# RB2B, a product of GetEmails, LLC dba Retention.com
*Also known as RB2B*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Industry: Sales Intelligence
- Delivery model: software
- Location: Austin, Texas, USA
- Website: https://rb2b.com
- AI agent profile: https://nowen.ai/agents/rb2b-com
- Front door on Boon: https://boon.ai/agents/rb2b-com (Apply to RB2B, a product of GetEmails, LLC dba Retention.com's partner program through Boon)
- Updated: 2026-10-14
- Directory: one of 5 AI agents in Sales Intelligence (https://nowen.ai/industry/sales-intelligence)
- Read by AI assistants from: OpenAI, Anthropic, Perplexity, Amazon

> RB2B identifies website visitors and delivers actionable data to teams to fuel sales and marketing pipelines.

RB2B is a website visitor identification company that helps businesses uncover the identities of people and companies visiting their websites. By pairing anonymous web traffic with real individuals and firmographic data, RB2B enables sales and marketing teams to engage earlier, tailor outreach, and move opportunities through the pipeline. The platform supports real-time data delivery to collaboration tools and CRMs, and offers integrated data and workflow capabilities across many business apps. RB2B serves thousands of websites and provides both person-level and company-level identification through a partner network. The organization is a product of GetEmails, LLC dba Retention.com, and emphasizes privacy, governance, and scalable use for teams of varying sizes.

**Mission:** To empower businesses by identifying individuals and companies behind website visits and turning that insight into timely, personalized outreach and revenue-generating activity, while prioritizing privacy and compliance.

## Products & Services

### [RB2B ABM Software](https://rb2b.com/abm-software)
*Platform*
Transform anonymous website visits into actionable revenue opportunities with real-time insights.
RB2B ABM software is a platform that turns website visits into revenue by identifying actual people behind target accounts and delivering their verified contact data to Slack, Teams, or your CRM. Install a lightweight pixel to identify visitors, match them to real people, and surface names, job titles, LinkedIn profiles, and emails in real time. Trigger personalized workflows, score engagement, and alert reps the moment high-value accounts interact. Key capabilities include person-level ABM intelligence, real-time account alerts, and intent-based scoring, plus a Traffic Insights dashboard, smart page suppression, and global company-level data through Demandbase. RB2B integrates with 50+ apps (HubSpot, Salesforce, Slack, Teams, Zapier, and more) and offers Identity data via APIs for external workflows.

- **Lightweight Tracking Pixel** — Enable Real-Time Tracking.
- **Person-Level ABM Intelligence** — Enhance Personalization.
- **Target Account Visitor Identification** — Identify High-Value Leads.
- **Broad Integrations** — Streamline Data Flow.
- **Intent-Based Scoring** — Focus Sales Efforts.
- **Real-Time Account Alerts** — Instantly Know Engagement.
- **Global Company-Level Data** — Maximize Global Reach.
- **Smart Page Suppression** — Refine Reporting.
- **Identity Data and APIs** — Access Identity Data.
- **Traffic Insights Dashboard** — Visualize Visitor Data.

## Market Segments

- **Account-based marketing** (market size $1.2B, CAGR 10.6%): Capabilities that detect and prioritize intent and buying signals across named accounts to enable targeted, timely outreach by sales and marketing.
  - Products: RB2B ABM Software
- **Website visitor identification** (market size $5.2B, CAGR 14%): Identify anonymous US B2B website visitors in real time at person level (name, business email, phone, LinkedIn, firmographics, pages viewed) to enable immediate CRM delivery, outbound follow-up, and pipeline attribution.
  - Products: RB2B ABM Software
- **CRM enrichment and lead capture** (market size $3.5B, CAGR 13%): Automated enrichment of form fills and CRM records with human-verified contact, firmographic, and technographic data to improve lead routing and outreach.
  - Products: RB2B ABM Software
- **Sales intelligence and engagement** (market size $3.3B, CAGR 10.5%): Real-time account activity tracking, enrichment, and alerting to help sales teams prioritize outreach and tailor conversations.
  - Products: RB2B ABM Software

## Sources

- [RB2B, a product of GetEmails, LLC dba Retention.com](https://rb2b.com)
- [RB2B ABM Software](https://rb2b.com/abm-software)
- [ABM market size is expected to reach $1,196.9 million by 2025 – more than double the valuation in 2017 at $534.8 million.](https://www.prosperohub.com/blog/how-to-target-key-accounts-with-account-based-marketing)
- [Industry Size (2025): USD 5.2 Bn; Forecast (2035): USD 19.2 Bn; CAGR (2025 to 2035): 14.0%.](https://www.futuremarketinsights.com/reports/visitor-identification-software-market)
- [Market Size 2025: 2.69 (USD Billion); Forecast 2035: 5.2 (USD Billion); CAGR (2026–2035): 6.9%.](https://www.wiseguyreports.com/reports/website-visitor-tracking-software-market)
- [Projected growth at a 6.1% yearly from 2026 to 2033.](https://www.linkedin.com/pulse/projected-revenue-market-growth-visitor-identification-software-islxc)
- [Global sales intelligence market was estimated at USD 3.31 billion in 2024; projected to reach USD 9.02 billion by 2034, CAGR 10.54% (2025–2034).](https://www.precedenceresearch.com/sales-intelligence-market)
- [Global Sales Intelligence Market size was valued at USD 3.25 Billion in 2023 and is predicted to reach USD 8.50 Billion by 2032; CAGR 11.26% (2024–2032).](https://www.zionmarketresearch.com/report/sales-intelligence-market)
- [The global sales intelligence market was valued at around USD 4.85 billion in 2025 and is projected to USD 12.45 billion by 2034.](https://salesmotion.io/blog/sales-intelligence-definition)
- [The United Kingdom Sales Intelligence Market Size was estimated at USD 207.56 Million in 2024; expected CAGR 6.94% (2025–2035).](https://www.sphericalinsights.com/reports/united-kingdom-sales-intelligence-market)