OpenX Unclaimed

Access industry-leading inventory with a quality programmatic marketplace.

Access exclusive inventory and premium packages tailored to your campaign goals.

Access guaranteed programmatic buys with audience precision and delivery certainty.

Maximize campaign value with exclusive inventory access and advanced targeting capabilities.

Group inventory into custom deals for simplified, transparent programmatic buying.

Engage live sports fans with high-quality inventory from TV-by-OpenX.

Reach millions of auto enthusiasts with targeted marketing campaigns.

Real-time bidding marketplaces and header-bidding platforms that connect publishers and demand partners to maximize yield across formats and screens.

Priority access and contract-backed programmatic deals (private marketplaces, programmatic direct, real-time guaranteed) that deliver inventory control, volume guarantees, and predictable delivery.

Curated audience packages and data-driven targeting that enable buyers to reach specific cohorts (for example automotive buyers or sports fans) with transparent, brand-aligned deal IDs.

Premium cross-screen inventory focused on connected TV and live-sports audiences to reach high-engagement viewers and support brand-safe video campaigns.

OpenX Ad Exchange

OpenX Ad Exchange is a high-quality programmatic ad marketplace that connects publishers with demand through direct relationships and innovative buying models. It provides access to 1,200+ publishers, 50K+ apps, 34K+ advertisers, and 400+ buyers, with 60B+ bids per day across 190 countries, supporting all screens and formats. It offers First-Look deals, Programmatic Direct buying, and header bidding relationships, with strong protections and industry certifications to ensure quality and safety.

• Connect With 1,200+ Publishers
  Leverage direct relationships with a vast network of publishers to optimize inventory monetization in a high-quality, secure environment.
• Ensured Ad Quality
  Benefit from rigorous quality standards, making OpenX a trusted partner for advertisers and publishers alike.
• Gain Direct Access
  This feature allows publishers to connect directly to the marketplace, enhancing their monetization potential.
• Optimize Yield
  Empowers publishers with a competitive edge by facilitating better yield management through header bidding.
• Boost Competitive Bids
  Enhances the value of publisher impressions by attracting more premium advertisers to compete.
• Leverage Exclusive Inventory
  Gain priority access to exclusive inventory through innovative buying models, enhancing competitive advantage.
• Enhance Performance
  The technology ensures high reliability and efficient processing, minimizing revenue loss from technical issues.
• Maximize Audience Reach
  Engage with a global audience across multiple channels, enhancing overall campaign reach and effectiveness.
• Support All Ad Formats
  Advertise seamlessly across mobile, desktop, video, and CTV, ensuring omnichannel accessibility.
• Maximize Revenue Potential
  Dynamic bidding ensures publishers can adjust their floor prices dynamically to maximize revenue based on current auction activity.
• Optimize Campaigns Effectively
  Utilize advanced analytics to fine-tune ad placements and maximize return on investment.

OpenX Private Marketplaces

OpenX Private Marketplaces offer a better path to reaching audiences by enabling exclusive inventory access, thousands of premium packages, and deals tailored to campaign goals with full control over pricing and priority.

• Leverage Premium Packages
  Choose from a variety of exclusive packages designed to meet specific campaign requirements, enhancing targeting efforts.
• Customize Pricing and Priority
  Gain the ability to configure deals exactly to your needs, ensuring optimal pricing and visibility.
• Access Unique Inventory
  Unlock exclusive inventory options that provide significant advantages over competitors, ensuring successful campaign execution.
• Receive Specialist Support
  Access expert assistance and streamlined processes for managing packages, optimizing revenue effectively.
• Optimize Targeting
  Employ sophisticated targeting methodologies to engage the right audience effectively.

OpenX Real-Time Guaranteed

OpenX Real-Time Guaranteed enables direct, guaranteed deals to be executed programmatically, combining direct-sold terms with the efficiency of real-time bidding through audience syncing, forecasting, and volume guarantees.

• Guarantees Audience Delivery
  Achieve assured audience delivery with precise forecasting and syncing mechanisms.
• Enables Programmatic Direct Deals
  Facilitates the implementation of direct deals in a programmatic environment, ensuring commitment.
• Ensures Delivery Certainty
  Provides advertisers with guaranteed impressions based on pre-negotiated volumes.
• Targets Audiences Instantly
  Leverages real-time data for immediate audience targeting, optimizing ad performance.
• Boosts Demand Partnerships
  Enhances relationships with buyers, unlocking premium demand opportunities.

OpenX Programmatic Direct (PMP)

OpenX Programmatic Direct provides priority access to exclusive inventory via curated deals and custom packages, with First-Look opportunities, advanced targeting, and viewability-rich metrics to optimize campaigns.

• Reach Unique Audiences
  Gain priority access to unique inventory, unlocking opportunities to engage exclusive audiences across various platforms.
• Enhance Campaign Targeting
  Utilize advanced targeting options and metrics for high viewability, ensuring that campaigns reach the right audience effectively.
• Access Exclusive Inventory
  Receive priority access to curated inventory through First-Look deals tailored to specific campaign strategies.
• Streamline Deal Processes
  Facilitate an efficient workflow for creating and executing deals, enhancing operational efficiency.
• Expand Buyer Opportunities
  Enhance connections with buyers to explore new potential inventory opportunities through OpenX's platform.
• Target Quality Audiences
  Utilize robust audience insights and data to ensure campaigns reach the most relevant users efficiently.

Curated Packages

Curated Packages group OpenX inventory into ready-built or custom deals aligned to brand preferences, simplifying programmatic buying and delivering predictability, transparency, and safety at scale.

• Reflect Guidelines For Transparency
  Ensures that each deal is tailored to meet brand expectations, enhancing security and clarity in transactions.
• Ensure Predictable Performance
  These curated packages guarantee a dependable experience, helping brands maintain safety standards across advertising channels.
• Target Specific Audience Segments
  Life and interest-based categories enable brands to reach highly specific audiences, enhancing the relevance of ads served.
• Customize Packages To Fit Needs
  Clients have the flexibility to choose from pre-existing packages or tailor solutions to better suit their marketing strategies.
• Leverage Audience Data For Engagement
  Utilizing advanced audience insights, brands can effectively target and engage their desired demographics, maximizing campaign impact.
• Streamline Inventory Management
  This feature allows brands to navigate programmatic buying with ease, minimizing the complexities typically associated with digital advertising.

Live Sports

Live Sports is a curated package within OpenX Curated Packages that delivers inventory focused on passionate live sports audiences through TV-by-OpenX inventory, ensuring reach with high engagement.

• Engage With Targeted Audiences
  Targets passionate fans through premium live sports programming across multiple channels.
• Access Live Sports Content
  Provides advertisers with direct access to live sports events, ensuring high viewership and engagement.
• Utilize Audience Segmentation
  Optimize ad strategies based on specific audience segments to enhance campaign effectiveness during live events.

Auto Enthusiasts

Auto Enthusiasts is a data-driven curated package designed to reach millions of auto enthusiasts with focused audience segments such as vehicle buyers/leasers, auto insurance prospects, and service/repair prospects, plus multi-vehicle owners.

• Engage Targeted Consumers
  Leverage precise targeting to connect with individuals interested in new vehicles, insurance, and services.
• Focus on Key Audiences
  Define your targeting to reach various consumer segments critical for automotive marketing.
• Maximize Campaign Impact
  Tap into a vast audience, amplifying the reach of your marketing efforts across digital platforms.