# NaturaLawn of America, Inc.
*Also known as NaturaLawn*

- Status: Unclaimed: compiled by Nowen from public sources, not reviewed by the company
- Website: https://naturalawn.com
- AI agent profile: https://nowen.ai/agents/naturalawn-com
- Updated: 2026-10-01
- Read by AI assistants from: Anthropic

> A locally owned national franchise delivering environmentally responsible IPM-based organic lawn care to residential and commercial customers.

NaturaLawn of America is a locally owned, national franchise system delivering environmentally responsible, organic-based lawn care to residential and commercial customers. Since 1987, NaturaLawn has pioneered IPM-driven lawn care focused on prevention, monitoring, and safer control to reduce pesticide use. The company operates through a network of locally owned franchise locations and offers a broad suite of lawn care services and a NaturaLawn brand family. It emphasizes sustainability, education, and customer-centric service, including personalized notes after visits and pet-friendly practices. NaturaLawn positions itself as a greener alternative to traditional chemical lawn care, serving households and businesses seeking healthier, more environmentally friendly lawns.

**Mission:** To provide safe, effective, environmentally responsible organic-based lawn care through IPM, education, and locally trusted service that protects families, pets, and lawns.

## Products & Services

### [Lawn Care Service](https://naturalawn.com/our-services/lawn-care-service)
*Service*
Achieve a lush, safe lawn with customized organic-based care and pest management.
Lawn Care Service delivers NaturaLawn’s organic-based lawn care using soil testing, customized plans, and an Integrated Pest Management (IPM) approach aimed at reducing chemical use. The program supports a 100% pesticide-free plan and focuses on soil health, natural fertilization, and environmentally responsible practices. Services are tailored to lawn conditions, promoting a family- and pet-friendly lawn.
- Pricing: Pricing not published

- **Environmentally Responsible and Pet-Friendly** — Ensures Safe Yard For Family
- **IPM-Based Lawn Care** — Reduces Chemical Use
- **Organic-Based Fertilization** — Strengthens Lawn Naturally
- **Soil Testing and Plan Customization** — Tailors Care Based On Soil Health
- **Aeration and Seeding** — Enhances Grass Health
- **Pesticide-Free Program** — Complete Pesticide-Free Option
- **Local Expertise** — Delivers Customized Support
- **Recurring Maintenance Programs** — Provides Ongoing Lawn Health

### [Athletic Fields](https://naturalawn.com/our-services/athletic-fields)
*Service*
Ensure vibrant, safe athletic fields with expert organic maintenance services.
Athletic Fields offers sports field turf maintenance using organic fertilizers, Integrated Pest Management, aeration, and seeding, customized for different field sizes and usage.
- Pricing: Pricing not published

- **Integrated Pest Management** — Reduce Pest Damage
- **Organic-Based Fertilizers** — Promote Healthy Growth
- **Aeration and Seeding** — Enhance Turf Quality
- **Customizable Field Solutions** — Tailor Services

### [Pest Control Services](https://naturalawn.com/our-services/pest-control)
*Service*
Safeguard your home and lawn with effective pest control services.
Pest Control Services include targeted solutions for fire ants, fleas, ticks, mosquitoes, and other pests using eco-friendly treatments that ensure safety for families and pets.
- Pricing: Pricing not published

- **Fire Ant Control** — Eliminate Fire Ant Colonies
- **Flea and Tick Yard Treatment** — Enhance Safety For Families and Pets
- **Mosquito Control** — Reduces Mosquitoes Naturally
- **Perimeter Pest Control** — Creates A Protective Barrier

### [Natural Alternative Ice Melt](https://naturalawn.com/our-services/natural-alternative-ice-melt)
*Product*
Environmentally safe ice melt that protects your lawn and pets while effectively melting ice.
Natural Alternative Ice Melt is pet-safe, biodegradable ice melt that outperforms rock salt and works to -16°F, safe for concrete and turf.
- Pricing: Pricing not published

- **Biodegradable** — Reduces Environmental Impact
- **High Melting Power** — Maximizes Ice Removal Efficiency
- **Pet-Safe Ice Melt** — Protects Family Pets
- **Low-Temperature Effectiveness** — Reliable Performance in Cold Weather
- **Concrete Safe** — Prevents Concrete Damage
- **No Slippery Residue** — Easy Cleanup

### [Tree & Shrub Service](https://naturalawn.com/our-services/tree-shrub-service)
*Service*
Enhance the health and beauty of your landscape with our expert tree and shrub care.
The Tree & Shrub Service offers comprehensive care for trees and shrubs, including pest monitoring, organic-based fertilization, and timely maintenance.
- Pricing: Pricing not published

- **Pest Monitoring and Control** — Identify And Control Pests
- **Organic Fertilization** — Promote Healthy Growth
- **Professional Pruning** — Enhance Aesthetic And Health
- **Convenient Service Scheduling** — Enjoy Hassle-Free Maintenance

## Market Segments

- **Residential lawn and turf care** (market size $12.0B, CAGR 4.5%): Preventive and corrective turf programs for homeowners including fertilization, aeration and overseeding, and pest and grub control to improve curb appeal and turf health.
  - Products: Lawn Care Service
- **Commercial turf and athletic field management**: Turf management for sports fields, parks, and commercial grounds combining aeration, overseeding, organic fertilization, and IPM to maintain durable, safe playing surfaces.
  - Products: Athletic Fields, Lawn Care Service
- **Outdoor pest control** (market size $3.7B, CAGR 6%): Targeted mosquito, tick, and outdoor pest mitigation services including seasonal treatments, event services, and no‑contract options.
  - Products: Pest Control Services
- **Arboriculture and Tree Care** (market size $31.5B, CAGR 5.1%): Tree and shrub care including pruning, health assessments, pest management, and risk mitigation to protect assets and ensure site safety.
  - Products: Tree & Shrub Service
- **Pet-safe deicing** (market size $1.2B, CAGR 7.2%): Biodegradable, pet- and concrete-safe ice melt for residential and commercial winter safety with low-temperature effectiveness and minimal surface residue.
  - Products: Natural Alternative Ice Melt

## Sources

- [NaturaLawn of America, Inc.](https://naturalawn.com)
- [Lawn Care Service](https://naturalawn.com/our-services/lawn-care-service)
- [Athletic Fields](https://naturalawn.com/our-services/athletic-fields)
- [Pest Control Services](https://naturalawn.com/our-services/pest-control)
- [Natural Alternative Ice Melt](https://naturalawn.com/our-services/natural-alternative-ice-melt)
- [Tree & Shrub Service](https://naturalawn.com/our-services/tree-shrub-service)
- [Pest control market expected to grow from $24.9B in 2023 to $32.8B by 2028; CAGR 5.7%.](https://www.marketsandmarkets.com/Market-Reports/pest-control-market-144665518.html)
- [Pest Control Market Worth $44.3 Billion by 2034.](https://www.prnewswire.com/news-releases/pest-control-market-worth-44-3-billion-by-2034--allied-market-research-302740461.html)
- [CAGR Forecast of 4.9% from 2026 to 2033.](https://www.linkedin.com/pulse/outdoor-pest-control-devices-market-analysis-insights-xijne)
- [Revenue, 2026 USD 17.01 Bn; Forecast Year, 2033 USD 22.52 Bn; CAGR, 2026 – 2033 4.1%.](https://www.coherentmarketinsights.com/industry-reports/residential-tree-services-market)
- [projected to grow from USD 14.5 billion in 2024 to 23.46 Billion USD by 2033, registering a CAGR of 6.2%.](https://www.linkedin.com/pulse/commercial-tree-care-service-market-global-report-8nt0f)
- [In 2024, the industry was valued at $1.3 billion; 2025 expected $1.49 billion; CAGR 14.3% (projected to $2.51 billion by 2029).](https://acttaxgroup.com.au/blog/arborist/scale-your-business-strategies-for-arborist-business-growth/)
- [The Pet-friendly Ice Melt market was valued at USD 1.24 Billion in 2024 and is projected to reach USD 2.33 Billion by 2033, a CAGR of 7.2%.](https://growthmarketreports.com/report/pet-friendly-ice-melt-market)
- [Pet Friendly Ice Melt Market: Analyzing 7.5% CAGR & Key Segments](https://www.datainsightsreports.com/reports/pet-friendly-ice-melt-market-64509)