PROS Holdings, Inc. Unclaimed

Achieve profitable revenue growth and elevate traveler experiences with the PROS Platform.

Optimize revenue and pricing strategies with AI-driven insights for airlines.

Optimize revenue with adaptable and competitive real-time pricing.

Maximize ancillary revenue with AI-driven real-time pricing strategies tailored to traveler behavior.

Maximize group revenue with AI-powered dynamic pricing and streamlined booking processes.

Empower airlines to optimize offers and distribution with precision and control, enhancing traveler experiences.

Maximize airline revenue with intelligent merchandising solutions tailored for every passenger journey.

Enhance ticket sales with customizable, dynamic landing pages integrated with your booking engine.

Boost sales with customizable, conversion-driving offers through airModules.

Enhance visibility and sales through dynamic pricing integration across digital platforms.

Boost sales and brand awareness with AI-powered search engine marketing campaigns.

Achieve optimized offers and pricing with secure, scalable cloud solutions.

Gain full control and optimize performance in managing airline inventory and customer records.

Gain full control over your airline products and services with centralized management and real-time stock updates.

Empowers airlines to create competitive, flexible offers that enhance customer experience and optimize revenue.

Capabilities to forecast demand, manage capacity and set fares across channels using elasticity-based forecasting and structured optimization to maximize revenue.

AI-driven, real-time pricing that continuously adjusts fares and ancillary prices across channels to optimize yield and responsiveness to market signals.

Design, package, price and present ancillaries and bundles with rich content and AI-based personalization to increase attach rates and trip value.

Centralized creation, cataloging, contract management and distribution of offers and products (including NDC) to ensure consistent, bookable inventory and cross-channel data consistency.

APIs, widgets and web landing pages that present dynamic, channel-specific offers and ensure consistent pricing and presentation across web, social and partner channels.

Capabilities to create, optimize and deliver targeted marketing campaigns and paid media (including AI bid optimization and SEO-optimized landing pages) to improve conversion and acquisition.

Automated quoting, collaboration, and AI-driven group pricing workflows that accelerate response times and maximize revenue from group bookings.

Cloud-hosted infrastructure and security controls (including certifications and global deployment) that support scalable, compliant airline retailing and pricing operations.

PROS Platform

The PROS Platform delivers end-to-end airline retail optimization, connecting capacity management, dynamic pricing, sales, distribution, and marketing in a single AI-driven platform.

• Streamlines Every Aspect
  Simplify your commercial operations by utilizing a comprehensive platform that enhances collaboration and efficiency.
• Harnesses AI Technology
  Utilizes advanced AI algorithms to optimize pricing strategies, maximize revenue, and adapt quickly to changing market conditions.
• Optimizes Revenue Opportunities
  Automatically adjusts pricing to capture hidden demand and maximize profitability across all channels.
• Delivers Personalized Experiences
  Provides flexibility to customize offers that resonate with individual traveler preferences and maximize conversion rates.
• Facilitates Effortless Connectivity
  Ensures smooth transitions and operation between legacy systems and the PROS Platform, enhancing overall productivity.

Airline Revenue Management Software

PROS Airline Revenue Management Software is a core PROS Platform product that enables airlines to manage capacity and pricing for revenue optimization, leveraging AI-powered pricing science to optimize offers and capacity across channels.

• Deliver Competitive Prices Instantly
  Ensures that pricing reflects the current market while supporting high-volume transaction environments.
• Maximize Revenue Through Ancillary Pricing
  Utilizes real-time data to optimize ancillary pricing based on demand and passenger behavior.
• Anticipate Demand for Better Pricing
  Analyzes historical data and trends to adjust pricing strategies dynamically, capturing hidden revenue opportunities.
• Enhance Decision-Making with Accurate Forecasts
  Utilizes advanced analytics to provide timely insights into bookings and market trends.
• Optimize Revenue Performance Methodically
  Employs a proven model to determine optimal inventory and pricing strategies.
• Understand Demand Fluctuations Better
  Utilizes machine learning to adapt pricing and inventory controls in real time.

Real-Time Dynamic Pricing Software

Real-Time Dynamic Pricing Software enables pricing to adapt in real time to market signals, capacity and demand. It is part of the PROS Platform and supports continuous pricing across offers and channels.

• Optimizes Revenue
  By adjusting prices in real time based on market demand, airlines can ensure maximum revenue potential.
• Enhances Competitiveness
  Quickly adapt to market fluctuations to offer the best prices, increasing competitiveness and customer acquisition.
• Streamlined Operations
  Provide a holistic view and management of pricing strategies across all airline functions.
• Improves Decision Making
  Leverage AI to analyze complex data sets, ensuring pricing decisions are data-driven and effective.
• Ensures Consistency
  Maintain pricing integrity across all sales channels, enhancing customer trust and improving conversion rates.

Airline Dynamic Ancillary Pricing Software

Airline Dynamic Ancillary Pricing Software uses AI to set ancillaries prices and offers in real time to maximize trip value, with customer segmentation and real-time channel evaluation.

• Automate Pricing Adjustments
  Utilize AI to enhance pricing accuracy and adapt to market changes instantly.
• Target Offers Precisely
  Leverage customer insights to enhance offer relevance and conversion rates.
• Boost Revenue Potential
  Capture more revenue opportunities by swiftly reacting to market signals.
• Ensure Consistent Pricing
  Maintain uniform pricing across all platforms, enhancing customer trust and satisfaction.
• Optimize Ancillary Space
  Enhance your retail capabilities with easy integration into current workflows.

Group Sales Optimizer

Group Sales Optimizer provides dynamic group pricing and automated optimization for airline group sales, helping maximize revenue from group bookings.

• Automate Group Bookings
  PROS GSO unifies quoting, booking, and ticketing processes, allowing travel agents to confirm bookings faster with less manual input.
• Increase Revenue with AI
  GSO analyzes various factors to recommend optimal fares, helping airlines unlock maximum value from group requests.
• Enhance Collaboration
  With built-in escalation features, teams can quickly resolve queries, streamlining the quote process.
• Align Group Pricing
  Ensure group pricing is in sync with overall offer strategies, maximizing conversion and revenue.
• Boost Sales Team Efficiency
  Automated workflows allow sales teams to dedicate more time to client interactions, enhancing relationship management.

Shopping

PROS Shopping provides control of offers and distribution content across direct web channels, NDC, metasearch and OTAs, enabling accurate, bookable offers and tailored pricing.

• Supports Direct Web Sales
  Enables airlines to increase their direct sales through efficient NDC distribution, facilitating better control over pricing and offers.
• Enables Dynamic Pricing
  Utilizes real-time market intelligence to adjust offer prices, improving competitiveness and conversion rates.
• Manages Offer Presentation
  Allows airlines to customize flight search results and ancillary offerings, enhancing the customer shopping experience.
• Offers Flexible Re-Shopping
  Improves customer satisfaction by automating ticket adjustments based on changing travel needs.
• Reduces Distribution Costs
  Optimizes shopping performance to handle high volumes at lower costs, enhancing overall profitability.

Merchandising

PROS Merchandising enables airlines to design, price, and distribute flight ancillaries and bundles across the passenger journey with AI-powered pricing and rich content.

• Optimize Pricing Instantly
  Utilize AI-powered pricing techniques to enhance conversion rates and eliminate revenue leaks by aligning prices with current demand and preferences.
• Boost Sales With Bundling
  Combine a-la-carte options and promo codes to craft attractive, dynamic bundles that cater to traveler needs, enhancing competitive edge.
• Maximize Revenue Per Passenger
  Increase ancillary revenue by up to 6% through automated adjustments based on traveler preferences and behavior.
• Engage Customers Visually
  Enhance customer engagement by showcasing ancillary offers with visually rich content that aids decision-making throughout the buying journey.
• Reduce Time-To-Market
  Easily manage and modify ancillary offers to quickly respond to market changes and customer needs.

airTRFX

airTRFX enables display of dynamic offers on websites with customizable landing pages optimized for search engines, boosting offer conversions.

• Increase Conversions With Dynamic Offers
  Drive more conversions by showcasing real-time pricing in your offers. All pages created with airTRFX include dynamic pricing.
• Launch Booking Pages In Minutes
  Quickly launch custom booking pages for marketing campaigns and promotions that look and feel like part of your website.
• Optimize With AI Automation
  With natural language inputs, marketers can easily design pricing modules and improve content quality.
• Enhance Organic Search Performance
  Make it easy for your customers to find your offers and increase website traffic using airTRFX pages equipped with industry-leading SEO features.

airModules

airModules embeds dynamic offers across digital touchpoints with device-responsive widgets and direct linking to booking engines, enhancing loyalty and direct sales.

• Links Directly To Booking Engine
  Facilitates instant reservations by connecting offers directly to booking systems.
• Enhances Customer Loyalty
  Encourages repeat purchases by simplifying the booking process for loyalty members.
• Delivers Personalized Offers
  Utilizes AI to tailor offers, improving engagement and increasing conversion rates.
• Adapts To All Devices
  Ensures a consistent user experience across all platforms, enhancing customer interaction.
• Offers Flexible Payment Solutions
  Enables customers to pay over time, enhancing accessibility and increasing sales.

airWire

airWire provides pre-built customizable APIs to display dynamic offers across marketing channels, enabling channel-specific presentation of offers.

• Accelerate Deployment
  Quickly implement and adapt APIs to fit marketing strategies.
• Deliver Tailored Offers
  Customize offers for each channel to attract the right customers.
• Boost Conversion Rates
  Real-time price updates help to improve booking conversions and sales.
• Ensure Consistent Pricing
  Maintain pricing consistency across all platforms enhancing customer trust.
• Attract Social Customers
  Use targeted ads with updated prices to engage social media users effectively.

airSEM

airSEM is PROS’ AI-powered offer marketing solution, enabling campaign creation, optimization and content management across digital channels.

• Enhance Campaign Performance
  By using AI, airSEM automates the creation and optimization of campaigns, ensuring they are efficient and targeted, leading to improved performance metrics.
• Maximize ROI
  Using AI, airSEM ensures that bids are optimized for performance, enabling users to gain more value from their advertising spend.
• Improve Conversion Rates
  By analyzing data, airSEM intelligently targets ads to the most relevant audiences, significantly enhancing conversion rates.
• Engage Customers Effectively
  airSEM allows for the display of real-time dynamic pricing, increasing customer engagement and driving conversions through pertinent offers.
• Personalize Customer Interactions
  With airSEM, users can create unlimited promotions and schedule them automatically, enhancing customer interaction through tailored ads.
• Streamline Marketing Efforts
  airSEM’s integration capabilities allow for efficient management of campaigns across multiple platforms, ensuring cohesive messaging and branding.

PROS Cloud

PROS Cloud is the cloud-based offering for offer and pricing optimization, backed by security, compliance and scalable architecture.

• Minimize Latency
  Strategically positioned data centers enhance performance by reducing response times.
• Establish Trust
  Meets stringent international security standards, ensuring data safety and integrity.
• Enhance Security
  Integrates security best practices into each stage of development to maintain high safety standards.
• Secure Access
  Provides an additional layer of protection against unauthorized access to sensitive information.
• Ensure Data Recovery
  Continuously maintain data availability and integrity through comprehensive backup methodologies.

Portfolio Order Management

Portfolio Order Management provides airlines full control of inventory, product catalog, and customer records, with real-time stock control and cross-channel data sharing to optimize efficiency and performance.

• Provides Real-time Inventory Insights
  Enables airlines to make timely decisions based on current availability, minimizing revenue loss due to stock-outs.
• Centralizes Core Data Management
  Empowers airlines to manage all their pricing, availability, and customer details from a single platform, enhancing operational efficiency.
• Ensures Consistent Data Across Channels
  By maintaining a unified view of inventory, catalog, and customer records, airlines can provide seamless experiences across all sales platforms.
• Streamlines Offer Management
  Automates the building of tailored offers, enhancing sales efficiency and improving the customer shopping experience.

Product Management

PROS Product Management centralizes the airline product catalog, stock keeper and contract/partner management to enable real-time stock control and seamless data sharing across the enterprise.

• Optimizes Inventory Management
  Ensures accurate stock levels across all platforms, improving sales potential and customer satisfaction.
• Manages Products Efficiently
  Enables airlines to streamline their offerings and improve consistency across all distribution channels.
• Enhances Collaboration
  Facilitates integration with third-party suppliers to maintain up-to-date contractual agreements and partnerships.
• Increases Innovation Speed
  Allows airlines to swiftly adapt their product strategies based on market trends and customer needs.
• Streamlines Data Exchange
  Enhances data sharing across systems, facilitating automated workflows and scalability.

Offer Creation & Retailing

Offer Creation & Retailing enables airlines to create, bundle and distribute flexible offers with AI-powered pricing across direct channels and NDC.

• Increase Price Accuracy
  Utilizes real-time data to adjust pricing strategies automatically, ensuring competitive edge and optimal revenue capture.
• Maximize Channel Reach
  Facilitates comprehensive retailing strategies that meet diverse customer needs across multiple digital platforms.
• Adapt Quickly to Market Changes
  Enables airlines to react to shifts in demand in real time, ensuring relevant and attractive offers.
• Optimize Offer Flexibility
  Allows airlines to craft tailored offers, enhancing customer satisfaction and driving conversions.
• Boost Ancillary Revenue
  Offers a streamlined way to present ancillary products, driving higher take rates through effective bundling strategies.