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Principal Financial Group

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Financial Serviceswww.principal.comDes Moines, IA, United StatesUpdated

Global financial services leader providing retirement, benefits, and investment solutions to individuals, businesses, and professionals.

Overview

Principal Financial Group is a global financial services company that serves individuals, businesses, and financial professionals with retirement, benefits, and investment solutions. It aims to help people and organizations make financial progress through guidance, data-driven insights, and a full range of risk management and asset management capabilities. The organization emphasizes inclusivity, education, and client partnership, and operates across multiple regions worldwide to support long-term financial security and growth.

Mission statement

We’re committed to helping more people and businesses make financial progress.

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What we offer

Business Needs Assessment

Service

Identify protection strategies to enhance your business and employees' financial well-being.

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Total Retirement Solutions

Empower your workforce with tailored retirement benefits and streamlined administration for enhanced financial security.

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Retirement Plans Suite

Help employees save for retirement through customized plans, including 401(k), 403(b), and more.

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Group Benefits Comprehensive

Comprehensive employee benefits to attract and retain top talent.

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Insurance and Administration Services

Service

Streamline employee benefits administration and enhance engagement through comprehensive insurance services.

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Legacy & Estate Planning

Service

Comprehensive estate planning services to secure your legacy and ensure tax-efficient asset transfer.

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Who do we serve

Privately Held And Public Organizations

Private and public companies seeking protection, succession planning, and employee financial well-being guidance.

Geography: North America, Europe, Asia-Pacific

How we help: Risk protection and wealth planning guidance for private and public companies, aligning protection, succession, and talent strategies with business goals.

Large Employers With Retirement And Benefits Programs

Large employers requiring tailored retirement plans, benefits administration, and HR system integration.

Geography: North America, Europe, Asia-Pacific

How we help: Integrated benefits and retirement programs that simplify administration, ensure compliance, and align employer and employee outcomes.

Mid Market Employers

Mid-sized companies seeking scalable group benefits and compliance support.

Geography: North America, Europe

How we help: Scalable group benefits and retirement program support for mid-market organizations to improve adoption, governance, and cost efficiency.

High Net Worth Individuals And Families

High-net-worth individuals seeking wealth transfer and estate legacy planning.

Geography: Global

How we help: Estate and gifting strategies to optimize wealth transfer, minimize taxes, and preserve family legacies.

Financial Professionals And Advisors

Advisors serving clients needing risk management and wealth planning support.

Geography: Global

How we help: Empowering advisors to deliver cohesive risk, benefits, and wealth planning solutions with scalable tools.

Market segments

Market size by segment

Growth potential (CAGR)

Retirement plan administration

28 Billion USD5% CAGR

Administration, recordkeeping, plan design, and participant education for employer-sponsored retirement plans (401(k), 403(b), ESOPs) to support employee savings and fiduciary compliance.

Products: Retirement Plans Suite, Total Retirement Solutions

Group benefits and ancillary insurance

730 Billion USD7% CAGR

Employer-provided group coverage including life, disability, dental, vision, accident, and critical illness insurance to protect employee financial well-being.

Products: Group Benefits Comprehensive

Benefits enrollment, compliance and administration

11.7 Billion USD8.7% CAGR

Enrollment, ongoing administration, employee communication, and regulatory compliance services that simplify benefits delivery for HR and benefits teams.

Products: Insurance and Administration Services

Business succession and owner protection

2.3 Billion USD10.7% CAGR

Buy-sell planning, key employee protection, and tailored business risk assessments to preserve continuity and align owner financial objectives.

Products: Business Needs Assessment

Estate and legacy planning

37.4 Billion USD7% CAGR

Wealth transfer, gifting and trust strategies, and estate documentation support to minimize taxes and ensure orderly distribution of personal and business assets.

Products: Legacy & Estate Planning

More information about our offering

Business Needs Assessment

The Principal Business Needs Assessment helps privately held and public organizations explore best practices to protect the business and its employees. It yields a personalized report with analysis and actionable feedback to align priorities with protection, buy-sell planning, and key employee strategies.

  • Gain Clear Recommendations
    Obtain detailed, actionable insights that guide business owners towards implementing effective protective measures.
  • Ensure Smooth Transitions
    Access expert advice on structuring buy-sell agreements to facilitate transitions in ownership with minimal disruptions.
  • Receive Tailored Reports
    Get a customized analysis of your business’s needs, helping to identify key areas for improvement and risk management.
  • Align Protection With Goals
    Ensure that protective measures are strategically aligned with the business's long-term financial objectives for increased sustainability.
  • Boost Employee Retention
    Implement effective retention policies that support key employees' financial futures and enhance loyalty.

Total Retirement Solutions

A comprehensive retirement plan program for large employers that combines retirement plan products and services, including tailored plans, streamlined administration, participant education, and HR system integration to support business growth and employee financial security.

  • Custom Solutions
    Delivers tailored retirement plans designed to meet the unique needs of your workforce and enhance employee satisfaction.
  • Streamline Plan Management
    Provides a centralized platform for recordkeeping, reducing administrative burdens for HR teams and ensuring compliance.
  • Boost Employee Engagement
    Offers comprehensive educational resources to enhance employees' understanding of retirement options and encourage active participation.
  • Attract Key Talent
    Offers tailored executive compensation solutions that help retain leadership talent and align with business goals.
  • Enhance User Experience
    Utilizes advanced technology to create personalized and user-friendly retirement planning experiences for employees.

Retirement Plans Suite

Comprehensive employer-sponsored retirement plans including 401(k), 403(b), and ESOPs designed to help employees save with flexible investment options and administrative support, enhancing overall financial wellness.

  • Offers Diverse Investment Choices
    Participants can select from a variety of investment options tailored to their financial goals, improving their retirement savings potential.
  • Simplifies Plan Administration
    Professional recordkeeping services help employers manage their retirement plans efficiently, ensuring compliance and accuracy.
  • Allows Customizable Solutions
    Employers can adapt their retirement plans to align with their workforce requirements and changing business conditions.
  • Simplify ESOP Management
    Principal’s comprehensive management services simplify ESOP operations, helping you stay compliant and manage participant needs efficiently.
  • Empowers Employees with Knowledge
    Educational resources help employees make informed decisions about their retirement savings and investment choices.

Group Benefits Comprehensive

A suite of employee benefits including life, dental, vision, and disability coverage integrated with enrollment and administration services.

  • Income Protection When Disabled
    Provides crucial income replacement which allows employees to focus on recovery without worrying about financial obligations.
  • Provides Access To Many Dentists
    With one of the largest dental provider networks in the country, employees can easily find local dentists that are in-network, minimizing out-of-pocket expenses and maximizing convenience.
  • Covers Exams And Lenses
    Helps minimize out-of-pocket expenses for essential eye care services, including routine exams and necessary corrective lenses.
  • Receive Immediate Cash Benefit
    Employees receive an upfront lump-sum payment upon covered injuries, enabling quick financial relief that can be used for various expenses such as medical costs, transportation, and lost wages.
  • Receive Cash When Diagnosed
    Employees receive a lump-sum cash benefit upon diagnosis of a specified critical illness, allowing them to address medical, travel, or other out-of-pocket expenses during treatment.
  • Protection for Loved Ones
    Ensures financial support for the beneficiaries of employees, helping families manage financial obligations in case of an employee's untimely death.

Insurance and Administration Services

Enrollment, education, and ongoing administration services for group benefits, helping employers implement and manage their employee insurance offerings effectively.

  • Enhance Employee Participation
    Tailored education and enrollment programs provide employees with clear understanding of their options, leading to higher participation rates in benefits offerings.
  • Streamline Benefit Management
    Includes online tools and systems for administrators to easily manage benefits, reducing workload and increasing accuracy in benefit administration.
  • Provide Continuous Assistance
    Dedicated support teams assist with questions and education, ensuring both employers and employees understand their coverage and options.
  • Ensure Regulatory Compliance
    Assures that employers remain compliant with industry regulations concerning employee insurance offerings, minimizing the risk of penalties.

Legacy & Estate Planning

Estate transfer planning to minimize taxes, evenly distribute inheritances, maximize distributions, and design trust and gifting strategies. This service ensures a smooth transition of both personal and business assets when the time comes, allowing clients to focus on what matters most—leaving a legacy for their loved ones.

  • Facilitate Smooth Wealth Transfers
    Utilize specialized techniques to ensure that wealth is transferred smoothly and efficiently, reducing complications for future generations.
  • Optimize Estate Distributions
    Implement innovative gifting and trust strategies to minimize tax liabilities while ensuring equitable distribution among heirs.
  • Ensure Fair Inheritance Distribution
    Design plans that equalize inheritances, taking individual needs and family dynamics into consideration for a smoother transfer.
  • Provide Essential Documentation Assistance
    Assist in preparing necessary estate planning documents to ensure compliance and clarity in your estate plans.

Sources

Methodology and sourcing behind the figures and links shown above.

Retirement plan administration

Estimate derived from aggregate U.S. defined‑contribution assets and typical recordkeeping/administration fee rates, cross‑checked against published market-sizing for retirement/administration software and broader business retirement services. ICI/industry data show U.S. DC plan assets of ~$13.9 trillion; applying a conservative average administration/recordkeeping fee ~0.18–0.22% implies annual administration revenues of roughly $25–31 billion (rounded to $28B). Growth potential (CAGR ≈5%) reflects a mature services market (benchmarked to business retirement market CAGRs ~4.6%) tempered by faster growth in enabling software and technology (software CAGRs ~10–11%), PEP adoption, and continued auto‑enrollment and retirement plan coverage expansion.

Group benefits and ancillary insurance

Estimate derived by summing recent market figures for employer/group benefits and related ancillary lines in the search results: Dataintelo’s global group benefits (USD 560.8B, 2024), Precedence’s global group life (USD 164.4B, 2025), and BusinessResearchInsights’ ancillary insurance (USD 1.82B, 2025). I treat large quoted global health-insurance totals (Coherent, Straits) as broader health-market aggregates (individual + group) and therefore did not double-count them; those sources indicate higher single-digit to low-double-digit CAGRs. Blended growth potential (~7.0% CAGR) is a conservative midpoint between reported higher growth rates for life/ancillary (~10%+) and lower reported growth for core group-benefits projections (~5–9%).

Benefits enrollment, compliance and administration

Search results show a wide range depending on scope (software-only, platforms, or full services): reported 2024–2025 market sizes span roughly $3.2B–$15.1B with CAGRs commonly between ~7%–12%. I selected a middle-ground estimate (~$11.7B) to reflect the combined benefits enrollment, administration, compliance software and services market (software + services) referenced in multiple reports, and a conservative growth potential of ~8.7% CAGR consistent with several sources' mid-range forecasts.

Business succession and owner protection

Primary market estimate comes from a succession-planning advisory market report that values the global market at $2.3B in 2024 and projects growth to $5.7B by 2033 (CAGR ~10.7%). Demand-side evidence in the results (ideas42) shows a large addressable base—many small businesses lack documented succession plans—supporting a high near‑term growth potential for advisory and owner‑protection services.

Estate and legacy planning

Primary estimate uses Dataintelo’s 2025 valuation ($37.4B) and 7.0% CAGR as the best-matched, recent figure for global estate/legacy planning services. Reviewed additional market reports showing wide scope variance (estimates from ~$5.6B to $114B) driven by differing definitions (estate inheritance, digital estate, end-of-life, and estate administration). Where multiple reports gave growth rates, the cluster centers around 6–7% CAGR; I adopted 7.0% as a representative growth potential for the defined market segment, noting scope differences can materially change totals.

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