Nephila Marketing

Connects channels, campaigns and follow-up to build buyer interest, generate qualified conversations and measure pipeline impact.

Reach relevant B2B buyers, reduce irrelevant search traffic and connect ad performance with qualified leads and pipeline.

Reach relevant roles and target accounts, improve campaigns through testing, and connect LinkedIn engagement and leads to CRM follow-up and reporting.

Keep campaigns moving and leads connected to sales with reliable routing, nurture, tracking and reporting.

Attracts potential buyers and helps marketing teams turn qualified leads into real sales conversations.

Help B2B technology buyers find and understand your business across search engines and AI experiences, while connecting visibility to qualified leads and pipeline.

Get a written demand program plan with prioritized audiences, channel mix, measurement readiness and a draft pilot outline.

Launch and evaluate an integrated demand generation program, learn what drives qualified pipeline, and leave with a playbook and roadmap.

Extend a proven pilot with coordinated monthly campaign planning, production and optimization that can grow with your program.

B2B Demand Generation

Nephila Marketing runs integrated demand generation programs for B2B technology companies, combining audience and offer strategy, channel planning, promotions, marketing operations, account-based campaigns and reporting. Programs can include paid media, content, email, search and AI visibility. Account-based marketing can be layered into the wider program, aligning target account selection and tiers with sales, tailoring messages and offers, coordinating marketing with sales outreach, and measuring account engagement, meetings and pipeline. Results are measured through qualified leads, meetings and pipeline.

Category: Demand generation

• Focus Offers On Priority Buyers
  Aligns audiences and offers and directs campaign effort toward buyers and accounts prioritized with sales.
• Reach Buyers Across Relevant Channels
  Selects channels based on the audience and coordinates activity across the wider program.
• Connect Every Promotion Step
  Coordinates each promotion's offer, creative, conversion path and follow-up.
• Focus Campaigns On Priority Accounts
  Aligns account priorities with sales and tailors campaign activity, content and offers to account tiers, roles and engagement stages.
• Measure Results Against Pipeline
  Shows program outcomes and target-account engagement alongside channel performance to help teams assess meetings and pipeline.
• Route And Nurture Leads
  Connects lead capture with routing, nurture and lifecycle processes.
• Test Campaigns Before Scaling
  Compares audiences, messages, offers and formats to identify effective approaches before increasing investment.
• Build Interest Before Buyers Are Ready
  Supports buyers at different decision stages, with demand generation and lead generation measured separately.
• Improve Campaigns With Performance Data
  Uses observed performance and lead quality to guide campaign changes and investment.

Google Ads Management

Nephila manages B2B Google Ads campaigns, from account structure and keyword strategy to ad copy, landing pages, bids, budget pacing and daily monitoring. Campaigns are aligned with buyer intent, while search terms and negative keywords help limit irrelevant traffic. GA4 and Google Tag Manager support conversion tracking, with CRM lead-quality data fed back where the setup allows. Reporting covers qualified leads, cost per qualified lead and pipeline alongside clicks and conversions. Nephila can also manage Microsoft Ads alongside Google Ads and maintain campaigns across multiple regions.

• Track Outcomes Beyond Form Fills
  Connects tracking to lead quality where possible and reviews the signals used for campaign optimization.
• Target Searches That Reflect Buyer Intent
  Focuses campaigns on searches connected to buyer needs and buying stages.
• Filter Out Irrelevant Search Traffic
  Helps keep spend focused on relevant buyers rather than irrelevant searches.
• Match Ads And Pages To Search Intent
  Gives searchers a relevant next step through aligned ads and landing pages.
• Connect Ad Results To Qualified Leads And Pipeline
  Relates campaign activity to qualified leads and pipeline alongside platform metrics.
• Manage Bids And Pace Budgets
  Supports active management of campaign spend through bidding, pacing and monitoring.
• Manage Campaigns Across Search Markets
  Supports consistent campaigns across multiple regions and extends paid search management to Microsoft Ads.
• Evaluate Brand And Non-Brand Campaigns Separately
  Makes it possible to judge each campaign group on its own.
• Keep Account Data And Identify Improvements
  Retains account history and campaigns with the client and provides prioritized recommendations through a no-obligation audit.

LinkedIn Ads Management

Nephila manages LinkedIn advertising for B2B companies, from audience strategy and campaign structure through ad formats, creative testing, lead capture and reporting. Campaigns can target companies, roles, seniority and matched account lists. Awareness and lead generation campaigns are kept separate, with goals and reporting suited to each. The service connects Lead Gen Forms to HubSpot or Marketo and reviews how leads flow into the CRM. Campaign performance is evaluated through engagement across target companies and the movement of the right accounts toward meetings and pipeline.

• Reach Relevant Buyers
  Focuses campaigns on relevant companies, roles, seniority levels and matched account lists.
• Measure Each Goal Separately
  Evaluates awareness and lead generation against their distinct purposes.
• Connect Leads To CRM Follow-Up
  Moves captured leads into CRM processes so they can be routed and followed up.
• Track Target Account Engagement
  Shows which companies engage and whether the right accounts move toward meetings and pipeline.
• Match And Refresh Ads To Goals
  Uses formats suited to campaign goals and tests messaging and creative based on target-account engagement.
• Compare Lead Quality
  Helps teams assess which lead capture approach produces more qualified leads.
• Connect Campaign Activity To CRM Reporting
  Makes performance easier to group and helps associate conversions with the intended CRM campaign.

HubSpot & Marketing Ops

Nephila Marketing provides HubSpot and Marketo marketing operations, including campaign forms and pages, lead routing, lifecycle stages, nurture workflows, contact cleanup, source tracking, CRM sync checks and dashboards. Marketing operations is included in every Growth Program or can be scoped as a project, including setup and cleanup work. Nephila also works alongside Salesforce and clients’ in-house HubSpot administrators, with responsibilities agreed in advance.

• Route Leads And Clarify Lifecycle Stages
  Sends leads to agreed owners and aligns marketing and sales on lifecycle stages and handoffs.
• Track Sources Through The CRM
  Retains source and campaign information to help evaluate leads and pipeline by source.
• Connect CRM Data To Reporting
  Presents decision-focused measures and checks CRM synchronization.
• Launch Campaign Pages And Forms
  Creates campaign experiences that capture leads and support promotions.
• Keep Leads Moving With Nurture
  Continues follow-up after a lead arrives without relying only on manual sends.
• Organize And Clean Contact Data
  Maintains useful lists and segments and prepares contact data for campaigns.
• Set Up Or Improve Marketing Operations
  Scopes setup or cleanup work and identifies prioritized fixes for key CRM operations.
• Coordinate Changes With Your Admin
  Clarifies ownership to help prevent conflicting changes.

B2B Lead Generation

Nephila runs inbound, campaign-based programs that attract buyers to offers. Each promotion is built around one offer and audience, with content assets, paid media, a form or landing page, and nurture and follow-up. Nephila agrees with sales on a qualified-lead definition before launch and reports leads by quality, focusing on leads that become real conversations rather than lead counts alone. The service does not include lead lists or appointment setting.

Category: Lead Generation Services

• Align Lead Qualification With Sales
  Gives marketing and sales a shared basis for evaluating lead quality.
• Focus Each Promotion On One Audience
  Gives each promotion a defined audience and offer.
• Keep Leads Moving After Engagement
  Provides leads with a next step after initial engagement.
• Identify Which Leads Are Worth Scaling
  Helps distinguish leads worth scaling from volume that does not become meaningful conversations.
• Match Content Access To Asset Value
  Uses gated assets when their value supports an email exchange and open content when discoverability is useful.
• Promote Offers Across Paid Channels
  Reaches intended audiences through paid channels as part of campaign-based lead generation.
• Capture Leads Through Campaign Experiences
  Provides a clear way for interested buyers to respond.

Search and AI visibility

Search engine optimization and AI search visibility for B2B technology companies. Nephila reviews technical health, search performance and buyer questions; prioritizes topics and pages tied to buyer intent and pipeline; and improves site accessibility, content and on-page elements. Reporting covers search performance and business results, with AI visibility tracking where agreed. The service can be part of an ongoing program or scoped as a focused project.

• Improve Search Engine Accessibility
  Addresses technical barriers that can prevent search engines from finding, indexing or understanding important pages.
• Enable Chosen Crawlers To Reach Content
  Helps selected search and AI systems reach and understand important information.
• Connect Search Signals To Business Results
  Reviews search performance and business outcomes, treating AI visibility as directional when tracked.
• Align Content With Buyer Questions
  Plans content around questions buyers ask as they research and compare vendors.
• Strengthen Pages For Search And Action
  Makes pages more relevant to their topics and provides visitors with a next step.
• Clarify Your Business Across Key Sources
  Presents consistent business information across relevant sources.
• Prioritize Visibility Improvements
  Identifies search gaps, technical fixes and visibility opportunities based on the current landscape.
• Build And Improve Search Content
  Develops or refines content that addresses buyer questions.
• Refine Priorities As Search Changes
  Uses reporting and performance reviews to adjust search priorities.
• Coordinate Organic And Paid Search
  Connects paid search insights with organic priorities and shared campaign elements.

Strategy Session

A focused two-week engagement that gives your team a written demand program plan, whether or not you continue with Nephila. It includes intake and a 30-minute discovery call, a read-only review of advertising accounts, marketing automation setup, conversion tracking and current offers, a 90-minute working session with senior strategists, and a 30-minute readout. The plan covers priority audiences, channel mix, measurement readiness and a draft pilot outline. The plan is yours to keep, and the session fee is credited to the pilot if you continue within 30 days.

• Guide Your Next Marketing Steps
  Provides a practical plan and dedicated readout to guide next steps.
• Review Program Readiness
  Assesses current accounts, automation, tracking and offers as inputs to the plan.
• Shape The Demand Program
  Develops program direction in a focused working session.
• Keep Your Plan And Credit The Fee
  Retain and use the plan whether or not you continue, and apply the session fee to a pilot started within 30 days.
• Clarify Goals And Program Context
  Establishes context for the strategy work.

Lead Gen Accelerator Pilot

A structured demand generation engagement in which Nephila’s senior team aligns with your priorities, plans and launches up to four integrated promotions, and measures what works. The 10-week pilot plus a two-week run includes targeting and market intelligence, campaign strategy, content and creative, paid media, conversion experiences, marketing operations and measurement. It concludes with a reusable playbook and a prioritized roadmap for the next phase, so your team can continue with Nephila or take the work forward internally.

Category: Demand generation

• Coordinate Work Through One Team
  Brings specialists together around one shared program plan.
• Measure And Improve Campaign Results
  Connects campaign activity with qualified pipeline and identifies what to scale, improve or stop.
• Focus Campaigns On Priority Buyers
  Uses audience, account, competition and search research to inform campaign reach and messaging.
• Turn Priorities Into A Market-Ready Plan
  Aligns priorities, offers, audiences, success measures, campaigns and rollout before execution.
• Carry Proven Learning Into The Next Phase
  Uses pilot learning to guide the next phase of demand generation.
• Produce Campaign-Ready Content And Creative
  Creates content and creative needed for planned promotions.
• Launch And Optimize Paid Campaigns
  Puts campaigns into market and optimizes them as performance data becomes available.
• Connect Campaigns To CRM Follow-Up
  Connects campaign engagement and lead capture with CRM processes and follow-up.
• Launch Up To Four Promotions
  Sets a defined duration and promotion scope.

Growth Program

A monthly embedded team that builds on what a pilot proved, planning, producing and optimizing promotions as the program grows. Choose Foundation, Expand or Scale, with different promotion volumes, strategy cadences and account-based marketing support. Every level includes campaign strategy and planning, creative, landing pages and forms, CRM campaign management, reporting and attribution support, ongoing optimization, and marketing operations. Marketing operations can also be scoped as a project, including setup and cleanup. Media spend is billed separately or paid directly to the platforms. Search and AI visibility and web development can be added.

Category: Demand generation

• Coordinate Campaign Work In One Program
  Brings planning, production, conversion experiences, campaign management, reporting and optimization together.
• Run More Promotions Each Month
  Matches monthly production capacity to the selected program level.
• Choose A Level That Fits
  Select a program level for current needs, with scope designed to grow.
• Connect Leads, CRM Processes And Reporting
  Supports campaign execution through lead routing, nurture, lifecycle management, source tracking, CRM synchronization and dashboards; setup or cleanup projects can be separately scoped.
• Set A Regular Strategy Cadence
  Provides a strategy cadence aligned with the selected level.
• Add Account-Based Marketing Support
  Provides account-based marketing support according to the selected program level.
• Add Services And Track Media Separately
  Extends the program with optional services while keeping media spend separate from the program fee.