Roundel Unclaimed

Increase brand visibility and achieve higher ROAS with Target Product Ads on Target.com and the Target app.

Achieve brand visibility on Target.com and over 150 premium publishers with Display by Roundel.

Engage Target shoppers with impactful CTV advertising on premium content.

Effortlessly reach high-intent shoppers at scale through a customizable programmatic advertising solution.

Drive high-intent traffic with targeted Google search placements.

Drive top-of-the-funnel awareness among Target guests using engaging YouTube video ads.

Elevate brand engagement through targeted social media advertising.

Drive authentic engagement and sales through expertly managed influencer collaborations.

Effortlessly manage and optimize campaigns with Roundel Media Studio’s self-service platform.

Enhance your advertising strategy with actionable insights and performance tracking through Roundel Kiosk.

Maximize your brand's exposure alongside trusted content that Target guests love.

Multichannel Brand Advertisers

North American consumer brands seeking cross-channel reach and measurable impact.

Direct-to-Consumer Growth Brands

North American direct-to-consumer brands seeking fast activation and measurable CAC/ROAS.

Agency And Activation Partners

North American agencies managing multi-brand campaigns seeking scalable activation.

On-platform and retailer-curated native and display advertising that places products and promos on Target properties and partner sites to drive discovery, conversion, and measurable sales lift.

Audience-first programmatic buying across curated premium publisher inventory and private marketplaces using Target first‑party data for scalable targeting and near‑real‑time optimization.

Premium CTV and digital video placements, including non‑skippable and shoppable formats, designed for full‑funnel reach and closed‑loop measurement.

Managed social campaigns and creator partnerships that deliver co‑branded content across Instagram, Pinterest, TikTok and other social platforms to build awareness and drive online sales.

Performance search placements on Google with managed service execution and closed‑loop measurement to capture high‑intent shoppers and attribute sales impact.

Target Product Ads by Roundel

Target Product Ads by Roundel is a self-service CPC-based advertising product that places premium native ads on Target.com and the Target app. It uses keyword targeting (manual or automated), delivers campaigns within 24–48 hours, and provides closed-loop measurement with direct sales reporting. It also offers a partner directory to connect with activation partners, maximizing brand exposure in high-traffic environments.

• Engage High-Intent Shoppers
  Utilize precise keyword targeting to attract customers actively searching for relevant products.
• Track Performance Effectively
  Gain insights into campaign effectiveness through direct reporting on sales generated from ads.
• Launch Campaigns Quickly
  Get ads up and running swiftly, enabling brands to capitalize on timely marketing opportunities.
• Efficient Budgeting
  Only pay when potential customers engage with your ads, optimizing advertising spend.
• Maximize Brand Exposure
  Feature your products prominently in environments where Target guests are most engaged.
• Understand Impact on Sales
  Analyze how your ads are directly contributing to sales to justify marketing spend effectively.
• Leverage Partner Networks
  Connect with various partners to enhance ad campaign capabilities and reach.
• Manage Campaigns Independently
  Allow brands to control their advertising efforts directly, providing flexibility and customization.

Display by Roundel

Display by Roundel delivers scalable display advertising across Target properties and premium publishers, offering on-platform placements on Target.com and Bullseye Marketplace placements with both self-service and managed-service options, effectively expanding brand reach.

• Target High-Intent Shoppers
  Leverage placements on various Target platforms to reach engaged shoppers where they are most likely to convert.
• Utilize Target's Key Pages
  Access prime real estate on Target.com to place ads where shoppers are actively browsing and ready to engage.
• Expand Brand Exposure
  Run display ads across trusted premium publisher sites to enhance brand visibility beyond Target's ecosystem.
• Enhance Creative Engagement
  Utilize diverse display formats to capture audience attention and drive higher engagement rates.
• Flexible Management Choices
  Choose between self-service for greater control or managed service for expert optimizations, based on your campaign needs.

CTV by Roundel

CTV by Roundel delivers connected TV placements for Target shoppers on premium publisher content. It features non-skippable, co-branded opportunities with QR codes, first-party audience targeting, and full-funnel measurement with closed-loop reporting.

• Reach Target Audiences
  Utilize detailed first-party data to engage shoppers who have shown intent or loyalty to products similar to yours.
• Increase Brand Visibility
  Leverage Target's brand association to enhance awareness and trust among potential customers.
• Optimize Campaign Performance
  Utilize effective tools to measure every step of the customer journey, from engagement to conversion.
• Ensure Brand Safety
  Rely on verified ad placements to protect your brand's integrity and drive effective advertising.
• Engage Viewers on Large Screens
  Place ads in high-quality environments viewed by engaged audiences on their smart TVs and other devices.
• Drive Instant Purchases
  Encourage immediate consumer actions by offering QR codes that link directly to online shopping options.
• Plan Campaigns Effectively
  Understand typical campaign durations to optimize planning and set achievable goals for your media investments.

Programmatic by Roundel

Programmatic by Roundel enables self-service advertising across 50+ premium publishers via Roundel’s DSP, with the option to use your preferred DSP and a managed service for activation and reporting. This capability allows brands to engage relevant audiences seamlessly across various platforms.

• Expand Your Reach Across Inventory
  Leverage a diverse array of advertising formats to engage relevant audiences seamlessly across various platforms.
• Engage Audiences with Self-Service Tools
  Empower your marketing efforts using self-service capabilities that allow for real-time campaign management and adjustments.
• Choose Your Preferred DSP
  Gain control over your advertising strategy by utilizing the DSP that best meets your business needs and goals.
• Access Customized Audience Segments
  Utilize detailed audience insights to effectively reach, track, and convert relevant shoppers for your brand.
• Access Managed-Service Support
  Benefit from personalized assistance with campaign setup, reporting, and optimization strategies to enhance performance.
• Optimize Campaigns in Real-Time
  Make data-driven adjustments to improve results based on performance analytics and trends.

Search Ads by Roundel

Search Ads by Roundel provides paid placements on Google with closed-loop measurement and is offered as a managed-service product, ensuring brands reach high-intent shoppers effectively as they show interest in products.

• Increase Visibility.
  Reach high-intent shoppers at the exact moment they show interest in your products on Google.
• Track Performance Accurately.
  Gain insights from direct sales reports that connect advertising efforts with tangible results.
• Simplify Campaign Management.
  Leave the complexities of campaign setup and optimization to experts who specialize in managing successful search ad strategies.
• Understand Impact.
  Utilize detailed sales reports to refine your advertising strategies and maximize ROI.

YouTube Ads by Roundel

Maximize unique reach with YouTube awareness campaigns by leveraging In-Stream, In-Feed, and Shorts formats. This service engages Target guests who prefer video content, combining effective targeting with brand safety.

• Engage Viewers Without Skipping
  In-Stream ads ensure your message is delivered directly to viewers, maximizing exposure.
• Refine Your Audience Selection
  Target specific demographics and behaviors, ensuring your ads are shown to the most relevant viewers.
• Reach Shoppers While Browsing
  In-Feed ads target viewers actively searching for products, enhancing click-through rates.
• Monitor Campaign Effectiveness
  Utilize data to analyze performance and optimize future ad spend based on insights gained.
• Maintain Brand Integrity
  YouTube Ads are placed where they align with Target's brand standards.

Social by Roundel

Social by Roundel delivers static, animated, and video ads across major social platforms with managed-service delivery, enhancing brand visibility.

• Create Engaging Ads
  Utilize a variety of ad formats to capture attention across social media platforms.
• Leverage Expert Guidance
  Rely on professional management for optimal campaign execution and results.
• Reach Diverse Audiences
  Target consumers where they spend time, using major social platforms to enhance visibility.
• Optimize Ad Delivery
  Utilize advanced targeting options to connect with relevant consumers.
• Assess Campaign Performance
  Gain insights into performance through comprehensive metrics.

Influencers by Roundel

Influencers by Roundel enables brands to leverage co-branded influencer content across Instagram, Pinterest, and TikTok through a managed service, enhancing brand credibility and reach.

• Leverage Influencer Partnerships
  Engage Target audiences through influencer-created content that resonates and drives purchase intent.
• Simplify Management
  Streamline campaign efforts with expert management.
• Track Campaign Effectiveness
  Gain insights into the performance of influencer engagements with analytics that connect to actual sales.
• Build Brand Credibility
  Capitalize on the trust influencers have with their followers to enhance brand affinity.

Roundel Media Studio

Roundel Media Studio is a self-service hub for activating, managing, and reporting on campaigns with no DSP or access fees for Target Product Ads, allowing users to create campaigns with flight dates and budgets, along with providing in-app reporting and performance insights.

• Gain Actionable Insights
  The closed-loop reporting system provides critical performance metrics.
• Reduce Advertising Costs
  Eliminating DSP fees maximizes advertising budgets.
• Maximize Bidding Efficiency
  The second-price auction model allows advertisers to achieve better bidding outcomes.
• Empower Users with Control
  The self-service nature empowers brands to manage their advertising campaigns independently.
• Customize Campaign Timelines
  Users can define specific campaign timelines and budgets.
• Enhance Advertising Efficiency
  Advanced automated capabilities allow brands to optimize ad spend.
• Visualize Performance Metrics
  In-app tools allow users to visualize key performance indicators.
• Seamless Reporting Access
  Integration with Roundel Kiosk enhances reporting capabilities.

Roundel Kiosk

Roundel Kiosk is a near real-time reporting tool providing advanced performance insights across various campaigns, helping brands make data-driven decisions.

• Tailor Reporting To Your Needs
  Create personalized reports and dashboards to monitor key performance metrics.
• Monitor Campaign Performance Instantly
  Access up-to-the-minute reporting that enables you to gauge the effectiveness of your campaigns.
• Streamline Reporting Efforts
  Benefit from a seamless connection to Roundel Media Studio.
• Link Ads Directly To Sales
  Track and measure the impact of your advertising efforts on sales.

Bullseye Marketplace

Bullseye Marketplace provides display placements across premium publishers in a brand-positive environment, allowing brands to connect with Target guests through curated inventory for both display and video formats.

• Access to Premium Publishers
  Engage with consumers through high-quality content across a wide selection of trusted publishers.
• Diverse Inventory Options
  Utilize a range of placements to effectively reach diverse and targeted audiences.
• Safe Advertising Environment
  Ensure your brand is displayed in trustworthy settings.
• Engaging Video Formats
  Utilize diverse video placement options to capture audience attention effectively.
• Contextual Brand Placement
  Enhance brand relevance by appearing alongside content users already engage with.
• Standard Ad Sizes Available
  Leverage commonly used ad dimensions that fit well across platforms.