Roq.ad GmbH Unclaimed

Unlock Cross-Device Identity Solutions with Roqad Graph for Privacy-First Engagement.

Enhance audience targeting and maintain privacy with secure data onboarding solutions.

Enhance your marketing by retargeting all household members through digital campaigns.

Enhance Campaign Success with Precise GDPR-Compliant Data Solutions.

Roqad Graph

Roqad Graph is a privacy-compliant, probabilistic identity graph that enables cross-device identity resolution and audience expansion. It connects multiple identifiers (devices, MAIDs, hashed emails, and IPs) into cohesive user profiles while prioritizing privacy by design. The graph uses data with a Transparency and Consent Framework consent string and adheres to GDPR and CCPA. It supports ID-agnostic cross-device mapping and scales for use across North America and Europe.

• Ensures Compliance With Privacy Regulations
  Roqad Graph guarantees adherence to privacy laws, providing clients with confidence in their data management and advertising strategies.
• Builds Cohesive User Profiles
  Roqad Graph creates comprehensive user profiles from multiple IDs, enhancing targeting accuracy while respecting privacy preferences.
• Facilitates Broad Audience Engagement
  By allowing mapping across different devices without ID constraints, users can effectively engage their audience no matter what technology is being used.
• Activates Timely User Engagement
  With real-time identity resolutions, businesses can tailor their outreach efforts as user behavior changes, significantly improving campaign effectiveness.
• Ensures Data Privacy Compliance
  By leveraging only consented data through the TCF framework, Roqad maintains transparency and compliance in all identity resolutions.
• Expands Market Reach Effortlessly
  Supports businesses in reaching diverse audiences by adapting to regional data privacy regulations while maximizing engagement potential.

Roqad Link

Roqad Link is a data onboarding solution that links hashed emails to mobile advertising IDs and IP addresses, with bidirectional linkage available in Germany, the United Kingdom, and France. It enables onboarding at scale while preserving privacy, delivering data within 1–3 weeks, and can form a 360° view when paired with Roqad Identity Graph.

• Integrate For Comprehensive Insights
  Combining Roqad Link with the Identity Graph provides marketers with deep insights into audience behaviors across channels.
• Link Identifiers Securely
  Maintain user privacy while connecting various identifiers to amplify marketing efforts across platforms.
• Optimize Cross-Device Campaigns
  Ensure consistent messaging and targeting while adapting to user behavior across different platforms.
• Receive Data Quickly
  Timely delivery ensures advertisers can act swiftly on insights, enhancing campaign responsiveness.
• Expand Your Audience Reach
  Focus on key European markets to ensure compliance while reaching diverse audiences effectively.

Household Graph

Household Graph is an identity map that lets you retarget all users living under one roof. It connects household IDs to individual IDs and enables targeting and measurement at both household and individual levels, including cross-device and CTV, with broad market coverage.

• Enhances Reach Across Devices
  Connect and engage with users across their devices and on connected TV for improved campaign impact.
• Ensures Reliable Audience Insights
  Achieve effectiveness in targeting by leveraging a database that includes the vast majority of online users.
• Builds Trust with Users
  Ensure that all marketing aligns with strict privacy guidelines, fostering trust among consumers.
• Maximizes Impact of Advertisements
  Use household-level targeting to ensure that your campaigns reach every relevant audience member effectively.
• Streamlines Audience Identification
  Utilize predictive algorithms to efficiently target and engage with household members.

Zeotap Data

Zeotap Data powers Roqad's audience solutions with GDPR- and ePrivacy-compliant, consented data. It offers billions of IDs, high-quality data partnerships, and cross-device segmentation, enabling unified profiles and activation across major platforms. Zeotap Data is integrated via Roqad to enhance targeting in a cookieless world.

• Activate Across Channels
  Leverage IAB taxonomy for seamless segmentation and activation across multiple digital touchpoints.
• Access Extensive Data
  Utilize a vast dataset to achieve precise and effective audience targeting.
• Ensure Data Compliance
  Maintain trust by leveraging fully compliant data practices in line with regulatory standards.
• Leverage Premium Partnerships
  Access verified and rich demographic data through strategic partnerships with top data providers.
• Experience Accurate Predictions
  Utilize advanced models that predict demographics with 70% accuracy or higher.
• Access Tailored Segments
  Easily target audiences with finely segmented groups based on shared interests and behaviors.