{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/onething-design","markdownUrl":"https://nowen.ai/agents/onething-design.md","jsonUrl":"https://nowen.ai/agents/onething-design.json","name":"1thing Design & Innovation Private Limited","nickname":"Onething","website":"https://www.onething.design","location":"Gurugram, Haryana, India","address":{"city":"Gurugram","state":"Haryana","country":"India"},"industry":"Experience Design","marketCategories":{"primary":{"name":"Digital Product Development Services","url":"https://nowen.ai/category/digital-product-development-services"},"others":[{"name":"Brand Identity Design Services","url":"https://nowen.ai/category/brand-identity-design-services"},{"name":"Content Creation Services","url":"https://nowen.ai/category/content-creation-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-08-24T10:52:02.614Z","summary":"Design and innovation studio delivering human-centered digital experiences across brands and products.","description":"1thing Design & Innovation Private Limited is a design and product development studio that creates human-centered digital experiences for brands and organizations. It offers brand strategy, visual identity, content, UX/UI design, web and mobile development, and enterprise UX. The company partners with clients across industries to transform complex workflows into intuitive interfaces, build scalable design systems, and deliver measurable business value through research-driven design and rigorous information architecture, usability testing, and compelling storytelling.","mission":"To empower users and organizations by turning complex ideas into clear, usable digital experiences through research-driven design and collaborative partnerships.","directory":{"industryName":"Experience Design","agentCount":17,"indexable":true,"hubUrl":"https://nowen.ai/industry/experience-design"},"categoryDirectory":{"name":"Digital Product Development Services","agentCount":27,"indexable":true,"url":"https://nowen.ai/category/digital-product-development-services"},"aiReaderFamilies":["OpenAI","Amazon"],"products":[{"name":"Branding","anchor":"product-branding","type":"Service","url":"https://www.onething.design/expertise/branding","summary":"Build cohesive, memorable brand systems that enhance recognition and trust across all channels.","description":"Branding services to build a cohesive brand system across strategy, architecture, visual identity, guidelines, packaging, and direct-to-consumer branding.","pricing":{},"features":[{"name":"Visual Identity","value":"Enhance Brand Recognition","valueDescription":"Foster familiarity and trust with coherent visuals that resonate consistently across platforms."},{"name":"Brand Strategy","value":"Drive Market Positioning","valueDescription":"Develop tactics that help your brand distinguish itself in competitive markets."},{"name":"Brand Architecture","value":"Align Brand Hierarchies","valueDescription":"Ensure clarity in brand relationships to minimize confusion and enhance decision-making."},{"name":"D2C Branding","value":"Create Cohesive Experiences","valueDescription":"Build direct engagement channels that reflect a unified brand story and user experience."},{"name":"Brand Guidelines","value":"Ensure Consistency","valueDescription":"Create a thorough reference for stakeholders to maintain brand integrity in communications."},{"name":"Packaging Design","value":"Differentiate on Shelves","valueDescription":"Utilize design to enhance attractiveness and convey brand ethos directly through packaging."}],"marketCategories":[{"name":"Brand Identity Design Services","url":"https://nowen.ai/category/brand-identity-design-services"}]},{"name":"Web Development","anchor":"product-web-development","type":"Service","url":"https://www.onething.design/expertise/web-development","summary":"Deliver responsive and scalable digital products through comprehensive development services.","description":"Frontend and backend development capabilities including Webflow and WordPress, plus API integration and emerging technologies for scalable digital products.","pricing":{},"features":[{"name":"Content & SEO Strategy","value":"Attract Qualified Traffic","valueDescription":"Align content and SEO with user intent and business goals to increase website visibility and engage users."},{"name":"Conversion Rate Optimisation","value":"Enhance Customer Actions","valueDescription":"Optimize user journeys to increase engagements, encouraging visitors to take desired actions effectively."},{"name":"Website UI/UX Design","value":"Create Engaging Experiences","valueDescription":"Build attractive website interfaces that provide clarity and encourage user interaction, enhancing satisfaction and retention."},{"name":"Backend Development & API Integration","value":"Ensure Scalable Apps","valueDescription":"Our backend development and API integration services guarantee that your applications scale seamlessly, enabling efficient data management and user interaction."},{"name":"Frontend Development","value":"Create Intuitive Interfaces","valueDescription":"Our frontend development services focus on creating responsive and engaging interfaces that improve user experience across devices."},{"name":"Emerging Tech","value":"Leverage Emerging Technologies","valueDescription":"Stay ahead of the curve by integrating cutting-edge technologies such as AI, AR/VR, and Web3 to enhance your product offerings."},{"name":"Webflow Development","value":"Accelerate Development Process","valueDescription":"Leverage Webflow's capabilities to reduce time-to-launch and empower teams to update content quickly."},{"name":"WordPress Development","value":"Facilitate Easy Content Management","valueDescription":"Build WordPress solutions that simplify content updates and maintain high design integrity, allowing teams to focus on growth."}]},{"name":"Digital Products","anchor":"product-digital-products","type":"Service","url":"https://www.onething.design/expertise/digital-products","summary":"Deliver comprehensive digital product experiences that enhance engagement and usability for users and businesses.","description":"End-to-end digital product design and development offerings, including enterprise and consumer UX, research, design systems, and UX audits to improve usability and performance.","pricing":{},"features":[{"name":"Consumer UX","value":"Maximize User Engagement","valueDescription":"Utilize consumer insights to craft intuitive interfaces that drive user engagement and retention."},{"name":"Enterprise UX","value":"Enhance Productivity","valueDescription":"Design user experiences that simplify complex workflows and increase user satisfaction in enterprise applications."},{"name":"Design System","value":"Streamline Design Processes","valueDescription":"Develop a cohesive design language that promotes efficiency and collaboration across teams."},{"name":"User Research & Usability Testing","value":"Informed Design Decisions","valueDescription":"Leverage user feedback to refine functionalities and enhance overall product effectiveness."},{"name":"UX Audit","value":"Improve User Satisfaction","valueDescription":"Evaluate existing systems to identify and rectify usability issues, boosting customer satisfaction."}],"marketCategories":[{"name":"Digital Product Development Services","url":"https://nowen.ai/category/digital-product-development-services"}]},{"name":"Content","anchor":"product-content","type":"Service","url":"https://www.onething.design/expertise/content","summary":"Engage audiences with immersive content experiences that elevate brand storytelling.","description":"Content capabilities include CGI videos and AR/VR experiences to bring products and brands to life.","pricing":{},"features":[{"name":"AR/VR","value":"Transform Customer Interactions","valueDescription":"We deliver immersive AR and VR experiences that enable businesses to engage audiences and revolutionize digital interactions."},{"name":"CGI Videos","value":"Create Engaging Visuals","valueDescription":"Our high-quality CGI videos communicate products and innovations clearly, enhancing storytelling for marketing campaigns and product launches."},{"name":"Copy & UX Writing","value":"Engage and Inform Users","valueDescription":"Our expert writing services ensure clarity and engagement across all content, enhancing user experience and understanding."}],"marketCategories":[{"name":"Content Creation Services","url":"https://nowen.ai/category/content-creation-services"}]},{"name":"CX Strategy","anchor":"product-cx-strategy","type":"Service","url":"https://www.onething.design/expertise/cx-strategy","summary":"Boost customer engagement and retention through tailored CX strategies.","description":"CX strategy services to design omnichannel experiences, including CX audits, journey mapping, and service design.","pricing":{},"features":[{"name":"CX Audit","value":"Identify Experience Gaps","valueDescription":"Utilize CX audits to pinpoint where customer expectations and service delivery diverge."},{"name":"Omnichannel Experience Design","value":"Unify Interactions Across Channels","valueDescription":"Design integrated experiences that provide consistent messaging and functionality across various platforms."},{"name":"Journey Mapping","value":"Align Customer Experiences","valueDescription":"Create visual mappings of customer interactions to streamline and enhance user journeys."},{"name":"Service Design","value":"Enhance Operational Efficiency","valueDescription":"Optimize processes to improve service delivery while ensuring a coherent customer journey."}]}],"audiences":[],"segments":[{"name":"Brand strategy and identity","description":"Capabilities to define positioning, naming, visual identity, voice and guidelines to create consistent brand experiences across channels.","size":20,"cagr":7.5,"color":1,"productNames":["Branding","Content"],"methodology":"Search results supplied did not contain explicit market-size or CAGR figures for \"brand strategy and identity.\" I therefore estimated using industry comparables: global advertising/marketing services (hundreds of billions USD) and treating brand strategy & identity as a specialist subset (positioning, naming, visual identity, voice, guidelines) that typically captures a small share of overall marketing/agency spend. Assuming brand strategy/identity represents roughly 5–10% of broader marketing services revenue yields a global services market estimate in the low tens of billions; I selected a midpoint of ~USD 20 billion. Growth potential reflects continued digital transformation, demand for cohesive omnichannel experiences, and premiumization of brand investments; this supports a moderate-to-strong professional-services CAGR, estimated at ~7.5%.","citations":[]},{"name":"Product design and UX","description":"End-to-end product UX, prototyping, and web design including design system implementation to improve usability and accelerate releases.","size":8.12,"cagr":14,"color":2,"productNames":["Digital Products","Web Development"],"methodology":"Estimate uses industry report data in the provided searchResults focused on UX/product design services. Business Research Insights explicitly reports a 2026 market size of USD 8.12B and a 14% CAGR (2026–2035) for UX design services, matching the segment scope (end-to-end product UX, prototyping, web design, design systems). Other sources show a range due to differing scopes: Fortune Business Insights reports USD 6.40B (2025) with a higher CAGR for a broader “UX services” definition, Fact.MR shows a smaller mobile-only submarket (~USD 1.4B in 2025), and a verified market source notes USD 14.45B (2024) with lower CAGR — indicating variance by definition and horizon. I selected the BRI 2026 figure and CAGR as the primary anchor because its scope best aligns with “UX design services” in the input segment.","citations":[{"url":"https://www.businessresearchinsights.com/market-reports/user-experience-ux-design-services-market-118554","text":"The global user experience (ux) design services market size stood at USD 8.12 Billion in 2026."},{"url":"https://www.fortunebusinessinsights.com/ux-services-market-108780","text":"The global UX services market size was valued at USD 6.40 billion in 2025."},{"url":"https://www.factmr.com/report/advanced-mobile-ux-design-services-market","text":"In 2025, the advanced mobile UX design services market was valued at USD 1.4 billion."},{"url":"https://www.linkedin.com/pulse/user-experience-ux-design-services-market-jy6ff/","text":"User Experience (UX) Design Services Market Revenue was valued at USD 14.45 Billion in 2024."}]},{"name":"Customer experience design","description":"Design of brand-led customer journeys, touchpoints and omnichannel experiences to improve acquisition, retention and satisfaction.","size":22.35,"cagr":14,"color":3,"productNames":["CX Strategy","Digital Products"],"methodology":"Estimate based on multiple market reports in the provided results. I used Fortune Business Insights’ explicit 2025 valuation (USD 22.35B) as the primary size indicator for customer experience (CEM/CX) activities and set CAGR at ~14% as the central tendency among cited forecasts (MarketsandMarkets 13.7%, SphericalInsights 14.6%, BusinessResearchInsights ~14%, Fortune 15.8%). Variations reflect differences between CEM platforms, UX design services, and AI‑specific CX segments.","citations":[{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-experience-management-cem-market-101661","text":"The global customer experience management market size was valued at USD 22.35 billion in 2025."},{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-experience-management-cem-market-543.html","text":"Market Size Value in 2026: USD 15.78 Billion; CAGR of 13.7% from 2026 to 2032."},{"url":"https://www.sphericalinsights.com/reports/customer-experience-management-market","text":"The Global Customer Experience Management Market Size was valued at USD 16.85 Billion in 2022; CAGR of 14.6% (2022–2032)."},{"url":"https://www.businessresearchinsights.com/market-reports/user-experience-ux-design-services-market-118554","text":"Global UX Design Services market size stood at USD 8.12 Billion in 2026, growing to USD 26.41 Billion by 2035 at an estimated CAGR of 14%."},{"url":"https://www.insightaceanalytic.com/report/ai-in-customer-experience-market/2746","text":"AI in Customer Experience Market valued at USD 14.78 Bn in 2025 and predicted to reach USD 147.62 Bn by 2035 at a 26.0% CAGR."}]},{"name":"3D and immersive experiences","description":"3D, augmented reality, and immersive content for events, product explainers, spatial branding, and experiential campaigns.","size":12,"cagr":21,"color":4,"productNames":["Content","Web Development"],"methodology":"Used reported global immersive-entertainment market totals (~USD 144–147B in 2025) and broad immersive-technology growth rates (20–27% CAGR) from the search results. Habo’s U.S. estimate for location‑based immersive experiences ($3.9B in 2024) and Precedence/industry forecasts for immersive tech growth informed a narrower segmentation: 3D/AR-driven experiences for events, product explainers, spatial branding and experiential campaigns likely represent a single-digit percentage of the broader immersive-entertainment market. Applying a conservative 5–8% share to the 2025 global market yields an estimated global market size ~USD 7–12B; I selected USD 12B as a near‑term (2025) estimate. Growth potential (CAGR ~21%) reflects strong technology adoption and enterprise/marketing use (aligned with Habo’s ~21% U.S. growth and industry tech CAGRs), but is modestly lower than consumer/gaming‑led forecasts.","citations":[{"url":"https://www.fortunebusinessinsights.com/immersive-entertainment-market-111221","text":"The global immersive entertainment market size was valued at USD 146.6 billion in 2025; CAGR of 26.7% from 2025–2034."},{"url":"https://www.snsinsider.com/reports/immersive-entertainment-market-6402","text":"Immersive Entertainment Market was valued at USD 143.5 billion in 2025 and is expected to reach USD 1,280.9 billion by 2035, CAGR 24.5%."},{"url":"https://habo.studio/the-size-of-the-immersive-experiences-market-in-the-united-states/","text":"Habo estimates U.S. immersive experiences’ revenues reached $3.9 billion in 2024, reflecting an average annual growth rate of 21% since 2019."},{"url":"https://www.remixsummits.com/what-is-driving-the-growth-of-immersive-experiences/","text":"Precedence Research estimates immersive technology market will grow to USD $134.18 billion by 2030; 2021 value USD $21.66 billion, CAGR 22.46% (2022–2030)."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.onething.design","text":"1thing Design & Innovation Private Limited"},{"url":"https://www.onething.design/expertise/branding","text":"Branding"},{"url":"https://www.onething.design/expertise/web-development","text":"Web Development"},{"url":"https://www.onething.design/expertise/digital-products","text":"Digital Products"},{"url":"https://www.onething.design/expertise/content","text":"Content"},{"url":"https://www.onething.design/expertise/cx-strategy","text":"CX Strategy"},{"url":"https://www.businessresearchinsights.com/market-reports/user-experience-ux-design-services-market-118554","text":"The global user experience (ux) design services market size stood at USD 8.12 Billion in 2026."},{"url":"https://www.fortunebusinessinsights.com/ux-services-market-108780","text":"The global UX services market size was valued at USD 6.40 billion in 2025."},{"url":"https://www.factmr.com/report/advanced-mobile-ux-design-services-market","text":"In 2025, the advanced mobile UX design services market was valued at USD 1.4 billion."},{"url":"https://www.linkedin.com/pulse/user-experience-ux-design-services-market-jy6ff/","text":"User Experience (UX) Design Services Market Revenue was valued at USD 14.45 Billion in 2024."},{"url":"https://www.fortunebusinessinsights.com/industry-reports/customer-experience-management-cem-market-101661","text":"The global customer experience management market size was valued at USD 22.35 billion in 2025."},{"url":"https://www.marketsandmarkets.com/Market-Reports/customer-experience-management-cem-market-543.html","text":"Market Size Value in 2026: USD 15.78 Billion; CAGR of 13.7% from 2026 to 2032."},{"url":"https://www.sphericalinsights.com/reports/customer-experience-management-market","text":"The Global Customer Experience Management Market Size was valued at USD 16.85 Billion in 2022; CAGR of 14.6% (2022–2032)."},{"url":"https://www.insightaceanalytic.com/report/ai-in-customer-experience-market/2746","text":"AI in Customer Experience Market valued at USD 14.78 Bn in 2025 and predicted to reach USD 147.62 Bn by 2035 at a 26.0% CAGR."},{"url":"https://www.fortunebusinessinsights.com/immersive-entertainment-market-111221","text":"The global immersive entertainment market size was valued at USD 146.6 billion in 2025; CAGR of 26.7% from 2025–2034."},{"url":"https://www.snsinsider.com/reports/immersive-entertainment-market-6402","text":"Immersive Entertainment Market was valued at USD 143.5 billion in 2025 and is expected to reach USD 1,280.9 billion by 2035, CAGR 24.5%."},{"url":"https://habo.studio/the-size-of-the-immersive-experiences-market-in-the-united-states/","text":"Habo estimates U.S. immersive experiences’ revenues reached $3.9 billion in 2024, reflecting an average annual growth rate of 21% since 2019."},{"url":"https://www.remixsummits.com/what-is-driving-the-growth-of-immersive-experiences/","text":"Precedence Research estimates immersive technology market will grow to USD $134.18 billion by 2030; 2021 value USD $21.66 billion, CAGR 22.46% (2022–2030)."}]}