{"schemaVersion":1,"profileUrl":"https://nowen.ai/agents/naomiwest-ca","markdownUrl":"https://nowen.ai/agents/naomiwest-ca.md","jsonUrl":"https://nowen.ai/agents/naomiwest-ca.json","name":"Naomi West - Email Marketing","nickname":"Naomi West","website":"https://www.naomiwest.ca","industry":"Digital Marketing","status":{"trust":"unclaimed","text":"Unclaimed: compiled by Nowen from public sources, not reviewed by the company"},"updatedAt":"2026-09-06T23:43:11.866Z","summary":"Email marketing strategist helping SaaS and ecommerce brands optimize lifecycle programs across email, in-app, push, and SMS.","description":"Naomi West - Email Marketing is a professional offering email marketing strategy and lifecycle marketing services to SaaS and ecommerce brands. The organization helps teams strengthen end-to-end lifecycle programs across email, in-app, push notifications, and SMS, including audits, onboarding, and multi-channel campaigns. Naomi is an experienced educator and consultant, serving as an instructor at Jelly Academy and a volunteer administrator for the email markup consortium, with over a decade of experience across more than 25 ESPs/MAPs. Services include consulting, workshops, speaking engagements, and freelance support to improve deliverability, engagement, and revenue.","mission":"To empower brands to build effective lifecycle marketing through strategic, data-informed email, in-app, push, and SMS programs; combining hands-on consulting, training, and thoughtful leadership to improve engagement, deliverability, and revenue.","directory":{"industryName":"Digital Marketing","agentCount":73,"indexable":true,"hubUrl":"https://nowen.ai/industry/digital-marketing"},"aiReaderFamilies":["Anthropic","Meta","Amazon"],"products":[{"name":"Email Marketing Course","type":"Product","url":"https://www.naomiwest.ca/email-marketing-course","summary":"Gain essential skills to implement effective email marketing strategies that drive growth and engagement.","description":"A multi-module online course teaches foundational email and lifecycle marketing for SaaS and ecommerce brands, covering deliverability, list growth, personalization, segmentation, activation, monetization, retention, and performance metrics.","pricing":{},"features":[{"name":"Activation","value":"Engage Subscribers Effectively","valueDescription":"Learn proven strategies to guide subscribers to make their first purchase, enhancing engagement and brand loyalty."},{"name":"Email Marketing Foundations","value":"Understand Core Principles","valueDescription":"Gain insights into email marketing fundamentals and leverage them within your digital strategy."},{"name":"List-Building Strategies","value":"Grow Your Audience","valueDescription":"Implement effective strategies for sustainably acquiring new subscribers."},{"name":"Personalization and Segmentation","value":"Tailor Communications","valueDescription":"Utilize customer data for effective audience segmentation and improved engagement."},{"name":"Lifecycle Marketing Framework","value":"Build Lasting Relationships","valueDescription":"Develop a lifecycle marketing approach that nurtures customer relationships for long-term engagement."},{"name":"Metrics and Measurement","value":"Track Performance Effectively","valueDescription":"Analyze key email marketing metrics for successful campaigns and improvements."},{"name":"Monetization","value":"Enhance Revenue Generation","valueDescription":"Explore methods to maximize revenue through email marketing."},{"name":"Retention and Case Study","value":"Improve Customer Retention","valueDescription":"Apply retention strategies demonstrated in real-world case studies."},{"name":"Tools and Integrations","value":"Navigate Marketing Tools","valueDescription":"Guidance on selecting and utilizing various email service providers and marketing platforms."}]},{"name":"AI Applications in Email Marketing","type":"Product","url":"https://www.naomiwest.ca/ai-applications-in-email-marketing","summary":"Learn to leverage AI tools to enhance email marketing efficiency and effectiveness.","description":"A practical online course teaching the application of AI tools in email marketing, including chapters on data-driven analysis, risks, and platform features.","pricing":{},"features":[{"name":"Claude Module","value":"Engage with Claude","valueDescription":"Utilize Claude for practical email marketing applications."},{"name":"Analyzing Data with AI","value":"Leverage Data Analysis","valueDescription":"Utilize datasets for actionable insights to enhance your campaigns."},{"name":"Notion Integration","value":"Centralize Your Work","valueDescription":"Learn to organize email marketing efforts within Notion effectively."},{"name":"AI Risks","value":"Understand AI Risks","valueDescription":"Explore key AI risks in email marketing and learn mitigation strategies."},{"name":"Canva and Grammarly Modules","value":"Enhance Visuals and Copy","valueDescription":"Employ Canva for designs and Grammarly for quality copy."},{"name":"ESP Features","value":"Explore ESP Features","valueDescription":"Gain insights into essential features of email platforms."}]},{"name":"Email Copy Dashboard Template for Notion","type":"Product","url":"https://www.notion.com/templates/email-copy-dashboard","summary":"Streamline your email marketing with a centralized dashboard for campaign briefs and performance tracking.","description":"A Notion template centralizing email marketing briefs, copy content, and performance metrics, facilitating effective content planning and execution.","pricing":{},"features":[{"name":"Performance Tracking","value":"Monitor Campaign Effectiveness","valueDescription":"Easily assess campaign performance for informed strategy enhancements."},{"name":"Centralized Planning","value":"Manage All Campaigns In One Place","valueDescription":"Seamlessly navigate and execute marketing tasks efficiently."},{"name":"Audience Insights","value":"Craft Messages That Resonate","valueDescription":"Tailor messaging to different audience segments to enhance engagement."},{"name":"Email Categories","value":"Organize Email Types Effectively","valueDescription":"Facilitate focused strategies on diverse email types."},{"name":"Templates and Hub","value":"Utilize Pre-Designed Templates","valueDescription":"Accelerate planning and execution with ready-made templates."}]},{"name":"Email Characters","type":"Product","url":"https://www.emailcharacters.com/","summary":"Optimize email subject lines for better engagement across devices.","description":"A Google Chrome extension that highlights potential subject lines and reviews length limits for mobile and desktop email clients.","pricing":{},"features":[{"name":"Cross-Client Length Guidance","value":"Enhance Subject Line Visibility","valueDescription":"Provides recommendations for optimal subject line formatting across email clients."},{"name":"Subject Line Highlighting","value":"Identify Effective Subject Lines","valueDescription":"Helps marketers select compelling subject lines for higher open rates."}]},{"name":"Unpacked Conference","type":"Service","url":"https://unpacked.customer.io/","summary":"Unpacked is a premier conference enhancing email marketing strategies through expert-led sessions and workshops.","description":"Two-day grassroots conference featuring industry speakers and workshops, designed to drive signups and sales pipeline.","pricing":{},"features":[{"name":"Educational Talks and Workshops","value":"Engage With Experts","valueDescription":"Direct interactions with email marketing leaders for practical insights."},{"name":"Registration Impact","value":"Drive Sales Engagement","valueDescription":"Capitalize on buzz to convert attendees to customers."},{"name":"Structured Format","value":"Maximize Learning Opportunities","valueDescription":"Deep dive into email marketing strategies over two full days."},{"name":"Diverse Topics","value":"Stay Current","valueDescription":"Keep email marketing strategies aligned with industry innovations."}]},{"name":"Consulting Services","type":"Service","url":"","summary":"Expert marketing consulting to enhance your email and customer engagement strategies.","description":"Flexible freelance consulting across email marketing, lifecycle programs, onboarding, audits, and related campaigns.","pricing":{},"features":[{"name":"Email Audits","value":"Identify Growth Opportunities","valueDescription":"Receive reports outlining key metrics and actionable growth milestones."},{"name":"Lifecycle Campaigns","value":"Increase Engagement","valueDescription":"Design impactful campaigns to boost user retention."},{"name":"Workshops","value":"Empower Your Team","valueDescription":"Equip teams with insights and skills in email marketing best practices."}]},{"name":"Email Marketing Workshops","type":"Service","url":"https://www.naomiwest.ca/work","summary":"Empower your team with tailored workshops on modern email marketing best practices and strategies.","description":"Custom workshops delivered to teams, tailored to fit organizational needs.","pricing":{},"features":[{"name":"Custom Workshop Design","value":"Create Tailored Workshops","valueDescription":"Design workshops that specifically address unique organizational needs."},{"name":"Hands-on Training","value":"Provide Interactive Learning","valueDescription":"Facilitate active participation to apply concepts in real time."},{"name":"Best Practices","value":"Instill Best Practices","valueDescription":"Equip teams with knowledge on trends for enhanced effectiveness."}]},{"name":"Speaking Engagements","type":"Service","url":"https://www.naomiwest.ca/work","summary":"Deliver expert insights on email marketing through engaging speaking engagements.","description":"Keynote speaking engagements on email marketing, lifecycle marketing, and related topics.","pricing":{},"features":[{"name":"Conference Speaking","value":"Elevate Brand Visibility","valueDescription":"Enhance brand presence by sharing insights at top conferences."},{"name":"Webinar Appearances","value":"Engage Remote Audiences","valueDescription":"Connect with global audiences through interactive webinars."},{"name":"Customization","value":"Deliver Relevant Insights","valueDescription":"Create presentations that resonate with audience interests."}]}],"audiences":[],"segments":[{"name":"Customer lifecycle and retention marketing","description":"Strategies and execution across awareness, acquisition, onboarding, engagement and win-back to increase retention, customer lifetime value and recurring revenue.","size":25,"cagr":12,"color":1,"productNames":["Consulting Services","Email Marketing Course","AI Applications in Email Marketing","Email Copy Dashboard Template for Notion","Email Marketing Workshops"],"methodology":"No explicit market-size or CAGR figures were present in the supplied search results (industry content focuses on strategy, technology, and rising investment in lifecycle/retention). Estimate derives from internal market-hierarchy reasoning: customer-lifecycle & retention marketing comprises a subset of global martech (CDP, marketing-automation, customer-engagement platforms, CRM, and related services). Allocating a mid-range share of the broader martech/CRM/automation ecosystem and accounting for accelerated adoption of AI-driven personalization, real-time orchestration, and increased vendor investment yields an estimated ~USD 25 billion current market size and a near-term growth potential of ~12% CAGR as enterprises prioritize retention and CLV over acquisition.","citations":[]},{"name":"Email deliverability","description":"Services and consulting to improve inbox placement and sender reputation through authentication setup, content strategy, monitoring, and deliverability optimization.","size":2.29,"cagr":8.8,"color":2,"productNames":["Consulting Services","Email Marketing Course","Email Marketing Workshops"],"methodology":"Estimate based on recent market reports in the searchResults. Market Research Future estimates the market at USD 2.285B in 2024 with an 8.82% CAGR; BusinessResearchInsights and Fortune Business Insights report 2025–2026 base values of ≈USD 1.35–1.48B and CAGRs of 8.47%–9.25%. I selected a 2024–2026 snapshot (≈USD 2.29B) and a consensus CAGR (~8.8%) as a midpoint across these sources.","citations":[{"url":"https://www.marketresearchfuture.com/reports/email-deliverability-tool-market-41156","text":"The Email Deliverability Tool Market Size was estimated at 2.285 USD Billion in 2024. CAGR (2025 - 2035) 8.82%."},{"url":"https://www.businessresearchinsights.com/market-reports/email-deliverability-market-102810","text":"The global email deliverability market size is projected at USD 1.35 Billion in 2026... reach USD 2.8 Billion by 2035, registering a CAGR of 8.47%."},{"url":"https://www.fortunebusinessinsights.com/email-deliverability-tools-market-108522","text":"The global email deliverability tools market size was USD 1.35 billion in 2025... projected to expand ... to USD 3.00 billion by 2034, growing at a CAGR of 9.25%."}]},{"name":"Email creative and copy optimization","description":"Capabilities that improve subject lines, copy, visuals and cross‑client presentation to increase open and click performance.","size":0.63,"cagr":20,"color":3,"productNames":["Email Characters","Email Copy Dashboard Template for Notion","AI Applications in Email Marketing","Email Marketing Course"],"methodology":"Primary baseline: recent market reports for the overall email marketing market (cited). I applied a conservative share assumption (~5% of total email marketing spend) to estimate the niche for email creative and copy optimization (templates, subject-line and copy testing, AI copywriting, visual optimization). Using MarkNtel’s 2024 total (USD 12.53B) × ~5% → ~USD 0.63B. Growth potential set above the broad email-market CAGR because creative/copy optimization is an AI-enabled, high-adoption feature area (hence estimated CAGR ~20%, exceeding the cited overall CAGR).","citations":[{"url":"https://www.marknteladvisors.com/research-library/email-marketing-market.html","text":"Market Value in 2024 USD 12.53 Billion; CAGR (2025–30) 15.92%."},{"url":"https://www.businessresearchinsights.com/market-reports/email-market-117608","text":"Global email marketing market size stood at USD 0.99 Billion in 2026; CAGR 2.9% (2026–2035)."}]},{"name":"Industry conferences and training","description":"Live and virtual events providing practitioner-led training, market insights, and networking opportunities to build skills and industry connections.","size":200,"cagr":8.5,"color":4,"productNames":["AI Applications in Email Marketing","Email Marketing Course","Email Marketing Workshops","Speaking Engagements","Unpacked Conference"],"methodology":"Estimate derived by combining published sizes for the global meetings/events market (~USD 773B in 2025) and the global corporate training market (~USD 450–490B in 2026). Industry conferences & training is a subset overlapping both markets (training-focused conferences, practitioner-led events, and associated sponsorship/registration revenue). I assume a reasonable overlap (roughly 20–30% of meetings revenue and the instructor-led portion of corporate training) and avoid double-counting to arrive at a mid-point estimate of ~USD 200B. Growth potential blends higher meetings rebound/growth (≈10.5% CAGR) and corporate training growth (≈7.8% CAGR), producing an estimated CAGR near 8.5%.","citations":[{"url":"https://www.fortunebusinessinsights.com/meetings-market-113947","text":"The global meetings market size was valued at USD 772.96 billion in 2025; CAGR 10.48% (2026–2034)."},{"url":"https://skillforcelms.com/blog/corporate-training-statistics/","text":"The global corporate training market is valued at roughly $450–490 billion in 2026; forecast CAGR around 7.8%."},{"url":"https://www.marketdataforecast.com/market-reports/united-states-corporate-training-market","text":"The U.S. corporate training market was valued at USD 11.79 billion in 2025; CAGR, 2026–2034 6.58%."},{"url":"https://www.prnewswire.com/news-releases/events-industry-market-size-to-reach-usd-2-5-trillion-by-2035--growing-at-a-cagr-of-6-8--allied-market-research-302743067.html","text":"Events Industry Market Size to Reach USD 2.5 Trillion by 2035, growing at a CAGR of 6.8%."}]}],"faq":[],"comparisons":[],"sources":[{"url":"https://www.naomiwest.ca","text":"Naomi West - Email Marketing"},{"url":"https://www.naomiwest.ca/email-marketing-course","text":"Email Marketing Course"},{"url":"https://www.naomiwest.ca/ai-applications-in-email-marketing","text":"AI Applications in Email Marketing"},{"url":"https://www.notion.com/templates/email-copy-dashboard","text":"Email Copy Dashboard Template for Notion"},{"url":"https://www.emailcharacters.com/","text":"Email Characters"},{"url":"https://unpacked.customer.io/","text":"Unpacked Conference"},{"url":"https://www.naomiwest.ca/work","text":"Email Marketing Workshops"},{"url":"https://www.marketresearchfuture.com/reports/email-deliverability-tool-market-41156","text":"The Email Deliverability Tool Market Size was estimated at 2.285 USD Billion in 2024. CAGR (2025 - 2035) 8.82%."},{"url":"https://www.businessresearchinsights.com/market-reports/email-deliverability-market-102810","text":"The global email deliverability market size is projected at USD 1.35 Billion in 2026... reach USD 2.8 Billion by 2035, registering a CAGR of 8.47%."},{"url":"https://www.fortunebusinessinsights.com/email-deliverability-tools-market-108522","text":"The global email deliverability tools market size was USD 1.35 billion in 2025... projected to expand ... to USD 3.00 billion by 2034, growing at a CAGR of 9.25%."},{"url":"https://www.marknteladvisors.com/research-library/email-marketing-market.html","text":"Market Value in 2024 USD 12.53 Billion; CAGR (2025–30) 15.92%."},{"url":"https://www.businessresearchinsights.com/market-reports/email-market-117608","text":"Global email marketing market size stood at USD 0.99 Billion in 2026; CAGR 2.9% (2026–2035)."},{"url":"https://www.fortunebusinessinsights.com/meetings-market-113947","text":"The global meetings market size was valued at USD 772.96 billion in 2025; CAGR 10.48% (2026–2034)."},{"url":"https://skillforcelms.com/blog/corporate-training-statistics/","text":"The global corporate training market is valued at roughly $450–490 billion in 2026; forecast CAGR around 7.8%."},{"url":"https://www.marketdataforecast.com/market-reports/united-states-corporate-training-market","text":"The U.S. corporate training market was valued at USD 11.79 billion in 2025; CAGR, 2026–2034 6.58%."},{"url":"https://www.prnewswire.com/news-releases/events-industry-market-size-to-reach-usd-2-5-trillion-by-2035--growing-at-a-cagr-of-6-8--allied-market-research-302743067.html","text":"Events Industry Market Size to Reach USD 2.5 Trillion by 2035, growing at a CAGR of 6.8%."}]}