{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/pros-com","markdownUrl":"https://nowen.ai/agents/pros-com.md","jsonUrl":"https://nowen.ai/agents/pros-com.json","name":"PROS Holdings, Inc.","website":"https://pros.com","location":"null, null, null","address":{"city":"null","state":"null","country":"null"},"industry":"Aviation","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:51:43.504Z","summary":"Global software company using AI-powered airline retailing to optimize offers and pricing, helping airlines maximize revenue and improve traveler experiences.","description":"PROS Holdings, Inc. is a global software company focused on AI-powered airline retailing. Its platform enables airlines to optimize offers, pricing, merchandising, and distribution across direct and partner channels, empowering commercial teams to maximize revenue, improve traveler experiences, and outperform the competition. Built on decades of pricing science and AI leadership, PROS serves more than 150 airlines worldwide and continues to advance digital retailing in aviation.","mission":"To help airlines outperform by enabling smart selling in the digital economy.","directory":{"industryName":"Aviation","agentCount":3,"indexable":false,"hubUrl":"https://nowen.ai/industry/aviation"},"aiReaderFamilies":["Anthropic","Perplexity","Meta","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/pros-com","label":"Apply to PROS Holdings, Inc.'s partner program through Boon","sub":"Your AI agent writes the proposal: who you are, the fit, and a first step."},"products":[{"name":"PROS Platform","type":"Platform","url":"https://pros.com/pros-platform/","summary":"Achieve profitable revenue growth and elevate traveler experiences with the PROS Platform.","description":"The PROS Platform delivers end-to-end airline retail optimization, connecting capacity management, dynamic pricing, sales, distribution, and marketing in a single AI-driven platform.","pricing":{},"features":[{"name":"End-to-end airline retail optimization","value":"Streamlines Every Aspect","valueDescription":"Simplify your commercial operations by utilizing a comprehensive platform that enhances collaboration and efficiency."},{"name":"Single AI-driven platform","value":"Harnesses AI Technology","valueDescription":"Utilizes advanced AI algorithms to optimize pricing strategies, maximize revenue, and adapt quickly to changing market conditions."},{"name":"Dynamic pricing solutions","value":"Optimizes Revenue Opportunities","valueDescription":"Automatically adjusts pricing to capture hidden demand and maximize profitability across all channels."},{"name":"Comprehensive offer management","value":"Delivers Personalized Experiences","valueDescription":"Provides flexibility to customize offers that resonate with individual traveler preferences and maximize conversion rates."},{"name":"Seamless integration capabilities","value":"Facilitates Effortless Connectivity","valueDescription":"Ensures smooth transitions and operation between legacy systems and the PROS Platform, enhancing overall productivity."}]},{"name":"Airline Revenue Management Software","type":"Product","url":"https://pros.com/products/airline-revenue-management-software/","summary":"Optimize revenue and pricing strategies with AI-driven insights for airlines.","description":"PROS Airline Revenue Management Software is a core PROS Platform product that enables airlines to manage capacity and pricing for revenue optimization, leveraging AI-powered pricing science to optimize offers and capacity across channels.","pricing":{},"features":[{"name":"Real-Time Pricing","value":"Deliver Competitive Prices Instantly","valueDescription":"Ensures that pricing reflects the current market while supporting high-volume transaction environments."},{"name":"Dynamic Ancillary Pricing Integration","value":"Maximize Revenue Through Ancillary Pricing","valueDescription":"Utilizes real-time data to optimize ancillary pricing based on demand and passenger behavior."},{"name":"Pricing Optimization via Predictive Analytics","value":"Anticipate Demand for Better Pricing","valueDescription":"Analyzes historical data and trends to adjust pricing strategies dynamically, capturing hidden revenue opportunities."},{"name":"Fast, Accurate Forecasts","value":"Enhance Decision-Making with Accurate Forecasts","valueDescription":"Utilizes advanced analytics to provide timely insights into bookings and market trends."},{"name":"5-Step Optimization Process","value":"Optimize Revenue Performance Methodically","valueDescription":"Employs a proven model to determine optimal inventory and pricing strategies."},{"name":"Elasticity-Based Forecasting","value":"Understand Demand Fluctuations Better","valueDescription":"Utilizes machine learning to adapt pricing and inventory controls in real time."}]},{"name":"Real-Time Dynamic Pricing Software","type":"Product","url":"https://pros.com/products/real-time-dynamic-pricing-software/","summary":"Optimize revenue with adaptable and competitive real-time pricing.","description":"Real-Time Dynamic Pricing Software enables pricing to adapt in real time to market signals, capacity and demand. It is part of the PROS Platform and supports continuous pricing across offers and channels.","pricing":{},"features":[{"name":"Continuous pricing","value":"Optimizes Revenue","valueDescription":"By adjusting prices in real time based on market demand, airlines can ensure maximum revenue potential."},{"name":"Real-time dynamic pricing","value":"Enhances Competitiveness","valueDescription":"Quickly adapt to market fluctuations to offer the best prices, increasing competitiveness and customer acquisition."},{"name":"Integration with PROS Platform","value":"Streamlined Operations","valueDescription":"Provide a holistic view and management of pricing strategies across all airline functions."},{"name":"AI-driven pricing strategies","value":"Improves Decision Making","valueDescription":"Leverage AI to analyze complex data sets, ensuring pricing decisions are data-driven and effective."},{"name":"Cross-channel applicability","value":"Ensures Consistency","valueDescription":"Maintain pricing integrity across all sales channels, enhancing customer trust and improving conversion rates."}]},{"name":"Airline Dynamic Ancillary Pricing Software","type":"Product","url":"https://pros.com/products/airline-dynamic-ancillary-pricing-software/","summary":"Maximize ancillary revenue with AI-driven real-time pricing strategies tailored to traveler behavior.","description":"Airline Dynamic Ancillary Pricing Software uses AI to set ancillaries prices and offers in real time to maximize trip value, with customer segmentation and real-time channel evaluation.","pricing":{},"features":[{"name":"AI-powered ancillary pricing","value":"Automate Pricing Adjustments","valueDescription":"Utilize AI to enhance pricing accuracy and adapt to market changes instantly."},{"name":"Customer segmentation for price optimization","value":"Target Offers Precisely","valueDescription":"Leverage customer insights to enhance offer relevance and conversion rates."},{"name":"Real-time responsiveness to market dynamics","value":"Boost Revenue Potential","valueDescription":"Capture more revenue opportunities by swiftly reacting to market signals."},{"name":"Real-time channel-wide evaluation","value":"Ensure Consistent Pricing","valueDescription":"Maintain uniform pricing across all platforms, enhancing customer trust and satisfaction."},{"name":"Integration with airline retail platforms","value":"Optimize Ancillary Space","valueDescription":"Enhance your retail capabilities with easy integration into current workflows."}]},{"name":"Group Sales Optimizer","type":"Product","url":"https://pros.com/products/airline-group-sales-software/","summary":"Maximize group revenue with AI-powered dynamic pricing and streamlined booking processes.","description":"Group Sales Optimizer provides dynamic group pricing and automated optimization for airline group sales, helping maximize revenue from group bookings.","pricing":{},"features":[{"name":"Automated Group Bookings","value":"Automate Group 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management."}]},{"name":"Shopping","type":"Product","url":"https://pros.com/products/shopping/","summary":"Empower airlines to optimize offers and distribution with precision and control, enhancing traveler experiences.","description":"PROS Shopping provides control of offers and distribution content across direct web channels, NDC, metasearch and OTAs, enabling accurate, bookable offers and tailored pricing.","pricing":{},"features":[{"name":"Direct sales and NDC distribution","value":"Supports Direct Web Sales","valueDescription":"Enables airlines to increase their direct sales through efficient NDC distribution, facilitating better control over pricing and offers."},{"name":"Dynamic pricing integration","value":"Enables Dynamic Pricing","valueDescription":"Utilizes real-time market intelligence to adjust offer prices, improving competitiveness and conversion rates."},{"name":"Flight search and shopping content control","value":"Manages Offer Presentation","valueDescription":"Allows airlines to customize flight search results and ancillary offerings, enhancing the customer shopping experience."},{"name":"Flexible re-shopping experiences","value":"Offers Flexible Re-Shopping","valueDescription":"Improves customer satisfaction by automating ticket adjustments based on changing travel needs."},{"name":"Cost optimization for shopping performance","value":"Reduces Distribution Costs","valueDescription":"Optimizes shopping performance to handle high volumes at lower costs, enhancing overall profitability."}]},{"name":"Merchandising","type":"Product","url":"https://pros.com/products/merchandising/","summary":"Maximize airline revenue with intelligent merchandising solutions tailored for every passenger journey.","description":"PROS Merchandising enables airlines to design, price, and distribute flight ancillaries and bundles across the passenger journey with AI-powered pricing and rich content.","pricing":{},"features":[{"name":"Real-Time Ancillary 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Time-To-Market","valueDescription":"Easily manage and modify ancillary offers to quickly respond to market changes and customer needs."}]},{"name":"airTRFX","type":"Product","url":"https://pros.com/products/airtrfx/","summary":"Enhance ticket sales with customizable, dynamic landing pages integrated with your booking engine.","description":"airTRFX enables display of dynamic offers on websites with customizable landing pages optimized for search engines, boosting offer conversions.","pricing":{},"features":[{"name":"Dynamic offers display on website","value":"Increase Conversions With Dynamic Offers","valueDescription":"Drive more conversions by showcasing real-time pricing in your offers. All pages created with airTRFX include dynamic pricing."},{"name":"Customizable landing pages","value":"Launch Booking Pages In Minutes","valueDescription":"Quickly launch custom booking pages for marketing campaigns and promotions that look and feel like part of your website."},{"name":"AI-enhanced airTRFX","value":"Optimize With AI Automation","valueDescription":"With natural language inputs, marketers can easily design pricing modules and improve content quality."},{"name":"SEO-optimized pages","value":"Enhance Organic Search Performance","valueDescription":"Make it easy for your customers to find your offers and increase website traffic using airTRFX pages equipped with industry-leading SEO features."}]},{"name":"airModules","type":"Product","url":"https://pros.com/products/airmodules/","summary":"Boost sales with customizable, conversion-driving offers through airModules.","description":"airModules embeds dynamic offers across digital touchpoints with device-responsive widgets and direct linking to booking engines, enhancing loyalty and direct sales.","pricing":{},"features":[{"name":"Booking Engine Integration","value":"Links Directly To Booking Engine","valueDescription":"Facilitates instant reservations by connecting offers directly to booking systems."},{"name":"Increased Loyalty and Direct Sales","value":"Enhances Customer Loyalty","valueDescription":"Encourages repeat purchases by simplifying the booking process for loyalty members."},{"name":"AI-Powered Personalization","value":"Delivers Personalized Offers","valueDescription":"Utilizes AI to tailor offers, improving engagement and increasing conversion rates."},{"name":"Device-Responsive Offer Widgets","value":"Adapts To All Devices","valueDescription":"Ensures a consistent user experience across all platforms, enhancing customer interaction."},{"name":"Payment Plan Options","value":"Offers Flexible Payment Solutions","valueDescription":"Enables customers to pay over time, enhancing accessibility and increasing sales."}]},{"name":"airWire","type":"Product","url":"https://pros.com/products/airwire/","summary":"Enhance visibility and sales through dynamic pricing integration across digital platforms.","description":"airWire provides pre-built customizable APIs to display dynamic offers across marketing channels, enabling channel-specific presentation of offers.","pricing":{},"features":[{"name":"Pre-built customizable APIs","value":"Accelerate Deployment","valueDescription":"Quickly implement and adapt APIs to fit marketing strategies."},{"name":"Channel-specific offer APIs","value":"Deliver Tailored Offers","valueDescription":"Customize offers for each channel to attract the right customers."},{"name":"Dynamic Pricing Integration","value":"Boost Conversion Rates","valueDescription":"Real-time price updates help to improve booking conversions and sales."},{"name":"Cross-channel offer display","value":"Ensure Consistent Pricing","valueDescription":"Maintain pricing consistency across all platforms enhancing customer trust."},{"name":"Social Media Integration","value":"Attract Social Customers","valueDescription":"Use targeted ads with updated prices to engage social media users effectively."}]},{"name":"airSEM","type":"Product","url":"https://pros.com/products/airsem/","summary":"Boost sales and brand awareness with AI-powered search engine marketing campaigns.","description":"airSEM is PROS’ AI-powered offer marketing solution, enabling campaign creation, optimization and content management across digital channels.","pricing":{},"features":[{"name":"AI-Powered Campaign Creation","value":"Enhance Campaign Performance","valueDescription":"By using AI, airSEM automates the creation and optimization of campaigns, ensuring they are efficient and targeted, leading to improved performance metrics."},{"name":"AI-Driven Bidding Optimization","value":"Maximize ROI","valueDescription":"Using AI, airSEM ensures that bids are optimized for performance, enabling users to gain more value from their advertising spend."},{"name":"Targeted Audience Engagement","value":"Improve Conversion Rates","valueDescription":"By analyzing data, airSEM intelligently targets ads to the most relevant audiences, significantly enhancing conversion rates."},{"name":"Dynamic Pricing Showcase","value":"Engage Customers Effectively","valueDescription":"airSEM allows for the display of real-time dynamic pricing, increasing customer engagement and driving conversions through pertinent offers."},{"name":"Custom Promotions","value":"Personalize Customer Interactions","valueDescription":"With airSEM, users can create unlimited promotions and schedule them automatically, enhancing customer interaction through tailored ads."},{"name":"Multi-Channel Integration","value":"Streamline Marketing Efforts","valueDescription":"airSEM’s integration capabilities allow for efficient management of campaigns across multiple platforms, ensuring cohesive messaging and branding."}]},{"name":"PROS 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unauthorized access to sensitive information."},{"name":"Robust Backup Solutions","value":"Ensure Data Recovery","valueDescription":"Continuously maintain data availability and integrity through comprehensive backup methodologies."}]},{"name":"Portfolio Order Management","type":"Product","url":"https://pros.com/learn/videos/portfolio-order-management-gain-full-control-your-inventory-product-catalog-customer-records/","summary":"Gain full control and optimize performance in managing airline inventory and customer records.","description":"Portfolio Order Management provides airlines full control of inventory, product catalog, and customer records, with real-time stock control and cross-channel data sharing to optimize efficiency and performance.","pricing":{},"features":[{"name":"Real-time Stock Control","value":"Provides Real-time Inventory Insights","valueDescription":"Enables airlines to make timely decisions based on current availability, minimizing revenue loss due to stock-outs."},{"name":"Inventory, Catalog and Customer Data Control","value":"Centralizes Core Data Management","valueDescription":"Empowers airlines to manage all their pricing, availability, and customer details from a single platform, enhancing operational efficiency."},{"name":"Cross-channel Data Sharing","value":"Ensures Consistent Data Across Channels","valueDescription":"By maintaining a unified view of inventory, catalog, and customer records, airlines can provide seamless experiences across all sales platforms."},{"name":"Automated Offer Creation","value":"Streamlines Offer Management","valueDescription":"Automates the building of tailored offers, enhancing sales efficiency and improving the customer shopping experience."}]},{"name":"Product Management","type":"Product","url":"https://pros.com/solutions/airline-product-management/","summary":"Gain full control over your airline products and services with centralized management and real-time stock updates.","description":"PROS 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