforms to prioritize follow-ups and measure pipeline impact.

Review and reputation management

6 Billion USD12.6% CAGR

Collect, verify, display, and amplify customer reviews with mobile-friendly widgets, reputation showcases, directory signaling, and retargeting to increase trust and conversions.

Demand generation and advertising

9.54 Billion USD7.21% CAGR

Media, advertising, sponsorship, and audience-targeted marketing services designed to generate leads, raise brand awareness, and connect vendors with AI decision-makers.

Market intelligence and competitive analysis

0.59 Billion USD16% CAGR

Collecting and analyzing market signals, competitor positioning, customer segmentation, and trend data to inform product strategy and demand generation.

More information about our offering

AI Custom Research

AI Custom Research delivers deep, qualitative buyer insights in days using AI-powered interviews. By leveraging AI voice agents, it conducts comprehensive interviews, recruiting participants from G2's buyer community or your customer list, providing insights that drive critical business decisions.

  • Capture Real Buyer Insights
    AI conducts voice interviews lasting over 20 minutes, allowing deeper understanding beyond typical surveys.
  • Accelerate Research Timelines
    Provides timely information to enable quicker strategic decisions.
  • Lower Research Costs
    Allows businesses to engage in extensive research within budget constraints.
  • Maximize Participation
    Attracts more participants due to engagement-focused methodologies.
  • Tailor Research to Needs
    Aligns insights with specific business objectives, making research more relevant.

G2 MCP

G2 MCP brings essential buyer signals directly into your AI workflows, enabling signal-driven decision-making across marketing and sales.

  • Access Buyer Insights Instantly
    G2 MCP provides real-time insights based on verified buyer intent and customer voice data directly in the tools you already use, such as ChatGPT, Claude, and HubSpot.
  • Eliminate Manual Reports
    By connecting G2 data directly into your existing workflows, you can skip complicated dashboards and get actionable answers through simple queries.
  • Act on Real Buyer Signals
    Stay ahead of your competition by acting on relevant buyer signals and insights that enhance your sales and marketing strategies.
  • Streamline Workflow Processes
    Integrations allow for a more efficient workflow, enabling marketing and sales teams to leverage real buyer activity insights for timely outreach.
  • Create Targeted Content
    With data-driven insights, marketers can develop content that resonates more effectively with targeted audiences, increasing conversion rates.

G2 Profiles

G2 Profiles helps you own and optimize your product page on G2. You can claim your page, share your story, and connect with buyers. This functionality increases your visibility, enhances trust through verified reviews, and positions your brand where buyers are looking.

  • Control Your Brand Narrative
    Maintain and update your product offerings, ensuring accurate information is presented to potential customers.
  • Engage With Potential Buyers
    Increase your interaction rates with buyers who visit your profile, promoting meaningful connections and potential sales.
  • Increase Brand Citations in AI
    Profiles that are complete and active are cited more often in AI-generated answers, enhancing your brand's presence across digital platforms.
  • Enhance Brand Trust
    Craft compelling narratives about your product to engage with buyers and improve trust through storytelling.
  • Streamline Feedback Processes
    Facilitate ongoing collection of customer feedback to enhance your profile and build credibility.

G2 Reviews

G2 Reviews enables you to collect and display verified customer reviews to build trust, credibility, and social proof.

  • Build Trust And Credibility
    By showcasing verified customer feedback, brands can enhance their reputation and attract potential buyers.
  • Target Ready-To-Buy Prospects
    Utilize buyer intent insights to proactively reach targets who are considering your offerings.
  • Streamline Review Collection
    Leverage automation to continuously gather fresh reviews, minimizing manual effort.
  • Enhance Brand Visibility
    Optimize your G2 profile to improve ranking in search results and attract more traffic.
  • Increase Workflow Efficiency
    Enable teams to integrate customer insights and feedback directly into their workflows.
  • Drive Content Strategy
    Transform customer voice into powerful marketing content that resonates with potential buyers.

G2 Buyer Intent

G2 Buyer Intent provides in-market signals to identify active buyers and prioritize outreach.

  • Identify In-Market Buyers
    Access comprehensive data on users actively researching solutions, enabling targeted outreach and higher conversion rates.
  • Leverage AI for Insights
    Access real-time insights directly in your AI workflows, making data-driven decisions faster and more accurately.
  • Optimize Marketing Campaigns
    Leverage buyer intent data to tailor messaging and improve campaign effectiveness across your sales funnel.
  • Reduce Customer Churn
    Utilize intent signals to identify customers at risk of leaving and craft personalized re-engagement strategies.
  • Benchmark Against Competitors
    Compare your performance to competitors using verified buyer insights, enabling strategic positioning.

G2 Market Intelligence

G2 Market Intelligence turns buyer signals into a live view of your market, helping you monitor pricing, customer sentiment, and competitive dynamics.

  • Provides Real-Time Insights
    Access a live view of metrics such as NPS and switching trends, allowing you to adjust strategies proactively and maintain a competitive edge.
  • Enhances Decision-Making
    Utilize insights from buyer activity to inform product development, marketing strategies, and sales endeavors.
  • Identifies Strengths and Weaknesses
    Gain insights into where your product stands against competitors, allowing for targeted improvements and positioning.

G2 Content

G2 Content turns customer voices into marketing assets, helping you create content that resonates with buyers.

  • Enhance Brand Credibility
    Utilizing authentic customer testimonials helps improve brand credibility and builds trust among potential buyers.
  • Streamline Review Collection
    AI-assisted reviews allow you to turn customer call transcripts into pre-filled G2 reviews, making it faster and easier to gather feedback.
  • Optimize Marketing Strategies
    Integrate insights and content from G2 into your marketing tools for enhanced campaign performance.
  • Increase Organic Traffic
    An optimized profile can result in significantly more organic traffic and buyer engagement, enhancing visibility.
  • Leverage Comprehensive Insights
    Utilize expert resources from G2 to inform your content marketing strategies and stay ahead of industry trends.

G2 Ads

G2 Ads lets you place brand messages on G2 category and competitor pages to reach buyers where they search.

  • Advertise Where Buyers Search
    Place your brand directly in front of potential customers on high-traffic pages where they are researching options.
  • Target Specific Topics and Competitors
    Maximize ROI by only paying for clicks, allowing targeted engagement with potential buyers without long-term commitments.
  • Lock In Impressions
    Ensure consistent visibility across G2 by securing a portion of impressions, maximizing exposure to the right audience.
  • Send Buyers to Relevant Pages
    Optimize conversion rates by matching ad messages with specific category-related landing pages.
  • Measure Your Success
    Utilize conversion pixels to gain insights on ad performance and optimize your marketing efforts.

G2 Data Solutions

G2 Data Solutions provides profile traffic data, side-by-side comparisons, and customer satisfaction scores to inform GTM decisions.

  • Act on Buyer Signals
    Utilize detailed insights into buyer behavior to tailor marketing messages and enhance targeting.
  • Evaluate Customer Sentiment
    Gain insights into customer experiences, enabling you to enhance products and services based on real feedback.
  • Visualize Your Options
    G2 Data Solutions allows you to visualize competitor offerings with clear comparisons, aiding strategic decisions.
  • Monitor Your Reach
    Evaluate how effectively your profiles attract attention and drive engagement with potential buyers.
  • Make Informed Decisions
    Access comprehensive market insights that guide strategic planning and operational adjustments.

G2 Professional Services

G2 Professional Services offers guided onboarding, workflow optimization, and insights from reviews and data to maximize your G2 investment.

  • Fast-Track Your Success
    Receive hands-on support as you set up and navigate G2, ensuring a smooth start to your journey.
  • Leverage Data for Action
    Transform buyer signals into actionable strategies that can inform marketing and sales decisions.
  • Enhance Your Processes
    Tailor G2's tools and strategies to fit your current workflows without disruption, enhancing productivity.
  • Simplify Integration
    Get customized solutions for activating G2 data across your tech stack to enhance operational efficiency.
  • Streamline Review Process
    Use expert-led campaigns to collect and manage reviews effectively, enhancing your brand's online reputation.

G2 Review Managed Services

G2 Review Managed Services provides a steady stream of fresh reviews without lifting internal resources.

  • Collect Reviews Effortlessly
    Leverage expert-led campaigns that guarantee a constant flow of quality reviews, enhancing your brand's visibility and credibility with minimal effort from your team.
  • Customize Review Strategies
    Tailored strategies ensure that your review collection aligns with business objectives, maximizing effectiveness without a one-size-fits-all approach.
  • Minimize Internal Workload
    Our team manages the entire review process, freeing your internal resources to focus on other high-priority projects.
  • Boost Pipeline Growth
    Experience faster impacts on pipeline and visibility so your brand can rise in competitive landscapes.

G2 Implementation

G2 Implementation helps you launch quickly and realize value faster through guided setup and deployment.

  • Launch Quickly
    Begin leveraging G2's tools and insights to drive results from day one.
  • See Value Faster
    Experience a swift return on investment with structured guidance and immediate implementation benefits.
  • Activate Buyer Data
    Transform buyer data into actionable insights that enhance your market strategy.
  • Receive Expert Guidance
    Ensure you're utilizing G2 data efficiently with expert-led assistance in your technical setup.

References

Methodology and sourcing behind the figures shown above.

Buyer intent analytics and CRM integration

Estimate uses published buyer-intent/data-tool market figures in the provided search results. Spherical Insights explicitly reports a global B2B buyer intent data tool market size of USD 3.30 billion (2024) and a 2025–2035 CAGR of 16.65%. This is corroborated by other market reports citing mid-to-high teens CAGRs (Market Research Intellect: ~15.9%) and by adjacent markets (MarketsandMarkets: AI-in-sales growth), supporting strong growth for CRM-integrated intent analytics.

Review and reputation management

Estimate derived from multiple industry reports in the search results. Reported 2024–2026 market sizes range ~4.5–7.8 billion USD; I selected a midpoint (~6.0B) as a representative current market size. Reported CAGRs span ~11.5%–16.2%; I adopt a conservative growth potential of ~12.6% (near the Mordor Intelligence 12.59% figure) reflecting sustained demand for review and reputation software and services.

Demand generation and advertising

Primary source: Mordor Intelligence’s ‘Demand Generation Services Market’ report (2026–2031). It reports a market size of USD 9.54 billion in 2026 and projects a 7.21% CAGR to USD 13.51 billion by 2031. Other search results discuss demand-gen trends but do not provide explicit size/CAGR figures.

Market intelligence and competitive analysis

Estimates based on industry reports for the competitive intelligence tools market found in the provided results. Mordor Intelligence reports a market size of USD 0.59B in 2025 with a ~19.96% CAGR (2025–2030). Coherent Market Insights reports USD 557.6M in 2026 and a 12.6% CAGR (2026–2033). Reconciling these forecasts (range ~12.6–20%), I estimate current market size ~USD 0.59B and growth potential around 16% CAGR for the competitive intelligence / market-intelligence tools segment.

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