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NaturaLawn of America, Inc.

Unclaimed
naturalawn.comUpdated

A locally owned national franchise delivering environmentally responsible IPM-based organic lawn care to residential and commercial customers.

Overview

NaturaLawn of America is a locally owned, national franchise system delivering environmentally responsible, organic-based lawn care to residential and commercial customers. Since 1987, NaturaLawn has pioneered IPM-driven lawn care focused on prevention, monitoring, and safer control to reduce pesticide use. The company operates through a network of locally owned franchise locations and offers a broad suite of lawn care services and a NaturaLawn brand family. It emphasizes sustainability, education, and customer-centric service, including personalized notes after visits and pet-friendly practices. NaturaLawn positions itself as a greener alternative to traditional chemical lawn care, serving households and businesses seeking healthier, more environmentally friendly lawns.

Mission statement

To provide safe, effective, environmentally responsible organic-based lawn care through IPM, education, and locally trusted service that protects families, pets, and lawns.

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What we offer

Lawn Care Service

Service

Achieve a lush, safe lawn with customized organic-based care and pest management.

Pricing not published

naturalawn.com/our-services/lawn-care-service

Athletic Fields

Service

Ensure vibrant, safe athletic fields with expert organic maintenance services.

Pricing not published

naturalawn.com/our-services/athletic-fields

Pest Control Services

Service

Safeguard your home and lawn with effective pest control services.

Pricing not published

naturalawn.com/our-services/pest-control

Natural Alternative Ice Melt

Environmentally safe ice melt that protects your lawn and pets while effectively melting ice.

Pricing not published

naturalawn.com/our-services/natural-alternative-ice-melt

Tree & Shrub Service

Service

Enhance the health and beauty of your landscape with our expert tree and shrub care.

Pricing not published

naturalawn.com/our-services/tree-shrub-service

Market segments

Market size by segment

Growth potential (CAGR)

Residential lawn and turf care

12 Billion USD4.5% CAGR

Preventive and corrective turf programs for homeowners including fertilization, aeration and overseeding, and pest and grub control to improve curb appeal and turf health.

Products: Lawn Care Service

Commercial turf and athletic field management

Turf management for sports fields, parks, and commercial grounds combining aeration, overseeding, organic fertilization, and IPM to maintain durable, safe playing surfaces.

Products: Athletic Fields, Lawn Care Service

Outdoor pest control

3.7 Billion USD6% CAGR

Targeted mosquito, tick, and outdoor pest mitigation services including seasonal treatments, event services, and no‑contract options.

Products: Pest Control Services

Arboriculture and Tree Care

31.5 Billion USD5.1% CAGR

Tree and shrub care including pruning, health assessments, pest management, and risk mitigation to protect assets and ensure site safety.

Products: Tree & Shrub Service

Pet-safe deicing

1.24 Billion USD7.2% CAGR

Biodegradable, pet- and concrete-safe ice melt for residential and commercial winter safety with low-temperature effectiveness and minimal surface residue.

Products: Natural Alternative Ice Melt

More information about our offering

Lawn Care Service

Lawn Care Service delivers NaturaLawn’s organic-based lawn care using soil testing, customized plans, and an Integrated Pest Management (IPM) approach aimed at reducing chemical use. The program supports a 100% pesticide-free plan and focuses on soil health, natural fertilization, and environmentally responsible practices. Services are tailored to lawn conditions, promoting a family- and pet-friendly lawn.

Pricing not published

  • Ensures Safe Yard For Family
    Uses organic materials to ensure safety for children and pets while promoting a healthy environment.
  • Reduces Chemical Use
    Employs strategic monitoring and minimal pesticide application to maintain lawn health responsibly.
  • Strengthens Lawn Naturally
    Improves soil quality and promotes healthy growth through organic nutrients.
  • Tailors Care Based On Soil Health
    Ensures appropriate treatments by assessing and addressing specific needs.
  • Enhances Grass Health
    Increases air and nutrient penetration, resulting in robust lawn growth.
  • Complete Pesticide-Free Option
    Provides a safe alternative for those looking to eliminate chemicals in their lawn care.
  • Delivers Customized Support
    Utilizes local conditions to enhance care, ensuring optimal grass health and pest resistance.
  • Provides Ongoing Lawn Health
    Regular services help maintain the lawn's lushness throughout different seasons.

Athletic Fields

Athletic Fields offers sports field turf maintenance using organic fertilizers, Integrated Pest Management, aeration, and seeding, customized for different field sizes and usage.

Pricing not published

  • Reduce Pest Damage
    Focus on prevention and natural control methods, significantly reducing chemical reliance.
  • Promote Healthy Growth
    Improve soil health and turf resilience while being safe for athletes.
  • Enhance Turf Quality
    Aeration opens pathways for nutrients to penetrate, promoting stronger grass.
  • Tailor Services
    Ensures every field receives the care it needs based on specific requirements.

Pest Control Services

Pest Control Services include targeted solutions for fire ants, fleas, ticks, mosquitoes, and other pests using eco-friendly treatments that ensure safety for families and pets.

Pricing not published

  • Eliminate Fire Ant Colonies
    Targets colonies at all levels for thorough eradication.
  • Enhance Safety For Families and Pets
    Targets existing and potential infestations using natural products.
  • Reduces Mosquitoes Naturally
    Prioritizes environmentally friendly processes that are safe for your family.
  • Creates A Protective Barrier
    Forms a barrier that enhances safety for your family and pets.

Natural Alternative Ice Melt

Natural Alternative Ice Melt is pet-safe, biodegradable ice melt that outperforms rock salt and works to -16°F, safe for concrete and turf.

Pricing not published

  • Reduces Environmental Impact
    Designed to break down in nature, minimizing adverse effects on the ecosystem.
  • Maximizes Ice Removal Efficiency
    Efficiently melts ice, reducing the risk of slips and falls on pathways.
  • Protects Family Pets
    Safe for paws, ensuring peace of mind for pet owners during winter.
  • Reliable Performance in Cold Weather
    Ensures safety and accessibility on icy days without losing effectiveness.
  • Prevents Concrete Damage
    Avoids corrosive effects of traditional ice melters.
  • Easy Cleanup
    Keeps indoor spaces clean after outdoor use.

Tree & Shrub Service

The Tree & Shrub Service offers comprehensive care for trees and shrubs, including pest monitoring, organic-based fertilization, and timely maintenance.

Pricing not published

  • Identify And Control Pests
    Identifies and treats pest issues to ensure plants thrive without harmful chemicals.
  • Promote Healthy Growth
    Fertilization helps enhance root health and overall plant resilience.
  • Enhance Aesthetic And Health
    Regular pruning improves the appearance and helps prevent disease.
  • Enjoy Hassle-Free Maintenance
    Services can be conducted without needing you to be home.

Sources

Methodology and sourcing behind the figures and links shown above.

Residential lawn and turf care

Search results provided no relevant market data. Estimate is based on U.S.-centric industry reasoning: ~80M homeowner households, assume ~30–40% purchase professional turf programs (≈24–32M paying households) at an average annual spend for preventive/corrective turf services of roughly $300–$400 (service subscriptions, fertilization, aeration/overseeding, pest/grub control) → mid-point market ≈ $10–14B (rounded to $12B). Anchor-check: large national service providers (billion-dollar+ revenues) imply a multi‑billion residential services market. Growth potential (CAGR ~4.5%) reflects steady demand for maintenance and subscription services, aging turf infrastructure, incremental adoption of professional services versus DIY, and moderate pricing pressure and regulation — typical landscaping/lawn‑care service growth in mature markets.

Outdoor pest control

Primary sources show the global pest control market at $24.9B (2023) with a 5.7% CAGR and a longer‑term projection to $44.3B by 2034. Outdoor-focused services (mosquito, tick, seasonal/event treatments) are a specialized subset of the overall pest control market; using a conservative share estimate (~15% of total) yields an outdoor pest‑control services market around $3.7B. Growth potential is set slightly above the overall market CAGR (5.7%) because outdoor mosquito/tick services benefit from heightened public‑health awareness, seasonal/event demand, and no‑contract/consumer service models—hence an estimated CAGR ~6%.

Arboriculture and Tree Care

Estimated global arboriculture & tree care market size by summing reported global residential services (USD 17.01B, 2026) and a reported commercial services estimate (USD 14.5B, 2024) to arrive at ~USD 31.5B. Growth potential derived as a revenue-weighted CAGR using the residential CAGR (4.1%) and commercial CAGR (6.2%), yielding ~5.1% overall. A regional/industry-specific source reports substantially higher local CAGR (≈14%) for a smaller market, indicating regional variance and faster growth in some national markets.

Pet-safe deicing

Estimate based on published market research in the provided search results. GrowthMarketReports states the pet-friendly ice melt market was valued at USD 1.24 billion in 2024 and projects USD 2.33 billion by 2033 with a 7.2% CAGR; DataInsightsReports provides a similar CAGR estimate (7.5%), supporting mid-single-digit to high-single-digit growth driven by rising pet ownership and demand for non-toxic deicers.

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