# G2.com, Inc. *Also known as G2* - Website: https://sell.g2.com - Location: Chicago, IL, United States - Agent profile: https://nowen.ai/agents/sell-g2-com - Industry: Marketplaces > G2 is the world’s largest software marketplace connecting buyers and sellers with verified reviews and data-driven insights. G2 is the world’s largest and most trusted software marketplace, connecting buyers with verified reviews, vendor profiles, and data-driven insights. It helps brands attract the right audience, generate demand, and accelerate growth. The platform supports market intelligence, review generation, and buyer-intent data to guide decision making and improve go-to-market results. **Mission:** To help organizations find and evaluate software faster by delivering trusted reviews, buyer intent data, and market intelligence that inform better decisions. ## Products & Services ### [AI Custom Research](https://sell.g2.com/g2-ai-custom-research) *Product* Gain fast, actionable insights to accelerate decision-making and drive revenue. - **AI-Powered Interviews** — Capture Real Buyer Insights - **Rapid Results** — Accelerate Research Timelines - **Cost Efficiency** — Lower Research Costs - **High Engagement Rates** — Maximize Participation - **Customizable Research Goals** — Tailor Research to Needs ### [G2 MCP](https://sell.g2.com/g2-mcp) *Product* Get Critical Buyer Signals Integrated into Your AI Workflows - **Buyer Signals in AI Workflows** — Access Buyer Insights Instantly - **Direct Access to Buyer Intent Data** — Eliminate Manual Reports - **Real-time Insights** — Act on Real Buyer Signals - **Integration with Major AI Tools** — Streamline Workflow Processes - **Enhanced Campaign Effectiveness** — Create Targeted Content ### [G2 Profiles](https://sell.g2.com/profiles) *Product* Boost visibility and engagement with your G2 Profiles. - **Profile Ownership** — Control Your Brand Narrative - **Buyer Connections** — Engage With Potential Buyers - **AI Visibility Boost** — Increase Brand Citations in AI - **Story Sharing** — Enhance Brand Trust - **Review Collection Tools** — Streamline Feedback Processes ### [G2 Reviews](https://sell.g2.com/review-generation) *Product* Boost brand credibility and visibility through verified customer reviews. - **Verified Reviews** — Build Trust And Credibility - **Buyer Intent Data** — Target Ready-To-Buy Prospects - **Automated Review Campaigns** — Streamline Review Collection - **Robust Profile Tools** — Enhance Brand Visibility - **Integration Capabilities** — Increase Workflow Efficiency - **Content Marketing Subscription** — Drive Content Strategy ### [G2 Buyer Intent](https://sell.g2.com/data) *Product* Maximize your sales effectiveness by identifying and engaging active buyers on G2. - **In-market signals** — Identify In-Market Buyers - **AI-driven insights** — Leverage AI for Insights - **Campaign optimization** — Optimize Marketing Campaigns - **Retargeting strategies** — Reduce Customer Churn - **Competitive analysis** — Benchmark Against Competitors ### [G2 Market Intelligence](https://sell.g2.com/market-intelligence) *Product* Gain real-time market insights to enhance strategic decision-making. - **Live Category Signals** — Provides Real-Time Insights - **Buyer Behavior Analysis** — Enhances Decision-Making - **Competitive Benchmarking** — Identifies Strengths and Weaknesses ### [G2 Content](https://sell.g2.com/content) *Product* Transform Customer Feedback Into Powerful Marketing Content. - **Customer Voice Content** — Enhance Brand Credibility - **AI-Assisted Review Generation** — Streamline Review Collection - **Integrated Marketing Solutions** — Optimize Marketing Strategies - **Profile Optimization** — Increase Organic Traffic - **Content Marketing Subscription** — Leverage Comprehensive Insights ### [G2 Ads](https://sell.g2.com/advertising) *Product* Reach buyers actively looking to make a purchase with G2 Ads. - **Ad Placements on G2** — Advertise Where Buyers Search - **G2 Clicks** — Target Specific Topics and Competitors - **Paid Promotions** — Lock In Impressions - **Custom Destination URLs** — Send Buyers to Relevant Pages - **Conversion Tracking** — Measure Your Success ### [G2 Data Solutions](https://datasolutions.g2.com/) *Product* Leverage data-driven insights to enhance market strategies and boost engagement. - **Real-Time Buyer Intent Data** — Act on Buyer Signals - **Customer Satisfaction Scores** — Evaluate Customer Sentiment - **Comparisons Data** — Visualize Your Options - **Profile Traffic Data** — Monitor Your Reach - **Market Intelligence Tools** — Make Informed Decisions ### [G2 Professional Services](https://sell.g2.com/g2-professional-services) *Service* Unlock the full potential of your G2 investment with expert guidance and tailored strategies. - **Guided onboarding** — Fast-Track Your Success - **Insights from reviews and data** — Leverage Data for Action - **Workflow optimization** — Enhance Your Processes - **Technical Consulting** — Simplify Integration - **G2 Review Management** — Streamline Review Process ### [G2 Review Managed Services](https://sell.g2.com/g2-review-managed-services) *Service* Effortlessly collect authentic reviews to build trust and drive growth. - **Managed Review Generation** — Collect Reviews Effortlessly - **Tailored Review Solutions** — Customize Review Strategies - **Hands-Free Campaign Management** — Minimize Internal Workload - **Accelerated Outcomes** — Boost Pipeline Growth ### [G2 Implementation](https://sell.g2.com/g2-implementation-services) *Service* Launch Fast And See Value Faster With Guided Implementation. - **Rapid Implementation** — Launch Quickly - **Value Acceleration** — See Value Faster - **Buyer Data Activation** — Activate Buyer Data - **Technical Consulting** — Receive Expert Guidance ## Market Segments - **Buyer intent analytics and CRM integration** (market size $3.3B, CAGR 16.65%): Tracking and analytics that capture buyer interactions, surface intent signals, and sync engagement data into CRM/marketing platforms to prioritize follow-ups and measure pipeline impact. - **Review and reputation management** (market size $6.0B, CAGR 12.6%): Collect, verify, display, and amplify customer reviews with mobile-friendly widgets, reputation showcases, directory signaling, and retargeting to increase trust and conversions. - **Demand generation and advertising** (market size $9.5B, CAGR 7.21%): Media, advertising, sponsorship, and audience-targeted marketing services designed to generate leads, raise brand awareness, and connect vendors with AI decision-makers. - **Market intelligence and competitive analysis** (market size $590M, CAGR 16%): Collecting and analyzing market signals, competitor positioning, customer segmentation, and trend data to inform product strategy and demand generation.