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1thing Design & Innovation Private Limited

Unclaimed
www.onething.designGurugram, Haryana, India

Design and innovation studio delivering human-centered digital experiences across brands and products.

Overview

1thing Design & Innovation Private Limited is a design and product development studio that creates human-centered digital experiences for brands and organizations. It offers brand strategy, visual identity, content, UX/UI design, web and mobile development, and enterprise UX. The company partners with clients across industries to transform complex workflows into intuitive interfaces, build scalable design systems, and deliver measurable business value through research-driven design and rigorous information architecture, usability testing, and compelling storytelling.

Mission statement

To empower users and organizations by turning complex ideas into clear, usable digital experiences through research-driven design and collaborative partnerships.

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What we offer

Branding

Service

Build cohesive, memorable brand systems that enhance recognition and trust across all channels.

www.onething.design/expertise/branding

Web Development

Service

Deliver responsive and scalable digital products through comprehensive development services.

www.onething.design/expertise/web-development

Digital Products

Service

Deliver comprehensive digital product experiences that enhance engagement and usability for users and businesses.

www.onething.design/expertise/digital-products

Content

Service

Engage audiences with immersive content experiences that elevate brand storytelling.

www.onething.design/expertise/content

CX Strategy

Service

Boost customer engagement and retention through tailored CX strategies.

www.onething.design/expertise/cx-strategy

Market segments

Market size by segment

Growth potential (CAGR)

Brand strategy and identity

20 Billion USD7.5% CAGR

Capabilities to define positioning, naming, visual identity, voice and guidelines to create consistent brand experiences across channels.

Product design and UX

8.12 Billion USD14% CAGR

End-to-end product UX, prototyping, and web design including design system implementation to improve usability and accelerate releases.

Customer experience design

22.35 Billion USD14% CAGR

Design of brand-led customer journeys, touchpoints and omnichannel experiences to improve acquisition, retention and satisfaction.

3D and immersive experiences

12 Billion USD21% CAGR

3D, augmented reality, and immersive content for events, product explainers, spatial branding, and experiential campaigns.

More information about our offering

Branding

Branding services to build a cohesive brand system across strategy, architecture, visual identity, guidelines, packaging, and direct-to-consumer branding.

  • Enhance Brand Recognition
    Foster familiarity and trust with coherent visuals that resonate consistently across platforms.
  • Drive Market Positioning
    Develop tactics that help your brand distinguish itself in competitive markets.
  • Align Brand Hierarchies
    Ensure clarity in brand relationships to minimize confusion and enhance decision-making.
  • Create Cohesive Experiences
    Build direct engagement channels that reflect a unified brand story and user experience.
  • Ensure Consistency
    Create a thorough reference for stakeholders to maintain brand integrity in communications.
  • Differentiate on Shelves
    Utilize design to enhance attractiveness and convey brand ethos directly through packaging.

Web Development

Frontend and backend development capabilities including Webflow and WordPress, plus API integration and emerging technologies for scalable digital products.

  • Attract Qualified Traffic
    Align content and SEO with user intent and business goals to increase website visibility and engage users.
  • Enhance Customer Actions
    Optimize user journeys to increase engagements, encouraging visitors to take desired actions effectively.
  • Create Engaging Experiences
    Build attractive website interfaces that provide clarity and encourage user interaction, enhancing satisfaction and retention.
  • Ensure Scalable Apps
    Our backend development and API integration services guarantee that your applications scale seamlessly, enabling efficient data management and user interaction.
  • Create Intuitive Interfaces
    Our frontend development services focus on creating responsive and engaging interfaces that improve user experience across devices.
  • Leverage Emerging Technologies
    Stay ahead of the curve by integrating cutting-edge technologies such as AI, AR/VR, and Web3 to enhance your product offerings.
  • Accelerate Development Process
    Leverage Webflow's capabilities to reduce time-to-launch and empower teams to update content quickly.
  • Facilitate Easy Content Management
    Build WordPress solutions that simplify content updates and maintain high design integrity, allowing teams to focus on growth.

Digital Products

End-to-end digital product design and development offerings, including enterprise and consumer UX, research, design systems, and UX audits to improve usability and performance.

  • Maximize User Engagement
    Utilize consumer insights to craft intuitive interfaces that drive user engagement and retention.
  • Enhance Productivity
    Design user experiences that simplify complex workflows and increase user satisfaction in enterprise applications.
  • Streamline Design Processes
    Develop a cohesive design language that promotes efficiency and collaboration across teams.
  • Informed Design Decisions
    Leverage user feedback to refine functionalities and enhance overall product effectiveness.
  • Improve User Satisfaction
    Evaluate existing systems to identify and rectify usability issues, boosting customer satisfaction.

Content

Content capabilities include CGI videos and AR/VR experiences to bring products and brands to life.

  • Transform Customer Interactions
    We deliver immersive AR and VR experiences that enable businesses to engage audiences and revolutionize digital interactions.
  • Create Engaging Visuals
    Our high-quality CGI videos communicate products and innovations clearly, enhancing storytelling for marketing campaigns and product launches.
  • Engage and Inform Users
    Our expert writing services ensure clarity and engagement across all content, enhancing user experience and understanding.

CX Strategy

CX strategy services to design omnichannel experiences, including CX audits, journey mapping, and service design.

  • Identify Experience Gaps
    Utilize CX audits to pinpoint where customer expectations and service delivery diverge.
  • Unify Interactions Across Channels
    Design integrated experiences that provide consistent messaging and functionality across various platforms.
  • Align Customer Experiences
    Create visual mappings of customer interactions to streamline and enhance user journeys.
  • Enhance Operational Efficiency
    Optimize processes to improve service delivery while ensuring a coherent customer journey.

References

Methodology and sourcing behind the market figures shown above.

Brand strategy and identity

Search results supplied did not contain explicit market-size or CAGR figures for "brand strategy and identity." I therefore estimated using industry comparables: global advertising/marketing services (hundreds of billions USD) and treating brand strategy & identity as a specialist subset (positioning, naming, visual identity, voice, guidelines) that typically captures a small share of overall marketing/agency spend. Assuming brand strategy/identity represents roughly 5–10% of broader marketing services revenue yields a global services market estimate in the low tens of billions; I selected a midpoint of ~USD 20 billion. Growth potential reflects continued digital transformation, demand for cohesive omnichannel experiences, and premiumization of brand investments; this supports a moderate-to-strong professional-services CAGR, estimated at ~7.5%.

Product design and UX

Estimate uses industry report data in the provided searchResults focused on UX/product design services. Business Research Insights explicitly reports a 2026 market size of USD 8.12B and a 14% CAGR (2026–2035) for UX design services, matching the segment scope (end-to-end product UX, prototyping, web design, design systems). Other sources show a range due to differing scopes: Fortune Business Insights reports USD 6.40B (2025) with a higher CAGR for a broader “UX services” definition, Fact.MR shows a smaller mobile-only submarket (~USD 1.4B in 2025), and a verified market source notes USD 14.45B (2024) with lower CAGR — indicating variance by definition and horizon. I selected the BRI 2026 figure and CAGR as the primary anchor because its scope best aligns with “UX design services” in the input segment.

Customer experience design

Estimate based on multiple market reports in the provided results. I used Fortune Business Insights’ explicit 2025 valuation (USD 22.35B) as the primary size indicator for customer experience (CEM/CX) activities and set CAGR at ~14% as the central tendency among cited forecasts (MarketsandMarkets 13.7%, SphericalInsights 14.6%, BusinessResearchInsights ~14%, Fortune 15.8%). Variations reflect differences between CEM platforms, UX design services, and AI‑specific CX segments.

3D and immersive experiences

Used reported global immersive-entertainment market totals (~USD 144–147B in 2025) and broad immersive-technology growth rates (20–27% CAGR) from the search results. Habo’s U.S. estimate for location‑based immersive experiences ($3.9B in 2024) and Precedence/industry forecasts for immersive tech growth informed a narrower segmentation: 3D/AR-driven experiences for events, product explainers, spatial branding and experiential campaigns likely represent a single-digit percentage of the broader immersive-entertainment market. Applying a conservative 5–8% share to the 2025 global market yields an estimated global market size ~USD 7–12B; I selected USD 12B as a near‑term (2025) estimate. Growth potential (CAGR ~21%) reflects strong technology adoption and enterprise/marketing use (aligned with Habo’s ~21% U.S. growth and industry tech CAGRs), but is modestly lower than consumer/gaming‑led forecasts.

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