SalesFuel, Inc. Unclaimed
Westerville, OH, United States
SalesFuel is a data-driven sales intelligence company helping organizations improve sales, marketing, and customer outcomes.
SalesFuel, Inc. is a data-driven sales intelligence and enablement company that provides research, credibility-building tools, and behavioral assessments to help organizations attract, grow, and retain customers and employees. Founded in 1989 by C. Lee Smith, the company emphasizes data-driven insights, principled values, and practical guidance for sales, marketing, and management teams. Its focus is turning intelligence into productivity, empowering clients to improve sales performance and revenue growth across industries.
To empower organizations with data-driven insights that improve credibility, sales effectiveness, and business outcomes by delivering practical intelligence for smarter decision-making.
What we offer
AdMall
Gain a competitive edge in local advertising with data-driven insights and tools.
salesfuel.com/admall/TeamTrait
Optimize hiring with TeamTrait's advanced assessments for better employee fit and retention.
salesfuel.com/teamtrait-employee-behavioral-assessment-tool/AudienceSCAN
Leverage deep insights into consumer behavior for effective targeted marketing.
salesfuel.com/audiencescan/Market segments
Advertising and media sales intelligence
Research and local market intelligence for media and advertising sellers, including opportunity mapping, co-op fund databases, digital audits, zip-code consumer spend, and thematic territory visualization.
Audience insights and intent data
Psychographic and purchase-intent data, buyer personas, and market insights used to segment audiences and prioritize outreach for targeted campaigns and selling.
Pre-sales enablement and credibility
Account-level pre-sales research, digital credibility scoring, AI-assisted messaging, daily opportunity surfacing, and seller training to improve trust and win rates.
Pre-hire assessment and talent analytics
Rapid psychometric and behavioral assessments, fit and retention analytics, role-specific tests, and interview question generation to improve hiring and retention decisions.
More information about our offering
AdMall
AdMall is SalesFuel's sales research and intelligence platform for local advertising and media sales. It informs sellers about opportunities across 450+ industry verticals and provides profiles for over 1,400 target audiences, with tools like a Digital Audit for online advertising, a co-op advertising funding database, thematic mapping, and mobile access for on-the-go intelligence.
- Analyze Digital PresenceThe Digital Audit tool performs real-time assessments of a client’s online presence, identifying strengths and weaknesses in digital marketing strategies to improve engagement and conversions.
- Leverage Audience InsightsUtilize AudienceSCAN data to understand consumer behavior, preferences, and intent, enabling more personalized marketing strategies and better client engagement.
- Discover Market OpportunitiesGain insights into over 450 industry verticals and 1,400 audience profiles to discover new business opportunities and tailor your marketing efforts efficiently.
- Access Insights AnywhereWith the AdMall mobile app, users can access critical data and insights on-the-go, ensuring they have the information they need to make informed decisions anytime, anywhere.
- Focus on Local MarketsAccess granular data on consumer spending at the zip-code level, allowing for tailored marketing strategies that target specific demographics effectively.
- Maximize Campaign BudgetsAccess a comprehensive database of co-op advertising funds, helping agencies and businesses to stretch their marketing budgets and enhance campaign effectiveness.
- Visualize Market TrendsUtilize thematic mapping tools to visually represent market data and trends, enabling better strategic planning and resource allocation.
- Boost Lead GenerationParticipate in workshops designed to equip sales teams with strategies and tools necessary for effective lead generation and business development.
SalesCred
SalesCred is a credibility-building platform for sales that combines AI-powered insights with real-time pre-sales research, digital credibility scoring, and training. It helps teams build trust, win deals, and present as credible partners across multiple industries.
- Craft Credible Sales MessagesUtilizes AI to help sales representatives compose messages that resonate with potential clients, enhancing their perception of credibility.
- Evaluate Online CredibilityAssess and improve the digital credibility of sales professionals and teams to build trust with potential clients.
- Enhance Pre-sales InsightsEquip sales teams with updated information on potential clients and their industries, allowing for tailored sales approaches.
- Receive Daily Sales TipsDaily tips tailored to improve sales skills and credibility, ensuring ongoing professional development.
- Monitor Sales OpportunitiesGain insights into potential sales opportunities and competitive landscape, helping prioritize sales efforts effectively.
- Engage in Advanced LearningAccess exclusive training programs designed to elevate sales skills through deep dives into pre-sales insights and strategies.
- Access Credibility InsightsShort videos featuring thought leadership on credibility enhance learning and understanding of best practices in sales.
- Access Sales Resources AnytimeA dedicated mobile application provides flexibility in managing sales tasks and accessing resources wherever you are.
TeamTrait
TeamTrait is a pre-hire assessment platform offering psychometric tools to evaluate candidates across multiple industries, with rapid 20‑minute assessments and a suite of built-in tests designed for IT, cybersecurity, and other roles.
- Streamlines Hiring ProcessComplete candidate evaluations within 20 minutes, facilitating faster hiring and decision-making.
- Enhances Role AlignmentEnsure candidates are well-suited for their team, manager, and company culture.
- Predicts Sales SuccessEvaluate candidates' ability to perform and excel in sales environments.
- Reduces Turnover CostsProactively address factors that may lead to high employee turnover.
- Improves Team DynamicsIdentify behavioral traits that contribute to effective collaboration within teams.
- Aligns Role with Candidate StrengthsDiscover what drives candidates to ensure alignment with job expectations and culture.
- Improves Interview EffectivenessEquip interviewers with data-backed questions to gain deeper insights into candidates.
- Broad ApplicabilityTailored assessments cater to diverse industries ensuring relevant evaluation.
- Cultural Fit AssessmentEnsure alignment between candidate values and organizational culture.
AudienceSCAN
AudienceSCAN is a market research data platform providing psychographics, purchase intent signals and buyer personas to inform targeted selling across verticals.
- Craft Targeted MessagesUtilize detailed buyer personas to create messaging that resonates with target customers, increasing engagement and conversion rates.
- Enhance Audience SegmentationAccess comprehensive psychographics data to refine audience segmentation, improving targeting accuracy and marketing effectiveness.
- Identify Ready BuyersUtilize purchase intent signals to pinpoint consumers most likely to buy soon, optimizing conversion opportunities for your sales team.
- Capture Market TrendsGain valuable insights on market dynamics and consumer preferences to stay ahead of industry trends and adapt strategies efficiently.