{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/roundel-com","markdownUrl":"https://nowen.ai/agents/roundel-com.md","jsonUrl":"https://nowen.ai/agents/roundel-com.json","name":"Roundel","website":"https://roundel.com","industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:57:32.074Z","summary":"Roundel is Target’s in-house retail media company delivering cross-channel, data-driven advertising to reach Target guests and drive measurable brand outcomes.","description":"Roundel is Target’s in-house retail media company that helps brands reach Target guests through trusted, brand-safe, data-driven advertising. Roundel designs and delivers cross-channel digital advertising solutions across search, display, video, social, DOOH, and connected-TV, on Target properties and premium publishers offsite. With access to first-party Target data, Roundel targets high-intent shoppers and measures impact with closed-loop reporting, enabling real-time optimization. The company offers both self-service and managed-service options, partnerships through Bullseye Marketplace, and services such as influencer collaborations and in-store hubs to connect on-site and in-store experiences. As part of Target Brands, Roundel operates with a global, hybrid workforce and focuses on driving brand awareness, engagement, and sales for a diverse set of brands.","mission":"To connect brands with Target guests through trusted, brand-safe, data-driven retail media solutions that drive awareness, consideration, and sales across channels.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"advisorListingUrl":"https://haycion.com/advisors/roundel-com","boonFrontDoor":{"url":"https://boon.ai/agents/roundel-com","label":"Apply to Roundel's partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"Target Product Ads by Roundel","type":"Product","url":"https://roundel.com/what-we-offer/target-product-ads/","summary":"Increase brand visibility and achieve higher ROAS with Target Product Ads on Target.com and the Target app.","description":"Target Product Ads by Roundel is a self-service CPC-based advertising product that places premium native ads on Target.com and the Target app. It uses keyword targeting (manual or automated), delivers campaigns within 24–48 hours, and provides closed-loop measurement with direct sales reporting. It also offers a partner directory to connect with activation partners, maximizing brand exposure in high-traffic environments.","pricing":{},"features":[{"name":"Keyword Targeting","value":"Engage High-Intent Shoppers","valueDescription":"Utilize precise keyword targeting to attract customers actively searching for relevant products."},{"name":"Closed-Loop Measurement","value":"Track Performance Effectively","valueDescription":"Gain insights into campaign effectiveness through direct reporting on sales generated from ads."},{"name":"Campaign Activation Speed","value":"Launch Campaigns Quickly","valueDescription":"Get ads up and running swiftly, enabling brands to capitalize on timely marketing opportunities."},{"name":"Pricing Model","value":"Efficient Budgeting","valueDescription":"Only pay when potential customers engage with your ads, optimizing advertising spend."},{"name":"Target Platform Placements","value":"Maximize Brand Exposure","valueDescription":"Feature your products prominently in environments where Target guests are most engaged."},{"name":"Sales Insights","value":"Understand Impact on Sales","valueDescription":"Analyze how your ads are directly contributing to sales to justify marketing spend effectively."},{"name":"Partner Ecosystem","value":"Leverage Partner Networks","valueDescription":"Connect with various partners to enhance ad campaign capabilities and reach."},{"name":"Self-Service Management","value":"Manage Campaigns Independently","valueDescription":"Allow brands to control their advertising efforts directly, providing flexibility and customization."}]},{"name":"Display by Roundel","type":"Product","url":"https://roundel.com/ad-guide/display/","summary":"Achieve brand visibility on Target.com and over 150 premium publishers with Display by Roundel.","description":"Display by Roundel delivers scalable display advertising across Target properties and premium publishers, offering on-platform placements on Target.com and Bullseye Marketplace placements with both self-service and managed-service options, effectively expanding brand reach.","pricing":{},"features":[{"name":"On-platform Target Placements","value":"Target High-Intent Shoppers","valueDescription":"Leverage placements on various Target platforms to reach engaged shoppers where they are most likely to convert."},{"name":"On-page Inventory","value":"Utilize Target's Key Pages","valueDescription":"Access prime real estate on Target.com to place ads where shoppers are actively browsing and ready to engage."},{"name":"Off-platform Reach","value":"Expand Brand Exposure","valueDescription":"Run display ads across trusted premium publisher sites to enhance brand visibility beyond Target's ecosystem."},{"name":"Premium Display Formats","value":"Enhance Creative Engagement","valueDescription":"Utilize diverse display formats to capture audience attention and drive higher engagement rates."},{"name":"Service Options","value":"Flexible Management Choices","valueDescription":"Choose between self-service for greater control or managed service for expert optimizations, based on your campaign needs."}]},{"name":"CTV by Roundel","type":"Product","url":"https://roundel.com/ad-guide/ctv/","summary":"Engage Target shoppers with impactful CTV advertising on premium content.","description":"CTV by Roundel delivers connected TV placements for Target shoppers on premium publisher content. It features non-skippable, co-branded opportunities with QR codes, first-party audience targeting, and full-funnel measurement with closed-loop reporting.","pricing":{},"features":[{"name":"Audiences","value":"Reach Target Audiences","valueDescription":"Utilize detailed first-party data to engage shoppers who have shown intent or loyalty to products similar to yours."},{"name":"Co-branded Inventory","value":"Increase Brand Visibility","valueDescription":"Leverage Target's brand association to enhance awareness and trust among potential customers."},{"name":"Measurement","value":"Optimize Campaign Performance","valueDescription":"Utilize effective tools to measure every step of the customer journey, from engagement to conversion."},{"name":"Quality Verification","value":"Ensure Brand Safety","valueDescription":"Rely on verified ad placements to protect your brand's integrity and drive effective advertising."},{"name":"Connected TV Placements","value":"Engage Viewers on Large Screens","valueDescription":"Place ads in high-quality environments viewed by engaged audiences on their smart TVs and other devices."},{"name":"Shoppable Formats","value":"Drive Instant Purchases","valueDescription":"Encourage immediate consumer actions by offering QR codes that link directly to online shopping options."},{"name":"Campaign Timing","value":"Plan Campaigns Effectively","valueDescription":"Understand typical campaign durations to optimize planning and set achievable goals for your media investments."}]},{"name":"Programmatic by Roundel","type":"Product","url":"https://roundel.com/ad-guide/programmatic/","summary":"Effortlessly reach high-intent shoppers at scale through a customizable programmatic advertising solution.","description":"Programmatic by Roundel enables self-service advertising across 50+ premium publishers via Roundel’s DSP, with the option to use your preferred DSP and a managed service for activation and reporting. This capability allows brands to engage relevant audiences seamlessly across various platforms.","pricing":{},"features":[{"name":"Cross-inventory Reach","value":"Expand Your Reach Across Inventory","valueDescription":"Leverage a diverse array of advertising formats to engage relevant audiences seamlessly across various platforms."},{"name":"Self-service DSP Across 50+ Publishers","value":"Engage Audiences with Self-Service Tools","valueDescription":"Empower your marketing efforts using self-service capabilities that allow for real-time campaign management and adjustments."},{"name":"DSP Flexibility","value":"Choose Your Preferred DSP","valueDescription":"Gain control over your advertising strategy by utilizing the DSP that best meets your business needs and goals."},{"name":"Audience-first Private Marketplace","value":"Access Customized Audience Segments","valueDescription":"Utilize detailed audience insights to effectively reach, track, and convert relevant shoppers for your brand."},{"name":"Managed-service Option","value":"Access Managed-Service Support","valueDescription":"Benefit from personalized assistance with campaign setup, reporting, and optimization strategies to enhance performance."},{"name":"Near-real-time Optimization","value":"Optimize Campaigns in Real-Time","valueDescription":"Make data-driven adjustments to improve results based on performance analytics and trends."}]},{"name":"Search Ads by Roundel","type":"Product","url":"https://roundel.com/ad-guide/search/","summary":"Drive high-intent traffic with targeted Google search placements.","description":"Search Ads by Roundel provides paid placements on Google with closed-loop measurement and is offered as a managed-service product, ensuring brands reach high-intent shoppers effectively as they show interest in products.","pricing":{},"features":[{"name":"Google Search Placements","value":"Increase Visibility.","valueDescription":"Reach high-intent shoppers at the exact moment they show interest in your products on Google."},{"name":"Measurement and Reporting","value":"Track Performance Accurately.","valueDescription":"Gain insights from direct sales reports that connect advertising efforts with tangible results."},{"name":"Managed Service","value":"Simplify Campaign Management.","valueDescription":"Leave the complexities of campaign setup and optimization to experts who specialize in managing successful search ad strategies."},{"name":"Sales Reporting","value":"Understand Impact.","valueDescription":"Utilize detailed sales reports to refine your advertising strategies and maximize ROI."}]},{"name":"YouTube Ads by Roundel","type":"Product","url":"https://roundel.com/ad-guide/youtube/","summary":"Drive top-of-the-funnel awareness among Target guests using engaging YouTube video ads.","description":"Maximize unique reach with YouTube awareness campaigns by leveraging In-Stream, In-Feed, and Shorts formats. This service engages Target guests who prefer video content, combining effective targeting with brand safety.","pricing":{},"features":[{"name":"In-Stream Ads","value":"Engage Viewers Without Skipping","valueDescription":"In-Stream ads ensure your message is delivered directly to viewers, maximizing exposure."},{"name":"Audience Targeting","value":"Refine Your Audience Selection","valueDescription":"Target specific demographics and behaviors, ensuring your ads are shown to the most relevant viewers."},{"name":"In-Feed Ads","value":"Reach Shoppers While Browsing","valueDescription":"In-Feed ads target viewers actively searching for products, enhancing click-through rates."},{"name":"Video Metrics","value":"Monitor Campaign Effectiveness","valueDescription":"Utilize data to analyze performance and optimize future ad spend based on insights gained."},{"name":"Brand Safety","value":"Maintain Brand Integrity","valueDescription":"YouTube Ads are placed where they align with Target's brand 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relevant consumers."},{"name":"Measurement","value":"Assess Campaign Performance","valueDescription":"Gain insights into performance through comprehensive metrics."}]},{"name":"Influencers by Roundel","type":"Product","url":"https://roundel.com/ad-guide/influencers/","summary":"Drive authentic engagement and sales through expertly managed influencer collaborations.","description":"Influencers by Roundel enables brands to leverage co-branded influencer content across Instagram, Pinterest, and TikTok through a managed service, enhancing brand credibility and reach.","pricing":{},"features":[{"name":"Influencer Campaigns","value":"Leverage Influencer Partnerships","valueDescription":"Engage Target audiences through influencer-created content that resonates and drives purchase intent."},{"name":"Management","value":"Simplify Management","valueDescription":"Streamline campaign efforts with expert management."},{"name":"Performance Measurement","value":"Track Campaign 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