ProperExpression

Attract and nurture qualified prospects, improve conversions, and grow revenue through coordinated marketing across the customer lifecycle.

Optimize marketing spend, generate qualified leads, and grow revenue through measurable, adaptable campaigns across channels.

Align marketing with business goals, optimize the full funnel, and measure impact to help grow revenue and prove marketing ROI.

Attract qualified prospects, nurture them through the buyer journey, and turn demand into measurable pipeline and revenue growth.

Attract higher-quality prospects, nurture them with relevant campaigns, and help convert leads into customers and sustainable revenue.

Focus marketing on promising accounts with personalized campaigns that align sales and marketing and support revenue growth.

Improve sales efficiency, move deals through the pipeline, and support account growth with coordinated sales and marketing services.

Align revenue teams, processes, and systems to improve lead progression, clarify performance, and support predictable revenue growth.

Build trust and authority, attract relevant visitors, nurture prospects through the buyer journey, and help turn them into customers.

Improve search visibility and attract relevant organic traffic and qualified leads with SEO tailored to audience and revenue goals.

Build visibility in AI-generated answers and help turn that presence into customer engagement.

Engage leads with relevant, timely email campaigns that nurture prospects, support sales, and help convert opportunities into revenue.

Attract higher-quality prospects, nurture them with relevant campaigns, and help convert leads into customers and sustainable revenue.

Reach valuable buyers, generate higher-quality leads, and improve advertising ROI through tailored, continuously optimized paid search campaigns.

Reach relevant social audiences, engage potential buyers, and improve performance through targeted ads, retargeting, and optimization.

Engage existing leads and generate new ones with targeted display ads optimized for revenue.

Reach prospects with persuasive ads designed to blend into their surroundings.

Engage and educate target audiences, build thought leadership, and turn webinars into sales opportunities.

Automate lead nurturing and follow-up to save team time, focus on promising prospects, and move more leads toward conversion.

Help teams use HubSpot effectively, improve performance visibility, and connect marketing and sales activity to revenue.

Improve CRM data, workflows, and sales processes to help teams prioritize leads, follow up efficiently, and convert opportunities.

Build and improve websites to support search visibility, quality conversions, and lead generation.

Improve website and landing page conversions by reducing friction and tailoring pages to campaign goals.

Showcase products and create audience-relevant video content that helps engage buyers and build trust.

Gain visibility into lead journeys and channel revenue to make data-driven decisions, optimize campaigns, and demonstrate marketing’s contribution to growth.

Get complimentary, actionable insights to identify marketing improvements and optimize digital marketing efforts.

Growth marketing

ProperExpression plans and executes full-stack growth marketing programs for B2B businesses, aligning strategy and omnichannel campaigns with business goals and KPIs. The service covers the customer lifecycle, from positioning, audience research and demand generation to lead nurturing, sales optimization, tracking and ongoing campaign improvement.

Performance marketing

ProperExpression plans, implements, and optimizes ROI-driven, multi-channel performance marketing strategies. The service selects channels for their impact and coordinates digital advertising, content, email marketing, cold email, webinars, and RevOps. Campaigns are measured against leads, sales, and revenue, with ongoing optimization to improve returns and scale effective activities.

Revenue marketing

ProperExpression develops and executes a full-stack strategy tailored to business goals, with marketing activity focused on revenue, profitability, and ROI. The team examines the business and sales and marketing funnel to identify bottlenecks and optimization opportunities, then builds growth models and forecasts to guide decisions. Multi-channel campaigns are measured using KPIs, attribution, and cohort analysis.

Demand generation

ProperExpression develops and implements omnichannel programs to generate qualified interest, nurture prospects through the buyer journey, and convert leads into customers. Services include email, paid search and social, SEO, content, marketing operations, automation, audience segmentation, lead scoring and routing, CRM data cleanup, integrations, and campaign optimization.

Lead generation

ProperExpression provides an end-to-end B2B lead generation service designed to attract qualified prospects, nurture their interest, and convert them into customers. The team develops an omnichannel strategy using market research, buyer personas, content, SEO, digital advertising, and cold email. Personalized nurture campaigns and marketing automation help move prospects through the funnel, while reporting and optimization refine campaigns and budget allocation. CRM integrations and migrations can support alignment with sales and business goals.

Category: Lead Generation Services

Account-Based Marketing

ProperExpression plans, executes, and optimizes account-based marketing campaigns. The service combines research-led account selection and buyer personas with personalized content, omnichannel campaigns, performance measurement, and sales and marketing alignment. Its approach includes funnel mapping, CRM and HubSpot integration, and ongoing campaign refinement.

Category: Account-Based Marketing Services

Sales optimization

ProperExpression’s sales optimization service helps B2B teams improve sales efficiency, enablement, and customer marketing. Services include sales coaching, funnel planning, sales automation, enablement materials, sales collateral, and account-focused campaigns to optimize sales touchpoints, move opportunities through the pipeline, and support account expansion.

Revenue Operations (RevOps)

ProperExpression’s RevOps service aligns sales, marketing, and customer service around revenue goals. It covers CRM strategy and optimization, lead funnel management and automation, lead scoring and review, HubSpot implementation, HubSpot and Salesforce synchronization, and reporting. The service helps teams coordinate processes and data, identify funnel obstacles, improve follow-up, and understand channel performance and revenue contributions.

Content marketing

ProperExpression plans and creates content aligned with audience needs, business goals, and each stage of the buyer’s journey. Services include content strategy, digital content creation, SEO-informed planning, and distribution through search, email, and social media. Content can include blogs, website content, white papers, case studies, social posts, and videos. Performance insights and audience research inform ongoing optimization.

Search engine optimization (SEO)

ProperExpression provides SEO strategies combining keyword research, on-page and technical optimization, and authoritative content. Work is tailored to buyer personas, search intent, and business goals, with performance monitoring and campaign refinement. A complimentary SEO audit is also available.

Generative engine optimization

ProperExpression’s generative engine optimization service helps organizations build visibility in answers from large language models, including ChatGPT, Gemini, and Perplexity. The offering covers GEO strategy, technical optimization, content, measurement, and conversion rate optimization.

Email marketing

ProperExpression develops and manages targeted email marketing programs to engage databases, nurture leads, and drive conversions. Services include audience research, strategy, segmentation, lead scoring, content and campaign development, automated workflows, and drip campaigns. Messaging is tailored to lead interests and buyer stage, with campaign monitoring and optimization.

Lead generation

ProperExpression provides an end-to-end B2B lead generation service designed to attract qualified prospects, nurture their interest, and convert them into customers. Cold email service details are incorporated here: prospect audiences can be sourced and cleaned, leads organized in a CRM, and targeted, personalized campaigns tracked and optimized using reporting dashboards.

Category: Lead Generation Services

Paid search

ProperExpression plans, deploys, and optimizes paid search campaigns tailored to each client’s ideal customer profile, business objectives, and sales funnel. Services include keyword research and management, ad copy and creative, bid management, landing page optimization, retargeting, and reporting. Performance is assessed against leads, sales, pipeline, and revenue.

Paid social

ProperExpression plans and manages paid social campaigns, from creative strategy and ad creation to audience targeting, implementation, and retargeting. Demographic and behavioral data, daily performance analysis, and A/B testing guide optimization.

Display advertising

ProperExpression plans and manages display campaigns to re-engage existing leads and generate new ones with personalized, context-relevant ads. The team analyzes market and audience data, implements campaigns, and optimizes and scales placements based on revenue performance.

Native advertising

ProperExpression creates persuasive native ads designed to blend with the content and surroundings where they appear, helping businesses reach prospective customers through native placements.

Webinar marketing

ProperExpression plans, markets, and hosts webinars designed to engage and educate audiences, establish thought leadership, build brand awareness, and create sales opportunities. The service includes strategy, topic ideation, guest speaker sourcing, promotional content, hosting, performance tracking, and optimization.

Marketing automation

ProperExpression develops and implements marketing automation strategies to move leads through the sales funnel and help sales teams focus on promising opportunities. The service includes automated segmentation, lead scoring, email automation, drip campaigns, account-based marketing, and lead assignment. Workflows tailor communication to contact characteristics, interests, engagement, and buyer stage.

HubSpot services

ProperExpression provides HubSpot audits, onboarding, implementation, migration, optimization, training, and ongoing support across Marketing, Sales, Service, and CMS Hubs. Services include automation, CRM configuration, website migration, integrations, reporting, and revenue operations. CRM migration and integration details are incorporated here, including data mapping and consolidation, deduplication and standardization, platform connections, and HubSpot and Salesforce synchronization.

CRM Optimization Services

ProperExpression’s CRM optimization services tailor CRM strategy and processes to the sales funnel and team. Work can include cleaning and standardizing data, segmenting contacts, implementing lead scoring and automation, analyzing conversion funnels, and training sales teams. The service also provides reporting and sales enablement content and can optimize an existing CRM or help businesses move to another CRM.

Web design and development

ProperExpression provides web design and development, from fixing website glitches to designing and implementing a new website. Services include HubSpot CMS design and development, theme customization, website migration, conversion rate optimization, smart content implementation, and SEO optimization.

Conversion rate optimization

ProperExpression optimizes websites, landing pages, and content to improve conversion performance. The approach applies design, copy, SEO, and CRO best practices, with testing and improvements to user experience, forms, and page speed. Work can support demos, meeting bookings, sign-ups, and lead-magnet downloads.

Video production

ProperExpression produces marketing videos, including explainer videos and creative animations. Video production supports tailored content for target buyers, helping businesses showcase products and create distinctive experiences across the buyer journey.

Tracking & Analytics

ProperExpression implements tracking across marketing and sales platforms and integrates marketing technology to provide visibility into traffic, lead activity, and campaign performance. The service follows leads through the buyer journey, analyzes revenue by channel, and uses reporting, research, and testing to guide campaign optimization.

Free marketing audits

ProperExpression provides complimentary digital marketing audits after a requirements-gathering call. Audits assess areas such as e-commerce, lead generation readiness, digital advertising, SEO, website conversion readiness, and HubSpot usage. Customers receive recommendations and insights to help identify improvements and optimize marketing efforts.