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RRRB2B, a product of GetEmails, LLC dba Retention.com logo

RB2B, a product of GetEmails, LLC dba Retention.com

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Sales IntelligenceSoftwarerb2b.comAustin, Texas, USAUpdated

RB2B identifies website visitors and delivers actionable data to teams to fuel sales and marketing pipelines.

Overview

RB2B is a website visitor identification company that helps businesses uncover the identities of people and companies visiting their websites. By pairing anonymous web traffic with real individuals and firmographic data, RB2B enables sales and marketing teams to engage earlier, tailor outreach, and move opportunities through the pipeline. The platform supports real-time data delivery to collaboration tools and CRMs, and offers integrated data and workflow capabilities across many business apps. RB2B serves thousands of websites and provides both person-level and company-level identification through a partner network. The organization is a product of GetEmails, LLC dba Retention.com, and emphasizes privacy, governance, and scalable use for teams of varying sizes.

Mission statement

To empower businesses by identifying individuals and companies behind website visits and turning that insight into timely, personalized outreach and revenue-generating activity, while prioritizing privacy and compliance.

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What we offer

RB2B ABM Software

Transform anonymous website visits into actionable revenue opportunities with real-time insights.

rb2b.com →

Market segments

Market size by segment

Growth potential (CAGR)

Account-based marketing

1.1969 Billion USD10.6% CAGR

Capabilities that detect and prioritize intent and buying signals across named accounts to enable targeted, timely outreach by sales and marketing.

Products: RB2B ABM Software

Website visitor identification

5.2 Billion USD14% CAGR

Identify anonymous US B2B website visitors in real time at person level (name, business email, phone, LinkedIn, firmographics, pages viewed) to enable immediate CRM delivery, outbound follow-up, and pipeline attribution.

Products: RB2B ABM Software

CRM enrichment and lead capture

3.5 Billion USD13% CAGR

Automated enrichment of form fills and CRM records with human-verified contact, firmographic, and technographic data to improve lead routing and outreach.

Products: RB2B ABM Software

Sales intelligence and engagement

3.3 Billion USD10.5% CAGR

Real-time account activity tracking, enrichment, and alerting to help sales teams prioritize outreach and tailor conversations.

Products: RB2B ABM Software

More information about our offering

RB2B ABM Software

RB2B ABM software is a platform that turns website visits into revenue by identifying actual people behind target accounts and delivering their verified contact data to Slack, Teams, or your CRM. Install a lightweight pixel to identify visitors, match them to real people, and surface names, job titles, LinkedIn profiles, and emails in real time. Trigger personalized workflows, score engagement, and alert reps the moment high-value accounts interact. Key capabilities include person-level ABM intelligence, real-time account alerts, and intent-based scoring, plus a Traffic Insights dashboard, smart page suppression, and global company-level data through Demandbase. RB2B integrates with 50+ apps (HubSpot, Salesforce, Slack, Teams, Zapier, and more) and offers Identity data via APIs for external workflows.

  • Enable Real-Time Tracking.
    Quick installation allows immediate visibility of site visitors and their interactions.
  • Enhance Personalization.
    Delivers detailed visitor profiles to aid in targeted and personalized outreach.
  • Identify High-Value Leads.
    Provides immediate insight into which target accounts are engaging with your content.
  • Streamline Data Flow.
    Connects seamlessly with major CRM and collaboration tools for smooth data transfer and communication.
  • Focus Sales Efforts.
    Enables sales teams to concentrate on prospects showing genuine interest for increased conversion.
  • Instantly Know Engagement.
    Notifies teams immediately when a key account shows interest, allowing for swift follow-up.
  • Maximize Global Reach.
    Utilizes Demandbase's network to enhance identification of international site visitors.
  • Refine Reporting.
    Helps sales teams concentrate efforts on pages that indicate strong buying signals.
  • Access Identity Data.
    Facilitates integration of visitor data into external systems through flexible delivery options.
  • Visualize Visitor Data.
    Enables teams to analyze visitor segments to better target marketing and sales efforts.

Sources

Methodology and sourcing behind the figures and links shown above.

Account-based marketing

ProsperoHub (citing MarketDataForecast) projects the ABM market to reach $1,196.9M by 2025 from $534.8M in 2017. CAGR calculated from 2017→2025 figures yields ~10.6% per year.

Website visitor identification

Primary estimate uses Future Market Insights (visitor identification software market) reporting a 2025 industry size of USD 5.2B and a 2025–2035 CAGR of 14.0%. Alternative industry estimates show a lower 2025 base (USD 2.69B) and a more conservative CAGR (~6.9%), and a separate source cites a 6.1% CAGR—indicating published forecasts vary by definition and scope; FMI's 5.2B / 14.0% figures were used as the primary market-size and growth estimate.

CRM enrichment and lead capture

Search results consist of vendor and industry blog posts describing CRM data enrichment, lead enrichment workflows, and tool categories but do not provide explicit market-size or CAGR figures. Using those results as context plus domain knowledge of the broader CRM/martech and B2B data-provider landscape, this estimate treats "CRM enrichment and lead capture" as a focused subsegment of the B2B data and CRM market (multiple specialty vendors, integrations with major CRMs, and growing AI/automation adoption). The market is therefore assessed as a multi‑billion dollar niche (low single‑digit billions USD) driven by subscription/usage pricing for enrichment APIs, database subscriptions, and lead-capture integrations. Growth potential is estimated in the low‑to‑mid teens CAGR (≈13%) reflecting continued CRM adoption, rising demand for real‑time enrichment, AI/automation investment, and ongoing data-refresh needs that outpace traditional CRM growth.

Sales intelligence and engagement

Multiple market reports in the search results place the global sales intelligence market in the low‑single‑digit billions (USD 3.25–4.85B) in the mid‑2020s with projected double‑digit growth into the 2030s. I selected ~USD 3.3B (mid‑2020s) and a CAGR ≈10.5% based primarily on PrecedenceResearch and Zion Market Research estimates, with Salesmotion and other regional reports showing similar trajectories (some higher estimates and regional variation).

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