NowenNaomi West - Email Marketing Unclaimed
Email marketing strategist helping SaaS and ecommerce brands optimize lifecycle programs across email, in-app, push, and SMS.
Naomi West - Email Marketing is a professional offering email marketing strategy and lifecycle marketing services to SaaS and ecommerce brands. The organization helps teams strengthen end-to-end lifecycle programs across email, in-app, push notifications, and SMS, including audits, onboarding, and multi-channel campaigns. Naomi is an experienced educator and consultant, serving as an instructor at Jelly Academy and a volunteer administrator for the email markup consortium, with over a decade of experience across more than 25 ESPs/MAPs. Services include consulting, workshops, speaking engagements, and freelance support to improve deliverability, engagement, and revenue.
To empower brands to build effective lifecycle marketing through strategic, data-informed email, in-app, push, and SMS programs; combining hands-on consulting, training, and thoughtful leadership to improve engagement, deliverability, and revenue.
What we offer
Email Marketing Course
Gain essential skills to implement effective email marketing strategies that drive growth and engagement.
www.naomiwest.ca/email-marketing-courseAI Applications in Email Marketing
Learn to leverage AI tools to enhance email marketing efficiency and effectiveness.
www.naomiwest.ca/ai-applications-in-email-marketingEmail Copy Dashboard Template for Notion
Streamline your email marketing with a centralized dashboard for campaign briefs and performance tracking.
www.notion.com/templates/email-copy-dashboardEmail Characters
Optimize email subject lines for better engagement across devices.
www.emailcharacters.com/Unpacked Conference
Unpacked is a premier conference enhancing email marketing strategies through expert-led sessions and workshops.
unpacked.customer.io/Consulting Services
Expert marketing consulting to enhance your email and customer engagement strategies.
Email Marketing Workshops
Empower your team with tailored workshops on modern email marketing best practices and strategies.
www.naomiwest.ca/workSpeaking Engagements
Deliver expert insights on email marketing through engaging speaking engagements.
www.naomiwest.ca/workMarket segments
Market size by segment
Growth potential (CAGR)
Customer lifecycle and retention marketing
Strategies and execution across awareness, acquisition, onboarding, engagement and win-back to increase retention, customer lifetime value and recurring revenue.
Email deliverability
Services and consulting to improve inbox placement and sender reputation through authentication setup, content strategy, monitoring, and deliverability optimization.
Email creative and copy optimization
Capabilities that improve subject lines, copy, visuals and cross‑client presentation to increase open and click performance.
Industry conferences and training
Live and virtual events providing practitioner-led training, market insights, and networking opportunities to build skills and industry connections.
More information about our offering
Email Marketing Course
A multi-module online course teaches foundational email and lifecycle marketing for SaaS and ecommerce brands, covering deliverability, list growth, personalization, segmentation, activation, monetization, retention, and performance metrics.
- Engage Subscribers EffectivelyLearn proven strategies to guide subscribers to make their first purchase, enhancing engagement and brand loyalty.
- Understand Core PrinciplesGain insights into email marketing fundamentals and leverage them within your digital strategy.
- Grow Your AudienceImplement effective strategies for sustainably acquiring new subscribers.
- Tailor CommunicationsUtilize customer data for effective audience segmentation and improved engagement.
- Build Lasting RelationshipsDevelop a lifecycle marketing approach that nurtures customer relationships for long-term engagement.
- Track Performance EffectivelyAnalyze key email marketing metrics for successful campaigns and improvements.
- Enhance Revenue GenerationExplore methods to maximize revenue through email marketing.
- Improve Customer RetentionApply retention strategies demonstrated in real-world case studies.
- Navigate Marketing ToolsGuidance on selecting and utilizing various email service providers and marketing platforms.
AI Applications in Email Marketing
A practical online course teaching the application of AI tools in email marketing, including chapters on data-driven analysis, risks, and platform features.
- Engage with ClaudeUtilize Claude for practical email marketing applications.
- Leverage Data AnalysisUtilize datasets for actionable insights to enhance your campaigns.
- Centralize Your WorkLearn to organize email marketing efforts within Notion effectively.
- Understand AI RisksExplore key AI risks in email marketing and learn mitigation strategies.
- Enhance Visuals and CopyEmploy Canva for designs and Grammarly for quality copy.
- Explore ESP FeaturesGain insights into essential features of email platforms.
Email Copy Dashboard Template for Notion
A Notion template centralizing email marketing briefs, copy content, and performance metrics, facilitating effective content planning and execution.
- Monitor Campaign EffectivenessEasily assess campaign performance for informed strategy enhancements.
- Manage All Campaigns In One PlaceSeamlessly navigate and execute marketing tasks efficiently.
- Craft Messages That ResonateTailor messaging to different audience segments to enhance engagement.
- Organize Email Types EffectivelyFacilitate focused strategies on diverse email types.
- Utilize Pre-Designed TemplatesAccelerate planning and execution with ready-made templates.
Email Characters
A Google Chrome extension that highlights potential subject lines and reviews length limits for mobile and desktop email clients.
- Enhance Subject Line VisibilityProvides recommendations for optimal subject line formatting across email clients.
- Identify Effective Subject LinesHelps marketers select compelling subject lines for higher open rates.
Unpacked Conference
Two-day grassroots conference featuring industry speakers and workshops, designed to drive signups and sales pipeline.
- Engage With ExpertsDirect interactions with email marketing leaders for practical insights.
- Drive Sales EngagementCapitalize on buzz to convert attendees to customers.
- Maximize Learning OpportunitiesDeep dive into email marketing strategies over two full days.
- Stay CurrentKeep email marketing strategies aligned with industry innovations.
Consulting Services
Flexible freelance consulting across email marketing, lifecycle programs, onboarding, audits, and related campaigns.
- Identify Growth OpportunitiesReceive reports outlining key metrics and actionable growth milestones.
- Increase EngagementDesign impactful campaigns to boost user retention.
- Empower Your TeamEquip teams with insights and skills in email marketing best practices.
Email Marketing Workshops
Custom workshops delivered to teams, tailored to fit organizational needs.
- Create Tailored WorkshopsDesign workshops that specifically address unique organizational needs.
- Provide Interactive LearningFacilitate active participation to apply concepts in real time.
- Instill Best PracticesEquip teams with knowledge on trends for enhanced effectiveness.
Speaking Engagements
Keynote speaking engagements on email marketing, lifecycle marketing, and related topics.
- Elevate Brand VisibilityEnhance brand presence by sharing insights at top conferences.
- Engage Remote AudiencesConnect with global audiences through interactive webinars.
- Deliver Relevant InsightsCreate presentations that resonate with audience interests.
References
Methodology and sourcing behind the figures shown above.
Customer lifecycle and retention marketing
No explicit market-size or CAGR figures were present in the supplied search results (industry content focuses on strategy, technology, and rising investment in lifecycle/retention). Estimate derives from internal market-hierarchy reasoning: customer-lifecycle & retention marketing comprises a subset of global martech (CDP, marketing-automation, customer-engagement platforms, CRM, and related services). Allocating a mid-range share of the broader martech/CRM/automation ecosystem and accounting for accelerated adoption of AI-driven personalization, real-time orchestration, and increased vendor investment yields an estimated ~USD 25 billion current market size and a near-term growth potential of ~12% CAGR as enterprises prioritize retention and CLV over acquisition.
Email deliverability
Estimate based on recent market reports in the searchResults. Market Research Future estimates the market at USD 2.285B in 2024 with an 8.82% CAGR; BusinessResearchInsights and Fortune Business Insights report 2025–2026 base values of ≈USD 1.35–1.48B and CAGRs of 8.47%–9.25%. I selected a 2024–2026 snapshot (≈USD 2.29B) and a consensus CAGR (~8.8%) as a midpoint across these sources.
- The Email Deliverability Tool Market Size was estimated at 2.285 USD Billion in 2024. CAGR (2025 - 2035) 8.82%.
- The global email deliverability market size is projected at USD 1.35 Billion in 2026... reach USD 2.8 Billion by 2035, registering a CAGR of 8.47%.
- The global email deliverability tools market size was USD 1.35 billion in 2025... projected to expand ... to USD 3.00 billion by 2034, growing at a CAGR of 9.25%.
Email creative and copy optimization
Primary baseline: recent market reports for the overall email marketing market (cited). I applied a conservative share assumption (~5% of total email marketing spend) to estimate the niche for email creative and copy optimization (templates, subject-line and copy testing, AI copywriting, visual optimization). Using MarkNtel’s 2024 total (USD 12.53B) × ~5% → ~USD 0.63B. Growth potential set above the broad email-market CAGR because creative/copy optimization is an AI-enabled, high-adoption feature area (hence estimated CAGR ~20%, exceeding the cited overall CAGR).
Industry conferences and training
Estimate derived by combining published sizes for the global meetings/events market (~USD 773B in 2025) and the global corporate training market (~USD 450–490B in 2026). Industry conferences & training is a subset overlapping both markets (training-focused conferences, practitioner-led events, and associated sponsorship/registration revenue). I assume a reasonable overlap (roughly 20–30% of meetings revenue and the instructor-led portion of corporate training) and avoid double-counting to arrive at a mid-point estimate of ~USD 200B. Growth potential blends higher meetings rebound/growth (≈10.5% CAGR) and corporate training growth (≈7.8% CAGR), producing an estimated CAGR near 8.5%.
- The global meetings market size was valued at USD 772.96 billion in 2025; CAGR 10.48% (2026–2034).
- The global corporate training market is valued at roughly $450–490 billion in 2026; forecast CAGR around 7.8%.
- The U.S. corporate training market was valued at USD 11.79 billion in 2025; CAGR, 2026–2034 6.58%.
- Events Industry Market Size to Reach USD 2.5 Trillion by 2035, growing at a CAGR of 6.8%.
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