Retail Media Machine Unclaimed

Empower Retailers To Monetize Their Ad Spaces Unifiedly Across All Channels.

Capabilities to monetize retailer-owned digital inventory across on-site, off-site, and in-store channels, including billing/invoicing, inventory management, hosting, and campaign orchestration for marketplaces and retailers.

Closed-loop measurement and unified reporting that links ad exposure to online and in-store outcomes with real-time dashboards and attribution across channels.

Customer data, identity activation, and audience-building capabilities that create, expand, and activate segments (look-alike, ML-based) across omnichannel campaigns while preserving data ownership and privacy.

Capabilities for in-store advertising including digital signage (DooH), in-store radio, signage screens, and ultra-local store targeting to drive point-of-sale influence and synchronized omnichannel campaigns.

Programmatic and partner-integrated off-site monetization that enables retailers to sell and activate off-site inventory through direct integrations and programmatic activations.

Retail Media Machine Platform

Retail Media Machine Platform (RMM) is a unified retail media platform that helps retailers and marketplaces monetize on-site, off-site, and in-store channels with a single data and measurement system. The platform is modular, offering On-site, Off-site, Data Platform, and In-store modules, with flexible on-premises hosting options. It prioritizes data ownership and privacy while supporting real-time measurement, audience management, identity, and unified reporting. RMM enables retailers to in-house their retail media tech or embed functionality into existing UIs, delivering cohesive monetization across all touchpoints.

• Ensures Data Privacy
  Safely leverages audience data for targeted advertising while maintaining compliance with privacy regulations.
• Enhances Marketing Efficiency
  Streamlines audience targeting through a unified approach, maximizing reach across multiple touchpoints.
• Ensures Data Security
  Offers retailers full control over their data with optional hosting on their own servers, enhancing security.
• Tracks Ad Impact
  Provides actionable insights by correlating advertising efforts directly with sales metrics, ensuring transparent performance evaluation.
• Optimizes Targeting
  Utilizes machine learning to refine audience structures, boosting ad relevance and engagement.
• Centralizes Performance Insights
  Offers comprehensive analytics that unify performance data, making strategic evaluations easier and more accurate.
• Streamlines Audience Insights
  Facilitates targeted marketing by simplifying the aggregation and analysis of audience data under one system.
• Simplifies Financial Management
  Streamlines the financial aspects of advertising by automating billing processes for efficient tracking and management of payments.
• Gives Control Over Data
  Empowers retailers with autonomy over their advertising operations through customizable in-house tech solutions.
• Informs Ad Strategy
  Enhances decision-making by delivering insights on ad inventory performance and availability.
• Enhances User Experience
  Increases customer engagement by showcasing ads that are relevant and personalized, improving conversion rates.
• Maximizes Revenue Streams
  Expands advertising opportunities by automating the buying and selling of ad spaces in various external media.
• Instant Performance Feedback
  Allows for immediate insights into ad effectiveness, facilitating swift strategic adjustments.
• Optimizes Ad Inventory
  Facilitates efficient ad space utilization by allowing brands to combine offerings, maximizing visibility and engagement.
• Integrates In-store Marketing
  Enhances the advertising landscape by seamlessly incorporating digital signage into existing retail media strategies.
• Boosts Visual Marketing
  Transforms physical spaces with engaging digital displays to capture customer attention and drive sales.
• Increases Audience Pool
  Enables brands to expand their market reach by targeting users resembling their best customers.
• Enhances Local Marketing
  Drives more effective campaigns by tailoring advertising to local demographics, boosting conversion potential.
• Enhances Campaign Reach
  Broadens advertising scope by allowing seamless connections with various media channels, maximizing exposure.
• Enhances Customer Engagement
  Utilizes audio advertising to create an immersive shopping experience, promoting brand awareness in-store.