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Scalepath Consulting, Inc

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Market Researchwww.scalepath.ioUpdated

Scalepath helps B2B companies grow by sizing markets, analyzing opportunities, and aligning go-to-market strategy with data.

Overview

Scalepath provides B2B market sizing and market intelligence services and software. It helps clients understand total addressable markets, growth dynamics, and the best opportunities to capture revenue. The platform supports TAM/SAM/SOM sizing, market opportunity analysis, and ICP development, empowering go-to-market strategy and product decisions.

Mission statement

Our mission is to help B2B businesses grow by delivering accurate market sizing, market opportunity analysis, and ICP insights that inform strategic decisions and growth initiatives.

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What we offer

DIY TAM Software

Rapidly build TAM models and gain actionable market insights with DIY TAM Software.

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Custom Market Sizing Engagements

Service

Unlock growth with tailored market insights and actionable data for effective decision-making.

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Market Opportunity Analysis

Identify and capture your best B2B market opportunities for sustainable growth.

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Ideal Customer Profile (ICP) Development

Service

Enhance targeting and strategic growth through better-defined ICP models.

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Market segments

Market size by segment

Growth potential (CAGR)

Market sizing and TAM analysis

3 Billion USD8% CAGR

Capabilities to quantify total addressable market (TAM), serviceable available market (SAM), and serviceable obtainable market (SOM) by geography, vertical, and customer attributes to inform revenue and product planning.

Products: Custom Market Sizing Engagements, DIY TAM Software, Market Opportunity Analysis

Self‑service market modeling

1 Billion USD16% CAGR

Self-serve modeling and scenario-testing for GTM and product teams to rapidly build, export, and iterate TAM/SAM/SOM models and run multi-vertical analyses.

Products: DIY TAM Software

Ideal customer profile and buyer segmentation

8 Billion USD13% CAGR

Development of ICPs and buyer segmentation grounded in market and customer data to prioritize accounts, guide targeting, and improve campaign ROI.

Products: Ideal Customer Profile (ICP) Development, Custom Market Sizing Engagements

Market opportunity and competitive prioritization

12 Billion USD6.5% CAGR

Structured evaluation of growth opportunities including competitive analysis, SWOT, Porter's Five Forces, and prioritization of geographies, verticals, and segments for GTM execution.

Products: Market Opportunity Analysis, Custom Market Sizing Engagements, Ideal Customer Profile (ICP) Development

More information about our offering

DIY TAM Software

Self-serve software to quickly build TAM/SAM/SOM models, enabling you to size markets, explore opportunities, and align GTM and product strategy. The tool supports multi-vertical modeling and exports to Excel and PowerPoint. It includes a 7-day free trial with no credit card required and is designed for rapid, actionable market insights.

  • Test Software Risk-Free
    Gain hands-on experience with the software for seven days without any financial commitment.
  • Streamline Reporting
    Easily share your findings and analyses by exporting models directly to widely-used presentation formats.
  • Tailor Analysis
    Customize your market model according to specific business needs and market conditions for more relevant insights.
  • Empower Users
    Allow teams to independently generate insights and test scenarios quickly without heavy reliance on external support.
  • Explore Diverse Markets
    Easily analyze and compare opportunities across various industry segments to identify the best growth paths.
  • Target Local Opportunities
    Receive focused insights into the U.S. market, enhancing decision-making for local strategies.

Custom Market Sizing Engagements

Tailored market sizing and segmentation projects delivered by Scalepath experts. Includes flexible project scopes, market sizing workshops, and delivery of TAM/SAM/SOM models and ICP alignment to support GTM and product decisions.

  • Engage in Deep Analysis
    Participate in workshops designed to provide profound insights into your total addressable market.
  • Leverage Comprehensive Data
    Utilize a wide array of reliable data sources to inform your market sizing and segmentation strategy.
  • Receive Customized Models
    Get detailed models that accurately reflect your market segmentation and growth potential.
  • Tailor Your Engagement
    Customize the level and type of engagement to meet your specific market and analytical requirements.
  • Optimize Customer Targeting
    Align insights regarding your ideal customer profile with actionable go-to-market strategies.

Market Opportunity Analysis

Market opportunity analysis provides a structured approach to evaluating growth opportunities in new or existing markets. It covers market sizing, competitive analysis, SWOT, and strategic recommendations to prioritize geographies, verticals, and segments.

  • Quantifies Market Potential
    Provides a concrete understanding of market sizes and growth dynamics to inform your strategy.
  • Informs Strategic Decisions
    Understanding competitors helps tailor offerings and navigate market dynamics effectively.
  • Optimizes Growth Focus
    Enables informed decision-making on where to allocate resources for maximum impact.
  • Identifies Market Forces
    Helps assess the power of buyers and suppliers, and the threat of new entrants and substitutes.
  • Unveils Buyer Intent
    Informs product positioning and marketing strategies based on customer preferences.
  • Clarifies Strategic Position
    Provides a holistic view of your strategic landscape for better-informed decision-making.

Ideal Customer Profile (ICP) Development

Ideal Customer Profile (ICP) development to guide targeting, campaigns, and resource allocation. Grounded in customer data to drive efficient growth.

  • Defines Your Best Customers
    Provide a precise model of ideal customers to streamline targeting efforts and enhance marketing strategies.
  • Drives Strategic Growth
    Leverages data to identify and target high-potential customer segments, optimizing marketing and sales initiatives.
  • Tailored Insights
    Customizes market models to fit specific business needs, enhancing the relevancy of insights provided.
  • Informs Targeting Strategy
    Utilizes extensive market data to inform effective go-to-market strategies and ensure alignment with target customer profiles.

Sources

Methodology and sourcing behind the figures and links shown above.

Market sizing and TAM analysis

Search results provided methodology and definitions for TAM/SAM/SOM and market‑sizing approaches but contained no explicit market‑size or CAGR figures. I therefore estimated using industry context: the global market research/consulting industry is commonly cited in the tens of billions of USD, and focused market‑sizing/TAM analysis (consulting, advisory, and specialist research services) represents a small subset (roughly 3–4% of the wider market). Applying that share to a ~USD 75–100B industry implies an addressable market for dedicated market‑sizing and TAM analysis of about USD 2–4B; I selected USD 3.0B as a central estimate. Growth potential (CAGR ~8%) reflects stronger demand for data‑driven product/strategy planning, increased use of analytics and AI tools, and higher spend on advisory services versus historical market‑research averages.

Self‑service market modeling

The target segment (self‑service market modeling for GTM/product teams) is a specialized subset of self‑service analytics/BI and broader self‑service technology. I used self‑service analytics and BI market sizes and CAGRs from the search results as primary comparables (SNSInsider, Fortune Business Insights) and cross‑checked with broader self‑service technology/kiosk reports (GMI, MarketResearchFuture, ResearchNester). Assuming the niche captures roughly 10–15% of the 2025 self‑service analytics/BI market (enterprise adoption by product and GTM teams, adjacent to BI tools), the estimated 2026‑era market size is ~USD 1.0 billion. Growth potential is aligned with high analytics/BI adoption and AI augmentation (comparable CAGRs 16–18%); I used a conservative midpoint CAGR of 16% for this niche.

Ideal customer profile and buyer segmentation

The provided search results describe ICP and buyer segmentation as core B2B GTM capabilities (Salesforce, ZoomInfo and other sources in results) but contain no explicit market-size or CAGR figures. I estimated market size by mapping ICP/buyer-segmentation to the broader martech/B2B data/ABM/CDP ecosystem and assuming ICP-related tools and services represent a mid-single-digit share of global martech spend. Growth is driven by rising adoption of data-driven GTM, ABM, CDPs, and AI-enabled segmentation/personalization, yielding an estimated CAGR in the low-to-mid teens.

Market opportunity and competitive prioritization

Search results describe methods and demand for market-opportunity and prioritization services but provide no revenue figures. Using internal benchmarks: this service is a niche within global strategy consulting and market-research spending. Assuming the combined addressable consulting+research market is on the order of hundreds of billions, and that dedicated market-opportunity and competitive-prioritization engagements represent roughly 4–8% of that spend, the realistic global annual market is about $8–16B; I selected $12.0B as a conservative midpoint. Growth potential follows historical consulting/market-research trends (digital transformation, demand for GTM optimization), estimated at ~6.5% CAGR (typical 5–8% range).

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