{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/properexpression-com","markdownUrl":"https://nowen.ai/agents/properexpression-com.md","jsonUrl":"https://nowen.ai/agents/properexpression-com.json","name":"ProperExpression","legalName":"Proper Expression Inc","website":"https://properexpression.com","location":"Rockville, Maryland, United States","address":{"city":"Rockville","state":"Maryland","country":"United States"},"industry":"Marketing Agencies","deliveryModel":"services","marketCategories":{"primary":{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"},"others":[{"name":"Account-Based Marketing Services","url":"https://nowen.ai/category/account-based-marketing-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-10T20:49:50.549Z","summary":"ProperExpression helps organizations grow through integrated marketing strategy, execution, and revenue operations.","description":"ProperExpression is a growth marketing agency serving wealth management firms, registered investment advisers, financial services businesses, and other B2B organizations. 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Services include sales coaching, funnel planning, sales automation, enablement materials, sales collateral, and account-focused campaigns to optimize sales touchpoints, move opportunities through the pipeline, and support account expansion.","pricing":{},"features":[]},{"name":"Revenue Operations (RevOps)","anchor":"product-revenue-operations-revops","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/revops-marketing","summary":"Align revenue teams, processes, and systems to improve lead progression, clarify performance, and support predictable revenue growth.","description":"ProperExpression’s RevOps service aligns sales, marketing, and customer service around revenue goals. It covers CRM strategy and optimization, lead funnel management and automation, lead scoring and review, HubSpot implementation, HubSpot and Salesforce synchronization, and reporting. 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A complimentary SEO audit is also available.","pricing":{},"features":[]},{"name":"Generative engine optimization","anchor":"product-generative-engine-optimization","type":"Service","url":"https://www.properexpression.com/ai-instructions","summary":"Build visibility in AI-generated answers and help turn that presence into customer engagement.","description":"ProperExpression’s generative engine optimization service helps organizations build visibility in answers from large language models, including ChatGPT, Gemini, and Perplexity. The offering covers GEO strategy, technical optimization, content, measurement, and conversion rate optimization.","pricing":{},"features":[]},{"name":"Email marketing","anchor":"product-email-marketing","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/services/email-marketing","summary":"Engage leads with relevant, timely email campaigns that nurture prospects, support sales, and help convert opportunities into revenue.","description":"ProperExpression develops and manages targeted email marketing programs to engage databases, nurture leads, and drive conversions. Services include audience research, strategy, segmentation, lead scoring, content and campaign development, automated workflows, and drip campaigns. Messaging is tailored to lead interests and buyer stage, with campaign monitoring and optimization.","pricing":{},"features":[]},{"name":"Lead generation","anchor":"product-lead-generation-2","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/lead-generation","summary":"Attract higher-quality prospects, nurture them with relevant campaigns, and help convert leads into customers and sustainable revenue.","description":"ProperExpression provides an end-to-end B2B lead generation service designed to attract qualified prospects, nurture their interest, and convert them into customers. Cold email service details are incorporated here: prospect audiences can be sourced and cleaned, leads organized in a CRM, and targeted, personalized campaigns tracked and optimized using reporting dashboards.","pricing":{},"features":[],"marketCategories":[{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"}]},{"name":"Paid search","anchor":"product-paid-search","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/services/ppc/paid-search","summary":"Reach valuable buyers, generate higher-quality leads, and improve advertising ROI through tailored, continuously optimized paid search campaigns.","description":"ProperExpression plans, deploys, and optimizes paid search campaigns tailored to each client’s ideal customer profile, business objectives, and sales funnel. Services include keyword research and management, ad copy and creative, bid management, landing page optimization, retargeting, and reporting. Performance is assessed against leads, sales, pipeline, and revenue.","pricing":{},"features":[]},{"name":"Paid social","anchor":"product-paid-social","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/services/ppc/paid-social","summary":"Reach relevant social audiences, engage potential buyers, and improve performance through targeted ads, retargeting, and optimization.","description":"ProperExpression plans and manages paid social campaigns, from creative strategy and ad creation to audience targeting, implementation, and retargeting. 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The team analyzes market and audience data, implements campaigns, and optimizes and scales placements based on revenue performance.","pricing":{},"features":[]},{"name":"Native advertising","anchor":"product-native-advertising","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/services/ppc/","summary":"Reach prospects with persuasive ads designed to blend into their surroundings.","description":"ProperExpression creates persuasive native ads designed to blend with the content and surroundings where they appear, helping businesses reach prospective customers through native placements.","pricing":{},"features":[]},{"name":"Webinar marketing","anchor":"product-webinar-marketing","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/services/webinar-marketing","summary":"Engage and educate target audiences, build thought leadership, and turn webinars into sales opportunities.","description":"ProperExpression plans, markets, and hosts webinars designed to engage and educate audiences, establish thought leadership, build brand awareness, and create sales opportunities. 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Workflows tailor communication to contact characteristics, interests, engagement, and buyer stage.","pricing":{},"features":[]},{"name":"HubSpot services","anchor":"product-hubspot-services","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/services/hubspot-marketing-agency","summary":"Help teams use HubSpot effectively, improve performance visibility, and connect marketing and sales activity to revenue.","description":"ProperExpression provides HubSpot audits, onboarding, implementation, migration, optimization, training, and ongoing support across Marketing, Sales, Service, and CMS Hubs. Services include automation, CRM configuration, website migration, integrations, reporting, and revenue operations. 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The service also provides reporting and sales enablement content and can optimize an existing CRM or help businesses move to another CRM.","pricing":{},"features":[]},{"name":"Web design and development","anchor":"product-web-design-and-development","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/services","summary":"Build and improve websites to support search visibility, quality conversions, and lead generation.","description":"ProperExpression provides web design and development, from fixing website glitches to designing and implementing a new website. Services include HubSpot CMS design and development, theme customization, website migration, conversion rate optimization, smart content implementation, and SEO optimization.","pricing":{},"features":[]},{"name":"Conversion rate optimization","anchor":"product-conversion-rate-optimization","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/performance-marketing","summary":"Improve website and landing page conversions by reducing friction and tailoring pages to campaign goals.","description":"ProperExpression optimizes websites, landing pages, and content to improve conversion performance. The approach applies design, copy, SEO, and CRO best practices, with testing and improvements to user experience, forms, and page speed. Work can support demos, meeting bookings, sign-ups, and lead-magnet downloads.","pricing":{},"features":[]},{"name":"Video production","anchor":"product-video-production","type":"Service","url":"https://www.properexpression.com/b2b-marketing-agency/services","summary":"Showcase products and create audience-relevant video content that helps engage buyers and build trust.","description":"ProperExpression produces marketing videos, including explainer videos and creative animations. 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