{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/nephilamarketing-com","markdownUrl":"https://nowen.ai/agents/nephilamarketing-com.md","jsonUrl":"https://nowen.ai/agents/nephilamarketing-com.json","name":"Nephila Marketing","website":"https://nephilamarketing.com","location":"San Diego, CA","address":{"city":"San Diego","state":"CA"},"industry":"Marketing Agencies","deliveryModel":"services","marketCategories":{"primary":{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"},"others":[{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"}]},"status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-11-10T12:53:59.069Z","summary":"Nephila Marketing helps B2B technology companies plan, run, and measure coordinated marketing programs focused on qualified leads and pipeline.","description":"Nephila Marketing is an agency serving B2B technology companies and their marketing leaders. It combines senior strategy with hands-on execution across demand generation, paid media, search visibility, content, creative, marketing operations, and analytics. The agency works as an extension of clients’ teams, coordinating campaigns and measuring performance against qualified leads and pipeline.","mission":"Help B2B technology companies attract qualified buyers, build sales pipeline, and grow revenue through coordinated marketing strategy and execution.","directory":{"industryName":"Marketing Agencies","agentCount":224,"indexable":true,"hubUrl":"https://nowen.ai/industry/marketing-agencies"},"categoryDirectory":{"name":"Demand generation","agentCount":29,"indexable":true,"url":"https://nowen.ai/category/demand-generation"},"aiReaderFamilies":["OpenAI","Perplexity"],"products":[{"name":"B2B Demand Generation","anchor":"product-b2b-demand-generation","type":"Service","url":"https://www.nephilamarketing.com/services/b2b-demand-generation","summary":"Connects channels, campaigns and follow-up to build buyer interest, generate qualified conversations and measure pipeline impact.","description":"Nephila Marketing runs integrated demand generation programs for B2B technology companies, combining audience and offer strategy, channel planning, promotions, marketing operations, account-based campaigns and reporting. Programs can include paid media, content, email, search and AI visibility. Account-based marketing can be layered into the wider program, aligning target account selection and tiers with sales, tailoring messages and offers, coordinating marketing with sales outreach, and measuring account engagement, meetings and pipeline. Results are measured through qualified leads, meetings and pipeline.","pricing":{},"features":[{"name":"Audience and offer strategy","value":"Focus Offers On Priority Buyers","valueDescription":"Aligns audiences and offers and directs campaign effort toward buyers and accounts prioritized with sales."},{"name":"Multi-channel planning","value":"Reach Buyers Across Relevant Channels","valueDescription":"Selects channels based on the audience and coordinates activity across the wider program."},{"name":"End-to-end promotions","value":"Connect Every Promotion Step","valueDescription":"Coordinates each promotion's offer, creative, conversion path and follow-up."},{"name":"Account selection and tier-specific campaigns","value":"Focus Campaigns On Priority Accounts","valueDescription":"Aligns account priorities with sales and tailors campaign activity, content and offers to account tiers, roles and engagement stages."},{"name":"Pipeline and account engagement reporting","value":"Measure Results Against Pipeline","valueDescription":"Shows program outcomes and target-account engagement alongside channel performance to help teams assess meetings and pipeline."},{"name":"Marketing operations","value":"Route And Nurture Leads","valueDescription":"Connects lead capture with routing, nurture and lifecycle processes."},{"name":"Account-based campaign testing","value":"Test Campaigns Before Scaling","valueDescription":"Compares audiences, messages, offers and formats to identify effective approaches before increasing investment."},{"name":"Awareness and interest development","value":"Build Interest Before Buyers Are Ready","valueDescription":"Supports buyers at different decision stages, with demand generation and lead generation measured separately."},{"name":"Campaign optimization","value":"Improve Campaigns With Performance Data","valueDescription":"Uses observed performance and lead quality to guide campaign changes and investment."}],"marketCategories":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]},{"name":"Google Ads Management","anchor":"product-google-ads-management","type":"Service","url":"https://www.nephilamarketing.com/services/google-ads-management","summary":"Reach relevant B2B buyers, reduce irrelevant search traffic and connect ad performance with qualified leads and pipeline.","description":"Nephila manages B2B Google Ads campaigns, from account structure and keyword strategy to ad copy, landing pages, bids, budget pacing and daily monitoring. Campaigns are aligned with buyer intent, while search terms and negative keywords help limit irrelevant traffic. GA4 and Google Tag Manager support conversion tracking, with CRM lead-quality data fed back where the setup allows. Reporting covers qualified leads, cost per qualified lead and pipeline alongside clicks and conversions. Nephila can also manage Microsoft Ads alongside Google Ads and maintain campaigns across multiple regions.","pricing":{},"features":[{"name":"Conversion tracking and lead-quality feedback","value":"Track Outcomes Beyond Form Fills","valueDescription":"Connects tracking to lead quality where possible and reviews the signals used for campaign optimization."},{"name":"Buying-stage keyword strategy","value":"Target Searches That Reflect Buyer Intent","valueDescription":"Focuses campaigns on searches connected to buyer needs and buying stages."},{"name":"Search term and negative keyword management","value":"Filter Out Irrelevant Search Traffic","valueDescription":"Helps keep spend focused on relevant buyers rather than irrelevant searches."},{"name":"Intent-matched ads and landing pages","value":"Match Ads And Pages To Search Intent","valueDescription":"Gives searchers a relevant next step through aligned ads and landing pages."},{"name":"Qualified-lead and pipeline reporting","value":"Connect Ad Results To Qualified Leads And Pipeline","valueDescription":"Relates campaign activity to qualified leads and pipeline alongside platform metrics."},{"name":"Bid strategy and budget pacing","value":"Manage Bids And Pace Budgets","valueDescription":"Supports active management of campaign spend through bidding, pacing and monitoring."},{"name":"Multi-region and Microsoft Ads management","value":"Manage Campaigns Across Search Markets","valueDescription":"Supports consistent campaigns across multiple regions and extends paid search management to Microsoft Ads."},{"name":"Brand and non-brand campaign separation","value":"Evaluate Brand And Non-Brand Campaigns Separately","valueDescription":"Makes it possible to judge each campaign group on its own."},{"name":"Client-owned account and account audit","value":"Keep Account Data And Identify Improvements","valueDescription":"Retains account history and campaigns with the client and provides prioritized recommendations through a no-obligation audit."}]},{"name":"LinkedIn Ads Management","anchor":"product-linkedin-ads-management","type":"Service","url":"https://www.nephilamarketing.com/services/linkedin-ads-management","summary":"Reach relevant roles and target accounts, improve campaigns through testing, and connect LinkedIn engagement and leads to CRM follow-up and reporting.","description":"Nephila manages LinkedIn advertising for B2B companies, from audience strategy and campaign structure through ad formats, creative testing, lead capture and reporting. Campaigns can target companies, roles, seniority and matched account lists. Awareness and lead generation campaigns are kept separate, with goals and reporting suited to each. The service connects Lead Gen Forms to HubSpot or Marketo and reviews how leads flow into the CRM. Campaign performance is evaluated through engagement across target companies and the movement of the right accounts toward meetings and pipeline.","pricing":{},"features":[{"name":"Role- and account-based audience targeting","value":"Reach Relevant Buyers","valueDescription":"Focuses campaigns on relevant companies, roles, seniority levels and matched account lists."},{"name":"Separate awareness and lead generation campaigns","value":"Measure Each Goal Separately","valueDescription":"Evaluates awareness and lead generation against their distinct purposes."},{"name":"CRM-connected lead forms","value":"Connect Leads To CRM Follow-Up","valueDescription":"Moves captured leads into CRM processes so they can be routed and followed up."},{"name":"Company engagement reporting and campaign sequencing","value":"Track Target Account Engagement","valueDescription":"Shows which companies engage and whether the right accounts move toward meetings and pipeline."},{"name":"Goal-based ad formats and creative testing","value":"Match And Refresh Ads To Goals","valueDescription":"Uses formats suited to campaign goals and tests messaging and creative based on target-account engagement."},{"name":"Lead capture testing","value":"Compare Lead Quality","valueDescription":"Helps teams assess which lead capture approach produces more qualified leads."},{"name":"Campaign taxonomy and CRM attribution","value":"Connect Campaign Activity To CRM Reporting","valueDescription":"Makes performance easier to group and helps associate conversions with the intended CRM campaign."}]},{"name":"HubSpot & Marketing Ops","anchor":"product-hubspot-and-marketing-ops","type":"Service","url":"https://www.nephilamarketing.com/services/hubspot-marketing-operations","summary":"Keep campaigns moving and leads connected to sales with reliable routing, nurture, tracking and reporting.","description":"Nephila Marketing provides HubSpot and Marketo marketing operations, including campaign forms and pages, lead routing, lifecycle stages, nurture workflows, contact cleanup, source tracking, CRM sync checks and dashboards. Marketing operations is included in every Growth Program or can be scoped as a project, including setup and cleanup work. Nephila also works alongside Salesforce and clients’ in-house HubSpot administrators, with responsibilities agreed in advance.","pricing":{},"features":[{"name":"Lead routing and lifecycle management","value":"Route Leads And Clarify Lifecycle Stages","valueDescription":"Sends leads to agreed owners and aligns marketing and sales on lifecycle stages and handoffs."},{"name":"Source tracking and attribution","value":"Track Sources Through The CRM","valueDescription":"Retains source and campaign information to help evaluate leads and pipeline by source."},{"name":"CRM synchronization and dashboards","value":"Connect CRM Data To Reporting","valueDescription":"Presents decision-focused measures and checks CRM synchronization."},{"name":"Campaign pages and forms","value":"Launch Campaign Pages And Forms","valueDescription":"Creates campaign experiences that capture leads and support promotions."},{"name":"Email nurture workflows","value":"Keep Leads Moving With Nurture","valueDescription":"Continues follow-up after a lead arrives without relying only on manual sends."},{"name":"Contact segmentation and cleanup","value":"Organize And Clean Contact Data","valueDescription":"Maintains useful lists and segments and prepares contact data for campaigns."},{"name":"Platform setup, cleanup and audit","value":"Set Up Or Improve Marketing Operations","valueDescription":"Scopes setup or cleanup work and identifies prioritized fixes for key CRM operations."},{"name":"Operations ownership coordination","value":"Coordinate Changes With Your Admin","valueDescription":"Clarifies ownership to help prevent conflicting changes."}]},{"name":"B2B Lead Generation","anchor":"product-b2b-lead-generation","type":"Service","url":"https://www.nephilamarketing.com/services/b2b-lead-generation","summary":"Attracts potential buyers and helps marketing teams turn qualified leads into real sales conversations.","description":"Nephila runs inbound, campaign-based programs that attract buyers to offers. Each promotion is built around one offer and audience, with content assets, paid media, a form or landing page, and nurture and follow-up. Nephila agrees with sales on a qualified-lead definition before launch and reports leads by quality, focusing on leads that become real conversations rather than lead counts alone. The service does not include lead lists or appointment setting.","pricing":{},"features":[{"name":"Sales-aligned lead qualification","value":"Align Lead Qualification With Sales","valueDescription":"Gives marketing and sales a shared basis for evaluating lead quality."},{"name":"Offer and audience promotion planning","value":"Focus Each Promotion On One Audience","valueDescription":"Gives each promotion a defined audience and offer."},{"name":"Lead nurture and sales follow-up","value":"Keep Leads Moving After Engagement","valueDescription":"Provides leads with a next step after initial engagement."},{"name":"Lead-quality reporting","value":"Identify Which Leads Are Worth Scaling","valueDescription":"Helps distinguish leads worth scaling from volume that does not become meaningful conversations."},{"name":"Lead-generation content assets","value":"Match Content Access To Asset Value","valueDescription":"Uses gated assets when their value supports an email exchange and open content when discoverability is useful."},{"name":"Paid lead-generation campaigns","value":"Promote Offers Across Paid Channels","valueDescription":"Reaches intended audiences through paid channels as part of campaign-based lead generation."},{"name":"Landing pages and lead capture","value":"Capture Leads Through Campaign Experiences","valueDescription":"Provides a clear way for interested buyers to respond."}],"marketCategories":[{"name":"Lead Generation Services","url":"https://nowen.ai/category/lead-generation-services"}]},{"name":"Search and AI visibility","anchor":"product-search-and-ai-visibility","type":"Service","url":"https://www.nephilamarketing.com/services/seo","summary":"Help B2B technology buyers find and understand your business across search engines and AI experiences, while connecting visibility to qualified leads and pipeline.","description":"Search engine optimization and AI search visibility for B2B technology companies. Nephila reviews technical health, search performance and buyer questions; prioritizes topics and pages tied to buyer intent and pipeline; and improves site accessibility, content and on-page elements. Reporting covers search performance and business results, with AI visibility tracking where agreed. The service can be part of an ongoing program or scoped as a focused project.","pricing":{},"features":[{"name":"Technical SEO","value":"Improve Search Engine Accessibility","valueDescription":"Addresses technical barriers that can prevent search engines from finding, indexing or understanding important pages."},{"name":"AI crawler access and readiness","value":"Enable Chosen Crawlers To Reach Content","valueDescription":"Helps selected search and AI systems reach and understand important information."},{"name":"Search and AI visibility measurement","value":"Connect Search Signals To Business Results","valueDescription":"Reviews search performance and business outcomes, treating AI visibility as directional when tracked."},{"name":"Buyer-focused content strategy","value":"Align Content With Buyer Questions","valueDescription":"Plans content around questions buyers ask as they research and compare vendors."},{"name":"On-page optimization","value":"Strengthen Pages For Search And Action","valueDescription":"Makes pages more relevant to their topics and provides visitors with a next step."},{"name":"Brand and entity clarity","value":"Clarify Your Business Across Key Sources","valueDescription":"Presents consistent business information across relevant sources."},{"name":"Search research and visibility assessment","value":"Prioritize Visibility Improvements","valueDescription":"Identifies search gaps, technical fixes and visibility opportunities based on the current landscape."},{"name":"Content improvement and creation","value":"Build And Improve Search Content","valueDescription":"Develops or refines content that addresses buyer questions."},{"name":"Ongoing search optimization","value":"Refine Priorities As Search Changes","valueDescription":"Uses reporting and performance reviews to adjust search priorities."},{"name":"Search and paid media coordination","value":"Coordinate Organic And Paid Search","valueDescription":"Connects paid search insights with organic priorities and shared campaign elements."}]},{"name":"Strategy Session","anchor":"product-strategy-session","type":"Service","url":"https://www.nephilamarketing.com/how-we-engage#strategy-session","summary":"Get a written demand program plan with prioritized audiences, channel mix, measurement readiness and a draft pilot outline.","description":"A focused two-week engagement that gives your team a written demand program plan, whether or not you continue with Nephila. It includes intake and a 30-minute discovery call, a read-only review of advertising accounts, marketing automation setup, conversion tracking and current offers, a 90-minute working session with senior strategists, and a 30-minute readout. The plan covers priority audiences, channel mix, measurement readiness and a draft pilot outline. The plan is yours to keep, and the session fee is credited to the pilot if you continue within 30 days.","pricing":{},"features":[{"name":"Written demand program plan and readout","value":"Guide Your Next Marketing Steps","valueDescription":"Provides a practical plan and dedicated readout to guide next steps."},{"name":"Marketing account and tracking review","value":"Review Program Readiness","valueDescription":"Assesses current accounts, automation, tracking and offers as inputs to the plan."},{"name":"Senior strategy working session","value":"Shape The Demand Program","valueDescription":"Develops program direction in a focused working session."},{"name":"Plan ownership and pilot fee credit","value":"Keep Your Plan And Credit The Fee","valueDescription":"Retain and use the plan whether or not you continue, and apply the session fee to a pilot started within 30 days."},{"name":"Intake and discovery call","value":"Clarify Goals And Program Context","valueDescription":"Establishes context for the strategy work."}]},{"name":"Lead Gen Accelerator Pilot","anchor":"product-lead-gen-accelerator-pilot","type":"Service","url":"https://www.nephilamarketing.com/lead-gen-accelerator-pilot","summary":"Launch and evaluate an integrated demand generation program, learn what drives qualified pipeline, and leave with a playbook and roadmap.","description":"A structured demand generation engagement in which Nephila’s senior team aligns with your priorities, plans and launches up to four integrated promotions, and measures what works. The 10-week pilot plus a two-week run includes targeting and market intelligence, campaign strategy, content and creative, paid media, conversion experiences, marketing operations and measurement. It concludes with a reusable playbook and a prioritized roadmap for the next phase, so your team can continue with Nephila or take the work forward internally.","pricing":{},"features":[{"name":"Coordinated pilot execution","value":"Coordinate Work Through One Team","valueDescription":"Brings specialists together around one shared program plan."},{"name":"Measurement and lead-quality optimization","value":"Measure And Improve Campaign Results","valueDescription":"Connects campaign activity with qualified pipeline and identifies what to scale, improve or stop."},{"name":"Targeting and market intelligence","value":"Focus Campaigns On Priority Buyers","valueDescription":"Uses audience, account, competition and search research to inform campaign reach and messaging."},{"name":"Campaign strategy and buyer journey planning","value":"Turn Priorities Into A Market-Ready Plan","valueDescription":"Aligns priorities, offers, audiences, success measures, campaigns and rollout before execution."},{"name":"Reusable playbook and growth roadmap","value":"Carry Proven Learning Into The Next Phase","valueDescription":"Uses pilot learning to guide the next phase of demand generation."},{"name":"Content and creative production","value":"Produce Campaign-Ready Content And Creative","valueDescription":"Creates content and creative needed for planned promotions."},{"name":"Paid media execution","value":"Launch And Optimize Paid Campaigns","valueDescription":"Puts campaigns into market and optimizes them as performance data becomes available."},{"name":"Conversion experience and marketing operations","value":"Connect Campaigns To CRM Follow-Up","valueDescription":"Connects campaign engagement and lead capture with CRM processes and follow-up."},{"name":"Pilot scope and duration","value":"Launch Up To Four Promotions","valueDescription":"Sets a defined duration and promotion scope."}],"marketCategories":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]},{"name":"Growth Program","anchor":"product-growth-program","type":"Service","url":"https://www.nephilamarketing.com/how-we-engage#growth","summary":"Extend a proven pilot with coordinated monthly campaign planning, production and optimization that can grow with your program.","description":"A monthly embedded team that builds on what a pilot proved, planning, producing and optimizing promotions as the program grows. Choose Foundation, Expand or Scale, with different promotion volumes, strategy cadences and account-based marketing support. Every level includes campaign strategy and planning, creative, landing pages and forms, CRM campaign management, reporting and attribution support, ongoing optimization, and marketing operations. Marketing operations can also be scoped as a project, including setup and cleanup. Media spend is billed separately or paid directly to the platforms. Search and AI visibility and web development can be added.","pricing":{},"features":[{"name":"Integrated campaign delivery","value":"Coordinate Campaign Work In One Program","valueDescription":"Brings planning, production, conversion experiences, campaign management, reporting and optimization together."},{"name":"Monthly promotion production","value":"Run More Promotions Each Month","valueDescription":"Matches monthly production capacity to the selected program level."},{"name":"Flexible program levels","value":"Choose A Level That Fits","valueDescription":"Select a program level for current needs, with scope designed to grow."},{"name":"Marketing operations","value":"Connect Leads, CRM Processes And Reporting","valueDescription":"Supports campaign execution through lead routing, nurture, lifecycle management, source tracking, CRM synchronization and dashboards; setup or cleanup projects can be separately scoped."},{"name":"Strategy cadence","value":"Set A Regular Strategy Cadence","valueDescription":"Provides a strategy cadence aligned with the selected level."},{"name":"Account-based marketing support","value":"Add Account-Based Marketing Support","valueDescription":"Provides account-based marketing support according to the selected program level."},{"name":"Optional marketing services and separate media spend","value":"Add Services And Track Media Separately","valueDescription":"Extends the program with optional services while keeping media spend separate from the program fee."}],"marketCategories":[{"name":"Demand generation","url":"https://nowen.ai/category/demand-generation"}]}],"audiences":[],"segments":[],"faq":[],"comparisons":[],"sources":[{"url":"https://nephilamarketing.com","text":"Nephila Marketing"},{"url":"https://www.nephilamarketing.com/services/b2b-demand-generation","text":"B2B Demand Generation"},{"url":"https://www.nephilamarketing.com/services/google-ads-management","text":"Google Ads Management"},{"url":"https://www.nephilamarketing.com/services/linkedin-ads-management","text":"LinkedIn Ads Management"},{"url":"https://www.nephilamarketing.com/services/hubspot-marketing-operations","text":"HubSpot & Marketing Ops"},{"url":"https://www.nephilamarketing.com/services/b2b-lead-generation","text":"B2B Lead Generation"},{"url":"https://www.nephilamarketing.com/services/seo","text":"Search and AI visibility"},{"url":"https://www.nephilamarketing.com/how-we-engage#strategy-session","text":"Strategy Session"},{"url":"https://www.nephilamarketing.com/lead-gen-accelerator-pilot","text":"Lead Gen Accelerator Pilot"},{"url":"https://www.nephilamarketing.com/how-we-engage#growth","text":"Growth Program"}]}