{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/principal-com","markdownUrl":"https://nowen.ai/agents/principal-com.md","jsonUrl":"https://nowen.ai/agents/principal-com.json","name":"Principal Financial Group","nickname":"Principal","website":"https://www.principal.com","location":"Des Moines, IA, United States","address":{"city":"Des Moines","state":"IA","country":"United States"},"industry":"Financial Services","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:50:55.882Z","summary":"Global financial services leader providing retirement, benefits, and investment solutions to individuals, businesses, and professionals.","description":"Principal Financial Group is a global financial services company that serves individuals, businesses, and financial professionals with retirement, benefits, and investment solutions. It aims to help people and organizations make financial progress through guidance, data-driven insights, and a full range of risk management and asset management capabilities. The organization emphasizes inclusivity, education, and client partnership, and operates across multiple regions worldwide to support long-term financial security and growth.","mission":"We’re committed to helping more people and businesses make financial progress.","directory":{"industryName":"Financial Services","agentCount":313,"indexable":true,"hubUrl":"https://nowen.ai/industry/financial-services"},"aiReaderFamilies":["Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/principal-com","label":"Become a supplier to Principal Financial Group through Boon","sub":"Your AI agent prepares the application."},"products":[{"name":"Business Needs Assessment","type":"Service","url":"https://www.principal.com/businesses/assess-your-needs","summary":"Identify protection strategies to enhance your business and employees' financial well-being.","description":"The Principal Business Needs Assessment helps privately held and public organizations explore best practices to protect the business and its employees. It yields a personalized report with analysis and actionable feedback to align priorities with protection, buy-sell planning, and key employee strategies.","pricing":{},"features":[{"name":"Actionable Next Steps","value":"Gain Clear Recommendations","valueDescription":"Obtain detailed, actionable insights that guide business owners towards implementing effective protective measures."},{"name":"Buy-sell Planning Guidance","value":"Ensure Smooth Transitions","valueDescription":"Access expert advice on structuring buy-sell agreements to facilitate transitions in ownership with minimal disruptions."},{"name":"Personalized Needs Assessment","value":"Receive Tailored Reports","valueDescription":"Get a customized analysis of your business’s needs, helping to identify key areas for improvement and risk management."},{"name":"Financial Well-Being Alignment","value":"Align Protection With Goals","valueDescription":"Ensure that protective measures are strategically aligned with the business's long-term financial objectives for increased sustainability."},{"name":"Key Employee Protection Strategies","value":"Boost Employee Retention","valueDescription":"Implement effective retention policies that support key employees' financial futures and enhance loyalty."}]},{"name":"Total Retirement Solutions","type":"Solution","url":"https://www.principal.com/businesses/large-business","summary":"Empower your workforce with tailored retirement benefits and streamlined administration for enhanced financial security.","description":"A comprehensive retirement plan program for large employers that combines retirement plan products and services, including tailored plans, streamlined administration, participant education, and HR system integration to support business growth and employee financial security.","pricing":{},"features":[{"name":"Tailored Retirement Plans","value":"Custom Solutions","valueDescription":"Delivers tailored retirement plans designed to meet the unique needs of your workforce and enhance employee satisfaction."},{"name":"Recordkeeping and Administration","value":"Streamline Plan Management","valueDescription":"Provides a centralized platform for recordkeeping, reducing administrative burdens for HR teams and ensuring compliance."},{"name":"Participant Education Programs","value":"Boost Employee Engagement","valueDescription":"Offers comprehensive educational resources to enhance employees' understanding of retirement options and encourage active participation."},{"name":"Executive Compensation Programs","value":"Attract Key Talent","valueDescription":"Offers tailored executive compensation solutions that help retain leadership talent and align with business goals."},{"name":"Technology-Enabled Experiences","value":"Enhance User Experience","valueDescription":"Utilizes advanced technology to create personalized and user-friendly retirement planning experiences for employees."}]},{"name":"Retirement Plans Suite","type":"Product","url":"https://www.principal.com/businesses/protect-my-employees/retirement-plans","summary":"Help employees save for retirement through customized plans, including 401(k), 403(b), and more.","description":"Comprehensive employer-sponsored retirement plans including 401(k), 403(b), and ESOPs designed to help employees save with flexible investment options and administrative support, enhancing overall financial wellness.","pricing":{},"features":[{"name":"Investment Options","value":"Offers Diverse Investment Choices","valueDescription":"Participants can select from a variety of investment options tailored to their financial goals, improving their retirement savings potential."},{"name":"Recordkeeping Support","value":"Simplifies Plan Administration","valueDescription":"Professional recordkeeping services help employers manage their retirement plans efficiently, ensuring compliance and accuracy."},{"name":"Flexibility in Plan Design","value":"Allows Customizable Solutions","valueDescription":"Employers can adapt their retirement plans to align with their workforce requirements and changing business conditions."},{"name":"ESOPs Administration","value":"Simplify ESOP Management","valueDescription":"Principal’s comprehensive management services simplify ESOP operations, helping you stay compliant and manage participant needs efficiently."},{"name":"Education and Resources","value":"Empowers Employees with Knowledge","valueDescription":"Educational resources help employees make informed decisions about their retirement savings and investment choices."}]},{"name":"Group Benefits Comprehensive","type":"Product","url":"https://www.principal.com/businesses/protect-my-employees/group-benefits","summary":"Comprehensive employee benefits to attract and retain top talent.","description":"A suite of employee benefits including life, dental, vision, and disability coverage integrated with enrollment and administration services.","pricing":{},"features":[{"name":"Disability Insurance","value":"Income Protection When Disabled","valueDescription":"Provides crucial income replacement which allows employees to focus on recovery without worrying about financial obligations."},{"name":"Dental Insurance","value":"Provides Access To Many Dentists","valueDescription":"With one of the largest dental provider networks in the country, employees can easily find local dentists that are in-network, minimizing out-of-pocket expenses and maximizing convenience."},{"name":"Vision Insurance","value":"Covers Exams And Lenses","valueDescription":"Helps minimize out-of-pocket expenses for essential eye care services, including routine exams and necessary corrective lenses."},{"name":"Accident Insurance","value":"Receive Immediate Cash Benefit","valueDescription":"Employees receive an upfront lump-sum payment upon covered injuries, enabling quick financial relief that can be used for various expenses such as medical costs, transportation, and lost wages."},{"name":"Critical Illness Insurance","value":"Receive Cash When Diagnosed","valueDescription":"Employees receive a lump-sum cash benefit upon diagnosis of a specified critical illness, allowing them to address medical, travel, or other out-of-pocket expenses during treatment."},{"name":"Life Insurance","value":"Protection for Loved Ones","valueDescription":"Ensures financial support for the beneficiaries of employees, helping families manage financial obligations in case of an employee's untimely death."}]},{"name":"Insurance and Administration Services","type":"Service","url":"https://www.principal.com/businesses/protect-my-employees/group-benefits/insurance-services","summary":"Streamline employee benefits administration and enhance engagement through comprehensive insurance services.","description":"Enrollment, education, and ongoing administration services for group benefits, helping employers implement and manage their employee insurance offerings effectively.","pricing":{},"features":[{"name":"Enrollment and Education","value":"Enhance Employee Participation","valueDescription":"Tailored education and enrollment programs provide employees with clear understanding of their options, leading to higher participation rates in benefits offerings."},{"name":"Benefits Administration","value":"Streamline Benefit Management","valueDescription":"Includes online tools and systems for administrators to easily manage benefits, reducing workload and increasing accuracy in benefit administration."},{"name":"Ongoing Support","value":"Provide Continuous Assistance","valueDescription":"Dedicated support teams assist with questions and education, ensuring both employers and employees understand their coverage and options."},{"name":"Compliance Assistance","value":"Ensure Regulatory Compliance","valueDescription":"Assures that employers remain compliant with industry regulations concerning employee insurance offerings, minimizing the risk of penalties."}]},{"name":"Legacy & Estate Planning","type":"Service","url":"https://www.principal.com/businesses/protect-my-business/legacy-estate-planning","summary":"Comprehensive estate planning services to secure your legacy and ensure tax-efficient asset transfer.","description":"Estate transfer planning to minimize taxes, evenly distribute inheritances, maximize distributions, and design trust and gifting strategies. This service ensures a smooth transition of both personal and business assets when the time comes, allowing clients to focus on what matters most—leaving a legacy for their loved ones.","pricing":{},"features":[{"name":"Estate Transfer Techniques","value":"Facilitate Smooth Wealth Transfers","valueDescription":"Utilize specialized techniques to ensure that wealth is transferred smoothly and efficiently, reducing complications for future generations."},{"name":"Gifting and Trust Strategies","value":"Optimize Estate Distributions","valueDescription":"Implement innovative gifting and trust strategies to minimize tax liabilities while ensuring equitable distribution among heirs."},{"name":"Inheritance Equalization","value":"Ensure Fair Inheritance Distribution","valueDescription":"Design plans that equalize inheritances, taking individual needs and family dynamics into consideration for a smoother transfer."},{"name":"Estate Planning Documentation Support","value":"Provide Essential Documentation Assistance","valueDescription":"Assist in preparing necessary estate planning documents to ensure compliance and clarity in your estate plans."}]}],"audiences":[{"title":"Privately Held And Public Organizations","description":"Private and public companies seeking protection, succession planning, and employee financial well-being guidance.","industries":["Financial Services","Professional Services"],"geography":"North America, Europe, Asia-Pacific","painPoints":"Protection alignment with growth, succession planning gaps, complexity of key employee strategies","businessGoals":"Protect continuity, optimize ownership transitions, align incentives with business goals","positioningStatement":"Risk protection and wealth planning guidance for private and public companies, aligning protection, succession, and talent strategies with business goals."},{"title":"Large Employers With Retirement And Benefits Programs","description":"Large employers requiring tailored retirement plans, benefits administration, and HR system integration.","industries":["Manufacturing"],"geography":"North America, Europe, Asia-Pacific","painPoints":"Regulatory compliance across benefit programs, complex plan design, disparate systems, high admin burden","businessGoals":"Streamline benefits, enhance employee engagement, ensure regulatory compliance, optimize costs","positioningStatement":"Integrated benefits and retirement programs that simplify administration, ensure compliance, and align employer and employee outcomes."},{"title":"Mid Market Employers","description":"Mid-sized companies seeking scalable group benefits and compliance support.","industries":[],"geography":"North America, Europe","painPoints":"Enrollment complexity, regulatory changes, benefits utilization gaps","businessGoals":"Improve benefits uptake, simplify administration, reduce costs","positioningStatement":"Scalable group benefits and retirement program support for mid-market organizations to improve adoption, governance, and cost efficiency."},{"title":"High Net Worth Individuals And Families","description":"High-net-worth individuals seeking wealth transfer and estate legacy planning.","industries":["Wealth Management","Family Offices"],"geography":"Global","painPoints":"Tax optimization, intergenerational transfer, liquidity management","businessGoals":"Preserve wealth, equalize inheritances, minimize taxes","positioningStatement":"Estate and gifting strategies to optimize wealth transfer, minimize taxes, and preserve family legacies."},{"title":"Financial Professionals And Advisors","description":"Advisors serving clients needing risk management and wealth planning support.","industries":["Financial Services","Consulting"],"geography":"Global","painPoints":"Delivering integrated client solutions, scalable tools, regulatory compliance","businessGoals":"Grow advisory practice, improve client outcomes, increase cross-sell","positioningStatement":"Empowering advisors to deliver cohesive risk, benefits, and wealth planning solutions with scalable tools."}],"segments":[{"name":"Retirement plan administration","description":"Administration, recordkeeping, plan design, and participant education for employer-sponsored retirement plans (401(k), 403(b), ESOPs) to support employee savings and fiduciary compliance.","size":28,"cagr":5,"color":1,"productNames":["Retirement Plans Suite","Total Retirement Solutions"],"methodology":"Estimate derived from aggregate U.S. defined‑contribution assets and typical recordkeeping/administration fee rates, cross‑checked against published market-sizing for retirement/administration software and broader business retirement services. ICI/industry data show U.S. DC plan assets of ~$13.9 trillion; applying a conservative average administration/recordkeeping fee ~0.18–0.22% implies annual administration revenues of roughly $25–31 billion (rounded to $28B). Growth potential (CAGR ≈5%) reflects a mature services market (benchmarked to business retirement market CAGRs ~4.6%) tempered by faster growth in enabling software and technology (software CAGRs ~10–11%), PEP adoption, and continued auto‑enrollment and retirement plan coverage expansion.","citations":[{"url":"https://401kspecialistmag.com/iras-401ks-drive-growth-in-u-s-retirement-assets/","text":"Defined contribution (DC) plan assets were $13.9 trillion by the end of the third quarter."},{"url":"https://www.wiseguyreports.com/reports/business-retirement-plan-market","text":"The Business Retirement Plan Market Size was valued at 27.5 USD Billion in 2024."},{"url":"https://www.alliedmarketresearch.com/pension-administration-software-market-A47386","text":"Global pension administration software market was valued at $4.5 billion in 2022."},{"url":"https://metastatinsight.com/report/us-401k-software-market","text":"US 401(k) Software market is estimated to reach $7,160.2 Million by 2030; growing at a CAGR of 10.7%."},{"url":"https://www.cerulli.com/press-releases/asset-managers-eye-growth-opportunity-in-the-mid-market-retirement-plan-segment","text":"Mid-market defined contribution plans account for more than $1.2 trillion in assets as of year-end 2023."}]},{"name":"Group benefits and ancillary insurance","description":"Employer-provided group coverage including life, disability, dental, vision, accident, and critical illness insurance to protect employee financial well-being.","size":730,"cagr":7,"color":2,"productNames":["Group Benefits Comprehensive"],"methodology":"Estimate derived by summing recent market figures for employer/group benefits and related ancillary lines in the search results: Dataintelo’s global group benefits (USD 560.8B, 2024), Precedence’s global group life (USD 164.4B, 2025), and BusinessResearchInsights’ ancillary insurance (USD 1.82B, 2025). I treat large quoted global health-insurance totals (Coherent, Straits) as broader health-market aggregates (individual + group) and therefore did not double-count them; those sources indicate higher single-digit to low-double-digit CAGRs. Blended growth potential (~7.0% CAGR) is a conservative midpoint between reported higher growth rates for life/ancillary (~10%+) and lower reported growth for core group-benefits projections (~5–9%).","citations":[{"url":"https://dataintelo.com/report/group-benefits-market","text":"global group benefits market size reached USD 560.8 billion in 2024"},{"url":"https://www.precedenceresearch.com/group-life-insurance-market","text":"The global group life insurance market is valued at USD 164.40 billion in 2025"},{"url":"https://www.businessresearchinsights.com/market-reports/ancillary-insurance-market-112914","text":"Global Ancillary Insurance market projected at USD 1.82 billion in 2025; CAGR 10.3% (2025–2035)"},{"url":"https://www.coherentmarketinsights.com/industry-reports/group-health-insurance-market","text":"Global group health insurance market estimated at USD 3.41 Tn in 2026; CAGR 9.7% (2026–2033)"},{"url":"https://www.grandviewresearch.com/industry-analysis/us-group-health-insurance-market-report","text":"The U.S. group health insurance market size was estimated at USD 1.41 trillion in 2024; CAGR 2.2% (2025–2030)"}]},{"name":"Benefits enrollment, compliance and administration","description":"Enrollment, ongoing administration, employee communication, and regulatory compliance services that simplify benefits delivery for HR and benefits teams.","size":11.7,"cagr":8.7,"color":3,"productNames":["Insurance and Administration Services"],"methodology":"Search results show a wide range depending on scope (software-only, platforms, or full services): reported 2024–2025 market sizes span roughly $3.2B–$15.1B with CAGRs commonly between ~7%–12%. I selected a middle-ground estimate (~$11.7B) to reflect the combined benefits enrollment, administration, compliance software and services market (software + services) referenced in multiple reports, and a conservative growth potential of ~8.7% CAGR consistent with several sources' mid-range forecasts.","citations":[{"url":"https://www.htfmarketinsights.com/report/4395572-benefits-administration-market","text":"Market Size (2024): $15.1 billion"},{"url":"https://www.reportprime.com/benefits-administration-systems-r14307","text":"Global Benefits Administration Systems Market Size was USD 11.65 Billion in 2025"},{"url":"https://www.businessresearchinsights.com/market-reports/benefits-administration-service-market-121830","text":"valued at USD 6.05 Billion in 2026"},{"url":"https://www.wiseguyreports.com/reports/benefit-enrollment-and-administration-software-market","text":"Market Size was valued at 4,370 USD Million in 2024"},{"url":"https://marketintelo.com/report/benefits-enrollment-platforms-market","text":"Global Benefits Enrollment Platforms market size was valued at $3.2 billion in 2024; CAGR 11.7%"}]},{"name":"Business succession and owner protection","description":"Buy-sell planning, key employee protection, and tailored business risk assessments to preserve continuity and align owner financial objectives.","size":2.3,"cagr":10.7,"color":4,"productNames":["Business Needs Assessment"],"methodology":"Primary market estimate comes from a succession-planning advisory market report that values the global market at $2.3B in 2024 and projects growth to $5.7B by 2033 (CAGR ~10.7%). Demand-side evidence in the results (ideas42) shows a large addressable base—many small businesses lack documented succession plans—supporting a high near‑term growth potential for advisory and owner‑protection services.","citations":[{"url":"https://marketintelo.com/report/succession-planning-advisory-market","text":"the Global Succession Planning Advisory market size was valued at $2.3 billion in 2024"},{"url":"https://marketintelo.com/report/succession-planning-advisory-market","text":"forecasted to hit $5.7 billion by 2033, growing at a CAGR of 10.7%."},{"url":"https://www.ideas42.org/project/understanding-barriers-to-succession-planning-among-small-business-owners/","text":"approximately 60% of small businesses—nearly 20 million—lack a documented succession plan."}]},{"name":"Estate and legacy planning","description":"Wealth transfer, gifting and trust strategies, and estate documentation support to minimize taxes and ensure orderly distribution of personal and business assets.","size":37.4,"cagr":7,"color":5,"productNames":["Legacy & Estate Planning"],"methodology":"Primary estimate uses Dataintelo’s 2025 valuation ($37.4B) and 7.0% CAGR as the best-matched, recent figure for global estate/legacy planning services. Reviewed additional market reports showing wide scope variance (estimates from ~$5.6B to $114B) driven by differing definitions (estate inheritance, digital estate, end-of-life, and estate administration). Where multiple reports gave growth rates, the cluster centers around 6–7% CAGR; I adopted 7.0% as a representative growth potential for the defined market segment, noting scope differences can materially change totals.","citations":[{"url":"https://dataintelo.com/report/estate-planning-service-market","text":"Global estate planning service market valued at $37.4 billion in 2025; expected to reach $68.9 billion by 2034 at a CAGR of 7.0%."},{"url":"https://www.grandviewresearch.com/horizon/outlook/end-of-life-planning-market/north-america","text":"Global end-of-life planning market estimated at USD 29,517.1 million in 2023; CAGR 6.3% (2024–2030)."},{"url":"https://www.wiseguyreports.com/reports/estate-inheritance-planning-and-management-market","text":"The Estate Inheritance Planning and Management Market Size was valued at 5.64 USD Billion in 2024; CAGR 7.1% (2025–2035)."},{"url":"https://www.verifiedmarketreports.com/product/estate-planning-service-market/","text":"Market Size (2025): 10.56 billion USD; CAGR (2026–2034): 9.5%."},{"url":"https://www.businessresearchinsights.com/market-reports/estate-planning-services-market-117703","text":"Global Estate Planning Services Market estimated at USD 114.11 Billion in 2026; CAGR 4.5% (2026–2035)."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.principal.com","text":"Principal Financial Group"},{"url":"https://www.principal.com/businesses/assess-your-needs","text":"Business Needs Assessment"},{"url":"https://www.principal.com/businesses/large-business","text":"Total Retirement Solutions"},{"url":"https://www.principal.com/businesses/protect-my-employees/retirement-plans","text":"Retirement Plans Suite"},{"url":"https://www.principal.com/businesses/protect-my-employees/group-benefits","text":"Group Benefits Comprehensive"},{"url":"https://www.principal.com/businesses/protect-my-employees/group-benefits/insurance-services","text":"Insurance and Administration Services"},{"url":"https://www.principal.com/businesses/protect-my-business/legacy-estate-planning","text":"Legacy & Estate Planning"},{"url":"https://401kspecialistmag.com/iras-401ks-drive-growth-in-u-s-retirement-assets/","text":"Defined contribution (DC) plan assets were $13.9 trillion by the end of the third quarter."},{"url":"https://www.wiseguyreports.com/reports/business-retirement-plan-market","text":"The Business Retirement Plan Market Size was valued at 27.5 USD Billion in 2024."},{"url":"https://www.alliedmarketresearch.com/pension-administration-software-market-A47386","text":"Global pension administration software market was valued at $4.5 billion in 2022."},{"url":"https://metastatinsight.com/report/us-401k-software-market","text":"US 401(k) Software market is estimated to reach $7,160.2 Million by 2030; growing at a CAGR of 10.7%."},{"url":"https://www.cerulli.com/press-releases/asset-managers-eye-growth-opportunity-in-the-mid-market-retirement-plan-segment","text":"Mid-market defined contribution plans account for more than $1.2 trillion in assets as of year-end 2023."},{"url":"https://dataintelo.com/report/group-benefits-market","text":"global group benefits market size reached USD 560.8 billion in 2024"},{"url":"https://www.precedenceresearch.com/group-life-insurance-market","text":"The global group life insurance market is valued at USD 164.40 billion in 2025"},{"url":"https://www.businessresearchinsights.com/market-reports/ancillary-insurance-market-112914","text":"Global Ancillary Insurance market projected at USD 1.82 billion in 2025; CAGR 10.3% (2025–2035)"},{"url":"https://www.coherentmarketinsights.com/industry-reports/group-health-insurance-market","text":"Global group health insurance market estimated at USD 3.41 Tn in 2026; CAGR 9.7% (2026–2033)"},{"url":"https://www.grandviewresearch.com/industry-analysis/us-group-health-insurance-market-report","text":"The U.S. group health insurance market size was estimated at USD 1.41 trillion in 2024; CAGR 2.2% (2025–2030)"},{"url":"https://www.htfmarketinsights.com/report/4395572-benefits-administration-market","text":"Market Size (2024): $15.1 billion"},{"url":"https://www.reportprime.com/benefits-administration-systems-r14307","text":"Global Benefits Administration Systems Market Size was USD 11.65 Billion in 2025"},{"url":"https://www.businessresearchinsights.com/market-reports/benefits-administration-service-market-121830","text":"valued at USD 6.05 Billion in 2026"},{"url":"https://www.wiseguyreports.com/reports/benefit-enrollment-and-administration-software-market","text":"Market Size was valued at 4,370 USD Million in 2024"},{"url":"https://marketintelo.com/report/benefits-enrollment-platforms-market","text":"Global Benefits Enrollment Platforms market size was valued at $3.2 billion in 2024; CAGR 11.7%"},{"url":"https://marketintelo.com/report/succession-planning-advisory-market","text":"the Global Succession Planning Advisory market size was valued at $2.3 billion in 2024"},{"url":"https://www.ideas42.org/project/understanding-barriers-to-succession-planning-among-small-business-owners/","text":"approximately 60% of small businesses—nearly 20 million—lack a documented succession plan."},{"url":"https://dataintelo.com/report/estate-planning-service-market","text":"Global estate planning service market valued at $37.4 billion in 2025; expected to reach $68.9 billion by 2034 at a CAGR of 7.0%."},{"url":"https://www.grandviewresearch.com/horizon/outlook/end-of-life-planning-market/north-america","text":"Global end-of-life planning market estimated at USD 29,517.1 million in 2023; CAGR 6.3% (2024–2030)."},{"url":"https://www.wiseguyreports.com/reports/estate-inheritance-planning-and-management-market","text":"The Estate Inheritance Planning and Management Market Size was valued at 5.64 USD Billion in 2024; CAGR 7.1% (2025–2035)."},{"url":"https://www.verifiedmarketreports.com/product/estate-planning-service-market/","text":"Market Size (2025): 10.56 billion USD; CAGR (2026–2034): 9.5%."},{"url":"https://www.businessresearchinsights.com/market-reports/estate-planning-services-market-117703","text":"Global Estate Planning Services Market estimated at USD 114.11 Billion in 2026; CAGR 4.5% (2026–2035)."}]}