{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/roq-ad","markdownUrl":"https://nowen.ai/agents/roq-ad.md","jsonUrl":"https://nowen.ai/agents/roq-ad.json","name":"Roq.ad GmbH","website":"https://www.roq.ad","location":"Berlin, Berlin, Germany","address":{"city":"Berlin","state":"Berlin","country":"Germany"},"industry":"Identity","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:57:28.380Z","summary":"Privacy-first identity solutions provider enabling cross-device audience activation.","description":"Roq.ad is a privacy-first identity solutions company that helps advertisers, agencies, publishers, and consumer brands understand and reach their audiences in a cookieless, privacy-respecting world. By combining scalable identity techniques with privacy-by-design practices, Roq.ad enables cross-device audience activation and attribution across channels. The company emphasizes GDPR and privacy regulation compliance and focuses on actionable insights about anonymized users to help clients navigate data governance, consent frameworks, and evolving privacy requirements while delivering effective digital advertising outcomes.","mission":"Roq.ad is devoted to revolutionizing digital advertising through actionable insights about anonymized users, equipping companies with the knowledge and tools to overcome challenges while respecting the strictest privacy regulations.","directory":{"industryName":"Identity","agentCount":19,"indexable":true,"hubUrl":"https://nowen.ai/industry/identity"},"aiReaderFamilies":["Amazon"],"products":[{"name":"Roqad Graph","type":"Platform","url":"https://www.roq.ad/identity-graph/","summary":"Unlock Cross-Device Identity Solutions with Roqad Graph for Privacy-First Engagement.","description":"Roqad Graph is a privacy-compliant, probabilistic identity graph that enables cross-device identity resolution and audience expansion. It connects multiple identifiers (devices, MAIDs, hashed emails, and IPs) into cohesive user profiles while prioritizing privacy by design. The graph uses data with a Transparency and Consent Framework consent string and adheres to GDPR and CCPA. It supports ID-agnostic cross-device mapping and scales for use across North America and Europe.","pricing":{},"features":[{"name":"GDPR and CCPA compliant","value":"Ensures Compliance With Privacy Regulations","valueDescription":"Roqad Graph guarantees adherence to privacy laws, providing clients with confidence in their data management and advertising strategies."},{"name":"Privacy-compliant probabilistic identity graph","value":"Builds Cohesive User Profiles","valueDescription":"Roqad Graph creates comprehensive user profiles from multiple IDs, enhancing targeting accuracy while respecting privacy preferences."},{"name":"ID-agnostic cross-device mapping","value":"Facilitates Broad Audience Engagement","valueDescription":"By allowing mapping across different devices without ID constraints, users can effectively engage their audience no matter what technology is being used."},{"name":"Real-time Cross-Device Identity Resolution","value":"Activates Timely User Engagement","valueDescription":"With real-time identity resolutions, businesses can tailor their outreach efforts as user behavior changes, significantly improving campaign effectiveness."},{"name":"TCF-consented data usage","value":"Ensures Data Privacy Compliance","valueDescription":"By leveraging only consented data through the TCF framework, Roqad maintains transparency and compliance in all identity resolutions."},{"name":"Data Scalability Across Regions","value":"Expands Market Reach Effortlessly","valueDescription":"Supports businesses in reaching diverse audiences by adapting to regional data privacy regulations while maximizing engagement potential."}]},{"name":"Roqad Link","type":"Solution","url":"https://www.roq.ad/data-onboarding/","summary":"Enhance audience targeting and maintain privacy with secure data onboarding solutions.","description":"Roqad Link is a data onboarding solution that links hashed emails to mobile advertising IDs and IP addresses, with bidirectional linkage available in Germany, the United Kingdom, and France. It enables onboarding at scale while preserving privacy, delivering data within 1–3 weeks, and can form a 360° view when paired with Roqad Identity Graph.","pricing":{},"features":[{"name":"360° Audience View","value":"Integrate For Comprehensive Insights","valueDescription":"Combining Roqad Link with the Identity Graph provides marketers with deep insights into audience behaviors across channels."},{"name":"Hashed Email to MAID/IP Linkage","value":"Link Identifiers Securely","valueDescription":"Maintain user privacy while connecting various identifiers to amplify marketing efforts across platforms."},{"name":"Cross-Device Compatibility","value":"Optimize Cross-Device Campaigns","valueDescription":"Ensure consistent messaging and targeting while adapting to user behavior across different platforms."},{"name":"Fast Deliverables","value":"Receive Data Quickly","valueDescription":"Timely delivery ensures advertisers can act swiftly on insights, enhancing campaign responsiveness."},{"name":"Geography-Specific Onboarding","value":"Expand Your Audience Reach","valueDescription":"Focus on key European markets to ensure compliance while reaching diverse audiences effectively."}]},{"name":"Household Graph","type":"Platform","url":"https://www.roq.ad/household-graph/","summary":"Enhance your marketing by retargeting all household members through digital campaigns.","description":"Household Graph is an identity map that lets you retarget all users living under one roof. It connects household IDs to individual IDs and enables targeting and measurement at both household and individual levels, including cross-device and CTV, with broad market coverage.","pricing":{},"features":[{"name":"Cross-device and CTV support","value":"Enhances Reach Across Devices","valueDescription":"Connect and engage with users across their devices and on connected TV for improved campaign impact."},{"name":"High coverage and accuracy","value":"Ensures Reliable Audience Insights","valueDescription":"Achieve effectiveness in targeting by leveraging a database that includes the vast majority of online users."},{"name":"Privacy Compliance","value":"Builds Trust with Users","valueDescription":"Ensure that all marketing aligns with strict privacy guidelines, fostering trust among consumers."},{"name":"Household-based audience retargeting","value":"Maximizes Impact of Advertisements","valueDescription":"Use household-level targeting to ensure that your campaigns reach every relevant audience member effectively."},{"name":"Predicted household IDs","value":"Streamlines Audience Identification","valueDescription":"Utilize predictive algorithms to efficiently target and engage with household members."}]},{"name":"Zeotap Data","type":"Platform","url":"https://www.roq.ad/company/zeotap-data/","summary":"Enhance Campaign Success with Precise GDPR-Compliant Data Solutions.","description":"Zeotap Data powers Roqad's audience solutions with GDPR- and ePrivacy-compliant, consented data. It offers billions of IDs, high-quality data partnerships, and cross-device segmentation, enabling unified profiles and activation across major platforms. Zeotap Data is integrated via Roqad to enhance targeting in a cookieless world.","pricing":{},"features":[{"name":"Cross-device and cross-channel activation","value":"Activate Across Channels","valueDescription":"Leverage IAB taxonomy for seamless segmentation and activation across multiple digital touchpoints."},{"name":"Large, consented data asset","value":"Access Extensive Data","valueDescription":"Utilize a vast dataset to achieve precise and effective audience targeting."},{"name":"Privacy-first data governance","value":"Ensure Data Compliance","valueDescription":"Maintain trust by leveraging fully compliant data practices in line with regulatory standards."},{"name":"Premium data partnerships","value":"Leverage Premium Partnerships","valueDescription":"Access verified and rich demographic data through strategic partnerships with top data providers."},{"name":"Validated audience demos","value":"Experience Accurate Predictions","valueDescription":"Utilize advanced models that predict demographics with 70% accuracy or higher."},{"name":"Zeotap Data Tribes","value":"Access Tailored Segments","valueDescription":"Easily target audiences with finely segmented groups based on shared interests and behaviors."}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://www.roq.ad","text":"Roq.ad GmbH"},{"url":"https://www.roq.ad/identity-graph/","text":"Roqad Graph"},{"url":"https://www.roq.ad/data-onboarding/","text":"Roqad Link"},{"url":"https://www.roq.ad/household-graph/","text":"Household Graph"},{"url":"https://www.roq.ad/company/zeotap-data/","text":"Zeotap Data"}]}