Objective Management Group

Predict candidate success in sales roles through tailored assessments based on extensive performance data.

Transform your sales force with data-driven evaluations and actionable insights.

Gain critical insights into sales performance and capabilities with OMG's Salesperson Evaluations.

Sales Candidate Assessments

OMG's Sales Candidate Assessments provide predictive recommendations on whether a candidate will succeed in a selling role, based on sales-specific competencies. Grounded in 30+ years of performance data, they surface root causes behind performance gaps and development needs. The assessments evaluate candidates on 21 sales-specific competencies organized into Will to Sell, Sales DNA, and Tactical Selling, and are role-specific and configurable for various sales positions. Outputs are actionable, indicating Recommended or Not Recommended to guide hiring decisions. Assessments are customizable to align with top-performer profiles and team needs, enabling precise, data-driven hiring decisions. Additionally, the suite includes Sales Percentile benchmarking to compare an individual against peers and illuminate relative performance.

• Measures Essential Selling Skills
  Framework identifies key competencies crucial for success, enabling targeted development.
• Guides Hiring Decisions
  Clear recommendations help hiring managers make informed decisions when assessing candidates.
• Forecasts Performance Potential
  Data-driven insights predict which candidates are likely to excel in specific sales roles.
• Identifies Performance Barriers
  Deep analytical insights help organizations focus on underlying issues affecting sales performance.
• Tailors Assessments to Team Needs
  Flexibility in assessments allows alignment with specific organizational requirements and goals.
• Enhances Relevance for Different Sales Roles
  Custom configurations ensure assessments align with diverse sales processes.

Sales Team Evaluations

OMG's Sales Team Evaluations deliver the Sales Effectiveness and Improvement Analysis (SEIA), an in-depth assessment of a sales organization's people, systems, and strategies. It helps identify problems with hiring criteria, sales management effectiveness, and consultative selling capabilities, as well as ramp-up time and losses due to underperforming reps. SEIA provides a data-backed roadmap to improve pipeline and overall performance, with benchmarking of teams on 21 competencies. The analysis integrates insights from 30+ years of performance data to guide improvements.

• 21 Competency Assessment
  Evaluate and compare team performance across critical sales competencies.
• Custom Roadmap
  Provides tailored solutions for overcoming specific sales challenges.
• In-Depth Data Insights
  Gain comprehensive insights into factors driving sales performance.
• Unique Sales Analysis
  Provides strategic insights for enhancing sales performance and management effectiveness.
• Tailor Benchmarks
  Customize benchmarks for accurate comparisons and actionable insights.
• Assess Leadership Skills
  Identify areas of improvement for sales managers to enhance team performance.
• Framework Assessment
  Evaluate sales performance across critical competency groups to identify strengths and weaknesses.

Salesperson Evaluations

OMG's Salesperson Evaluations provide an in-depth look at sales-specific competencies behind individual performance. They measure 21 core competencies across Tactical Selling, Sales DNA, and Will to Sell and are customizable for various sales roles. Each evaluation provides insights into performance drivers, supports targeted development, and includes Sales Percentile benchmarking to illuminate individual performance relative to peers.

• Identify Key Competencies
  Understand the essential skills and attributes needed for top sales performance.
• Tailor Assessments
  Customize evaluation parameters to fit distinct sales role demands.
• Uncover Performance Drivers
  Discover what specific factors are impacting each salesperson's effectiveness.
• Compare Against Peers
  Assess an individual's performance relative to a broader cohort of sales professionals.
• Integrate Comprehensive Analysis
  Utilize a comprehensive assessment to enhance overall sales effectiveness.