SISalesFuel, Inc. logo

SalesFuel, Inc. Unclaimed

Sales

salesfuel.com

Westerville, OH, United States

SalesFuel is a data-driven sales intelligence company helping organizations improve sales, marketing, and customer outcomes.

SalesFuel, Inc. is a data-driven sales intelligence and enablement company that provides research, credibility-building tools, and behavioral assessments to help organizations attract, grow, and retain customers and employees. Founded in 1989 by C. Lee Smith, the company emphasizes data-driven insights, principled values, and practical guidance for sales, marketing, and management teams. Its focus is turning intelligence into productivity, empowering clients to improve sales performance and revenue growth across industries.

To empower organizations with data-driven insights that improve credibility, sales effectiveness, and business outcomes by delivering practical intelligence for smarter decision-making.

What we offer

AdMall

Gain a competitive edge in local advertising with data-driven insights and tools.

salesfuel.com/admall/

SalesCred

Enhance sales credibility and trust to drive success.

salesfuel.com/salescred/

TeamTrait

Optimize hiring with TeamTrait's advanced assessments for better employee fit and retention.

salesfuel.com/teamtrait-employee-behavioral-assessment-tool/

AudienceSCAN

Leverage deep insights into consumer behavior for effective targeted marketing.

salesfuel.com/audiencescan/

Market segments

Advertising and media sales intelligence

Research and local market intelligence for media and advertising sellers, including opportunity mapping, co-op fund databases, digital audits, zip-code consumer spend, and thematic territory visualization.

Audience insights and intent data

Psychographic and purchase-intent data, buyer personas, and market insights used to segment audiences and prioritize outreach for targeted campaigns and selling.

Pre-sales enablement and credibility

Account-level pre-sales research, digital credibility scoring, AI-assisted messaging, daily opportunity surfacing, and seller training to improve trust and win rates.

Pre-hire assessment and talent analytics

Rapid psychometric and behavioral assessments, fit and retention analytics, role-specific tests, and interview question generation to improve hiring and retention decisions.

More information about our offering

AdMall

AdMall is SalesFuel's sales research and intelligence platform for local advertising and media sales. It informs sellers about opportunities across 450+ industry verticals and provides profiles for over 1,400 target audiences, with tools like a Digital Audit for online advertising, a co-op advertising funding database, thematic mapping, and mobile access for on-the-go intelligence.

  • Analyze Digital Presence
    The Digital Audit tool performs real-time assessments of a client’s online presence, identifying strengths and weaknesses in digital marketing strategies to improve engagement and conversions.
  • Leverage Audience Insights
    Utilize AudienceSCAN data to understand consumer behavior, preferences, and intent, enabling more personalized marketing strategies and better client engagement.
  • Discover Market Opportunities
    Gain insights into over 450 industry verticals and 1,400 audience profiles to discover new business opportunities and tailor your marketing efforts efficiently.
  • Access Insights Anywhere
    With the AdMall mobile app, users can access critical data and insights on-the-go, ensuring they have the information they need to make informed decisions anytime, anywhere.
  • Focus on Local Markets
    Access granular data on consumer spending at the zip-code level, allowing for tailored marketing strategies that target specific demographics effectively.
  • Maximize Campaign Budgets
    Access a comprehensive database of co-op advertising funds, helping agencies and businesses to stretch their marketing budgets and enhance campaign effectiveness.
  • Visualize Market Trends
    Utilize thematic mapping tools to visually represent market data and trends, enabling better strategic planning and resource allocation.
  • Boost Lead Generation
    Participate in workshops designed to equip sales teams with strategies and tools necessary for effective lead generation and business development.

SalesCred

SalesCred is a credibility-building platform for sales that combines AI-powered insights with real-time pre-sales research, digital credibility scoring, and training. It helps teams build trust, win deals, and present as credible partners across multiple industries.

  • Craft Credible Sales Messages
    Utilizes AI to help sales representatives compose messages that resonate with potential clients, enhancing their perception of credibility.
  • Evaluate Online Credibility
    Assess and improve the digital credibility of sales professionals and teams to build trust with potential clients.
  • Enhance Pre-sales Insights
    Equip sales teams with updated information on potential clients and their industries, allowing for tailored sales approaches.
  • Receive Daily Sales Tips
    Daily tips tailored to improve sales skills and credibility, ensuring ongoing professional development.
  • Monitor Sales Opportunities
    Gain insights into potential sales opportunities and competitive landscape, helping prioritize sales efforts effectively.
  • Engage in Advanced Learning
    Access exclusive training programs designed to elevate sales skills through deep dives into pre-sales insights and strategies.
  • Access Credibility Insights
    Short videos featuring thought leadership on credibility enhance learning and understanding of best practices in sales.
  • Access Sales Resources Anytime
    A dedicated mobile application provides flexibility in managing sales tasks and accessing resources wherever you are.

TeamTrait

TeamTrait is a pre-hire assessment platform offering psychometric tools to evaluate candidates across multiple industries, with rapid 20‑minute assessments and a suite of built-in tests designed for IT, cybersecurity, and other roles.

  • Streamlines Hiring Process
    Complete candidate evaluations within 20 minutes, facilitating faster hiring and decision-making.
  • Enhances Role Alignment
    Ensure candidates are well-suited for their team, manager, and company culture.
  • Predicts Sales Success
    Evaluate candidates' ability to perform and excel in sales environments.
  • Reduces Turnover Costs
    Proactively address factors that may lead to high employee turnover.
  • Improves Team Dynamics
    Identify behavioral traits that contribute to effective collaboration within teams.
  • Aligns Role with Candidate Strengths
    Discover what drives candidates to ensure alignment with job expectations and culture.
  • Improves Interview Effectiveness
    Equip interviewers with data-backed questions to gain deeper insights into candidates.
  • Broad Applicability
    Tailored assessments cater to diverse industries ensuring relevant evaluation.
  • Cultural Fit Assessment
    Ensure alignment between candidate values and organizational culture.

AudienceSCAN

AudienceSCAN is a market research data platform providing psychographics, purchase intent signals and buyer personas to inform targeted selling across verticals.

  • Craft Targeted Messages
    Utilize detailed buyer personas to create messaging that resonates with target customers, increasing engagement and conversion rates.
  • Enhance Audience Segmentation
    Access comprehensive psychographics data to refine audience segmentation, improving targeting accuracy and marketing effectiveness.
  • Identify Ready Buyers
    Utilize purchase intent signals to pinpoint consumers most likely to buy soon, optimizing conversion opportunities for your sales team.
  • Capture Market Trends
    Gain valuable insights on market dynamics and consumer preferences to stay ahead of industry trends and adapt strategies efficiently.

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