{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/openx-com","markdownUrl":"https://nowen.ai/agents/openx-com.md","jsonUrl":"https://nowen.ai/agents/openx-com.json","name":"OpenX","website":"https://www.openx.com","location":"Pasadena, CA, United States","address":{"city":"Pasadena","state":"CA","country":"United States"},"industry":"AdTech","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:46:37.662Z","summary":"OpenX is a global advertising technology company delivering privacy-first, data-driven programmatic solutions for publishers and brands.","description":"OpenX is a global advertising technology company that powers programmatic advertising for publishers and advertisers. The company builds a privacy-first, data-driven ecosystem that helps monetize digital inventory across mobile, video, desktop, and connected TV. OpenX emphasizes transparency, trust, and scalable technology to deliver measurable outcomes for clients and partners worldwide.","mission":"To empower publishers and advertisers with privacy-first, data-driven advertising solutions that deliver measurable value at scale.","directory":{"industryName":"AdTech","agentCount":59,"indexable":true,"hubUrl":"https://nowen.ai/industry/adtech"},"aiReaderFamilies":["Anthropic","Perplexity","Amazon"],"boonFrontDoor":{"url":"https://boon.ai/agents/openx-com","label":"Become a supplier to OpenX through Boon","sub":"Your AI agent prepares the application."},"products":[{"name":"OpenX Ad Exchange","type":"Platform","url":"https://www.openx.com/en-gb/publishers/ad-exchange/","summary":"Access industry-leading inventory with a quality programmatic marketplace.","description":"OpenX Ad Exchange is a high-quality programmatic ad marketplace that connects publishers with demand through direct relationships and innovative buying models. It provides access to 1,200+ publishers, 50K+ apps, 34K+ advertisers, and 400+ buyers, with 60B+ bids per day across 190 countries, supporting all screens and formats. It offers First-Look deals, Programmatic Direct buying, and header bidding relationships, with strong protections and industry certifications to ensure quality and safety.","pricing":{},"features":[{"name":"Direct Publisher Relationships","value":"Connect With 1,200+ Publishers","valueDescription":"Leverage direct relationships with a vast network of publishers to optimize inventory monetization in a high-quality, secure environment."},{"name":"Quality And Safety Certifications","value":"Ensured Ad Quality","valueDescription":"Benefit from rigorous quality standards, making OpenX a trusted partner for advertisers and publishers alike."},{"name":"Direct Access to OpenX Ad Exchange","value":"Gain Direct Access","valueDescription":"This feature allows publishers to connect directly to the marketplace, enhancing their monetization potential."},{"name":"Header Bidding for Publishers","value":"Optimize Yield","valueDescription":"Empowers publishers with a competitive edge by facilitating better yield management through header bidding."},{"name":"Increased Competition for Impressions","value":"Boost Competitive Bids","valueDescription":"Enhances the value of publisher impressions by attracting more premium advertisers to compete."},{"name":"First-Look Deals And Programmatic Direct","value":"Leverage Exclusive Inventory","valueDescription":"Gain priority access to exclusive inventory through innovative buying models, enhancing competitive advantage."},{"name":"Superior Technology","value":"Enhance Performance","valueDescription":"The technology ensures high reliability and efficient processing, minimizing revenue loss from technical issues."},{"name":"Large-Scale Reach","value":"Maximize Audience Reach","valueDescription":"Engage with a global audience across multiple channels, enhancing overall campaign reach and effectiveness."},{"name":"Multi-Format, Cross-Screen Support","value":"Support All Ad Formats","valueDescription":"Advertise seamlessly across mobile, desktop, video, and CTV, ensuring omnichannel accessibility."},{"name":"Dynamic Bids","value":"Maximize Revenue Potential","valueDescription":"Dynamic bidding ensures publishers can adjust their floor prices dynamically to maximize revenue based on current auction activity."},{"name":"Robust Reporting And Analytics","value":"Optimize Campaigns Effectively","valueDescription":"Utilize advanced analytics to fine-tune ad placements and maximize return on investment."}]},{"name":"OpenX Private Marketplaces","type":"Product","url":"https://www.openx.com/en-gb/buyers/pmp/","summary":"Access exclusive inventory and premium packages tailored to your campaign goals.","description":"OpenX Private Marketplaces offer a better path to reaching audiences by enabling exclusive inventory access, thousands of premium packages, and deals tailored to campaign goals with full control over pricing and priority.","pricing":{},"features":[{"name":"Access to thousands of premium packages","value":"Leverage Premium Packages","valueDescription":"Choose from a variety of exclusive packages designed to meet specific campaign requirements, enhancing targeting efforts."},{"name":"Deal customization and control","value":"Customize Pricing and Priority","valueDescription":"Gain the ability to configure deals exactly to your needs, ensuring optimal pricing and visibility."},{"name":"Exclusive inventory access","value":"Access Unique Inventory","valueDescription":"Unlock exclusive inventory options that provide significant advantages over competitors, ensuring successful campaign execution."},{"name":"End-to-end PMP support","value":"Receive Specialist Support","valueDescription":"Access expert assistance and streamlined processes for managing packages, optimizing revenue effectively."},{"name":"Advanced targeting options","value":"Optimize Targeting","valueDescription":"Employ sophisticated targeting methodologies to engage the right audience effectively."}]},{"name":"OpenX Real-Time Guaranteed","type":"Product","url":"https://www.openx.com/en-gb/buyers/rtg/","summary":"Access guaranteed programmatic buys with audience precision and delivery certainty.","description":"OpenX Real-Time Guaranteed enables direct, guaranteed deals to be executed programmatically, combining direct-sold terms with the efficiency of real-time bidding through audience syncing, forecasting, and volume guarantees.","pricing":{},"features":[{"name":"Audience Forecasting and Syncing","value":"Guarantees Audience Delivery","valueDescription":"Achieve assured audience delivery with precise forecasting and syncing mechanisms."},{"name":"Direct-Dedicated Programmatic Deals","value":"Enables Programmatic Direct Deals","valueDescription":"Facilitates the implementation of direct deals in a programmatic environment, ensuring commitment."},{"name":"Volume Guarantees","value":"Ensures Delivery Certainty","valueDescription":"Provides advertisers with guaranteed impressions based on pre-negotiated volumes."},{"name":"Real-Time Audience Buying","value":"Targets Audiences Instantly","valueDescription":"Leverages real-time data for immediate audience targeting, optimizing ad performance."},{"name":"Expanded Buyer Relationships","value":"Boosts Demand Partnerships","valueDescription":"Enhances relationships with buyers, unlocking premium demand opportunities."}]},{"name":"OpenX Programmatic Direct (PMP)","type":"Product","url":"https://www.openx.com/en-gb/buyers/pmp/","summary":"Maximize campaign value with exclusive inventory access and advanced targeting capabilities.","description":"OpenX Programmatic Direct provides priority access to exclusive inventory via curated deals and custom packages, with First-Look opportunities, advanced targeting, and viewability-rich metrics to optimize campaigns.","pricing":{},"features":[{"name":"Priority access to exclusive inventory","value":"Reach Unique Audiences","valueDescription":"Gain priority access to unique inventory, unlocking opportunities to engage exclusive audiences across various platforms."},{"name":"Advanced targeting and viewability metrics","value":"Enhance Campaign Targeting","valueDescription":"Utilize advanced targeting options and metrics for high viewability, ensuring that campaigns reach the right audience effectively."},{"name":"First-Look deals and custom packages","value":"Access Exclusive Inventory","valueDescription":"Receive priority access to curated inventory through First-Look deals tailored to specific campaign strategies."},{"name":"Workflow efficiency for demand partners","value":"Streamline Deal Processes","valueDescription":"Facilitate an efficient workflow for creating and executing deals, enhancing operational efficiency."},{"name":"Deeper buyer relationships","value":"Expand Buyer Opportunities","valueDescription":"Enhance connections with buyers to explore new potential inventory opportunities through OpenX's platform."},{"name":"Quality audience targeting","value":"Target Quality Audiences","valueDescription":"Utilize robust audience insights and data to ensure campaigns reach the most relevant users efficiently."}]},{"name":"Curated Packages","type":"Platform","url":"https://www.openx.com/curated-packages/","summary":"Group inventory into custom deals for simplified, transparent programmatic buying.","description":"Curated Packages group OpenX inventory into ready-built or custom deals aligned to brand preferences, simplifying programmatic buying and delivering predictability, transparency, and safety at scale.","pricing":{},"features":[{"name":"Deal IDs Aligned To Brand Preferences","value":"Reflect Guidelines For Transparency","valueDescription":"Ensures that each deal is tailored to meet brand expectations, enhancing security and clarity in transactions."},{"name":"Predictability And Safety At Scale","value":"Ensure Predictable Performance","valueDescription":"These curated packages guarantee a dependable experience, helping brands maintain safety standards across advertising channels."},{"name":"Diverse Audience Segmentation","value":"Target Specific Audience Segments","valueDescription":"Life and interest-based categories enable brands to reach highly specific audiences, enhancing the relevance of ads served."},{"name":"Ready-Built Or Custom Packages","value":"Customize Packages To Fit Needs","valueDescription":"Clients have the flexibility to choose from pre-existing packages or tailor solutions to better suit their marketing strategies."},{"name":"Data-Driven Packages","value":"Leverage Audience Data For Engagement","valueDescription":"Utilizing advanced audience insights, brands can effectively target and engage their desired demographics, maximizing campaign impact."},{"name":"Simplified Programmatic Buying","value":"Streamline Inventory Management","valueDescription":"This feature allows brands to navigate programmatic buying with ease, minimizing the complexities typically associated with digital advertising."}]},{"name":"Live Sports","type":"Product","url":"https://www.openx.com/curated-packages/live-sports/","summary":"Engage live sports fans with high-quality inventory from TV-by-OpenX.","description":"Live Sports is a curated package within OpenX Curated Packages that delivers inventory focused on passionate live sports audiences through TV-by-OpenX inventory, ensuring reach with high engagement.","pricing":{},"features":[{"name":"Reach Live Sports Fans","value":"Engage With Targeted Audiences","valueDescription":"Targets passionate fans through premium live sports programming across multiple channels."},{"name":"High Engagement Inventory","value":"Access Live Sports Content","valueDescription":"Provides advertisers with direct access to live sports events, ensuring high viewership and engagement."},{"name":"Sports Audience Segmentation","value":"Utilize Audience Segmentation","valueDescription":"Optimize ad strategies based on specific audience segments to enhance campaign effectiveness during live events."}]},{"name":"Auto Enthusiasts","type":"Product","url":"https://www.openx.com/curated-packages/auto-enthusiasts/","summary":"Reach millions of auto enthusiasts with targeted marketing campaigns.","description":"Auto Enthusiasts is a data-driven curated package designed to reach millions of auto enthusiasts with focused audience segments such as vehicle buyers/leasers, auto insurance prospects, and service/repair prospects, plus multi-vehicle owners.","pricing":{},"features":[{"name":"Data-driven audience targeting","value":"Engage Targeted Consumers","valueDescription":"Leverage precise targeting to connect with individuals interested in new vehicles, insurance, and services."},{"name":"Targeted automotive segments","value":"Focus on Key Audiences","valueDescription":"Define your targeting to reach various consumer segments critical for automotive marketing."},{"name":"Large audience reach","value":"Maximize Campaign Impact","valueDescription":"Tap into a vast audience, amplifying the reach of your marketing efforts across digital platforms."}]}],"audiences":[],"segments":[{"name":"Programmatic ad marketplace","description":"Real-time bidding marketplaces and header-bidding platforms that connect publishers and demand partners to maximize yield across formats and screens.","color":1,"productNames":["OpenX Ad Exchange"]},{"name":"Programmatic direct and guaranteed deals","description":"Priority access and contract-backed programmatic deals (private marketplaces, programmatic direct, real-time guaranteed) that deliver inventory control, volume guarantees, and predictable delivery.","color":2,"productNames":["OpenX Private Marketplaces","OpenX Programmatic Direct (PMP)","OpenX Real-Time Guaranteed"]},{"name":"Data-driven audience targeting and curated packages","description":"Curated audience packages and data-driven targeting that enable buyers to reach specific cohorts (for example automotive buyers or sports fans) with transparent, brand-aligned deal IDs.","color":3,"productNames":["Auto Enthusiasts","Curated Packages","Live Sports"]},{"name":"Connected TV and live sports inventory","description":"Premium cross-screen inventory focused on connected TV and live-sports audiences to reach high-engagement viewers and support brand-safe video campaigns.","color":4,"productNames":["Live Sports","OpenX Ad Exchange","Curated Packages"]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.openx.com","text":"OpenX"},{"url":"https://www.openx.com/en-gb/publishers/ad-exchange/","text":"OpenX Ad Exchange"},{"url":"https://www.openx.com/en-gb/buyers/pmp/","text":"OpenX Private Marketplaces"},{"url":"https://www.openx.com/en-gb/buyers/rtg/","text":"OpenX Real-Time Guaranteed"},{"url":"https://www.openx.com/curated-packages/","text":"Curated Packages"},{"url":"https://www.openx.com/curated-packages/live-sports/","text":"Live Sports"},{"url":"https://www.openx.com/curated-packages/auto-enthusiasts/","text":"Auto Enthusiasts"}]}